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PREFACE
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Acknowledgement
Firstly, I would like to thank our Company Guide Mr. Aditya Parmar, Training
Manager who has been a constant source of inspiration for me during the
completion of this project. He gave me invaluable inputs during my endeavor
to complete this project.
I am indebted to all staff of Parasram Holdings Ltd for their valuable support
and cooperation during the entire tenure of this project. Not to forget, all
those who have kept my spirits surging and helped delivering my best.
I thank my faculty guide Mr. Atul Gupta who helped me out at every critical
situation that I faced in my project and gave me his valuable advice to solve
problems.
At last I would like to thank all the respondents met in the preparation, who
gave their valuable time to provide us required information and their honest
support to complete our project in time.
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MBA III SEM
DECLARATION
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EXECUTIVE SUMMARY
TABLE OF CONTENTS FOR PROJECT REPORT
Introduction 8
Company Profile 9
SWOT Analysis 18
Discussion on Training 20
Demat Account of Parasram Holdings 25
Buying and Selling 34
Need for the study 38
Competitors 39
Objective 43
Research Methodology 44
Data Analysis and Interpretation 47
Observation and Finding 57
Limitation 59
Suggestion 60
Summary and Conclusion 61
Bibliography 62
ANNEXURE (contains questionnaire) 63
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Introduction
COMPANY PROFILE
Parasram Holdings House Limited
COMPANY BACKGROUND
Philosophy of the Company
The group currently caters to more than 110,000 High Net-worth Investors,
NRIs, Corporate and retail clients through nationwide web of branch offices
and business associates.
Spread across 450 locations in more than 160 cities of India, the group aims
to become one of the largest broking houses in India.
The group has ensured that its offices are managed by qualified,
experienced and skilled managerial staff and has full fledged office
infrastructure to serve its clients. The offices are fully equipped with ultra
modern facilities for trading, depository and other services.
From a very humble beginning, the group has achieved consistent growth
year after year and has a current net worth of Rs. 250 crores built on strong
trust of more than 110000 customer base and has also achieved a turnover
in excess of Rs. 1000 crores a day.
Mission:
VISION:
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Customer Promise
They are passionate about their customers' success and promise to deliver
exceptional service with every meeting, interaction and dealing. They strive
to offer simple, straightforward, friendly and trustworthy service. They are a
financial company with a different attitude.
PARASRAM DEALING IN
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Milestones
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Parasram Holdings House
Board of Director
Shri Subhash Aggarwal ji was the founder and promoter of Parasram group,
which is a living testimony of his indomitable will, unrelenting commitment,
strong conviction and selfless dedication. He had been the force behind the
stupendous growth, trust and goodwill of Parasram group for 20 long years
since inception. His encyclopedic knowledge and enterprising picks in the
stock market for more than 50 years accredit him as µMaster of Value Stocks¶
by the leaders of the securities markets. His spirit of µThink Big, Think Fast
and Think Ahead¶ will continue to be the guiding light of Parasram Group..
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Mr. Ravinder Kumar Aggarwal ( Managing Director )
Mr. Vivek Aggarwal has co-founded and promoted the Parasram Group. He
has rich experience of more than 22 years in the securities market. He has
been instrumental in setting up complete systems and procedures, policies
and programs, technology and automation, risk management and equity
research. His passionate commitment has made Parasram a TQM (Total
Quality Management) organization. He has been a guiding force in providing
quality intermediary services with absolute transparency.
Anshu Aggarwal(Director)
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SWOT ANALYSIS:-
Strength:-
Co-ope rati ve and Experi enced Branch Managers
Good Database
Reli ance Brand
Low pri ci ng
Weakness:-
Inexperi enced Staff
Low awareness due to l ack of adverti sement.
Lack of l oyal cli entage
Devel opi ng product.
Opportunity:-
Untapped Market
Increased spendi ng power
Changi ng Mi ndset of Customers
Unpredi ctabl e Sensex
Threat:-
Reach
Sti ff competi ti on from exi sting pl ayers i n the market
Better products
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WHAT DOES PARASRAM HOLDINGS LTD. OFFERS
3.Long-term Relationship
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DISCUSSION ON TRAINING
Generation of leads
Since I was new in the field so I had to start from scratch and
generate new leads to sustain in the market.
Cold calling is one of the trusted ways of getting to the customers without
meeting them. Although the rate of conversion remained very less, for cold
calling the quality and accent remains a very important criterion. this activity
give me mixed result. I often got success and generated many leads through
it but it also landed me in awkward position where the customer were in
different mood and made us hear words for which a marketer should be
always prepared to hear. Corporate calls always remained more difficult to
crack with respect to retail sector.
The corporate were the most difficult and most temping to get the
business from. It took me one one day to crack Hi-tech Gears.
At PARASRAM HOLDINGS LTD. after getting the product knowledge in the
first week at the branch I was also allotted distributor to work with. In the
initial phase I was accompanied by more experienced staff. After I became
known to the market and procedure I started attending calls alone only.
After the third week my performance also improved and I was able to get
close to the targets, though it looked difficult to achieve in the beginning. To
get awareness of the every product I attended diversified calls. This helped
me to implement cross selling to get better results.
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LIMITATIONS:
1. Cold Calling
Voice and accent plays a major role.
The right time to call a customer cannot be decided, as the customer
may in a different mood at the time of calling.
Time consuming
Less success rate
2. Corporate
Time consuming
Contacts with higher authorities play a major role
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Using a good database is very essential.
³Eighty percent of our business comes from 20 percent of our customers" is
a frequent statement at any sales convention. There's hardly a sales
executive who is not aware of the 80/20 rule´.
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Problems faced while selling products:
Customer dissatisfied with the services.
People fear that Parasram Holdings Being a Private company and a
new entrant may be able to sustain or not.
Past experience, word of mouth.
Misguidance by agents.
People do not want insurance products.
Lack of knowledge and less awareness about demat account.
People risk appetite is very low, so they are afraid of mutual fund as
well.
This account is popular in India. The Securities and Exchange Board of India
(SEBI) mandates a demat account for share trading above 500 shares. As of
April 2006, it became mandatory that any person holding a demat account
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should possess a Permanent Account Number (PAN), and the deadline for
submission of PAN details to the depository lapsed on January 2007.
Why demat?
The demat account reduces brokerage charges, makes
pledging/hypothecation of shares easier, enables quick ownership of
securities on settlement resulting in increased liquidity, avoids confusion in
the ownership title of securities, and provides easy receipt of public issue
allotments.
It also helps you avoid bad deliveries caused by signature mismatch, postal
delays and loss of certificates in transit. Further, it eliminates risks
associated with forgery, counterfeiting and loss due to fire, theft or
mutilation. Demat account holders can also avoid stamp duty (as against 0.5
per cent payable on physical shares), avoid filling up of transfer deeds, and
obtain quick receipt of such benefits as stock splits and bonuses.
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The DP may revise the charges by giving 30 days notice in advance. SEBI
has rationalized the cost structure for dematerialization by removing account
opening charges, transaction charges for credit of securities, and custody
charges vide circular dated January 28, 2005.
Further, SEBI has vide circular dated November 09, 2005 advised that with
effect from January 09, 2006, no charges shall be levied by a depository on
DP and consequently, by a DP on a Beneficiary Owner (BO) when a BO
transfers all the securities lying in his account to another branch of the same
DP or to another DP of the same depository or another depository, provided
the BO Account/s at transferee DP and at transferor DP are one and the
same, i.e. identical in all respects.
Rights
1. You can open more than one depository account in the same name with
single DP/ multiple DPs.
2. No minimum balance is required to be maintained in a depository
account.
3. You can give a onetime standing instruction to your DP to receive all the
credits coming to your depository account automatically.
Procedure
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correspondence with DP/NSDL / Issuing Company/their registrar &
transfer (R&T) agent.
5.Your DP would give you pre-printed instruction slips for depository
services viz., dematerialization, delivery instruction for trades,
etc..Preserve these carefully.
6.Your DP would give you a list of deadlines for giving instructions for
various depository activities viz., transfer for effecting sale, purchase
etc.. If not, check with the DP.
Required Documents
PAN card
A canceled check,
Voter¶s ID
Passport
Ration card
Driver¶s license
Photo credit card
Employee ID card
Bank attestation
IT returns
Electricity/ Landline phone bill
While they only ask for photocopies of the documents, they will need the
originals for verification. You will have to submit a passport size photograph
on which you sign across.
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Procedure
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Parasram Demat Account Services
Its convenient
You can access Parasram¶s services through
The internet
Transaction kiosks
The phone (call & transact)
Our all ± India network of associates on an assisted trade.
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Its Safe your account is safeguarded with a unique security number that
changes every 32 seconds. This number works as a dynamics password to
keep your account extra safe.
The benefits:-
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Holding investments in equity and debt instruments in a single account.
Demat account has become a necessity for all categories of investors for the
following reasons/ benefits:
SEBI has made it compulsory for trades in almost all scrip¶s to be settled
in Demat mode. Although, trades up to 500 shares can be settled in physical
form, physical settlement is virtually not taking place for
the apprehension of bad delivery on
account of mismatch of signatures, forgery of signatures, fake
certificates,
etc.
It is a safe and convenient way to hold securities compared to holding
securities in physical form..
No stamp duty is levied on transfer of securities held in Demat form.
Instantaneous transfer of securities enhances liquidity.
It eliminates delays, thefts, interceptions and subsequent misuse of
certificates.
Change of name, address, registration of power of attorney, deletion of
deceased's name, etc. - can be affected across companies by one single
instruction to the DP.
Each share is a market lot for the purpose of transactions - so no odd lot
problem.
Any number of securities can be transferred/delivered with one delivery
order. Therefore, paperwork and signing of multiple transfer forms is done
away with. It facilitates taking advances against securities on low
margin/low interest.
Points To Remember
1. You may choose your DP based on your evaluation of their reputation,
service standards, charges, other conveniences, etc.
2. Open depository account with the same holding pattern as there on
existing physical securities. You will need to open separate accounts for
every different combination of holding pattern. Eg.: If 100 securities of
company ABC & 200 securities of company PQR are registered in the
name of X as first holder & Y as second holder, one account in name of X
as first holder & Y as second holder is sufficient. Whereas, if 100
securities of company ABC are registered in the name of X as first holder
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& Y as second holder & 200 securities of company PQR are registered in
the name of Y as first holder & X as second holder, you will need to open
two accounts, one in the name of X as first holder & Y as second holder
and the second in the name of Y as first holder and X as second holder.
3. Account opening procedure should typically take 2-5 days.
4. In case of holdings of a partnership firm, the account should be opened
in the name of the partner(s).
5. In case of holdings of a HUF, the account should be opened in the name
of the Karta.
6. In case of a minor, the depository account should be opened in the
name of the minor and the guardian¶s name should be mentioned. The
guardian will sign as signatory on behalf of the minor. For selling the
securities of the minor, a court order should be obtained.
7. In case of any difficulties, contact your DP.
8. Only securities admitted by NSDL can be dematerialized. The list is
available with your DP.
9. Only securities registered in the name of the account holder can be
dematerialized.
10. Dematerialization is normally completed within 15 days after the share
certificates have reached the issuer/their R&T Agent. Thus it may take
you a month from the date you hand over shares, to receive demat
credit.
11. Dematerialization would be done only when the issuer / their R&T
Agent is satisfied of genuineness of securities & ownership status
12. All the joint holders should sign the DRF.
13. The pattern of holding in the DRF should match the pattern of holding
on the share certificate & the pattern in which account is opened.
14. Demat requests with name(s) not matching exactly with the name(s)
appearing on the certificates merely on account of initials not being spelt
out fully or put after or prior to the surname, would be processed,
provided the signature(s) of the client(s) on the DRF tallies with the
specimen signature(s) available with the issuer/ their R & T agent.
15. If the signature in the DRF does not match with the signature available
with the issuer/ their R & T agent, the issuer/ their R & T agent may at
the time of demat confirmation, ask for additional documentation (like
bank attestation/ notarization, etc.) to prove that the certificate belongs
to the person who forwarded the DRF.
16. In case there is any problem in processing the DRF, contact your DP
and if he cannot resolve the problem you may contact NSDL.
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Buying and Selling of Dematerialization
INTRODUCTION
In case of purchase:-
The broker will receive the securities in his account on the payout day
The broker will give instruction to its DP to debit his account and credit
investor¶s account
Investor will give µReceipt Instruction to DP for receiving credit by filling
appropriate form. However one can give standing instruction for credit in
to ones accounts that will obviate the need of giving Receipt Instruction
every time.
In case of sale:-
The investor will give delivery instruction to DP to debit his account and
credit the broker¶s account. Such instruction should reach the DP¶s office at
least 24 hours before the pay-in as otherwise DP will accept the instruction
only at the investor¶s risk.
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Rights
2. Procedure
Trading in dematerialized securities is done through your broker just
like trading in physical securities. After your broker executes the
trade, your DP will help to deliver shares to your broker (in case you
sell) on the basis of valid instruction given by you to your DP and
receive shares from your broker (in case you buy) on basis of valid
instruction given by your broker to his DP.
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Buy dematerialized securities
1. You sell your dematerialized securities in any of the stock exchanges
linked to NSDL through a broker of your choice.
2. You give instruction to your DP for debit of your depository account and
credit of your brokers clearing member account at least 24 hours i.e.
one working day prior to the pay-in date or before the deadline
prescribed by your DP, so that your brokers clearing account is credited
at the time arranged with him.
3. On the pay-in day, your broker gives instruction to his DP for delivery to
clearing corporation/clearing house of the relevant stock exchange.
4. The broker receives payment from the clearing corporation / clearing
house.
5. You receive payment from the broker for the sale in the same manner
you would receive payment for a sale in the physical mode.
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Points To Remember
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NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must
understand the company, its achievements and tasks, products and services
and also to collect information about its competitors, its products and
services offered. So that, after understanding and collecting information
about the organization and its competitors, a trainee will be able to work
well for the organization.
From the study I have learned very much, about the company as well as the
strategy of the customers, which helps me a lot at my working days.
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COMPETITORS
HDFC BANK is one of the leading Depository Participant (DP) in the country
with over 8 Lac demat accounts.
HDFC Bank Demat services offers you a secure and convenient way to keep
track of your securities and investments, over a period of time, without the
hassle of handling physical documents that get mutilated or lost in transit.
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In case you need any more information or have any queries , feedback &
complaints , you may please mail us at dphelp@hdfcbank.com
HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based
transaction) whereby account holder can submit delivery instructions
electronically through SPEED-e website (https://speede.nsdl.com). SPEED-e
offers secured means of transaction processing eliminating preparation of
instruction slips and submission of the same across the counter to the
depository participant. The 'IDEAS' facility helps in viewing the current
transactions and balances (holdings) of Demat account on Internet on real
time basis.
Disclaimer:
Whatever have been stated above are in the good interest of the Investor /
Demat Applicants / holders to provide a brief picture about the depository
system. You are requested go through the guidelines of the depositories
before taking any further action. For detailed guidelines, you are requested
to approach your nearest HDFC Bank branch. HDFC Bank will not be
responsible for any misunderstanding / act based on the above. Also HDFC
Bank might ask for additional information / documentation than what has
been stated above to process your application / instruction.
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ICICI DIRECT
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2. Active Trader account gives more personalized investment options to
the investors. It allows investor to use online and offline stock
trading. It also provides with independent market expertise and
support through a dedicated Relationship Manager from ICICI.
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OBJECTIVE
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RESEARCH METHODOLOGY
INTRODUCTION
Research Methodology refers to search of knowledge .one can also
define research methodology as a scientific and systematic search for
required information on a specific topic.
The word research methodology comes from the word ³advance learner µs
dictionary meaning of research as a careful investigation or inquiry
especially through research for new facts in my branch of knowledge for
example some author have define research methodology as systematized
effort to gain new knowledge.
TYPES OF RESEARCH
ANALYTICAL RESEARCH:-
SAMPLE SIZE:
Considering the constraints it was decided to conduct the study based
on sample size of 100 people in specific age groups.
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METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data has
been used .
1.Primary data collection:
In dealing with real life problem it is often found that data at hand are
inadequate, and hence, it becomes necessary to collect data that is
appropriate. There are several ways of collecting the appropriate data which
differ considerably in context of money costs, time and other resources at
the disposal of the researcher.
The data collection for this study was done in the following manner:
Through questionnaire:-
Information to find out the investment potential and goal was found out
through questionnaires.
Through Tele-Calling:-
Information was also taken through telephone calls.
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TOOLS OF ANALYSIS
In the project work quantitative technique & percentage method are has
been used.
RESEARCH DESIGN
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DATA ANALYSIS AND INTERPRETATION
Result of
Preference of
Investment
Interpretation:
This shows that although the mutual funds market
is on the rise yet, the most favored investment continues to be in the Share
Market. So, with a more transparent system, investment in the Stock Market
can definitely be increased.
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Q2. Are you aware of online Share trading?
Interpretation:
With the increase in cyber education, the awareness towards online share
trading has increased by leaps and bounds. This awareness is expected to
increase further with the increase in Internet education.
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Q3. Heard about Parasram Holdings?
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Interpretation:
This pie-chart shows that reliance money has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company. This brand
image should be further leveraged by the company to increase its market
share over its competitors.
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Q4. Do you know about the facilities provided by Parasram Holdings?
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Interpretation:
Although there is sufficiently high brand equity among the target audience
yet, it is to be noted that the customers are not aware of the facilities
provided by the company meaning thereby, that, the company should
concentrate more towards promotional tools and increase its focus on
product awareness rather than brand awareness.
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Q .5 Which bank is easily available everywhere?
r
r
r
Interpretation:-
30% have respondent of Parasram Holdings Ltd, 30% have
respondent of HDFC, 40% have respondent of ICICI.
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Q.6 Which banking Demat account offered you a large no. of
services?
r
r
INTERPRETATION:
44% have respondent of Parasram Holdings Ltd, 20%
have respondent of HDFC, 36% have respondent of ICICI.
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Q.7 Which bank provide you a better email facility?
r
r
INTERPRETATION:
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Q.8 Which company provide a less BROKARAGE rate ?
r
r
INTERPRTETATION:
44% have respondent of Parasram Holdings
ltd., 22% have respondent of HDFC, 34% have respondent of ICICI.
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Q. 9 Which company provide you a large number of product and
services?
r
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INTERPRETATION:-
44% have respondent of Parasram Holdings
Ltd., 20% have respondent of HDFC, 36% have respondent of ICICI.
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Represent a pie chart
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OBSERVATION
To study the sal es and di stri buti on management and i mprove the
Customer Acqui si ti on Process by anal yzi ng the consumer
behavi or, respon se and mi ndset towards the product and servi ces
the company offers.
1.Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7%
in online trading and 2% in Derivatives.
2.Awareness on Online Share Trading
72% consumers are aware of online share trading and 28%
consumers are not aware of online share trading.
3.Awareness of Parasram Holdings
48% consumers are know about Parasram Holdings and 52%
consumers are not know about Parasram Holdings.
4.Awareness about facilities provided by Parasram Holdings:
36% consumers are aware about the facilities provided by
Parasram Holdings and 64% consumers are not know about the
facilities provided by Parasram Holdings.
5. Availability of Bank
30% have respondent of Parasram Holdings Ltd, 30% have
respondent of HDFC, 40% have respondent of ICICI.
6.Which banking Demat account offered you a large no. of
services?
4% have respondent of Parasram Holdings Ltd., 20% have
respondent of HDFC, 36% have respondent of ICICI.
7.Better email facility provided by bank
30% have respondent of Parasram Holdings Ltd., 26% have
respondent of HDFC, 44% have respondent of ICICI.
8.Provide a less BROKARAGE rate
44% have respondent of Parasram Holdings Ltd., 22% have
respondent of HDFC, 34% have respondent of ICICI.
9.Provide a large no. of Products and services
44% have respondent of Parasram Holdings Ltd., 20% have
respondent of HDFC, 36% have respondent of ICICI.
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LIMITATION
SUGGESTION
1. The Brand image of Parasram Holdings Ltd. is good in market but
according to customer satisfaction the company has to provide the
better service. And also change the Market strategy.
2. They should focus on print and electronic media advertisements to
make more people aware about them.
3. They should provide proper guidance to their customers about demat.
4. They should provide should offers and facilities to their customers to
increase their attractiveness about demat.
5. For opening an account they require lots of signatures in a kit, which
should be reduced.
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SUMMARY AND CONCLUSION
CONCLUSION
Parasram Demat Account is better than other Demat account. Parasram
Holdings Ltd. have good return of investment. A good brand is always
welcomed over here people are aware of quality so they go for ready to
spend bucks of money.
At last all conclusion be concluded by that Parasram Holdings Ltd. is still
growing industry in India
Parasram Holdings Ltd. account have less brokerage rate .
It provide a security with the use of special type of key .
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ANNEXURE
DEMOGRAPHIC
AME: ««««««««««««««««««««««««««««««««.
Address ««««««««««««««««««««««««««««««««
Phone no:
«««««««««««««««««««««««««««««««..
Types of business:
«««««««««««««««««««««««««««««««..
a. Male
b. Female
a. 0-4,00,000
b. 4,00,001-8,00,000
c. 8,00,001-12,00,000
d. 12,00,001-15,00,000
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QUESTIONNAIRE
Yes No
Yes No
Yes No
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Q8. Which bank provides you a better email facility?
È Parasram Holdings
È HDFC
È ICICI
BIBLIOGRAPHY
Websites:
http://www.parasramindia.com
www.hdfc.com
www.icicidirect.com
www.demataccount.com
www.google.com
Reference books:
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