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In addition to competition from GM and Ford in the United States, Toyota also faces
tough domestic competitors-Honda Motor, which is the third largest automobile manufacturer
in Japan, and Nissan, which is the second largest.
The Company¶s innovators, such as their production executive Taiichi Ohno, are credited
with :
3. Introducing the idea of stopping assembly lines in order to correct problems before
continuing to achieve the highest levels of product quality.
4. Nurturing worker loyalty by offering lifetime employment. The last time Toyota resorted
to massive job cuts was during difficult times in 1950
Toyota's supply chain is based on the principle that while product knowledge (e.g., a
blueprint) is intellectual property, process knowledge is shared by all. Toyota's
suppliers regularly share extensive process improvement lessons, even with their
competitors. In Japan, suppliers generally are exclusive to a single original equipment
manufacture (OEM), so the collective benefit of shared information stays within the
Toyota supply chain
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Toyota Australia is using Oracle's BEA WebLogic Integration (bea.com) as part of its
eBusiness Transformation Program and for Web services. BEA WebLogic Integration
is a comprehensive and flexible Java-based product for rapidly integrating systems,
data, and people within and across companies.
With SOA, Toyota is reducing costs and improving customer service while ensuring
that neither Toyota nor its trading partners will be limited by propietary technologies.
Another beneficial method deployed was outsourcing