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Why is there
an Agri Crisis
in India ?
Key problems and simple solutions
PROBLEM STATEMENT
Pain areas | The Agri Supply Chain
Current State : Too Many Steps , Too Little Value Addition
3 End to end
> 400%
7
Pain areas | The Farmer’s ‘REAL’ crisis
Reality Check
•Farmers cannot do “everything”.
They need professional help and
organizational support
Reality Check
• No accurate , dynamic data
on supply
• No market research on
customer demand
• No data = Wild guesses ?
Pain Areas | Customer Spectrum
Huge domestic demand, Escalating prices & Unmet needs
Organised retailers are crowded in this space
Competition high
Reality Check
R&D
ICT Reality
solutions Check
Increase
yield
Lots of great
Contract
farming
ideas and
Export
market effort
But
Exist in silos
Cold
chain Modern
Blind men
Micro and the
retail &
finance &
logistics
Grants elephant ?
Market Scenario|
Burning Crisis or Booming Oppurtunity ?
India’s Total production of fruits & vegetables =
•100 Million Tonnes = Rs 650,000 Crores (value) [ 1 tonne = 1000 kgs]
Wastage in transit/handling/distribution = 40%
Key focus
Current market segmentation of organised players: areas for
•Organised retail/Branded retailers share in F&V : 1.5% govt. for
urgent
•Food processing sector : 1% ( key pain : erratic supply)
improvem
•Export sector : 1% (key pain : poor grading, quality checks) ent
Typical DAILY requirement of fruits & vegetables of Tier 1 city/metro :
•4000 tonnes = Rs 6 crores value
Source : IMAGES F&R Research Study , Govt of India , Dept. of Agriculture, Min. of Food processing
Albert Einstein
THE SOLUTION
Key Innovations
1) Weighing machine = standardise agri business transactions !
Quality
Inspection/ Grading
Routing
Every stakeholder is alternately a
Long haul buyer or seller of agro goods, linked
Transportation
together by a common system.
Thus :
Develop Online supply chain
Rural Produce
Collection Centres Small retailers
Local vendors Technology backbone with offline
distribution mechanisms
Farmers
Create a network of farmers,
Urban area intermediaries, logistics providers,
Distribution centre
Local
Distribution distributors and retailers
Provide common support services
like marketing , training ,
Compost/Manure
from waste
Food Processing
units
technology and agri business
consulting
Bulk buyers
(Hotels / Caterers /
Retailers)
Exports ‘Organize’ the ‘un-organized’ rural
eFarm Common Services
to urban supply chain
Planning &
Coordination
Research
Call centre /
Communication
Technology
Training &
Support Manage the network to ensure
sustainability across the chain
Solution | The Big Picture – Connecting The Dots
Storage
Warehouses
Bulk buyers
Exporters
Farmers
Cooperatives
Collection centers
Kiranas
Self Help
Groups
Hawkers
.. Ready to
jump into
fire …
Have the
discipline of a
soldier …. .. But still ‘enjoys’
doing the
impossible !