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2006.10.
Company
Introduction
COMPANY
PROFILE
Company Outline
Company Bio & Hnt Inc.
#1701, Hyundai Topics, 44-3, Bangi-dong,
Address Songpa-gu, Seoul, Korea
T. 82-2-417-7922 www.bio-hnt.com
Branch
4210 Via Arbolada #119 Los Angeles, CA 90042 USA
office in L.A
Laboratory 480 – 6, Goong-dong, Eusung-gu, Daejeon-shi, Korea
Established
2005. 10. 6 Capital $ 300,000
Date
Registration Number of
215-86-76561 10
No. employees
Type of
R&D/ Trading C.E.O. Kwoen, Hyouk-il
industry
Planning Development
Director : Director: Park, Auditor
Jin, Seo-yong Gye-chung
Bachelor of accounting,
Lee, Sang-ho CFO
Kyung-buk University
• Case of DEET taker’s death reveal that DEET is a harmful chemical to human
body. American pediatricians prohibit children and pregnant women from the
use of DEET repellents.
• Left with DEET repellent for a long time, human brain can be injuriously
affected. (Disrupts of cerebral nerve, Failure of memory, contemplative faculty
and concentration )
• Applied directly to the skin, side effect like rash can be caused.
Easy &
- Easy to carry!!
- Use it wherever and whenever you need it. Convenient!!
- Spray it on body or clothing conveniently.
No! Refill
- Not required Refill & Battery !!
No! Battery - Electricity does not required!!
- Only Repellent of BIO & HNT would be sufficient !!
U.S. Various All Natural Catnip/ Cornmint/ Rosemary Oil 1~2hours 8 oz $14.95 X
Small Catnip
Company Shield
New ECOMIST ECOMIST Mixture of pyrethrin Ⅰ& Ⅱ and 1~2hours 250ml $20.84 X
cinerin Ⅰ& Ⅱ
Zealand (kenyan mum type)
4P
Analysis
Place Promotion
- American Branch office - Attending overseas
as a key position exhibition continuously
- Setting up - Effort for acquiring
regional agents Brand power
- Reinforcing Direct Sales - Sales network with
major distributors
Opportunity Threat
Innovative natural mosquito repellent Evasion, Threat, Interference
Exploring the possibility of alliance with and negative opinion from
preexisting companies of preexisting companies
DEET ingredient mosquito repellent Launch and sale of natural mosquito
Massive market size of Mosquito repellents repellents from other companies
expectation effect of Bio products worldwide
SO strategy : Strategy using strength for taking market opportunity (chosen by BIO & HNT)
Acquiring capitals by sales of natural ingredient products to other companies
Drawing investment by contacting foreign and domestic investing companies
Jul. Aug. Sep. Oct. Nov. Dec. Jan. Feb. Mar. Apr. May. Jun.
Building detail business strategy
Chemical charterization of active
ingredient
Ingredient analysis and
synthesis completed
Mosquito Repellent Test Data
US market
World
-Brand expansion 5
-Product range
increase -Continuous growth
4 -Motive power
-Competitive advantage acquisition
acquisition 3
-Training development
resources -Product stabilization
2
-Market expension
1
-Market entry
-Product differenciation
Contact 1st Year 2nd Year 3rd Year 4th Year 5th Year
Branch office in the U.S. 87 113 147 192 250
Exterior of the U.S.
525 682 887 1153 1500
(Agent / Direct Sales)
Total 612 795 1034 1345 1750