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Submitted By:-
VIKAS DUBEY (B44)
ASHISH TIWARI (B35)
OVERVIEW OF RURAL INDIA
Two third of the country’s consumer lives in rural areas.
areas.
Almost half of the national income is generated from
rural India
The Indian rural market with is vast size and demand
base offers great opportunities to marketers.
marketers.
The rural market account for half the total market for
Lights, fans, pressure cookers, bicycles, washing soap,
salt, toothpowder, etc.
etc.
The rural market for FMCG products is growing much
faster than the urban counterpart.
counterpart.
INTRODUCTION
Promotion is the process of marketing
communication to inform, persuade, remind
and influence consumers or users in favour of
your products and service
service..
Dabur Amla oil
Recently in villages of Madhya Pradesh on the
occasion of Durga Pooja. The company made
their tents/ pandals, next to Mandirs and
sharing their products with prasad and giving
free sachet and trails to the followers those
were coming for prayers in the mandir.
Shivpuri, Pohri, chachai, these are the villages
of madhya pradesh where Dabur has used this
strategy.
Brooke Bond Lipton
India Ltd (BBLIL)
Brooke Bond Lipton India Ltd (BBLIL) markets its rural
brands through magic shows and skitsskits.. Reckitt and Colemen
uses NGO's in rural areas to educate customers about product
benefits which establishes one to one communication channels
channels..
Result - A post
post--campaign study initiated by ACC revealed
tangible improvement in off off--take in the state of Karnataka
andan extremely positive response from dealers, who believed
that the campaign helped in strengthening their hands
hands..
Source:: Anugrah Madison
Source
Advertising Pvt
Pvt.. Ltd
Ltd..
SOME MORE POMOTIONAL
STRATEGIES
TREE BOARDS