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Bill Daddi
Daddi Brand Communications
(646) 370-1341
(917) 620-3717
Bill@DaddiBrand.com
New York, NY, April 11 -- An analysis by Kantar Media’s new service, DirectHEATSM
shows that despite a growth in activity over the past year, magazines are still being far
outpaced by other media.
Kantar Media’s DirectHEAT, which launched today, is a service that provides multimedia
intelligence to national print and digital media sellers. Reports from the new service
provide insights into magazine and Internet share of voice and findings reveal:
The new service utilizes Kantar Media’s proprietary Brand Central database and
provides subscribing media sales executives with the same brand occurrence,
expenditure, and creative data being analyzed by their media research counterparts.
Additionally, as the exclusive provider of PIB ADvance data, DirectHEAT makes
magazine advertising information available within three days of publication, giving
subscribers a timely, relevant, and reliable sales resource.
DirectHEAT includes advertising intelligence beyond just print media, offering a more
complete multimedia view to help media sellers protect and develop revenues with
current customers while also identifying new business. The multimedia service provides
insights into a brand’s advertising strategy as well as competitive share-of-market
among the user-specified competitive media properties. It helps sales executives
develop share-of-market trends for specific accounts and identify those that are
increasing advertising activity with competitors. It also integrates relevant news feeds,
contact information for target brands, and other data sources to enable quick conversion
of information into action.
“As our analysis of magazine and internet spend shows, DirectHEAT offers a level of
multimedia analysis that provides actionable insights allowing sellers to quickly leverage
opportunities and prepare for sales calls,” says Mark Nesbitt, president of Kantar Media
Intelligence. “The customizable nature of the service keeps clients informed about
accounts and helps them identify new opportunities through a simple email format.
Combined with the valuable business information delivered - such as creative and
contacts - sellers can quickly convert intelligence into more effective outreach.”
For more information on DirectHEAT, contact Ron Mulliken, SVP, Sales, Kantar Media
Intelligence at 212-991-6007 or via email at ron.mulliken@kantarmedia.com .