SCOTT DEMARZIO

5 Stark Drive 609-439-3097

Robbinsville, NJ 08691 scott@demarzio.net

PROFILE

Senior Information Technology professional with extensive management and development experience in Business
Intelligence, eCommerce, Financial Services, Business Process Outsourcing, Product and Project Management . High-
energy, results driven leader who approaches IT with a business mindset to drive critical initiatives aligned with business
objectives. Exceptional understanding of interrelationships between people, processes and operations in complex business
environments. Proven track record to leverage technology to solve business problems resulting in improved efficiency and
maximized profitability. Expert in aligning business strategy with business intelligence initiatives. Ability to drive key process
improvements along with delivery of appropriate KPIs, Reports and Scorecards. Hands-on leader, able to build successful
teams with cross-matrix reporting responsibilities achieving remarkable results. Excellent communication skills with ability to
interact at all organizational levels. Experience in deploying IT products into a global environment.

AREAS OF EXPERTISE

• Business Intelligence • Master Data Management • Software Development Life Cycle

• Data Quality and Governance
• Data Warehouse Design
• ETL and Data Integration
• Enterprise Application Integration
• Multi Channel Campaign Mgmt
• Financial Security Modeling
• SAP Business Objects, Crystal
Reports, SQL Server 2008, SSIS
SSAS and Oracle
• Business Process Improvement
• Project Management
• Product Management
• eCommerce (B2B, B2C)
• Customer Relationship Management
• Regulatory Compliance
• Software Quality Assurance
• ERP Systems
• XML and EDI

EXPERIENCE

NUTRISYSTEM, INC., Fort Washington, PA 2005 – Present

Provider of online weight management and fitness products and services in U.S. and Canada.

Vice President of Business Information Systems

Managed initial SOX compliance process through implementation of policies, processes and procedures within
Information Technology Group. Initiated and currently provide strategic direction and leadership for Business
Intelligence, Data Warehousing and Reporting. Started and currently manage Software and Data Quality Control
Process. Led design and development of CRM and Campaign Management applications to support Customer and Multi-
Channel Campaign Management and tracking.
• Designed and implemented Data Quality Control Framework to provide multiple checkpoints and validation of
corporate data within transactional and data warehouse systems. This resulted in reduction of financial risk and
improvement of customer experience and reporting accuracy.
• Led and designed implementation of Marketing Spend Optimization and Sales Performance Management Reporting,
allowing for management of KPIs (Cost Per Call and Order, Sales Conversion Rate).
• Developed framework to support “360 degree view” of the customer by tracking multiple touchpoints (call activity, call
center events, clickstream and targeted marketing).
• Increased collections by 40% with revenue contribution of $10mm annually through implementation of best practices
in credit card processing and multi-channel campaign.
• Aligned operations to support implementation of retention process by providing appropriate reporting and Key
Performance Indicators (KPIs) to measure effectiveness of team.
• Co-led company’s migration to ATG Ecommerce Platform.
• Supported ERP integration with three PLs and MAS500 Sales Order Processing.
CREDITEK, Parsippany, NJ 2003 – 2005
Provider of outsourced account receivables consultation and management services.

Vice President of Information Systems

• Established and led Project Management Office to standardize client onboarding process resulting in the reduction of
the average onboarding time by 30 days.
• Developed best practice template for managing cash management and accounts receivable business processes.
• Evaluated and implemented technological solutions to align with key business processes.
• Conceptualized and implemented web portal strategy that consolidated and standardized reporting tools thereby
reducing cost, improving accuracy and speeding delivery of reports.
• Supported multiple client integrations with Oracle, PeopleSoft, SAP and other corporate ERP systems to manage
accounts receivables and cash collections processing.
• Evaluated and implemented Document Management Systems that improved efficiency, document availability and met
compliance requirements. Allowed for three additional clients to be acquired within 12 months.
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eMONEYADVISOR, Conshohocken, PA 2001 – 2003

Supplier of online web-based financial planning tools for high net worth clients.

Senior Director Product Management

Led strategy and product development of Investment Management Reporting Tools within Wealth Management Platform.
• Deployed web-based account aggregation services to access 1,600+ investment institutions, gaining significant
competitive advantage for eMoney Wealth Management Platform.
• Developed functional and design specifications to implement product features: Monte Carlo simulation, Risk
Management Analysis, Asset Allocation Models and Investment Performance Analytics.
• Managed compliance and regulatory reviews with NASD, Banking, Insurance and Financial Institutions.
VERTICALNET, Horsham, PA 1999 – 2001
Provider of online B2B Marketplaces and Communities.

Director Product Management, Globalization and Licensed Technology (1999 – 2001)

Selected to execute product strategy to deploy B2B solution with international business partners. Created “globalization”
team with direct and matrix reporting responsibilities.
• Managed multilingual enablement (I18N and L10N) of VerticalNet applications and full lifecycle support.
• Coordinated with third-party vendors in implementing multilingual translation workflow.
• Created and implemented product release strategy.
• Implemented customer service support desk, process and procedures to support International Partners.
• Deployed VerticalNet applications, infrastructure and communities in Europe, Japan, and South Africa.
• Developed product deployment template used to support subsequent business development partnerships.

Director Project Management, Mergers and Acquisitions (1999)

Supported acquisition and integration of multiple web properties and businesses to expand industry segments and
transactional capabilities.
• Supported integration of 14 acquisitions, performing technical and assisting in financial due diligence.
• Created acquisition integration process template and managed technical integration teams in software, website and
infrastructure support across the organization.
• Created and managed software quality assurance group, supporting all application testing.
• Oversaw traffic reporting to multiple website communities and managed traffic auditing process.
MERRILL LYNCH ASSET MANAGEMENT, Plainsboro, NJ 1987 – 1999
Financial management and advisory company.

Vice President of Systems and Technology (1993 – 1999)

Managed development teams in implementing the following key projects:
− Corporate action monitoring and validation system utilizing multiple data vendors (Valorinform, Reuters,
IDC, Xceitek, etc) and GA2000 Corporate Actions System.
− Mutual Fund Performance Calculations and Reporting System, integrating multiple market data sources
(e.g., LANA, CDA, Morningstar, Datastream, Valueline and Donoghue).
− Shareholder reporting systems supporting 180+ mutual funds utilizing Crystal Reports.
− Security compliance applications to monitor SEC and other regulatory rules.
− Conceptualization and analysis of mutual fund accounting systems to automate multiple processes.
− Data modeling documentation standards.
− Systems development life cycle (SDLC) support for analysis, design, testing and implementation.
− Object modeling development and design standards using UML. Utilized case tools (e.g., Rational Rose
and Popkin System Architect) and diagramming tools (e.g., Visio).

Vice President of Mutual Fund Accounting (1987 – 1993)

Managed multiple teams responsible for maintaining account payables and receivables, pricing and the daily net asset
valuation. Supported accounting for complex securities, derivatives and corporate actions.

EDUCATION
M.B.A., Finance, Rider University, Lawrenceville, NJ, 1992
Masters of Computer Science (completed 27 out of 30 credits), New Jersey Institute of Technology, Newark, NJ
Received Certificate in Object Oriented Design, 1997
B.A., Business Administration, minors in Accounting and Statistics, Rutgers University, New Brunswick, NJ, 1984
Series 6, Series 7 (inactive)