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Viral Video Chart

Wednesday, 10 March 2010


What is Viral Video Chart
Made up of two major parts

Viral Video Chart


The Scanner
Website

Wednesday, 10 March 2010


Viral Video Chart
Website

Wednesday, 10 March 2010


The early days
• Viral Video Chart launched on 13th
September 2006

• YouTube served 100 million videos a day


and was independent

• Twitter launched July 2006

• Facebook was still closed to the public

• Viral Video Chart finds on average 3,900


video referrers a day

Wednesday, 10 March 2010


Now...
• YouTube serves over a billion views a day
and is owned by Google

• 50 million tweets are sent every day on


Twitter

• Facebook has over 400 million active


users

• Viral Video Chart finds on average 37,100


video referrers a day

Wednesday, 10 March 2010


What’s a video referrer?

• Someone referencing a video on their blog or in a tweet

• Viral Video Chart is ranked by number of referrers, not by view


count

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube

• Dailymotion

• Metacafe

• MySpace

• Break

• Google?

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube What’s tracked?

• Dailymotion

• Metacafe

• MySpace

• Break

• Google?

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube What’s tracked?

• Dailymotion
• Views
• Metacafe
• Comment counts
• MySpace • Rating counts
• Video length
• Break • Category

• Google?

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube What’s tracked?

• Dailymotion

• Metacafe

• MySpace

• Break

• Google?

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube What’s tracked?

• Dailymotion
• Views
• Metacafe
• Comment counts
• MySpace • Video length

• Break

• Google?

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube What’s tracked?

• Dailymotion

• Metacafe

• MySpace

• Break

• Google?

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube What’s tracked?

• Dailymotion
• Views
• Metacafe
• Video length
• MySpace

• Break

• Google?

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube What’s tracked?

• Dailymotion

• Metacafe

• MySpace

• Break

• Google?

Wednesday, 10 March 2010


Tracked Video Sites
• YouTube What’s tracked?

• Dailymotion
Google Video is dead!
• Metacafe

• MySpace

• Break

• Google?

Wednesday, 10 March 2010


Chart Types

• The main chart

• Category charts

• Keyword charts

• Specific video charts

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The Chart

• Front page only

• Only restricted by time

• Defaults to showing the top 20 videos for the last 24 hours

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Category Charts

• Restricted by category

• Category data is only retrieved for YouTube videos

• E.g. Games, Funny, Tech

• Can be recognised by the URL structure /chart_category/funny

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Keyword Charts
• Restricted to keywords

• Multiple keywords can make up one chart

• Can remove certain videos from the chart

• Keywords matches against whole phrase only

• E.g. Movies, Animals, Brands

• Can be recognised by the URL structure /chart_keyword/movies

Wednesday, 10 March 2010


Specific Video Charts

• Search for videos and add them to the chart

• Can also have keywords associated to them

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Parameters

• interval - day, week, month, year & all time

• items - 20, 50, 100, n

• format - atom, atomB, mobile, widget

• threshold - 5, 10, 20, 50

Wednesday, 10 March 2010


Video page
• When it was discovered • 30 day trend
• Number of: • Language breakdown
• Views • Newest blog referrers
• Duplicate videos
• Comments • Newest twitter profiles
• Blog posts
• Tweets

Wednesday, 10 March 2010


De-Duping Videos

• Find similar videos and de-dupe them

• All category data get’s shared across the de-duped video

• All blog/twitter referrers, views, comments and ratings counts are


summed

• De-duped videos are internally sorted by video site name so Break


and Dailymotion tend to be the video shown

Wednesday, 10 March 2010


Twitter

• Only find tweets against the top ranked daily and all time videos

• Only get a sample of tweets for a video and not every tweet

Wednesday, 10 March 2010


The Scanner

Wednesday, 10 March 2010


How do blogs work?

• When a user writes a blog post the blogging platform contacts a


ping server, or possibly many ping servers

• The ping contains the URL of the blog, not the URL of the blog post

• <weblog name="Coolio Video" url="http://cooliovideo.com/" when="1" />

Wednesday, 10 March 2010


How do we find videos?

Wednesday, 10 March 2010


How do we find videos?

• 40,000 URLs every 5 minutes

Wednesday, 10 March 2010


How do we find videos?

• 40,000 URLs every 5 minutes

• 11,520,000 URLs every day

Wednesday, 10 March 2010


How do we find videos?

• 40,000 URLs every 5 minutes

• 11,520,000 URLs every day

• 345,600,000 URLs every month

Wednesday, 10 March 2010


How do we find videos?

• 40,000 URLs every 5 minutes

• 11,520,000 URLs every day

• 345,600,000 URLs every month

• 3 - 4 Terabytes of blogs scanned per month

Wednesday, 10 March 2010


What are we looking for?
• Links that reference a video on a video site
• http://www.youtube.com/watch?v=qybUFnY7Y8w

• Embed codes for a video site


• <object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/
qybUFnY7Y8w&hl=en_US&fs=1&"></param><param name="allowFullScreen"
value="true"></param><param name="allowscriptaccess" value="always"></param><embed
src="http://www.youtube.com/v/qybUFnY7Y8w&hl=en_US&fs=1&" type="application/x-
shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="640"
height="385"></embed></object>

Wednesday, 10 March 2010


SPAM!
• Ad farm networks
• Tends to be the same content
• Served from different domains, subdomains and sub
directories

• Blogs hitting the Weblogs ping server incorrectly


• Malicious sites hitting the Weblogs ping server
• Easiest way to spot SPAM is by the sparkline chart

Wednesday, 10 March 2010


Statistics

Wednesday, 10 March 2010


Video Referrers Over Time
1,500,000

1,200,000

900,000

600,000

300,000

Sep 2006 May 2007 Jan 2008 Sep 2008 May 2009 Jan 2010

Wednesday, 10 March 2010


Video Referrers Over Time
1,500,000
Yes We Can - Obama Music
1,200,000
Sony Bravia Colours
900,000
Paul Potts
600,000

300,000

Sep 2006 May 2007 Jan 2008 Sep 2008 May 2009 Jan 2010

Wednesday, 10 March 2010


Video Referrers Over Time
1,500,000

1,200,000

900,000

600,000

300,000

Sep 2006 May 2007 Jan 2008 Sep 2008 May 2009 Jan 2010

Wednesday, 10 March 2010


Video Referrers Over Time
1,500,000

1,200,000

900,000

600,000

300,000

Sep 2006 May 2007 Jan 2008 Sep 2008 May 2009 Jan 2010

Wednesday, 10 March 2010


Video Referrers Over Time
1,500,000

1,200,000

900,000

600,000

300,000

Sep 2006 May 2007 Jan 2008 Sep 2008 May 2009 Jan 2010

Wednesday, 10 March 2010


Video Referrers Over Time
1,500,000

1,200,000

900,000

600,000

300,000

Sep 2006 May 2007 Jan 2008 Sep 2008 May 2009 Jan 2010

Wednesday, 10 March 2010


Interesting Stats

Wednesday, 10 March 2010


Interesting Stats
• 2,408,417 tracked videos

Wednesday, 10 March 2010


Interesting Stats
• 2,408,417 tracked videos
• 22,142,413 references to videos

Wednesday, 10 March 2010


Interesting Stats
• 2,408,417 tracked videos
• 22,142,413 references to videos
• 5,887,727 blogs

Wednesday, 10 March 2010


Interesting Stats
• 2,408,417 tracked videos
• 22,142,413 references to videos
• 5,887,727 blogs
• 96% of the videos are from YouTube (MySpace, Dailymotion, Google & Metacafe are each 1%)

Wednesday, 10 March 2010


Interesting Stats
• 2,408,417 tracked videos
• 22,142,413 references to videos
• 5,887,727 blogs
• 96% of the videos are from YouTube (MySpace, Dailymotion, Google & Metacafe are each 1%)
• 194 seconds is the average video length (3:14 minutes)

Wednesday, 10 March 2010


Interesting Stats
• 2,408,417 tracked videos
• 22,142,413 references to videos
• 5,887,727 blogs
• 96% of the videos are from YouTube (MySpace, Dailymotion, Google & Metacafe are each 1%)
• 194 seconds is the average video length (3:14 minutes)
• 294,719,156,353 views counted against all videos

Wednesday, 10 March 2010


Interesting Stats
• 2,408,417 tracked videos
• 22,142,413 references to videos
• 5,887,727 blogs
• 96% of the videos are from YouTube (MySpace, Dailymotion, Google & Metacafe are each 1%)
• 194 seconds is the average video length (3:14 minutes)
• 294,719,156,353 views counted against all videos
• 489,055,236 comments counted against all videos

Wednesday, 10 March 2010


Google Analytics
Over the last 30 days
Other


9%
238,461 visits
Referrings Sites
• 640,656 page hits 13%

Direct Traffic
47%

Search Engines
30%

Wednesday, 10 March 2010


Google Analytics
Over the last 30 days
Other


9%
238,461 visits
Referrings Sites
• 640,656 page hits 13%

Direct Traffic
47%

Search Engines
30%

Wednesday, 10 March 2010


Future Improvements

Wednesday, 10 March 2010


Tracking

• Get video referrers from Facebook

• Hook into the Twitter Fire-hose

• Track more video sharing sites

Wednesday, 10 March 2010


Facebook

• Improve the Facebook app

• Better Facebook sharing

Wednesday, 10 March 2010


iPhone
http://m.viralvideochart.unrulymedia.com/

• A dedicated iPhone app?

Wednesday, 10 March 2010


Summary

Wednesday, 10 March 2010


It doesn’t...?

• It doesn’t find every video on the Internet

• It doesn’t cross reference every video it finds on twitter

• It doesn’t find references to videos embedded on Facebook

• It can’t break referrers or views down by territory

Wednesday, 10 March 2010


Why is it slow?

• Lots of data

• Data queried in many different ways

• Currently running on very powerful hardware - but that’s not


enough for future expansion

• Could move it to the cloud and parallelise it - lots of work!

Wednesday, 10 March 2010


Freaky Stats

Wednesday, 10 March 2010


Freaky Stats
Sum the length of all videos on Viral Video Chart

Wednesday, 10 March 2010


Freaky Stats
Sum the length of all videos on Viral Video Chart
• 294,719,156,353 seconds

Wednesday, 10 March 2010


Freaky Stats
Sum the length of all videos on Viral Video Chart
• 294,719,156,353 seconds
• 9,345 years of tracked videos

Wednesday, 10 March 2010


Freaky Stats
Sum the length of all videos on Viral Video Chart
• 294,719,156,353 seconds
• 9,345 years of tracked videos

Multiply the views against the length for each video and sum them

Wednesday, 10 March 2010


Freaky Stats
Sum the length of all videos on Viral Video Chart
• 294,719,156,353 seconds
• 9,345 years of tracked videos

Multiply the views against the length for each video and sum them

• 67,627,232,835,834 seconds

Wednesday, 10 March 2010


Freaky Stats
Sum the length of all videos on Viral Video Chart
• 294,719,156,353 seconds
• 9,345 years of tracked videos

Multiply the views against the length for each video and sum them

• 67,627,232,835,834 seconds
• 2,144,445 years

Wednesday, 10 March 2010


Freaky Stats
Sum the length of all videos on Viral Video Chart
• 294,719,156,353 seconds
• 9,345 years of tracked videos

Multiply the views against the length for each video and sum them

• 67,627,232,835,834 seconds
• 2,144,445 years
• 2,144 millennia

Wednesday, 10 March 2010