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Maruti has come out as a pioneer in the field of automobiles in India; not only did it
develop the first fuel efficient, light weight family car but it has also brought about major
changes is the fields of logistics and supply chain management. The company developed
new systems for transportation of vehicles, new modes of transportation, effective ways of
delivering damage free vehicles to the customers, and most importantly, introduced the
buyer to new standards of customer service.
Maruti has come a long way in maintaining its market leader position despite wide
fluctuations in the market situation. The factors that have contributed to the ability of
Maruti to adapt to these changes are mainly:
Ê strong corporate culture with discipline as the mainstay
Ê n efficient and quickly adapting information system
Ê ^oung and dynamic employees
Ê responsive and fast developing infrastructure
In a competitive and uncertain market scenario in which the customer has also become
more Knowledgeable and demanding. The customer order administration and delivery
process are as important as the product quality and product range offered. Customer
satisfaction is largely dependent on an efficient customer service process comprising
proper communication, problem solving to the desired level and expectation of the
customer.
The application of information sciences to the logistic function has had a major impact
on added value in the value chain. 
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Ê More accurate and rapid information flows
Ê Improved logistic system productivity
Ê Closer relationship with the dealers and customers
Ê Improved cash flows
Ê nd more accurate forecasting methods.

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Maruti has over 45 developers who have developed the infrastructure for knowledge
management intranet portal using Microsoft Sharepoint software.Ê ÊÊÊÊÊ Ê

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