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  • Twitter and Facebook Marketing - Are African Businesses Cashing in On Free Advertising? With African Business Review

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    There’s no denying that social media, by many once considered a here-today-gone-tomorrow fad, is a key arrow in a marketer’s quiver. It’s word of mouth on steroids and free, right? Or not. Social media experts in Kenya and South Africa warn companies not to view social media marketing, on platforms such as Facebook and Twitter, as free. Yes, these platforms are umpteen times more cost-effective that

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    Twitter and Facebook Marketing – Are African Businesses Cashing in on Free Advertising? With African Business Review

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    There’s no denying that social media, by many once considered a here-today-gone-tomorrow fad, is a key arrow in a marketer’s quiver. It’s word of mouth on steroids and free, right? Or not. Social media experts in Kenya and South Africa warn companies not to view social media marketing, on platforms such as Facebook and Twitter, as free. Yes, these platforms are umpteen times more cost-effective that

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    37 просмотров2 страницы

    Twitter and Facebook Marketing - Are African Businesses Cashing in On Free Advertising? With African Business Review

    Загружено:

    PR.com 2
    There’s no denying that social media, by many once considered a here-today-gone-tomorrow fad, is a key arrow in a marketer’s quiver. It’s word of mouth on steroids and free, right? Or not. Social media experts in Kenya and South Africa warn companies not to view social media marketing, on platforms such as Facebook and Twitter, as free. Yes, these platforms are umpteen times more cost-effective that

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 2

    Twitter and Facebook Marketing – Are African Businesses Cashing in on Free

    Advertising? With African Business Review

    San Diego, CA, April 14, 2011 --(PR.com)-- There's no denying that social media, by many once
    considered a here-today-gone-tomorrow fad, is a key arrow in a marketer's quiver. It's word of mouth on
    steroids and free, right? Or not.

    Social media experts in Kenya and South Africa warn companies not to view social media marketing, on
    platforms such as Facebook and Twitter, as free. Yes, these platforms are umpteen times more
    cost-effective that traditional advertising such as TV or print, but do need time, money and strategic
    thought to be effective.

    “Although putting content onto Facebook using fan pages is free for brands, the challenge is attracting the
    right people to that page and for them to, in turn, share that content with the right people that will
    ultimately help the brand achieve its objectives,” said Sifiso Mazibuko, Habari Media's national Facebook
    account manager.

    “The age old adage of 'build it and they will come' definitely does not apply on Facebook. There are more
    than 25 billion pieces of content shared on Facebook every month, with so much choice, why should a
    user choose your content to not only view, but share?”

    Read the full article, here.

    About African Business Review


    African Business Review is a leading digital media source of news and content for C-level executives
    focused on business and industry-specific news throughout Africa. African Business Review is the
    territory-dedicated arm of the White Digital Media Group.

    Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of
    websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively
    deliver high-quality content, analytical data, and industry news. For more information, contact +44
    (0)1603 217 556 or visit http://www.africanbusinessreview.co.za/.

    ###

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    Contact Information:
    White Digital Media Group
    Jen Hoskote
    (760) 827-7818
    j.hoskote@whitedm.com
    www.whitedm.com

    Online Version of Press Release:


    You can read the online version of this press release at: http://www.pr.com/press-release/313702

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