Questionnaire

Name & Address : ______________________________________________

1) Age : 1) Below 20 years 2) 21-30 years

3) 31-40 years 4) 41-50 years
5) 51-60 years 6) 61 years and above

2) Sex : 1) Male 2) Female

3) Education : 1) Below S.S.C 2) S.S.C

3) Intermediate 4) Degree
5) P.G.Degree 6) Others___________
(Pl. Specify)

4) Occupation : 1) Govt. Employee 2) Private Employee

3) Homemaker 4) Self Employed
5) Business 6) Others___________
(Pl. Specify)

5) Income per Month : 1) Below Rs.5, 000 2) Rs.5, 000 to 10,000

3) Rs.10, 000 to 15000 4) Rs.15, 000 to 20,000
5) Rs. 20,000 to 50,000 6) Rs.50, 000 and Above

6) What is your present brand for following products?

Bath soap Shampoo Detergent cake

7) How long are you been using the brands?

S.No. Duration Bath Soap Shampoo Detergent cake

1. Below 6 months
2. 6months-one year
3. 1 year- 2 years
4. 3 years-4 years
5. 4 years and above

8) Do you wish to change brand frequently? Yes or No

If yes, how frequently are you changing your brands?

S.No. Duration Bath Soap Shampoo Detergent cake

1. Below 3 months
2. 3months-6 months
3. 6 months- 1 year
4. 2 year- 3 years
5. 4 years and above

9) What basis you use to select the brands (Please tick √ for the following factors)
 S.No. Factors Bath soap Shampoo Detergent
cake
1. Quality of the product
2. Brand image
3. Features of the product
4. Price of the product
5. Advertisements
6. Fragrance
7. Availability
8. Friends advice
9. Retailer advice
10. Sales people advice
11. Credit / Installment
12. Packaging

10) Do you read News paper? (1) Yes (2) No

11) If yes, do you read Advertisements in News paper? (1) Yes (2) No

12) Do you listen to Radio? (1) Yes (2) No

13) If yes, do you listen to advertisements in Radio? (1) Yes (2) No

14) Do you watch Television? (1) Yes (2) No

15) If yes, what kind of advertisement appeals you like the most?

a) Family drama b) Action

c) Music & Melody d) Mass
e) Rural f) Adventurous
g) Any other h) emotional
i) Rational j) Humor

The following ratings value is represented by its corresponding numbers. Kindly pick any
number that you like the most or the least, in answering the following questions.

Strongly Agree - 5
Agree - 4
Neither Agree nor Disagree - 3
Disagree - 2
Strongly Disagree - 1
5 4 3 2 1
16) Advertisement creates brand awareness?

17) Advertisement builds brands? 5 4 3 2 1

18) Advertisement guides the customers in selecting brands? 5 4 3 2 1

19) Celebrity influences the customers brand choice 5 4 3 2 1
20) Advertisements Promises and delivers through brands 5 4 3 2 1
21) Do discounts (Price offs) change your brand preference?
5 4 3 2 1
22) Do offers (Buy one get one free) influence your brand choice?
5 4 3 2 1
23) HLL and P&G brands have high quality and good reputation.
Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

24) HLL and P&G brands are affordable and value for money.

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

25) HLL and P&G Brands are High image and high performing products .

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

26) HLL and P&G Brands are made by sophisticated technology.

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

27) HLL and P&G Brands are targeting all sections of people.

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

28) HLL brands are changing as per the requirements of customer.

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

29) HLL and P&G brands are delivering consistent quality to the customers.

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

30) HLL and P&G brands are contributing to the welfare of society.

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

31) HLL and P&G brands are sponsoring T V Serials

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G
32) HLL and P&G brands are sponsoring (Sports and Games) events

Strongly
Brands Strongly agree Agree Neither/Nor Disagree
Disagree
H L L (HUL)
P&G

33) What is your opinion about the performance of brands which you are using?

Highly
Brands Highly satisfied Satisfied Neither/Nor Dissatisfied
Dissatisfied
Bath soap
Shampoo
Detergent Cake

34) Do you recommend the brands which you are using to others?

Response Bath Soap Shampoo Detergent Bar

Yes
No

35) How do you rate HLL Company on following factors?

Factors Excellent Very Good Good Poor Very Poor

Reputation
Relevance
Technology
Corporate image
Performance

36) How do you rate P&G Company on following factors?

Factors Excellent Very Good Good Poor Very Poor

Reputation
Relevance
Technology
Corporate image
Performance

Thank you for your valuable information and time.