A

PROJECT

ON

“Consumer Shopping Behavior in BIG BAZZAR”

MASTER OF MARKETING MANAGEMENT

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQIREMENT FOR AWARD

OF MASTER OF MARKETING MANAGEMENT OF UNIVERSITY OF PUNE

SUBMITTED BY

AURAAG SHARMA

(2008-10)

(MATRIX BUSINESS SCHOOL, PUNE-4)

GUIDED BY: - Mrs. Meenal Pendse

MATRIX BUSINESS SCHOOL PUNE-4

CERTIFICATE

This is to certify that the FIELD WORK titled “Consumer shopping behavior in BIG
BAZAAR”

Is a Bona fide work carried out by Mr? VISHAL SHARMA student of Master
of MARKETING MANAGEMENT Semester 2nd of

MATRIX BUSINESS SCHOOL, PUNE under University of Pune in the Year 2009.

1
 Internal guide Director

Mrs. Meenal Pendse Dr. J.N. Pol

Date:

Place: Pune College Seal

Acknowledgement

A successful project can never be prepared by the single effort or the person to whom project is
assigned , but it also demand the help and guardianship of some conversant person who helps in
the undersigned actively or passively in the completion of successful project.

With great pleasure I express my gratitude to our director Dr.J.N.Pol and project guide Prof.
Meenal Pendse without their help this would not have been completed. They have given their
precious suggestions and constructive guidance has been indispensable in the completion of this
project work.

I would also like to thank the staff of the Matrix Business School. They have supported me in
this endeavor, and appreciated me in my efforts during my project.

Last but not the least I would also like to thank my friends and all the responded. Who directly
and indirectly supported to me during my project work, without the help of whom this project
would not have been possible.

Anuraag Sharma

Index
2
Sr. No Title Page No.

1 Executive Summary 5-6

2 Objective and scope of the study 7

3 Company Profile 8-10

4 Theoretical Background 11-17

5 Research Methodology 18-21

6 Data analysis and Interpretation 22-30

7 Findings 31-32

8 Limitations 33

9 Conclusion 34

10 Recommendations 35-36

11 Annexure 37-39

12 Bibliography 40

EXECUTIVE SUMMARY

Project Title

“Consumer buying behavior while Shopping”

The study of any subject is made by examining it in an organized fashion. There are three classes
of variables involved in understanding consumer behavior; STIMULUS, RESPONSE and
INTERVENING variables. Stimulus variables, such as advertisements, products exist in both the
individuals’ external environment.

These generate a sensory input to consumers. Response variables are the resulting mental / or
physical reactions of individuals who are influenced by stimulus variables. For e.g.: - purchasing
a product or forming attitudes about it could be viewed as response variables. Many of the

3
variables affecting consumers (such as personality, learning, and perceptions are external
situations, motives, and so forth) cannot be directly observed.

The project “Consumer buying behavior while shopping”. Is carried out under supervision and
guidance of BIG BAZAAR. The project was about studying the consumer buying behavior.

A questionnaire was prepared by us in order to conduct market survey. The questionnaire was
based on different parameters to judge and understand the consumer behaviors and determine the
best possible strategies which could be used to attract customers.

The research carried out in this project was descriptive in nature. The study was aimed at
knowing the various eating habits of a consumer.

This project helped in understanding what exactly a customer looks in an eating joint before
entering it. It gave an idea about the essential factors that are required now a day for an eating
joint to attract customers in this competitive world.

We were also given a task to understand the customer eating habits, what a consumer wants
while eating in a restaurant what all a consumer look for and what are their expectations, how
can a mall owner satisfy the needs and wants of a consumer so that the consumer may come back
and the retailer can retain its consumer.

This project helped us to figure out the different consumer eating behavior and to understand the
overall customer perception of eating in a restaurant as well as their demand for mall.

The trend today has been to combine shopping with various offering. For e.g. apart from
shopping there are food courts, cinema theaters and even in some an amusement centre for
children.

Shopping has made people spend not just on their requirements of goods to be bought but to look
on the totally of experience have a quick bite at McDonalds in the mall or let the kids play fun
game while one is busy shopping or even taking the family out for movie and having a dinner all
under one roof. The benefits of this totally offering are that many vendors get to have peoples
patronize their offerings, while the

Shopping experience i.e. being enhanced, more business got by the stores at the venue. Shopping
is no longer a onetime agenda for people. Various options are opening up.

OBJECTIVES & SCOPE OF THE STUDY

4
 Objective:-

• To analyze consumer behavior towards consumption of fast food.

Scope of the project:-

The market survey has done in fast food restaurants; this project is useful for the better
understanding of the consumer behavior. The project encompasses the various behavior of
customer, their pre and post behavior when they eat. There is also overview of the consumer’s
attraction towards fast food restaurants, mostly consumer perceptions are changing and most of
the consumer now prefers to eat in fast food restaurant. The project work involves specific
guidelines for the restaurant and helps the restaurants to understand better the consumer behavior
in fast food restaurants.

Company profile

Big Bazaar

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats
in both the value and lifestyle segment of the Indian consumer market. Headquartered in
Mumbai (Bombay), the company operates over 7 millions square feet of retail space, has over
1000 stores across 53 cities in India and employs over 25,000 people.

The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a
uniquely Indian Hypermarket chain, food Bazaar, a supermarket chain, blends the look, touch
and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and
Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe
Factory, Brand Factory, Blue Sky, Fashion Station, all, Top 10, bazaar and Star and Sitara. The
company also operates an online portal, futurebazaar.com.

Big Bazaar is not just another hypermarket. It caters to every need of your family. Where Big
Bazaar scores over other stores is its value for money proposition for the Indian customers.

At Big Bazaar, you will definitely get the best products at the best prices - that’s what they
guarantee. With the ever increasing array of private labels, it has opened the doors into the world
of fashion and general merchandise including

Home furnishings, utensils, crockery, cutlery, sports goods and much more at prices that will
surprise you. And this is just the beginning. Big Bazaar plans to add much more to complete
your shopping experience.

5
Future group

Future group is one of the country’s leading business groups present in retail, asset management,
consumer finance, insurance, retail media, retail spaces and logistics. The group’s flagship
company, pantaloon Retail (India) Limited operates over 7 million square feet of retail space, has
over 1000 stores of its leading retail formats include, Pantaloon, Big Bazaar, Central, Food
Bazaar, Home Town, Ozone, Depot, future Money and online retail format, futurebazaar.com.

Future group includes, Future Capital Holding, Future Generally India Indus league clothing and
Galaxy Entertainment that manages sports Bar, Brew Bar and Bowling Co. Future Capital
Holding, the group ‘s financial arm, focuses on asset management and consumer credit. It
manages assets worth over $1 billion that are being invested in developing retail real estate and
consumer-related brands and hotels.

The group’s joint venture partners include Italian insurance major, generally. French retailer
ETAM group. Us-based stationery products retailers, Staples Inc. and UK-based Lee Cooper and
India-based Talwalkar’s, Blue Foods and Liberty Shoes.

Future Group’s vision is to, “deliver Everything, Everywhere, Every time to every Indian
consumer in the most profitable manner.” The group considers” as a core value and its corporate
credo is- Rewrite rules, Retain values.

Theoretical Background

Retailing – is the most active and attractive sector selling goods or services directly to final of
the last decade. While the retailing industry consumers for personal, non business use itself has
been present through history in our country, it is in the recent past it has witnessed so mush
dynamism

Retailing one of the largest sectors in the global economy is going through a transition phase not
only in India but the world over.

The study of any subject is made easier by examining it in an organized fashion. There are three
classes of variables involved in understanding consumer behavior, stimulus, response and
intervening variables. Stimulus variables, such as advertisement, products and hunger pangs exist
in both the individuals’ external and internal environment. These generate sensory inputs to
consumers. Responses variables are the resulting mental and/or physical reactions of individual
who are influenced by stimulus variables. For ex: - purchasing a product or forming attitudes
about it could be viewed as responses variables.

Many of the variables affecting consumer (such as personality, learning, and perceptions of
external situations, motives, and so forth) cannot be directly observed therefore, those who want
to learn about the variables affecting consumer must often make inference to determine the
extent to which a given variable is having an influnce
6
The study of consumer behavior can also be quite complex, because of the many variables
involved and their throw the variables, tendency to interact with and influence each other.
Models of consumer behavior have been developed as a means of dealing. With this complexity.
Models can help organize out thinking about consumers into a coherent into a coherent whole by
identifying relevant variables, describing their basic characteristics, and specifying how the
variables relate to each other.

Consumer decisions Process

This process consists of the decision process regarding products and services. The major steps in
this process are shown as problem recognition, information search and evaluation, purchasing
processes, and post purchase behavior. Problem recognition occurs when the consumer is
activated by awareness of sufficient difference her actual affairs and her concept of the ideal
situation. This can occurs through activation of a motive such as hunger, by confronting some
external stimulus such as an advertisement, or by being effected by additional variables such as
social or situational influences.

Internal search – a quick and largely unconscious review of memory for stored information and
experiences regarding the problem. The information is in the form of belief and attitudes that
have influenced the consumer’s preference towards bands. Often such a review results in
recognizing a strong brand preference, and a routine purchase occurs. However if an internal
search does not provide sufficient information about products, or how to evaluate them, the
consumer continues with a more involved external search for information. This result exposure
to numerous informational inputs called stimuli, which can arise from a variety of sources,
including advertisement, printed products reviews, and comments from friends.

Any informational stimuli are subjected to information-processing activities, which the consumer
uses to derive meaning from stimuli. The process Involves allocating attention to available
stimuli deriving meaning form these stimuli and holding this meaning in what is termed in what
is termed short term memory where it can be retained briefly to allow further processing.

Indian retail market scenario

The financial year 2005-06 saw India ride high on the waves of a booming economy. The BSE
sensex scaled new heights by crossing the 1200 points mark early that year. The GDP growth for
2005-06 was about 8.4 % while foreign reserves had crossed the US$ 165 billion mark. India had
shed its tag of a third world country and is being hailed as one of the most rapidly emerging
markets and a popular investment destination.

Between the affluent and the middle class has reduced dramatically. The Indian middle class is
expected to grow from its current share of 22 % to 32 % of the total population by 2010 over the
last few years retail has become one of the fastest growing sector in the Indian economy. Retail
in India is currently estimated to be a $230 billion industry of which organized retail 3 % or
7
roughly $ 7 billion. At keamey has identified India as the leading retail destination in their
annual list of most attractive countries for international retail expansion (Global retail
development index 2006). Organized retail is expected to grow at the rate of 25-30% per annum
and is projected to attain a size of $23 billion by 2010.

The booming services sector in India has fueled the growth of a new class of consumer the single
urban youth whose expenses are typically independent of family compulsion. As observed
globally the steady climb in lifestyle and leisure goods is essentially due to disposable income of
this class of consumers. Over the last one year salaries have increased by approximately 15-20%.
The divide

The government has allowed foreign direct investment in real estate since early 2005. This has
led to increased foreign interest and has encouraged joint ventures between Indian and foreign
developer. Considering the vast potential in the retail business 51% FDI in single brand retailing
has also been allowed recently. This move is anticipated to attract foreign investment technology
global best practices and cater to the demand for high quality branded goods in India.

Corollary to the real estate growth retail boom too has percolated to the tier-2 and tier-3 cities of
India of the total 361 mail projects currently underway in India 227 are in the top 7 cities while
the rest 134 are distributed over various tier-2 tier3 cities. These statistics reveal the far reaching
effect of positive macro trends

In changing the consumer preferences and shifting mindsets towards organized retail experience
besides new malls close to 35 hypermarket 325 large department stores and over 10000 new
outlets are also under development. Growth in rural population and increase in agricultural
incomes also offers considerable scope for innovative retail formats.

India’s vast middle class and its virtually untapped retail industry are key attraction for global
retail giants wanting to enter new markets. As India continues to get strongly integrated with
global policies the retail sector is bound to grow manifold in the years to come. The depth of the
Indian market and the variations of the consumer profile portend a bright future for the sustained
growth of the Indian retail sector.

Current scenario

Pune has been experiencing a retail boom since the last 2-3 years in 2005 approximately 1.25
mm. sq. ft of new retail space was added to Pune real estate market. This led the current retail
stock of the city to grow to 3.5 mm.sq ft growth in commercial activities and the migrant
population of young white collar workers has been the key driver of real estate boom in the city.

8
With 23 mall projects in the pipeline the city was expected to have a cumulative retail slot of
approximately 4.5 mn.sq ft by end 2006 and infusion of new retail space over the next two years
the total retail stock in Pune by end 2008 is estimated to be about 8.7 mn sq ft.

The city has been witnessing an interesting trend of movie screens being located in large format
mall developments. Another noticeable trend in the retail format is the advent of specialty mall
or niche malls.

Centre locations

The locations where retail developers have flourished traditionally are the high streets of M .G
Road F C road and J. M. road in the central part of the city these markets have a unique mix of
local brands along with national and international retailers both are known to generate substantial
revenues along with heavy footfalls.

However the development of malls in the neighboring locations is anticipated to affect the
footfalls of these traditional high streets. A case in point is the presence of magnum mall
(175000 sq. ft.)

In the camp area which has created a pull effect on the consumer stronghold of M. G.
road.nucleus mall (200000 sq ft ) in camp which became operational in 2005 had shoppers stop
take up space for its second outlet in the city. Another large scale project Pune central a mall by
pantaloon retail on bund garden road has food bazaar as its anchor tenant and caters to the
domestic needs of the bulk of the resident population of central Pune.

These retail market in the central location of the city currently house approximately 1.78 mn.sq.ft
of retail stock a new mall fun n travel (100000 sq ft) has been planned in the bund garden region
while two malls ascent (93654 sq ft) And one centre port (1240000 sq ft) are coming up on the
university road. These developments are slated to enter the market sometime in 2007.

Suburban and peripheral location

While the retail markets in camp an bund garden road continue to mature retail sector activity is
increasingly shifting to suburban and peripheral locations of Aundh, Hadpsar karve road
kondhwa and yerwada note wothy mall development sudev axis (350000) will also be
operational in 2007 this micro market is expected to witness a number of large scale mall
developments amounting to approximately 2.3 mn sq ft of new retail space by 2008.

RESEARCH METHODOLOGY

Research Methodology ill common parlance refers to a search for knowledge. One can also
define also research as a scientific and systematic research for pertinent information a specific

9
 topic. Research is an art of systematic investigation. Some people consider research as a
movement, a movement to the known to the unknown.

According to Clifford Woody: -

“Research comprises defining and redefining problems, formulating hypothesis or suggested

solutions, collecting, organizing and evaluating data, making deductions mil reaching
conclusion, and at last carefully testing the conclusion to determine whether they fit the
formulating hypothesis.”

Marketing research is defined as a systematic gathering and analysis of the data concern with
an objective. The whole activity is divided into various parts and after compilation of that we
reach at certain findings, which enable us to marketing decision. It involves the diagnosis of
information needed and the selection of the relevant and inter-related variables.

Research Plan: -

Research Approach: SURVEY METHOD

Primary Source

Primary data consists of original information gathered for specific purpose. The primary data is
collected through questionnaire. The questionnaire is through common instrument collecting
primary collection. I collected the data through questionnaire from different small eating joints.

Research Instrument

The research instruments used for collecting the primary data were the questionnaire.

Questionnaire

The questionnaire was carefully developed tested and debugged before they were administered
on a large scale. Each questions contributed to the research objective here questionnaire is
structured types means there are concrete, definite and predetermined questions.

The questions are presented are exactly same wording and in the same an order to all
respondents. The questionnaire had a mix type of open ended, closed ended and multiple choice
questions. The questions were limited in numbers simple direct and unbiased technology was
adopted.

Data Source:

Primary:

10
 The data was collected through questionnaire comprising of 17 questions.

Secondary:

 The data was collected through:

Data Collection Instrument:

 Questionnaire

Sampling Procedure:

1. Sample Unit : Consumer visited Small Eating Joints

2. Sample Size : 50 Respondents

3. Sampling Method : Random Sampling Method

DATA ANALYSIS

Question No. 1

Do you Visit mall?

Do you visit Yes No

No. of Respondents (%) 100% 0%

No. of Respondents (in no.) 50 0

11
 Do you visit

120%

100%

80%

60% No. of Respondents (%)

40%

20%

0%
Yes No

Interpretation

 All the candidates interviewed visited mall.

Question No. 2

With whom you prefer to visit mall?

Prefer to visit Friend Spouse Colleagues Alone

malls

No. of 60% 20% 4% 16%

Respondents (%)

No. of 30 10 2 8
Respondents (in
no.)

12
 Prefer to visit malls

16%
4% Friend
Spouse
Colleagues
20% 60% Alone

Interpretation

Out of 50 respondents:-

 60% preferred to visit malls with Friends.

 20% preferred to visit malls with their spouse.

Question No. 3

How much time you spend in a mall?

Time spent on Hour 1-2 hrs More than 3 hours

visiting
malls

No. of Respondents 20% 50% 30%

(%)

No. of Respondents 10 25 15
(in no.)

13
 Time spent on visiting malls

20%
30%
Hour
1-2 hrs
More than 3 hours

50%

Interpretation

 Out of 50 respondents 25 respondents spend approx.1-2 hrs in a mall.

 Out of 50 respondents 15 respondents spend approx.more than 3 hrs in mall.
 Out of 50 respondents 10 respondents spend approx. less than 1hrs. In mall.

Question No. 4

Does the person with whom you visit mall influence you?

Person who influence Yes No

No. of Respondents (%) 40% 60%

No. of Respondents (in no.) 20 30

14
Person who influence
Person who influence

70%
60%
60%

50%
40%
40%
No. of Respondents (%)
30%

20%

10%

0%
Yes No

Interpretation

Humans are social being, different person has different perception and attitude, so they purchase
according to their own need like.

Question No. 5

Do you visit the mall, by advertising influence?

Advertisement Yes No Sometime yes Can’t say

influence

No. of 40% 24% 16% 20%

Respondents
(%)

No. of 20 12 8 10
Respondents (in
no.)

15
 Advertisement influence

20%
40% Yes
No
Sometome yes
16%
Can’t say

24%

Interpretation

Out 50 respondents:-

 20 respondents responded that they come to know things through advertisement.

 12 respondents responded that they are not affected by advertisement.
 08 respondents responded that sometime yes and sometime they don’t know.
Question No. 6

Why do you choose mall for shopping?

Choosing Less Economical Brands Variety Quality All Convenient

malls for time under
shopping one
roof

No. of 14% 24% 26% 8% 14% 6% 8%

Respondents
(%)

No. of 7 12 13 4 7 3 4
Respondents
(in no.)

16
Unplanned Yes No Can’t say
purchases or spot
purchases

No. of Respondents 54% 32% 14%

(%)

No. of Respondents 27 16 7
(in numbers)

Choosing malls for shopping

Less time
Economical
Brands
Variety
Quality
All under one roof
Convenien

Interpretation

7 respondents said less time, 12 respondents said its economical, 13 respondents said they get
brands.

Question No. 7

Do you go for unplanned (spot Purchases) shopping / Purchases?

17
 Unplanned purchases or spot purchases

14%

Yes
No
54% Can’t say
32%

Interpretation

Out of 50 respondents

 54% respondents made unplanned purchases.

 32% respondents said they don’t make unplanned purchases.
 14% respondents said that they were not sure

Question No. 8

Which of the following media you find the ads of any shopping mall?

Mode of Newspaper T.V Radio Hoardings Others

advertisement

No. of 30% 50% 10% 8% 2%

Respondents
(%)

No. of 15 25 5 4 1
Respondents
(in numbers)

18
 Mode of advertisement

8% 2%
10% 30% Newspaper
T.V
Radio
Hoardings
Others
50%

Interpretation

Out of 50 respondents

 30% respondents get aware through Newspaper.

 25% respondents get aware of the ads through T.V.
 10% respondents get aware through Radio channels.
 8% respondents get aware through hoardings.

FINDINGS AND OBSERVATIONS

1. Almost every person contacted or interviewed said that he/she has visited malls.
Maximum number of respondents said they are aware of malls.

2. From analysis we found out that most of the people were affected and attracted with
offers and schemes.

3. It has been found out that most of the people in Pune city visit malls for refreshment and
enjoy.

4. Consumers choose malls to stop because they all want variety and brands and shopping at
malls according to the consumers is economic as compared to shopping at other places.

5. Most of the people who were interviewed by me responded that brand loyal and most of
them stack to the brand they like.

19
 6. Advertising plays a very crucial part in the consumer decision making process.

7. Most of the respondents take on the spot decision of buying different products because of
the various attractive product displays and pretty combination which the store tries on the
mannequins is mostly dependent by the customers, show that most of the consumers are
attracted towards different fancy displays.

8. For most of the respondents quality plays a very important role because most of the
respondents said that they want quality products’ and that’s also one reason for most of
the respondents sticking to particular brands.

9. We can also say that location, variety convenience and economical products are not the
only things which attract the customer but there are some other factors which play a
major role in attracting the customers as mentioned.

LIMITATIONS

Time constraint

The allotted time to conduct the survey was 15 days. Therefore it became a bit difficult to cover
the entire city of Pune. However, the key areas were aptly covered.

Availability of data:

Most of the restaurants and eating joints were not in favor of us conducting the survey inside
their premises as it would disturb their customers. ‘Non-willingness of the respondents to answer
the questionnaire was also a hurdle.

Reliability of data:-

Reliability of data always remains a prime concern when humans are surveyed. Mon-interest,
poor understanding, unclear questions, inability to think instantly and customer biases creeps in
apprehensiveness in the minds of the researcher while tabulating and analyzing the data.

CONCLUSION

20
Consumer’s behavior is often studied because certain decisions are significantly affected by their
behavior or expected actions. For this reason consumer behavior is said to be applied discipline.

1. In a general sense, the most important reason for studying consumer behavior is the
significant role it plays in our lives. Much of our time is spent directly in the market
place, eating or engaging in other activities. A large amount of additional time is spent
thinking about products and services, talking to friends about them, and seeing or hearing
advertisements about them. In addition, the goods people eat and the manner in which
they use them significantly influence how they live their daily lives. These general
concerns alone are enough to justify our study of consumer behavior. However, many
seek to understand the behavior of consumers for what are thought to be more immediate
and tangible reasons.

2. The main reason behind this project was to find out the behavior of the consumer buying
behavior while shopping at mall because most of the population surveyed preferred to
shop at malls and how day by day the consumers demands are increasing and through this
project I came to know that what are the various behavior of a typical customer who
shops at mall.

RECOMMENDATIONS

Customers are becoming price conscious they are having many options in the market considering
the consumer buying behavior the malls and other shopping centers should take certain definite
steps like retaining customers by giving those schemes discounts and better service.

The trend today has been to combine shopping with various offerings for ex… in a mall apart
from shopping a customer enjoys food courts and many others services which today’s modem
malls provide.

Shopping has made people spend not just on their requirements of goods to be bought but to look
on the totality of the experience have a quick bite at Mc Donald’s in the mall are let the kids play
fun games while one is busy shopping or even taking the family out to movie and having a
dinner “ALL UNDER ONE ROOF”

The benefits of this totality offering are that many vendors get to have people patronized their
offerings while the shopping experience i.e.’ being enhanced more business is got by the stores

21
at the venue. Shopping is no longer a onetime agenda for people. Various options are opening
up.

During the analysis it was found that customers become loyal to few malls and department stores
and visit them often as compared to other. Although it was found all of them keep approximately
same kinds of brands and products and the same pleasing environment. All this in mind we need
to differentiate our mall from others in the city to build up our own set of customers. It was
found that the major problem faced by the customers is the crowed at the cash counter. The life
of today’s generation has become very fast. They don’t want to wait in a queue for a longer
period. Thus we must provide more cash counters in our mall.

One advantage is that there is only one mall in the city that is magnum mall others are the
department stores. So enhance it and make it better to make it different i.e. by having special
attraction like body spa, Gym in the mall. There should be a provision for ATMs in the mall too.

Annexure

“Questionnaire on Consumer shopping behavior in BIG BAZAAR”

Hi..!! Please spare some time to fill in this survey. The survey is voluntary and
will help us to gather more information to make our project.

1. Do you visit mall?

a. Yes b. No

2. With whom you prefer to visit malls?

a. Friends b. spouse c. Colleague d. Alone

3. How much time do you usually spend in a mall?

a. Hour b. 1-2 hours c. More than 3 hours

4. Does the person with whom you visit mall influence you?

a. Yes b. No

5. Do you visit the mall, by advertisement influence?

a. Yes b. No c. Sometimes yes d. Can’t say

6. Why do you choose mall for shopping?

22
 a. Less time b. Economic c. Brands d. Variety

e. Quality f. All under one g. Convenience

7. Which of the following media you find the ads of any shopping mall?

a. News b. T.V. c. Radio d. Hoardings

8. How frequently do you visit mall?

a. Weekly b. Monthly c. Occasionally

9. Do you stick to a particular brand?

a. Yes b. No c. Can’t say

10. Why you opt for a particular mall?

a. Quality b. Services c. Brand name d. word of mouth

11. Do you go for unplanned (spot) shopping / purchases?

a. Yes b. No c. Can’t say

12. What are the things you would like to list under planned purchases?

a. Apparels b. Food products c. Appliances

d. Jewwellary e. Cosmetics f. Health & oral care

g. Utensils h. Grocery i. Toy & Gifts

13. Feed back / Suggestions:-

……………………………………………………………………..

……………………………………………………………………..

……………………………………………………………………..

Name……………………………………………………………..

Occupation……………………………………………………….

Thanking you

23
 Bibliography

Books and magazines:

• Consumer Behavior
- Fourth edition by David L. London & Albert J. Delia Bitta.

• Research methodology (Methods & Technology)

Revised Second edition by C.R.Kothari

Through net surfing:

• www.google.com
• www.wikipedia.com
• www.answers.com

24