PARLE G

Parle Products has been India's largest manufacturer of biscuits and

confectionery for almost 80 years. Makers of the world's largest selling biscuit,
Parle-G, and a host of other very popular brands, the Parle name symbolizes
quality, nutrition and great taste. With a reach spanning even to the remotest
villages of India, the company has definitely come a very long way since its
inception.

Many of the Parle products - biscuits or confectioneries, are market leaders

in their category and have won acclaim at the Monde Selection, since 1971. With a
40% share of the total biscuit market and a 15% share of the total confectionary
market in India, Parle has grown to become a multi-million dollar company. While
to the consumers it's a beacon of faith and trust, competitors look upon Parle as an
example of marketing brilliance.
Available Anywhere
Today, the great strength of Parle Products is the extremely widespread
distribution network. Even at the remotest places, you can buy Parle biscuits and
sweets from the local grocer. It has taken years to create this extensive network.
Parle’s sales force started with one salesman in Bombay and some agents in few
other cities. Gradually, Parle Products expanded. Soon sweets and biscuits were
being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As
production increased, distribution was amplified. Full time salesmen were
appointed in different areas. Currently, Parle Products has over 33, 00,000
distribution outlets.

HISTORY
Parle Product’s fame and familiarity is undeniable. Considering its extensive
reach, the brand Parle is known and recognized by everyone. Over the years,
Parle’s sweets and biscuits have become a household name. From kids to adults,
everyone loves and cherishes these treats. It gives us great pleasure to see our
consumers enjoy and embrace Parle products on daily basis. Our confectioners and
chefs have the utmost authority at Parle. Had it not been so, the beginning of Parle
would have been quite different .

In 1929 a small company by the name of Parle products emerged in British

dominated India. The goal was to spread joy and cheer to children and adults alike,
all over the country with its sweets and candies. Although, the company knew that
it wouldn’t be an easy task, they decided to take the brave step. A small factory
was set up in the suburbs of Mumbai to manufacture confectionery products. A
decade later this factory was upgraded to manufacture biscuits as well. Since then,
the Parle name has spread in all directions and has won international fame. Parle
has been sweetening the lives of people all over India and abroad.

Apart from the factories in Mumbai and Bangalore, Parle also has factories
in Bahadurgarh, Haryana and Neemrana, Rajasthan. These are the largest biscuit
and confectionery plants in the country. Additionally, Parle Products also has 10
manufacturing units and 75 manufacturing units on contract.
.

Milestones - The Decades of Progress

• 1929: The first year of operation. Our only assets were hard work and hope.
• 1939: Ten years of determined effort brought results. Things began to take
shape. And we tried even harder.
• 1949: The formative years were over. We had come of age.
• 1974: Here was the first evidence of Parle as it is today.
QUALITY

Hygiene is the precursor to every process at Parle. From husking the

wheat and melting the sugar to delivering the final products to supermarkets and
store shelves nationwide, care is taken at every step to ensure the best product of
long-lasting freshness. Every batch of biscuits, confectioneries & snacks are
thoroughly checked by expert staff, using the most modern equipment. This
ensures consistent and perfect quality across the nation and abroad.
.

Concentrating on consumer tastes and preferences, the Parle brand has

grown from strength to strength ever since its inception. The factories at
Bahadurgarh, Haryana and Neemrana, Rajasthan are the largest biscuit and
confectionery plants in the country. The factory in Mumbai was the first to be set
up, followed soon by the one in Bangalore, Karnataka. Parle also has 10
manufacturing units for biscuits and 75 manufacturing units for confectioneries on
contract.
CORE VALUES

An in-depth understanding of the Indian consumer psyche has helped

Parle develop a marketing philosophy that reflects the needs of the Indian masses.
With products created bearing in mind both health and taste, Parle products equally
appeal to fun loving kids & youth. Even today, the great tradition of taste and
nutrition is consistent in every pack on the store shelves. The value-for-money
positioning allows people from all classes and age groups to enjoy Parle products
to the fullest.

AWARDS

Since the first entry at the Monde Selection in 1971, Parle Products have
been shining with golds and silvers consistently. Monde Selection is an
international institute for assessing the quality of foods. Currently, it is the oldest
and most respected organization in the field of selecting quality foods worldwide.

EXPORTS

Almost all of our products are market leaders and as recognition of their quality,
have won us 111 gold, 26 silver and 4 bronze Monde Selection medals since
1971.

Parle Products Pvt. Ltd. is a US $ 1 Billion conglomerate started in India in 1929.

We manufacture and market biscuits and confectionaries.

We have state-of-the-art machinery with automatic printing and packaging

facilities. Our biscuit baking oven is the largest of its type in Asia.

Over the decades, the efforts of our Research & Development wing have made the
repertoire of our products grow manifold.
In biscuits, Parle Products has offerings in glucose, milk, sweet and salted cream,
wafer crème, cumin seed and cheese categories.

In confectionery, we have a range of toffees and hard-boiled candies available in

chocolate, mint, cola, and tropical fruit flavors. Some of these are double layered
toffees and center filled candies. They are packed in rolls or pillow packs, or have
a single or double twist wrapping.

Almost all of our products are market leaders and as recognition of their quality,
have won us 111 gold, 26 silver and 4 bronze Monde Selection medals since
1971.

Parle enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India.

Import-Export

The immense popularity of Parle Products in India was always a

challenge to our production capacity. Now, using more modern techniques for
capacity expansion, we have begun spreading our wings and we are going global.
Parle biscuits and confectionaries are fast gaining acceptance in international
markets, such as the Middle East, Africa and South East Asia. The more
sophisticated economies like U.S.A., UK, Canada, Australia and New Zealand are
also relishing Parle products.

As part of the efforts towards a larger share of the global market, Parle
has initiated the process of getting ISO 9000 certification. .

The Parle name symbolizes quality, health and great taste. And yet, we know
that constantly innovating and catering to new tastes has built this reputation. This
can be seen from the success of its new brands such as Hide & Seek, Mangobite
etc… .

Today, the Parle brands have found their way into the hearts and homes of
people all over India and abroad. The Parle biscuit brands, such as, Parle-G,
Monaco, Krackjack, Marie Choice, Hide & Seek and confectionery brands such as
Melody, Poppins, Rolacola, Mangobite enjoy a strong imagery and appeal amongst
consumers across the world. .

This has resulted into Parle-G being the ‘Worlds Largest Selling Biscuit’.
Product mix

Width- Parle produces biscuits, snacks and confectionaries. So the

width is 3.

Length- the length of Parle products is as below:Biscuits

Snacks

Confectionaries

Parle-G Jeffs MelodyMilk Shakti

Sixer PoppinsMagix- choco and cashew Musst bytes-

tangy tomato Mango byte Krackjack and garden green
Kismi toffee barMonaco
Rol-a-colaMarie Choice Orange candyHide and seek
ChoxFun centre- chocolate, butterscotch, strawberry, milk cream
NimkinParle cream- mango, orange, elaichi, pineapple,
bourbonDigestive MarieKrackjack creamMayfair