TERM PAPER

OF FINANCIAL MANAGEMENT
COMPANY:
FORCE MOTORS LIMITTED

SUBMITTED TO: SUBMITTED BY: PRAVITA MEHTA

MISS SUKAH WINDE KAUR ROLL NO: RTAO1

REGD.NO: 11008575

(LIM)
 Acknowledgement
“Perseverance, inspiration and motivation have always played a key roll in any venture. It is not just the brain that
matters most, but that which guides them: the character, the heart, generous qualities and progressive forces. What
was conceived just as an idea materialized slowly into concrete facts? The metamorphosis took endless hours of
toil, had its moments of frustration, but in the end everything seemed to have sense.”

At this level of understanding it is often difficult to understand the wide spectrum of knowledge without proper
guidance & advice. Hence, I would like to thank Miss SUKAH WINDER KAURSS his immense interest, valuable
guidance, constant inspiration kind co-operation throughout the period of work was undertaken, which has been
instrumented in the success of this report. I would also express my sincere thanks to Miss SUKAH WINDER
KAUR Last but not the least I acknowledge my profound sense of gratitude towards my parents and friends for
their moral support.

PRAVITA MEHTA
FORCE MOTORS LIMITTED

Type Public

ssFounded 1958

Headquarters Pune

Key people Abhay N. Firodia (CMD)

Revenue Rs. 9,996,395,000 (2005) ($2 Billion)

Net income ???

Employees 7000
 Website www.forcemotors.com

Introduction

Force Motors founded in by N.K.Firodia 1958 as Firodia Tempo Ltd. and later after partial acquisition by Bajaj
Auto as Bajaj Tempo Ltd.is a manufacturer of three wheelers, multi-utility and cross country vehicles, light commercial
vehicles, tractors, buses and now heavy commercial vehicles. Abhay N. Firodia is the Chairman & Managing Director.

Force Motors started production of the Hans eat three-wheeler in collaboration with German Vidal & Sohn Tempo
Werke and went on to establish a presence in the light commercial vehicles field with the Matador, the proverbial LCV in
India. Through the 1980s and 1990s, and especially in the last five years with a major product development effort, Force
Motors has introduced new light commercial vehicles, a face lifted series of Tempo Tax utility vehicles, new state-of-the-
art tractors, and a new range of three-wheelers.

Recently the company has firmed up a joint venture with MAN AG of Germany for manufacturing of trucks at Pithampur,
the industrial hub of Madhya in Indore.

On 3rd Dec 2008 another agreement was signed between Man AG and Force motors to the effect that both will hold equal
(50:50) stake in the JV company Man Force trucks pvt. Ltd.[1]

MAN Force Trucks manufactured at Pithampur factory are exported overseas to countries like Sri Lanka, Indonesia, and
certain African nations; markets where a low selling price is essential.

Force Motors founded in 1958 as Bajaj Tempo Ltd. is a manufacturer of three wheelers, multi-utility and cross
country vehicles, light commercial vehicles, tractors, buses and now heavy commercial vehicles. Abhay N. Firodia
is the Chairman & Managing Director.
History of the force motors limited
Force Motors had its inception four decades ago in 1957, with the production of HANSEAT 3-Wheelers in joint
venture with Vidal & Sohn Tempo Werke Germany and went on to set up a strong existence in the “Light
Commercial Vehicles” (LCV) field with the MATADOR.
Due to its exceptionsl efforts during the last 5 years, the company has endeavored a lot in the growth of the
company and has been able to originate new Light Commercial Vehicles, new state-of-the-art Tractors, a new
range of Three-Wheelers and a new family of Utility Vehicles.

Late N K Firodia, was the founding Managing Director of the company. This company is the one that is thoroughly
focused in offering 100% customer satisfaction to the fullest while maintaining high quality, high technology and
high utility. They deliver the most technically advanced products by applying product design, production
engineering, hitech manufacturing and innovative marketing. The report of the Sales Revenue of the Company, for
the year under consideration witnessed a nominal development over the previous year.

The net sales of FORCE Motors by the end of 31st March'08 is 1,00,910.46 which was 97,366.90 by 31st
March'07. Despite the considerable advancement in the sale of light commercial vehicvles, the performance of the
company was a bit hindered by shifting market preference in the small commercial vehicles segment. The reason
for taking away the benefit of the growth in the Light Commercial Vehicle field for the Company was a dewcline
in the sale of Minidors.

Even with the above reasons, FORCE Motors has remarkably profited in the market segments where it still holds
its strong presence. However on account of market dynamics, the addressable markets for the Company’s
traditional and established range of products have reduced.
Date of Establishment 1958
Revenue 171.154 ( USD in Millions )
Market Cap 6634.247917 ( Rs. in Millions )
Corporate Address Mumbai Pune Road,Akurdi,Pune-411035,
Maharashtra
www.forcemotors.com
Management Details Chairperson - Abhay Firodia
MD - Prasan Firodia
Directors - Abhay Firodia, Anita Ramachandran,
Atul Chordia, Bharat V Patel, Dinesh Chhabra, L
Lakshman, Prasan Firodia, Pratap Pawar, R B
Bhandari, S A Gundecha, S N Inamdar, S
Padmanabhan, Sudhir Mehta, Vinay Kothari
Business Operation Automobiles-Trucks/Lcv
Financials Total Income - Rs. 11174.409436 Million ( year
ending Mar 2009)
Net Profit - Rs. 1245.630038 Million ( year ending
Mar 2009)
Company Secretary Mrs. Ruchi Agarwal
Bankers Bank of Maharashtra, HDFC Bank
Auditors PG Bhagwat
On 3rd Dec 2008 another agreement was signed between Man AG and Force motors to the effect that both will
hold equal (50:50) stake in the JV company Man Force trucks pvt. Ltd.[1]

MAN Force Trucks manufactured at Pithampur factory are worldclass in terms of quality and even they get
exported to overseas countries like Srilanka, Indonesia, and certain African nations. It is highly cost effective
proposition for customer interested in economic solutions.

Products of force motors limited

Force Motors stands on the threshold of a new era in theautomobile industry in India, with a stake in "
Five Product segments”

(1)  SMALL COMMERCIAL VEHICLES (SCV)

Trump. A family of brand new and excellently engineered small commercial vehicles - economical,
reliable and environment friendly - extremely efficient goods transport.

(2)  MULTI UTILITY VEHICLES (MUV)

Complete range of multi utility vehicles including the Trax GAMA, Trax Cruiser, Trax Kargo King, range of
single cabin and double cabin pickups. And the 4X4 cross country vehicle - Trax Gurkha

(3). LIGHT COMMERCIAL VEHICLES (LCV)

Traveller  range of passenger & goods carriers.  Powered by rugged 

 Reliable and fuel efficient engines derived from the legendary Mercedes OM 616 engines. Largest Monocoque
body in the country.

(5)  TRACTORS

Balwan and Orchard - Modern Tractors, sporting synchromesh transmission , Bosch hydraulics, excellent
ergonomics and fuel efficient engines. Designedfordemanding farmers of developing countries.

  HEAVY COMMERCIAL VEHICLES (HCV)

MAN FORCE TRUCKS Pvt. Ltd., a 50: 50 joint Venture of Force Motors and MAN Nutzfahrzeuge AG of
Germany manufacture a full range heavy commercial vehicles from 16t GVW to 49t GCW.

Force Motors Headquarters Address:-

Headquarters India
Industry Automotive
Type Public Company
Status Operating
Company Size 5,000 employees
2007 Revenue 9,737 mil [INR] (4%)
Founded 1950

Board 0f directors
Mr. Abhay Firodia Chairman

Mr. Prasan Firodia Managing Director

Mr. S. N. Inamdar Director

Mr. Bharat V. Patel Director

Mr. Pratap G. Pawar Director

Mrs. Anita Ramachandran Director

Mr. S. Padmanabhan Director

Mr. L. Lakshman Director

Mr. Sudhir Mehta Director

Mr. Sudhir Mehta Director

Mr. Atul Chordia Director

Mr. S. A. Gundecha Director

Mr. R. B. Bhandari Director

Force motors employers:-

Common Job Engineer 16%
Manager 13%
Titles
Senior Engineer 10%
Design Engineer 7%
Dy Manager 4%

Top Schools Univ. of Pune 16%

Shivaji Univ. 7%
Annamalai Univ. 4%
Birla Inst. of Tech. and Science 4%

Median Age 27 years

Median
2 years
Tenure
Gender Male 94%
Female 6%

BIBLOGRAPHY
www.moneycontrol.com
www.rediff.com
www.wikkipedia.com
www.google.com