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Underground Niche Exposure

Stupid Simple System


Drs. K.K. Maybel

Launch Starting Friday November 6th 12:00 PM EST


The Game Starts….Stupid Simple System is on the Move!
Get ready for the most extreme home business course in history!

What if you had the chance to finally discover all deeply hidden
secrets that a handful of super internet marketers have been hiding
from you for many years? What if I told you that I am going to reveal
these marketing secrets and that you yourself can be a part of this
league of top marketers? Would you believe me or would you be
skeptical? Probably skeptical, right? I would be!

That’s why I decided to do it differently and to just give you the first
module of the Stupid Simple System FREE. Read this Module 1
carefully, and in the end you will understand why 95% percent of the
marketers look into their earning accounts everyday and see:
When I log into my account, this is what I see:

After reading this Module, you will understand the power of the
Stupid Simple System. You will discover that you have finally found
the only course that “will” teach you how to make an easy living
online, where others just throw sand in your eyes.

The strategies I will tell you have never been offered to the
market before. To be frank, I guess many marketers think
they are much too powerful to give away…they won't like
me for this!
In the beginning I have to go through some basic boring
stuff, but I promise you as always I keep the best for the
end. So just read on. Enjoy!
Introduction

Niche marketing is a well-discussed topic amongst Internet


Marketers. If you want to succeed online you have to find a niche and
search products to market to that niche.

In economics we define a niche as “the subset of the market


on which a specific product is focusing on”….

Describing the right niche or defining a niche at all is critical for a


successful marketing campaign. If you take all the right steps within
your marketing campaign, but simply don’t put enough effort in
describing your niche or describing “the right niche”, your entire
marketing campaign - in today’s current climate where advertising
costs are rising - is doomed to fail.

“If you don’t describe your niche right, your marketing


campaign is doomed to fail, EVEN if you do all other steps
right!”

Internet Marketers are right about one thing: describing the right
niche or describing a niche right is critical. However, most Internet
Marketers have no clue about how to do this themselves. I have seen
that MANY Internet Marketers lack the knowledge of describing a
profitable niche effectively.
Markets are becoming more and more competitive. More players are
entering markets and are claiming their share. Not only online, but
also in offline markets it's becoming more and more important to dig
deeper and to define niches better than before when the profits were
up for grabs.

It works like the roots of a tree, where profits were easy to find many
years ago with poorly defined and general niches. Because of the
increased competition, it is now time to dig 2 or even 3 levels deep.

“Profits are still waiting. You just have to know where to


look and how deep to dig!”
What is Marketing All About?

To understand the importance of niche marketing we have to describe


what Marketing is all about. Rephrased: what the purpose of
marketing activities or marketing campaigns are, if there is any
simple straight definition for that.

This is true for whatever kind of marketing campaign you run: a


branding, image, aggressive direct selling, relationship/community
building or any other kind of marketing campaign.

Isn’t the short or long term purpose always to get as many customers
as possible, to build your (loyal) customer list with the final goal to
just sell the maximum number of your products?

Any company big or small has as final goal just to sell their stuff,
right? Whether it’s Coca Cola or just some small local retailer down
the corner, they all want to sell.

With this idea in mind, isn’t marketing just about reaching the biggest
audience possible? Isn’t there some linear causality between the 2
variables “number of sales” and “size of target audience”?

Like the bigger your target audience, the more sales you generate.

Wrong! It’s not that simple! (it never is, is it?)


I could Market some super modern snow boots to the entire Dutch
Antilles and sell zero 0,000. On the other hand I could sell some ice
cream to the American tourists in one single hotel, (name one, for
instance the Holiday Inn on Aruba) and I can make a shitload of
money.

For those of you who are thinking right now: “Why the hell is he
telling us this, everybody understands this, this is the basics of niche
marketing”... read on!

I am just giving extreme examples to show you, that there is of


course a strong causality between the size of your audience and your
sales, but that the causality is not just between any general audience,
but between “your niche (audience)” and “the number of sales.”

The bigger the niche (audience) the more sales you will
make (duh?).

Yes it’s so logical, yet it is the major reason why most (online)
marketers are messing up their marketing campaigns.

“Everything can sound logical, but if you don’t know


how to do it or how to get to that point it’s not so
logical after all.”
Ready….?

Niche-Describing “Product Vision”

This topic is quite easy but yet really important to discuss to get the
entire picture at the end of this module.

Basically, even the worst marketer around could come up with these
poorly described, far too general niches. But it’s worth the read!

Assume we have a product and niches can be defined as the people


interested or people that might be interested in that particular
product.

Let’s have a look at your local fruit shop down the street. What is the
primary product?

Product  fruit
Niche  The group of people that are (possibly) interested in fruit.

The niche defined in this first step can be seen as the largest possible
niche for this fruit store. This niche includes all potential customers
of the fruit store. Yet it is also the most general and poorly described
niche. In online terms...a completely worthless niche!
A giant niche is potentially nice if it is described properly, but define
your niche like this and your competition will blow you away and
leave you with empty pockets faster than you can blink your eyes!

Let’s dig one level deeper 


The store is selling fruit. What kinds of fruit is the store selling? Let’s
assume the store is only selling apples, oranges and bananas.

Product apples, oranges, bananas


Niches people (possibly) interested in apples, people (possibly)
interested in oranges and people (possibly) interested in bananas.

Very important to understand is that the total size of the


niche hasn’t changed.

The sum of the 3 sub niches or the total sum of the potential
customers in those sub-niches is exactly the same as the general niche
described in the first level.

The only thing we have done is re-described the niche into


more specific groups.

By splitting the original niche up we have created 3 new options to


market the products. Instead of only marketing the products as fruit
we now have 4 ways of marketing our products:
Marketing Options first level: Fruit
Marketing Options second level: fruit, apples, oranges, bananas

And I hear you thinking out loud “yeah so…what about that?”

Well offline it might be slightly different, but believe me on my word


for now  “online” this is key.

Well actually the size of the niche or the number of your


potential customers is the same in both cases.
You have increased your chance of reaching those potential
customers by increasing your marketing options.

In other words, you have increased your chance of turning potential


customers in actual customers. And that’s what it is all about isn’t it?

Ok now assume that the guy who is running the little fruit store still
thinks the niches he defined are too general.

So again we dig deeper 


What about the brand names of the fruits, for instance the brand
names of the apples or maybe the colors of the apples? I am fond of
green apples!
If the guy that is running the fruit store markets his fruit store not
only by product name but also by brand name or color he again
divides his sub niches in smaller parts and again increases the options
of putting his products in the market.

Product green apples, red oranges, green bananas, yellow apples,


orange oranges, yellow bananas, red apples etc.
Niches people looking for green apples, people looking for red
oranges, people looking for green bananas, people looking for yellow
apples etc.

Marketing Options first level: Fruit


Marketing Options second level: fruit, apples, oranges, bananas
Marketing Option Third Level: fruit, apples, oranges, bananas,
green apples, red oranges, green bananas, yellow apples, orange
oranges, yellow bananas, red apples etc.

Please view the figure below for an overview of the things I just
discussed.
The figure clearly shows the importance of dividing your general
niche in sub-niches.

Your actual customers will increase just by enlarging your marketing


options, while the size of the niche or your potential customers stays
unchanged.

“But don’t be fooled…you are far from there! This is just the
start! Implementing this simple niche describing strategy
might make you some money...but it definitely won’t set you
apart from the others!”
Introducing the Winning Strategy….

Niche Functionality

Most marketers stop after looking at the physical aspects of the


products.

The niches they find are poorly described and often far too general.
General niches described around a product/product name/brand
name can hardly be described as a niche in today’s online competitive
environment.

Most marketers will find themselves battling against dozens or maybe


even hundreds of other marketers, fighting for the small pieces of the
pie left in a very competitive environment.

However there are other options of describing a niche, options that


talk about the potential customer uses or functionality that a
niche describes of a product rather than about the physical aspects of
the product itself.

This strategy sounds very simple and logical when you read
it, and actually it is, but you would be amazed how few
marketers really know how to put this into practice. They
are so close to the solution but they don’t see it for one
reason or another...
I prefer to talk about potential customer uses of the product instead
of the product uses. Meaning, we take the customer's point of view as
a starting point, not the product itself.

The uses a customer describes for a product can be much larger in


number than what the creators of the product originally had in mind.

“Toilet Paper wasn’t invented to make coffee with…”

Let me introduce the the K.K Niche Functionality Model.


The model above shows how people literally look at a product.

Potential Customer A looks at the product from his point of view,


Potential Customer B from his point etc…

All these potential customers see the product (slightly) differently 


All these potential customers may think of other customer uses.

The Key To Success 

If we take the focus away from the product and turn it to the direction
of the user then we can say this:

Different customers mean different customer uses. All these uses


have to be marketed to differently and separately, because different
customer uses result in different search behavior.

K.K. Maybel’s Holy Grail of Marketing


a) Different users lead to different uses. 
b) Different uses lead to different search behavior. 
c) Different search behavior leads to different marketing options
d) Different marketing options lead to more actual customers!

It looks like some cool episode of stars wars, right?


Let me Introduce the 2 Winning Words…

“Niche Building”

If we combine everything we have discussed above we can come to


the next conclusion about describing a niche.

The more marketing options you have the more actual


sales you can make.

To describe a niche we don’t only have to look at the product itself


(meaning the physicals of a product or the product uses) but rather
at the customer uses of that product.

If we define every customer use of the product as a possible niche we


have to conclude that “The Niche” for a certain product is not just
some “static general audience”, but rather an “ever-changing, flexible
audience” (nobody knows what kind of strange uses people can think
of for a digital camera), resulting in many “Mini-Niches.”

To describe a niche properly you will have to find all the mini niches.
You actually have to build your niche from the ground up. Well not
really building, it’s already there, but building in the sense of putting
all mini niches together to form one “Main Niche”.
Let’s call it “Niche Building” from now on…

Please review the figure below for an overview of the Niche Building
process:
Key:
The “Product Vision” resulted in an increase of actual customers
within a fixed niche size.

Implementation of this “Customer Uses” strategy not only increases


the number of actual customers within a fixed niche size, it also
increases the niche size itself significantly, because you keep adding
newly found mini-niches to the main niche.

Niche Building, A Win-Win Strategy!

Almost there…first some really important variables!


Before we go to the first case study!

We are almost through the theoretical stuff and to the part where I
will discuss a real life case study with you. This real life case study will
open your eyes forever and will show you the potential power of this
strategy.

If you still don’t decide to join Stupid Simple System after


that… I guess I have done everything within my power to
make you believe… but that you are just not a believer.

Niche Timing
Some specific mini niches are strongly time-related or season
dependent. Ice cream may be sold to the American tourists during the
whole year on Aruba, but that won’t work for the same product in
Belgium, for instance.

People may be buying more white computers in the summer and


more red and black computers during Christmas time.

People may be buying more pda’s or portable navigation systems or


maps in the holidays than they would through the whole year.

But not only “the number of sales” may vary throughout the year ,
also “the uses” why customers are buying the same product may vary
throughout the year. They might be buying fruit throughout the year
for eating it and on the 5th of December for putting it in some old shoe
for the horse of Santa. 

As mentioned earlier, “the niche” of your product is flexible and ever-


changing. We just found one more explanation for that: some mini-
niches are time related!

Niche Location
Mini niches can be strongly related to the location. Different
countries or nationalities may have different uses for products or may
not be using certain products at all.

Niche Gender
An often overlooked variable is gender. Men and women can have
different uses for the same product, but even more women and men
can have different search behavior for the same product (even for the
same use). And that will (as discussed) result in different marketing
options.

Niche Race
Not to be offensive here, but race can also be a variable that has to be
taken into account while describing your mini-niches. It makes no
sense to market self-tanning lotions to dark-skinned people, does it?

Niche Age
Some products will just sell better to groups with a specific age.
I don’t think this needs further explanation.

Niche Sexual Preference


One variable that really can’t be overlooked these days is the sexual
preference of people. Whole product ranges have appeared on the
market already for gay people. And once again straight or gay people
may have different uses for the same product.
From Theory To Practice

In the main chapters I have revealed a winning strategy for describing


a “main niche”.

However for us to be able to use this strategy in practice, we should


extract a usable process or a step-by-step guide to turn this strategy
into a working model.

Extracting a Working Process 


Remember the star wars episode?
Different users lead to different uses. 
Different uses lead to different search behaviour. 
Different search behavior leads to different marketing options
Different marketing options lead to more actual customers

Now mix it around  | 

And we have our working model:

Recognize the customer uses of the product (so not the


primary product uses only) 
Extract from The Customer Uses the Customer's Search
behavior (with a keyword tool like Brad Callen’s Keyword
Elite (an excellent tool))

Check this tool:


http://www.StupidSimpleSystem.com/keywordelite.html 

Adapt your marketing campaigns to these extracted search


behaviors.

Recognize or think of all the customer uses for a particular product


(hey, even ask your friends about it).

Then think of the ways that customers would translate these uses into
search behaviors. If you know the search behavior or if you know
where they search you know exactly how to market your product.

And that is what we want, yes? Yes!

IMPORTANT: The reason why most marketers fail!


Many people just use a keyword tool to find keywords for their niches.
 Keyword tools don’t have AI (artificial intelligence). They can only
recommend keywords within the niches you have defined.
If you don’t define your niches right you won’t find the right keywords
in a 100 years.
Keyword tools are supporting tools, they are not all in one instant
money making machines.
When you define your niches right, using the “customer uses strategy”
then a keyword tool can transform these niches into keywords or
search behaviors. NOT THE OTHER WAY AROUND!

My recommended tool:
http://www.StupidSimpleSystem.com/keywordelite.html
Case Study
Registry Cleaner

This case study is about registry cleaner software.


Registry cleaner software is really hot online. Daily millions of people
download a registry cleaner software program to repair their
Windows registry. Why do I choose a registry cleaner software as a
case study? Because it demonstrates the power of the “customer
use” strategy perfectly.

Product Vision Niches 


First level: people interested in registry cleaners
Second level:
People interested in a certain version of that registry cleaner.
People interested in updates or upgrades for the registry cleaner.
People interested in the free or paid version of the registry cleaner.

Ok now imagine you are sitting behind your pc and suddenly some
annoying windows popup comes out of nowhere.
Runtime error... shoot. Yes, indeed you are facing a corrupt registry.

Only solution  repair your registry with a registry cleaner.


Every day billions of errors appear on pc screens all over the world.
Even better, they are not all the same! There are millions of different
things that can go wrong with your pc.

That’s mostly when people start to panic and look for a solution. Most
people don’t search for registry cleaners. “Hey, they don’t even know
what a registry is.”

What they do know is that the error message that they see in the
middle of their screen has been staring them in the face for some time
now. “Runtime error...”

People don’t look for the product itself. People look for a way to fix
their problem or error. It’s not about the product.
It’s about what that product can do for them at that specific moment.
It’s what the customer uses that program for.

And the good news is, customers use registry cleaners to solve
millions of errors. To give you an idea: blue screens, computer
slowing, computer crashes, .exe errors, .Dll errors, html errors, Active
X, html errors, Active Errors 

 Windows Installer Errors


 ActiveX Errors
 ActiveX Control problems
 Windows Startup Errors
 Windows Explorer Errors
 Windows Media player Errors
 l sass.exe , svchost.exe &other exe Errors
 Windows Operating System Problems
 Registry Errors
 DLL Errors
 Runtime Errors
 IExplore and System32 Errors
 System Crashes
 Slow PC Performance
 Chkdsk Issues
 Computer Freezing
 Internet Explorer Errors
 Javascript Errors
 Dr Watson Errors
 Hardware Malfunction
 Blue Screen
 Vista, XP, 2000, 98 and ME Issues
 Scan Disk
 Driver Errors
 Corrupt Registry Files
 Task Manager related
 Computer & Application Shutdown
 Cleans registry, fixes errors, and optimizes your PC for better
performance
 Prevent application crashes
 Load windows faster
 Run applications smoothly
 Maintain your system like new
 Manage your Internet Explore more handle
 Regain disk space
 Protects your privacy
 Prevents PC from Freezing or Crashing

And these are just the main groups. There are thousands of possible
dll errors only:

dapi.dll
dapiebar.dll
dapie.dll
dapieengine.dll
dapiemonitor.dll
darkman_dinput.dll
dapm_amdc.dll
darkroforce-client.exe
dark_side_tutorial.dll
dapm_context_games.dll
dapm_context_search.dll
darnpwrd.exe
dapm_ftp.dll
dartddm6430.dll
dartddm64x0.dll
dapmm.dll
dapns.dll
dartddm6604.dll
dapop.dll
dart.dll
dartftp.dll
dapplayer3.0.35.59.dll
dapplayer3.0.578.69.37.dll
dart.powertcp.aes.dll
dapres32.dll
dartservice.dll
dartsnmp2.dll
daproc.dll
dapupd.exe
dartsock.dll
daqchlas.dll
dartweb.dll
das16ad.dll
daqmex.dll
daqmx.mnd
das16da.dll
dareaudio.dll
das16di.dll
das16do.dll
dareaudiorelease.dll

And exactly 10,000 html errors:

Error 0
Error 1
Error 2
Error 3
Error 4
Error 5
Etc…

Now translate all of these customer uses into mini-niches.

“Customer use” strategy “Mini Niches” 


People interested in fixing dareaudiorelease.dll
People interested in fixing das16di.dll
People interested in solving runtime error 1
People interested in fixinf runtime error 3
People interested in runtime error 4
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………
People interested in………

Is someone getting the point here?


Is there anyone out there that still doesn’t see the power of
“The Customer Use Strategy”?

This is just one simple case study about one software program called
registry cleaner. This is just one program out of hundreds or maybe
even thousands of pc utility software programs that are on the
market today.

Not to mention all the other software programs that are on the
market today for all kinds of purpose, like entertainment (watching,
downloading, listening, editing, creating), business etc….
Not to mention all other non-software products that are available
online that you and I can sell.

I guess I don’t have to tell you how much space is on the Internet.
There are millions of marketing options for just one product. Do these
millions of marketing options times millions of products…

Yep…if still anyone has questions about why I am giving away all my
secrets in this course then there is your answer. Even if I lived over a
1000 years I wouldn’t be able to cover all “marketing options” myself.

The money is out there waiting, literally: billions of bucks.


If I can’t generate it all myself, then better share it with you, right?
Just leaving it out there is not an option in my book.”

Join my money making club tomorrow first thing when it goes live,
and I will send you 10+ Modules with all the information and tools
you need to start raking in the bucks that are already waiting there for
you.

Let’s do this together, you and me. I will be waiting for you
there.

And even better, you have my personal guarantee that this club will
make you money or I will buy the entire course back from you for the
same price! (Everyone that joins gets direct contact information to me
and my support team. You will be personally coached and mentored
to make you succeed!)

Go to the Stupid Simple System Site now and


join before it sells out. Just 3000 packages for
The Launch Price!

http://www.StupidSimpleSystem.com