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Announces

Thu 14th - Sun 17th April

MMRDA Grounds, Bandra Kurla Complex

Make your presence felt at the largest and most definitive home buying exhibition this April.

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 Here’s why the brand MCHI
and MCHI exhibitions command
respect, credibility and trust.

Unlike other property

exhibition organizers, the
mainstay of MCHI is more
than just exhibitions.

MCHI is a responsible, future-

oriented and government
recognized body who is taking
giant steps in enhancing the
real estate industry as a whole. A high powered delegation of MCHI members interact with the Hon. Chief Minister of Maharashtra,
Shri Prithviraj Chavan to discuss the challenges and the way ahead for the real estate community

Shri Sunil Mantri, President, MCHI along with the Hon. Chief Minister of Maharashtra during the meeting

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 Paving way for the real estate industry
MAHARASHTRA CHAMBERS OF HOUSING INDUSTRY (MCHI)
Maharashtra Chamber of Housing Industry (MCHI) is a
founder member of Confederation of Real Estate
Developers' Association of India (CREDAI) and is one of
the premier housing and developers associations in India.
housing supply in Mumbai and its vicinity. MCHI is
credited with initiating and successfully running the
Property Series (Property 2000, 2001...2011) across India
and the world. With a keen insight into the consumers'

Established in 1982 at Mumbai, MCHI has a membership buying pattern, MCHI knows what it takes to turn an

of 450 leading developers who account for 90% of the exhibition into a success.

SOME OF OUR NOTEWORTHY INTERACTIONS AND INITIATIVES IN THE PAST FEW MONTHS
10th July 2009: Union Budget Meeting Mumbai and Mumbai Metropolitan Region (MMR).
Mr. Parimal Shroff, Eminent Legal Luminary presided the
meeting and Dr. P. P. Shah, Eminent Chartered Accountant 28th July 2010: Press Conference
Press conference held on ‘Issues Relating To Service Tax
spoke on Effects of Union Budget on the Real Estate Sector.
on Real Estate’ to sent a message to all constituents.
21st July 2009: Security First Meeting
7th September 2010: Security Meeting
Mr. D. Sivanandan, Police Commissioner, Greater Mumbai
Meeting with Shri Himanshu Roy, Joint Commissioner
spoke on how to Upgrade the security and safety of
of Police, Crime & Shri Deven Bharti, Additional
Residential, Commercial Complexes, Malls, Multiplexes,
Commissioner of Police, Crime to discuss the security
Schools, etc.
aspects pertaining to the real estate industry.
5th -7th Feb 2010: Property 2010 Twin Show – Central
18th August 2010: Meeting with SBI
& Western Suburbs State Bank of India presented their Plans and Proposal
‘Central Suburbs’ exhibition inaugurated by
for The Real Estate Sector, viz, Developer Funding, Project
Shri. J. S. Augustine, Co-Chairman International
Funding & Consumer Finance.
Exhibitions & Co-ordinator Exhibition Committee, MCHI.
Western Suburbs’ exhibition inaugurated by Shri K. M. 18th Aug 2010: Magazine launch
Raste, Assistant General Manager, State Bank of India. Property Scape Magazine new issue launched.

28th April 2010: ‘Homes for All’ Convention

MCHI signed an MoU with the State Government of
Maharashtra at a function attended by the then State Chief
Minister Shri. Ashok Chavan. The convention is a major
step taken by MCHI to pave the way to provide affordable
homes to middle and lower income groups living in

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 Discover India’s most successful
and trusted property exhibition series.

This is an era where brand association has become one of Where else can you find a platform graced by the elected
the most effective part of a real estate marketing strategy. representatives of the State, senior bureaucrats, industry

As a developer when you showcase your properties at observers, top officials from reputed financial institutions,

MCHI’s Property Exhibition, your benefits go far beyond reputed developers and of course, home buyers. All of

the sales graph. Your brand and your projects get a whom rightfully believe that ‘ ’

positive rub-off of MCHI and the trust it has accumulated

over the years.

Property 2009 April (the 14th edition) inaugurated by Shri Ratnakar Gaikwad, Property 2010 April (the 16th edition) inaugurated by Shri S. S. Kshatriya,
Metropolitan Commissioner, MMRDA Municipal Commissioner, Municipal Corporation of Greater Mumbai

Property 2010 October, (the 17th edition) inaugurated by Shri Narayan Rao Rane, Hon'ble Minister for Revenue, Govt. of Maharastra.

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Property 2011 April.
Backed by a history of delivering results.
Across budgets. Across properties. Across trade cycles. Across Maharashtra.
Maharashtra Chamber of Housing Industry
Present
Thu 14th - Sun 17th April
MMRDA Grounds, Bandra Kurla Complex
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Year after year, MCHI's Property Exhibition series has
attracted genuine homebuyers in sizeable numbers.
A feat that no other property exhibition in India has
managed to accomplish.
MCHI's trust factor is so well ingrained in the minds
of homebuyers, that whatever be the trade cycle –
inflationary, recessionary or even cautionary, they
visit the exhibition and invest in properties across the
Island City, Suburban Mumbai, Maharashtra and the
Rest of India.
This year too, the footfalls and the booking graphs
will once again bear testimony to the fact that...
Can a property exhibition defy
industry trends?
Thousands of walk-ins say 'yes'.
MCHI exhibitions have been tide-turners on many occasions by inspiring hope, “As part of Transparency
trust and positivity in the entire real estate market. Even in times of slow down
people have turned to MCHI Exhibition to fulfill their DREAM HOME aspiration. in the industry and self-
Why? Because people trust that, as always, even the April Mega exhibition will regulation MCHI allows
deliver wide variety of properties, backed by MCHI's assurance and spot offers.
With the footfalls expected to cross the magic mark of one lakh and lead by
only projects with
genuine buyers, we are expecting to start a positive chain reaction in the IOD/CC, to be displayed
entire industry.
in the Exhibition and
Participate in MCHI's Property 2011 April Mega Exhibition and see the results
for yourself. accept bookings”

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 Welcome to the family of participants
The list of potential participants at Property 2011 April

City-wise Property-wise

• South Mumbai: VT to Sion • Ahmedabad • Igatpuri • Nashik • Studio, 1/2/3/4/5 • Retail outlets in
and Churchgate to Mahim • Alibaug • Jhansi • Neral BHK Apartments Malls and

• Western Suburbs: Bandra to • Bengaluru • Kolhapur • Pune • Duplex, penthouses, Multiplexes

Dahisar and upto Boisar • Chandigarh • Kolkata • Solapur Row houses, • Commercial Shops,
• Cochin • Lavasa • Wada Bungalows Industrial Galas
• Central Suburbs: Kurla to
• Delhi • Lonavala • Others
Mulund, Thane to Karjat / • Second homes / • Office Premises,
• Goa • Murbad
Kasara, Navi Mumbai, Upto Holiday homes Corporate Parks
• Gwalior • Nagpur
Panvel • NA Plots • IT Parks, SEZ

Meet the right audience

Profile of the expected visitors

Buyers Influencers

• Genuinely interested buyers of residential • Real estate developers, builders, contractors and real estate
properties across the dominant price range agents, government officials and policy decision makers

• Individuals and companies looking for • Individuals from allied fields, architects, interior designers,
residential properties and corporate offices consultants, trendsetters, research analysts and more

Entry Fee to achieve dual objectives – quality of footfall and social responsibility

Visitors will have to pay an Entry Fee at the exhibition. This ensures that you get quality and genuine walk-ins. The amount
collected will be donated to a noble charity called ‘National Society for Clean Cities, India’. Uplifting the lives of Slum
Children in Bandra is one of the many initiatives undertaken by this charity.

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 5 reasons for the
anticipated good turnout

1. Every buyer gets the MCHI Assurance
The buyer gets an assurance since all the participating
Developers will be signing the MCHI assurance letter,
which will have an undertaking signed by the owner of the
participating company. “The project displayed at the
exhibition has IOD and CC, and participant will abide to
the MCHI code of conduct.”
2. Assured gifts on spot booking
The tremendous response to the 'Carry a DD and carry
back an LCD' prompted several spot bookings. This time
too, MCHI/Exhibitors will give an assured gift for spot
bookings and free home delivery.
4. Properties from Mumbai and beyond
This time, we are having a special focus on properties
beyond Mumbai – this spreads the net to include the
seekers of second homes, holiday homes as well as the
burgeoning immigrant population, who wants to invest
in a home back home.
5. Kids' Zone
This time too we are creating a Kids’ Zone (managed by
professionals) to give the parents a better home buying
experience.

3. MCHI legacy
MCHI property exhibitions have proven to be a perfect
place to find a dream home. People are aware of this and
the 'bharosa' factor is getting stronger by the year.

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 The media presence: High octane
publicity budget above 2 crore
We have a media plan that exceeds over 2 crore in media value to get the attention of the right audience
and give you the right kind of footfalls.
Print: Heavy advertising and advertorial • Financial Express • Free Press • Gujarat Samachar
coverage in mainline English, Hindi, • Hindu (Sindhi Paper) • Hindustan Times
Marathi and Gujarati dailies. • Indian Express • Janmbabhoomi • Loksatta
• Maharashtra Times • Mid-Day (Eng)
• Afternoon • Bombay Samachar
• Mid-day Hot Property (Eng) • Mini Mid-Day
• Bombay Times
• Mumbai Mirror • Navbharat • Nav Bharat Times
• Business Standard
• Property Plus Central & Western • Pudhari
• Central & Western Plusses
• Sunday Mid Day • Times Of India • Vasturang
• DNA • Economic Times
• Vyapar
• Express Estates

Online: Strong online presence 4. Social Media Marketing: Sponsored Banner on

through cross-promotion and tie-ups
with leading portals, virtual expos as
well as online campaigns and
emailers.
1. Prominent Banner space in top 4 Real
Estate Portal of India. i.e. 99acres.com,
iProperty.com, Makaan.com and IndiaProperty.com
2. Newsletter Campaign to 10 Lakh Home Buyers.
3. Banner and Sponsored Links on premium websites.
Category of Premium sites: News, Finance, Matrimony,
Classifieds.
Facebook and Orkut
5. Search Engine Marketing: Sponsored Link in
Google.com, Bing.com (MSN Search)
Newsletter:
1. Email Newsletter to Home Buyers
2. Email Campaign to Developers across India.
Call Center (Campaign) Support:
1. Outbound and Inbound call support.
2. Shortcode SMS

Electronic: OOH:
Extensive radio spots and local cable Extensive use of strategic hoardings,
ads to take the message home. kiosks and bus-back panels.
Red FM 93.5, Radio City 91.1, 100+ Hoardings and Bus-backs
Radio Mirchi 98.3, Big FM 92.7

Direct marketing:
Mailers and invitations to databases
of key financial organisations.

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 Track Record and
a glimpse of the previous exhibitions
Fact file of previous exhibitions

Developers HFIs Visitors Enquiries Generated by Home Loans sanctioned

Developers approx. (Rs.) By HFIs approx. (Rs.)
16th Mega Show 88 15 72,388 474.90 Crores 888.17 Crores
Property 2010 Apr

17th Mega Show 74 14 68,579 498.64 Crores 932.57 Crores

Property 2010 Oct

Dominant property buying trends observed

• Several 'super premium' spaces have been • Second homes and NA plots are becoming
well-received by walk-ins comprising the elite and crowd-pullers.
investor community. • Registered Visitors with Rs. 50/- as Entry
• Stand-alone projects offering smarter rates and lower Fee/Online Registration.
maintenance are gaining more and more eyeballs.

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 A glimpse of the previous exhibition:
Property 2010 October Show
Participants from:
Island City, Western, Central and Eastern Suburbs
of Mumbai, Thane, Navi Mumbai, Panvel, Raigad
Dist., Pune, Lonavala, Nashik, Bangalore...
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Type of participants
Property 2010 October got a tremendous
response. More than 102 participants, with over
74 real estate developers, 14 housing finance
companies, 2 government bodies, 3 associations
and 9 others made their presence felt.
Tremendous response to
Spot booking initiative
‘Carry a DD, carry back and LCD’
Select developers who had participated in the
‘Book now and get an LCD’ were overwhelmed
by the response! People came with a D.D. of
Rs.50,000 for the booking amount and walked
away with an LCD!
10 developers participated in the LCD
gift scheme. They made 103 on-the-spot
booking thanks to this scheme!
 A glimpse of the previous exhibition:
Property 2010 October Advertising

ADVERTISING & PR OF OCTOBER 2010 EXHIBITION: This Exhibition we decided to work on 'TRUST' as
the theme. Accordingly “MCHI HAI TO BHAROSA HAI” was the central theme to the campaign.

PRINT MEDIA INCLUDED FULL PAGE AND HALF PAGE ADS IN:-

• Afternoon • Bombay Samachar • Bombay Times • Business Standard • Central & Western Plusses • DNA
• Economic Times • Express Estates • Financial Express • Free Press • Gujarat Samachar • Hindu (Sindhi Paper)
• Hindustan Times • Indian Express • Janmbabhoomi • Loksatta • Maharashtra Times • Mid-Day (Eng)
• Mid-day Hot Property (Eng) • Mini Mid-Day • Mumbai Mirror • Navbharat • Nav Bharat Times
• Property Plus Central & Western • Pudhari • Sunday Mid Day • Times Of India • Vasturang • Vyapar

For the second time MCHI came up with a concept of 8 Page pull-out in the Times of India where in all the Patrons,
Partners and Participants in Section A were given a Complimentary Advertisement along with a special Mini
MiD-Day supplement.

Half page ad

Full Page Ad during the exhibition pre-launch Full Page Ad during the exhibition Half page ad

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EXTENSIVE OUTDOOR PRESENCE ACROSS MUMBAI

DIGITAL MEDIA E-Newsletter:

Run-on-site Campaign:
1. Prominent Banner space in top 4 Real Estate Portal of
India. i.e. 99acres.com, iProperty.com, Makaan.com and
IndiaProperty.com
2. Newsletter Campaign to 10 Lakh Home Buyers.
1. Email Newsletter to Home Buyers.
2. Email Campaign to Developers across India.
Call Center Campaign Support:
1. Outbound and Inbound call support.
2. Shortcode SMS.

Run on Network Campaign: RADIO

1. Banner and Sponsored Links on premium websites. Red FM 93.5, Radio City 91.1, Radio Mirchi 98.3,
Category of Premium sites: Big FM 92.7.
News, Finance, Matrimony, Classifieds.
SMS CAMPAIGN
2. Social Media Marketing: Sponsored Banner on
My Today:- SMS Push to around 35 Lacs.
Facebook and Orkut.
Mobile numbers in Mumbai & around Mumbai.
Search Engine Marketing: My Today:- My today Footer advt. 8 lacs impressions.
1. Sponsored Link in Google.com, Bing.com
(MSN Search).

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A glimpse of the previous exhibition:
What participants said...

“The MCHI OCT 2010 was organized with lot of new thoughts and positioning. Actually for the first time it
offered facilities like online registration, Kids’ Zone and Instant gift to the purchaser who bought flats during
the four days of exhibition.
The customer enquiries were more focused and they enquired for the location where in they were interested
to look for and over all it was a good show. Wish you all the best for April 2011 Show.”

- Mr. Ruben Chheda, Project Sales Head - Mayfair Housing

“MCHI has been successfully organizing exhibitions for many years now and for us it has been a great
experience every time. The responses have been extremely good and have improved tremendously over the
years. The new facilities introduced during the Oct 2010 event at BKC were definitely a step forward for the
organizing committee. Looking forward to the next edition eagerly.”
- Mr. C. J. Mathews, Marketing Head, Rustomjee

“MCHI Property Exhibition promises to be the biggest and best show yet. It is the much awaited Property
show by developers as well as by homer buyers, as their search ends here and they even get their choice
apartment at best rates.”
- Mr. Amit Jain, Head-Sales, Nirmal Lifestyle

“The MCHI Exhibition held in Oct 2010 was different than the previous Exhibitions. The feedback and
response was excellent. Every year the show looks to be more & more professional. The children play area,
the green area, the executive changing room and Foot Massager was a unique idea. We hope the coming
Exhibition would be better than the Oct 2010 Exhibition.”
- Mr. Hemant Gowda, Manager Sales, Gundecha

“We are constantly impressed by the high quality work and efficient professional services that MCHI has been
rendering over the past few years.
The last property exhibition organized by you at the MMRDA grounds in the month of October 2010 is yet another
success saga, where you succeeded in delivering the goods and keeping up to the expectations of the
participants.”
Mr. Anil S. Puthran, General Manager (Marketing & Sales), Ravi Group of Companies

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 Join us as an Exhibitor
Become a part of the MCHI family...reap the benefits

Innovation for Exhibitor Convenience 6. Exclusive Exhibitors' Cafeteria to reduce the

1. Exclusive time for business visitors on the first waiting time faced by your staff

day to give you quality time for interaction 7. Green Room for your staff to refresh themselves

2. Free Listings in official Exhibition Catalogue as 8. Foot Spa to soothe the tired feet of your staff
per format 9. Complimentary Bus pick-up services back and
3. Entire exhibition is Wi-fi enabled – making forth to the Exhibition from Bandra (E) and
downloads and online presentations easier Kurla (W) Railway Stations

4. Entry fee for visitors ensure you get quality 10. Zero Car Parking Charges, Demarcated leveled
walk-ins. Fees collected go to a charity. parking area for Exhibitors, Visitors and VIPs
(Fee waived off for visitors who pre-register 11. Passes (limited) for Exhibitors' Dinner Party
online) during the exhibition
5. Passes for Exhibitors' Lunch during
the exhibition

Stall Rates

Section Member's Rate Non Members/HFI’s/Banks Service Tax

Per Sq. Meters Per Sq. Meters

Premium Rs. 15000 Rs. 16000 + 1000* 10.30%

Section A Rs. 14000 Rs. 15000 + 1000* 10.30%

Section B Rs. 13000 Rs. 14 000 + 1000* 10.30%

*Rs. 1000/- per company / stall towards temporary Membership (Builders & Developers only) in MCHI valid for one month which is a must.
*Corner Stalls will be charged 10% extra.

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Become a Patron or a Partner
Developers Banks & HFIs

Patron Co-Organiser Platinum Partner Gold Partner Silver Partner

Fees Rs. 35 Lakhs Rs. 35 Lakhs Rs. 25 Lakhs Rs. 20 Lakhs Rs. 15 Lakhs
+10.30 % Service Tax +10.30 % Service Tax +10.30 % Service Tax +10.30 % Service Tax +10.30 % Service Tax

Your Benefits

1. Nomenclature
You receive top-billing in nomenclature: P
“MCHI & Your Institution, Co-organiser
(on First come first serve basis) Present Property 2011”.

2. Stall Space Premium Space Super Premium Space Premium Space Premium Space Premium Space
in PATRON Lane in PATRON Lane in Hall A in Hall A in Hall A

3. Sustained Hi-Value Branding & Media Spend

• Company Logo in all advertisement in Print and Outdoor Media P P P P P
(if confirmation received 15 days in advance)
• Company Logo in Registration Form --- P --- P
• Company Logo on Decorative Entrance Arch P P P P P
• Company Logo on Backdrop in Conference Hall P P --- P P
• Corporate information and product information in the Exhibition Catalogue P P ---
• One Advertisement in Exhibition Catalogue Full Page Centre Spread Double Spread Full Page Full Page
• Logo Branding on Back Drop in Pre-Event Press Conference (if held) P P P --- ---
• Logo in Exhibitors Manual (if Confirmation received 15 days in advance) P P P P P
• Logo in Invitation Cards P P P P P
• Logo in Press Kit P P P P P
• Logo in Web Site P P P P P
• Logo on Credits Page in Exhibitor Directory P P P
• Flags hung from the rafters in the Mega Show P P P P P
• On site branding on Registration Desk P P --- ---
• Logo Branding on one side of carry bag to be distributed to visitors P P P P P

Other Premium Value Add-Ons

• Presence in the Virtual Exhibition for all 4 days of the Exhibition.
Exhibition P P P P P
• Complete database of visitors on CD. CD P P P P ---
• 1 Speakers Slot in Seminar (If held) --- P --- --- ---
• Invitation as Guest of Honour to your Chairman / --- P --- --- ---
/Managing
ManagingDirector
DirectorininInaugural
InauguralFunction
Function --- P --- --- ---
• Bus Service: Meet and distribute your leaflets to your prospects even --- P --- --- ---
before they enter the Mega Show and before they meet your competitors --- P --- --- ---
• Car Parking: Interact and distribute your leaflets to your up-market --- P --- --- ---
prospects as they alight from their car in the huge 7,500 sqm
sq.m.Car
Carpark
parkArea
Area --- P --- --- ---

MCHI reserves the right to amend this offer without Notice.

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 Managing Committee 2010-2011

PRESIDENT: COMMITTEE MEMBERS:

• Sunil Mantri • Sandeep Raheja • Bandish Ajmera - President

IMMEDIATE PAST PRESIDENT: (MCHI Kalyan Dombivali Unit)

• Pravin Doshi • Sujal Shroff • Parag Munot • Sandeep Runwal

• Vikas Walawalkar • Jayesh Shah • Pujit Agarwal
PRESIDENT-ELECT:
• Paras Gundecha INVITEE MEMBERS:
• Nayan Bheda • Sanjay Chabria
VICE PRESIDENTS:
• Vimal Shah • Dharmesh Jain • Nayan Shah PAST PRESIDENTS:

• Mayur Shah • Mohan Deshmukh • Mofatraj Munot

• Niranjan Hiranandani • Rajni S. Ajmera
HON. SECRETARY:
• G. L. Raheja • Late Lalit Gandhi
• Deepak Goradia
• Late Babubhai Majethia
HON. JOINT SECRETARIES:
AFFILIATED MCHI MEMBER UNITS:
• Rasesh Kanakia • Harish Patel • Rajan Bandelkar
• Ajay Ashar (Secretary - Thane)
TREASURER: • Shrikant Shitole (Secretary - Kalyan Dombivali)
• Ashok Mohanani • Shailesh Sanghvi (Secretary - Mira Virar City)
JT. TREASURERS: • Rajesh Prajapati (President - Raigad Unit)
• Mukesh Patel • L. P. Bhagtani

CO-ORDINATORS:
• Nainesh Shah - President (MCHI Thane Unit)
• Boman Irani - President (MCHI Mira Road to Virar
City Unit) • Sukhraj Nahar

Exhibition Sub Committee 2010-2011

CHAIRMAN : • Mr. Boman Irani

CO-CHAIRMAN : • Mr. Mukesh Patel • Mr. Bandish Ajmera

CO-ORDINATOR : • Mr. Harish Patel

MEMBERS : • Mr. Suresh Mittal • Mr. Rajesh Doshi • Mr. J. S. Augustine • Mr. Pratik Patel
• Ms. Manju Yagnik • Mr. Rajendra Sawant • Mr. Ashok Mehta
• Mr. Shyamal Mody • Ms. Nancy Mehta • Mr. Diipesh Bhagtani
• Mr. Tejas Vyas • Mr. Rajeev Jain • Mr. Mayur Shah

CEO : • Mr. Zubin Mehta

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 Stall awards for
Property 2010 October Show

The Public Choice Award Winner Patrons - Excellence in Stall Design for Developers Excellence in Stall Design for Developers Section A
LODHA GROUP Patrons Second Runner up - Second Runner up - KANAKIA SPACES PVT. LTD
ACKRUTI CITY LTD. & NAHAR ENTERPRISES

Excellence in Stall Design for Banks & HFIs Excellence in Customer Information and Excellence in Customer Information and
Runner up - ICICI BANK HOME LOANS Responsiveness Banks & HFIs Runner up - AXIS BANK Responsiveness Banks & HFIs Winner -
STATE BANK OF INDIA

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Maharashtra Chamber of Housing Industry

Maker Bhavan II- 4th floor, 18, V. Thackersey Marg, New Marine Lines, Mumbai - 400 020.

Tel.: 42121421, Fax: 40020362, Email: mktg@mchi.net, exhibition@mchi.net, Website: www.mchi.net

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