Brand audit Nike

Questionnaire
1- Strongly Disagree , 2- Disagree, 3- Neither agrees nor disagrees , 4- Agree,

5- Strongly Agree

Write only yes.

Q1) Nike is the brand that comes first in your mind when you think of sports shoes.

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Q2) Please provide the top three brands that you would most likely purchase from when
considering sporting goods.

(i.e. 1=Most Favored, 2= Next Most Favored, 3=Third Most Favored)

(a) Adidas

(b) Reebok

(c) K-Swiss

(d) Puma

(e) Nike

(f) Fila

Q3) Nike is the most preferred brand for me.

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Q4) Nike is the brand in sports shoe category which I always would like to wear.
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Q5) Nike is Greek goddess of victory.

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Q6) ( ) Swoosh logo is the symbol of Nike.

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Q7) "JUST DO IT" is the slogan of Nike.

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Q8) Indian soccer team captain Baichung Bhutia is the brand ambassador of Nike.

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Q9) Nike sponsors Tiger woods.

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Q 10) I would like to purchase Nike.

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Q11) Manchester United, Arsenal, FC Barcelona, Inter Milan, have same sponsor, Nike.

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Q12) Indian National Team, France National Team, Brazil National Team, Portugal
National Team, Netherlands National Team, are common in one sense that of sponsorship
by Nike.

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Q13) Rafael Nadal is currently sponsored by Nike.

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Q14) Nike shoes adds high esteem to personality.

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Q15) Nike shoes are of high quality.

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Q16) Nike is a trust worth brand.

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