School of Business

International Marketing Management MIMM

Master of Science Programme in Economics and Business Administration

MIMM FOR COMPANIES:

Master's Theses on topical
business challenges
MIMM Programme
overview
The Master’s Degree in International Marketing Management integrates the
disciplines of marketing, international business and technology management.
It thereby addresses the needs of internationalizing and global firms
operating in turbulent environments facing growing challenges in their
marketing management.

The MIMM faculty gives the students advanced tools to analyse and manage
challenges in an international marketing environment. Our aim is to ensure
that students acquire key analytical skills, intercultural competence and are
able to combine business and technology.

The Master’s programme in International Marketing Management is designed

to correspond to the needs of business life in terms of educating future
managers in selected focus areas.  Corporate learning is facilitated in various
in-class activities: guest lectures, company assignments evaluated by the
firm’s representatives, consulting-project coursework and case exercises.
About 80 per cent of the Master’s Theses are based on real-life business
problems. The programme contents and structure are evaluated and
developed in cooperation with the MIMM Corporate Advisory Board.

MARKETING

INTERNATIONAL TECHNOLOGY
BUSINESS MANAGEMENT

Examples of recent
Master’s Thesis topics:
Defining Product Launch
Timing in Software Industry
Developing Service Offering
of an Air Freight Carrier
Revenue Logic in Software
Business Context
Partnering in the
International Marketplace:
The Role of Culture for
Trust Development in
Multicultural Partnerships
Industry Change in
Transport Packaging Sector
Web Presence Building and
Performance Measuring
in Business-to-Business
Markets
B2B Corporate Brand
Implementation on Pulp &
Paper Industry
Adoption of Technological
Innovations; Business
Opportuniers, Challenges
and Relative Advantages of
Cloud Computing
MIMM Master’s Thesis supervisors
and their expertise
The MIMM programme International Marketing professors are
active in and recognised for academic research. During the Master’s
Thesis supervision process, the latest knowledge in the field is
utilised for the benefit of the topic and the organisation.
Professor Sami Saarenketo
D. Sc. (Econ. & Bus. Adm.)
Academic director of the MIMM Programme
Special expertise:
International entrepreneurship and SME’s
International partnerships and networks
Brand management
Professor Sanna-Katriina Asikainen
D. Sc. (Tech.)
Special expertise:
New product launch strategies
Consumer behavior
Sales and marketing management
Professor Olli Kuivalainen
D. Sc. (Econ. & Bus. Adm.)
Special expertise:
International marketing strategies
Foreign entry strategies and operation modes
Strategic planning and strategy implementation
Professor Liisa-Maija Sainio
D. Sc. (Econ. & Bus. Adm.)
Special expertise:
Marketing communications strategies
Business models
Radical innovations and business strategy
Lappeenranta University of Technology (LUT) is an international scientific community which has
more than 6500 students and experts, and conducts scientific research and academic education.
Ever since its foundation in 1969, LUT has combined two fields of science that complement each
other – technology and business. LUT’s strategic areas of expertise are energy efficiency and
the energy market, strategic management of business and technology, scientific computing and
modelling of industrial processes and expertise in Russian business and industry related to the
areas above.

The LUT School of Business is a dynamic and agile teaching and research unit at Lappeenranta
University of Technology, unique in its specific areas of expertise. We educate highly skilled
and flexible professionals who understand the laws of economics while acknowledging the
importance of technology as the driving force of business. Our students are actively involved in
the activities of the faculty and enjoy the spirit of the academic community.

ACADEMIC DIRECTOR OF THE MIMM PROGRAMME
Professor Sami Saarenketo
E-mail: sami.saarenketo@lut.fi
Mobile: +358 50 308 6181

School of Business
Lappeenranta University of Technology
Skinnarilankatu 34, P.O. Box 20
FI-53851 Lappeenranta

www.lut.fi/mimm