QUESTIONNAIRE

We, the students of University of Management and Technology are conducting a survey regarding the
women attitude towards shopping of lawn or fabrics every summer. Your cooperation in this regard will
be highly appreciated. Information will only be used for academic purpose and will not be disclosed to
any irrelevant person.

On the average, how many women customers per week visit your store for lawn shopping in summer?

Below 100 100-500 P.T.O

500-1000 Above 1000

2. On the average, how many customers per week actually buy lawn fabrics?

Below 100 100-500

500-1000 Above 1000

3. According to you, what is the major reason that influences women to purchase lawn fabrics in summer?
P.T.O
Seasonal Demand Social Acceptance Latest Trends
Personal Likeness New Prints Others __________

4. According to you, which promotional tool influence women to purchase lawn fabrics?

Magazines Television Radio Friends

Banners Broachers Others __________

5. Which brand women mostly demand for lawn fabrics?

Gul Ahmed Sitara Firdous 5 Star
Classic Warda Non-Branded Others __________

6. According to you, what is the primary reason of purchasing that particular brand?

Quality Price Image of the brand

Easy accessibility Others __________

Personal Information:
Age: Income (Rupees):

1. up to 20years 1. Below 10,000

2. 21 - 25 years 2. 11,000 - 15,000
3. 26 – 30 years 3. 16,000 - 20,000
4. 31 – 35 years 4. 21,000 - 25,000
5. above 35 5. Above 25,000

Education: Experience:

1. Less then intermediate 1. Less than 1 year

2. Intermediate 2. 1-5 years
3. Graduate 3. 5-10 years
4. Masters 4. Above 10 years
5. Others _____________

Gender:

1. Male 2. Female

Area / location: _____________________________________________________

Market /outlet name: _____________________________________________________

Designation: _____________________________________________________

Thank you, for taking the time to complete this questionnaire.