ISSUE

The Official Newspaper of CeBIT Since 1986 Tuesday, 4 March 2008

HALL 4, STAND D12

See page 84

Microsoft’s Steve Ballmer Goes RZ: A. Leidecker Anzeige „CeBIT“ upper ad boxes englisch

Green to Woo Europe

Format: 48 x 24 mm 4c, SSP SAP=EC/08/10/10

By Bryan Betts 131588_SAP_48x24_Cebitupperadbox1 1 20.02.2008 11:10:01 Uhr

Microsoft CEO Steve Ballmer to customers of Microsoft’s

made his first trip to CeBIT in recent decision to open up
six years bearing promises of its protocols and APIs and
new products and advice – a downplayed Microsoft’s need
move designed to re-cast the to meet the requirements of
software giant as a friend of “the European regime”.
both Europe and the environ- “We are permitting more
ment. interoperability, and that’s
Talking to a crowded CeBIT potentially going to let third
press conference yesterday parties take away some of our
afternoon, Ballmer made little business,” he told journalists.
of Microsoft’s recent battles Turning to the environment,
with European regulators, Ballmer said energy “is work CeBIT 2008’s opening ceremony last night welcomed four world
which resulted in the company for the software community as leaders to the Hannover Congress Centrum.
being fined a total of some well as hardware.” From left to right, French President Sarkozy, German Chancellor
EUR1.7 billion. He high- Reducing power consump- Merkel, European Commission President Barroso, BITKOM President
lighted the potential benefits tion, he insisted, is a big aim Scheer and Microsoft CEO Ballmer.
for both Windows Vista and
Windows Server 2008. Vista is Shiny New CeBIT Launched
Breaking News.......................................1 a good example of Microsoft’s By Philip Gallagher
In Brief...............................................4
green commitment, he said:
World Wire........................................6
Today @ CeBIT..................................9
Vista’s idle mode consumes CeBIT 2008 sees far-reaching resources and gives business
The Buzz..........................................12 30 times less power than XP’s, improvements to meet the fast- decision-makers more flexibility
Face to Face....................................16 while Windows Server 2008 is changing needs of visitors and when scheduling their visit.
Business Solutions.....................18 & 56 up to 40% less power-hungry exhibitors. CeBIT’s traditional 3 pillar
Home & Mobile Solutions..........32 & 46 than Windows Server 2003. You’ll already know that the structure has also evolved. Dr.
Public Sector Solutions......................42 Microsoft, which is current- show is now contained with Sven Michael Prueser, Senior
Reseller & Channel Solutions............76
ly building new data centres a six-day week, not broken Vice-President of CeBIT,
Index.......................................................82
by a weekend. This enables says the “display categories of
Continued on page 85 exhibitors to better focus their Continued on page 84
 H4.D12
STAND
HALL

A SMART MOVE FOR

SMALL, MEDIUM AND ANY
©2008 SAP AG. SAP and the SAP logo are trademarks and registered trademarks of SAP AG in Germany and several other countries. O&M SAP EC 10/08

OTHER SIZE BUSINESSES.

CEBIT 2008: MUCH NEWS FROM SAP FOR COMPANIES OF ANY SIZE.
Discover a software that fits your organization like a glove. Not just today, but any time.
No matter how your company grows or how your business evolves. Get some hands-on
experience of SAP® solutions live at the CeBIT. To learn more, go to www.sap.com/cebit
 Breaking News
Do They Dream of Electric Sheep?
By Keith Waller

Visitors to Joker AG‘s Stand
D40 in Hall 25 are in for a
surprise.
A one-week old Camarasau-
rus sauropod, or long neck
dinosaur, going by the name of
Pleo, has taken up residence on
the stand.
The company that makes
Pleo, UGOBE, says that thanks
to some nifty technology the
“organic robot“ can move
in a lifelike way and behaves
completely autonomously.
Equipped with nearly 40 sen-
sors, including infrared and ste-
reophonic sound, Pleo requires
no remote control and is free
to interact with his owner and
environment.
Pleo is engineered to mimic
life and relate to its owner on a
personal level. Pleo will let its
user know how it feels at any
moment. He is capable of mul-
tiple expressions, including joy,
aggression, sorrow, and fear.
Every Pleo eventually exhibits
a unique personality. Pleo can
sigh, sniff, sniffle, snore, cough,
hiccup and sneeze. When Pleo
is tired, he gets drowsy and
goes to sleep. Sometimes he
may even dream.
We think he‘s cute. Oth-
ers see him as big business.
Market researchers ABI say
the market for personal robots
– offering the sweetness of a
pet with none of the feeding or
walking duties – will be worth
US$15billion by 2015.
Massive Software (Hall 14,
Stand G38) is also showing a
robot. This one is called Zeno.
Massive says Zeno has the
ability to navigate, make facial
expressions and move his body
based on what he sees in his
physical environment, learn
and become smarter over time.
Cute or what? Pleo features 14
servo joints and 38-touch, sound,
light and tilt sensors.
Zeno is highly articulated
with more than 28 built-in
servos in his legs, torso, arms
and face. He is described as
an intelligent character robot
that can show emotions with
his flexible expressive face and
perform stunts with his agile
and self-balancing body.

U-Blox GPS Powers NAVIGON/Porsche PND

By Philip Gallagher

GPS technology from Switzer-
land’s u-blox (Hall 15, Stand
D27) is driving a gorgeous
new PND from NAVIGON
(Hall 15, Stand E13). NAVI-
GON has developed the device
in partnership with Porsche
Design.
NAVIGON’s P9611 – mea-
suring 125mm x 82 mm x
19mm – weighs just 250 grams.
The little beauty boasts a
wide range of hardware and
software features, including
a pre-installed SD memory
card, USB cable, car cradle and
charging cable and high quality
audio player. The device comes
with Bluetooth, enabling
hands-free communication
support for Bluetooth-enabled
mobile phones.
Other software features
include digital maps of 37
European countries and an
integrated TMC (Traffic Mes-
sage Channel). The TMC alerts
users about traffic jams and
automatically calculates alterna-
tive routes. The clever feature
is preloaded with international
information that updates au-
tomatically when users cross a
border, displaying country-spe-
cific information such as speed
limits or permitted alcohol
limits.
“The P9611 combines
u-blox’ high sensitivity, high
accuracy SuperSense GPS
technology with NAVIGON’s
cutting edge navigation know-
how and Porsche Design’s slick
looks,” says Thomas Seiler, u-
blox CEO. “This combination,
added to the device’s myriad of
features, makes the P9611 the
ideal PND for discerning users
who want a reliable, long-last-
ing navigation device.”
NAVIGON‘s Porsche
Design P9611 GPS unit also
boasts two powerful proces-
sors, a 4.3-inch 480×272
pixels (WQVGA) high-resolu-
tion TFT touch screen and a
1400mAh Li-Ion battery.
The P9611 is available from
NAVIGON’s
online shop (www.
navigon.com/site/
porsche) and from
electronics
retailers.
This compact, highly desirable PND has been created by NAVIGON,
Porsche Design and advanced chip supplier, u-blox.
Weather & Currency
Weather Forecast
Cold; sunny spells in the morning, followed by rain during the day and pos-
sibly snow after 18:06 sunset.
High: 6 Celcius/43 Fahrenheit
Wind: 18 kph/11 mph; Chance of precipitation: 70%
Currency Exchange Rates
(As of 3 March at 15:30)
Currencies USD $ EUR GBP £ JPY ¥ CNY Yuan IDR Rupee
USD $ 1.0000 0.6555 0.5028 102.846 7.1040 40.3900
EUR 1.5256 1.0000 0.7671 156.897 10.838 61.6650
GBP £ 1.9888 1.3037 1.0000 204.539 14.1284 80.4950
JPY ¥ 0.0097 0.0064 0.0049 1.0000 0.0690 0.391
CNY Yuan 0.1408 0.0923 0.0708 14.4926 1.0000 5.6855
IDR Rupee 0.0248 0.0162 0.0124 2.5562 0.1759 1.0000

CeBIT NEWS ● 4 March 2008 

 Breaking News
Building Strange and Marvellous Mice
By Keith Waller
A new interface technology
that allows consumers to enjoy
the full power of a desktop
mouse and keyboard within
mobile environments is on the
menu at Simtrix (Hall 14, Stand
G38).
Simtrix is demonstrating its
Swiftpoint TriPed designed
primarily for Tablet PCs and
multi-touch tabletop sur-
faces. The company says the
strange-looking device pro-
vides seamless transitioning
between mouse, pen, and text
Siemens Launches OpenScape Unified Communications Server
By Gerhard Kafka
Siemens Enterprise Commu-
nications (Hall 13, Stand D37)
has announced a significant
step in its transformation into
a software-oriented company:
it has launched OpenScape
Unified Communications (UC)
Server, an innovative unified
communications software
platform.
OpenScape is designed to
remove legacy barriers be-
tween today’s traditionally
separate voice, video and uni-
fied communications systems
to enable a comprehensive
suite of UC applications.
This suite initially includes
OpenScape Voice Applica-
tion (HiPath 8000 V3.1 R2,
enterprise grade voice and IP
least cost routing), OpenScape
Video (integrated HD, desktop
and client video conferencing)
and OpenScape UC Applica-
tion V3 (role-based UC).
OpenScape can operate in
IT or telephony environments,
including IP telephony and
legacy PBX telephony envi-
ronments run by Siemens or
any other vendor. Installation
 CeBIT NEWS ● 4 March 2008
entry without introducing any
of the compromises typically
associated with pen or touch
interfaces.
The company is also show-
ing the Swiftpoint Slider. This
gadget holds broader market
appeal as it solves the problem
of laptop or living room PCs
lacking space for a mouse. The
“Slider,” as the name sug-
gests, resolves this dilemma by
an ingenious design concept
whereby it slides over keyboard
keys - effectively enabling the
is easy and affordable, with
options that do not require
expensive or complex pro-
prietary technology stacks.
New modular capabilities are
enabled by simply activating
the desired license keys on a
user-by-user basis.
OpenScape will be available
in three versions. The Medium
Edition (ME) configuration is
a single server solution with
optional redundancy for up to
1,000 users. The Large Edition
(LE) is a multi-server configu-
ration for up to 100,000 users
(with full UC functions for up
to 20,000 users and basic UC
functions for up to 100,000
users). The Hosted Edition
(HE) contains additional ap-
plication components to sup-
port the unique requirements
of service providers and host-
ing organizations.
Built on the standards-
based OpenSOA framework,
OpenScape UC Application
allows deep business process
integration into virtually any
existing line of business appli-
cation to provide rich commu-
keypad to become a large
mouse pad.
Saitek (Hall 21, Stand
A40) is showing a more
traditional looking
mouse. However, this
one has a transparent top
that flips up to allow you
to insert your favourite It‘s a mouse - but not as we know it, Jim.
photo. When the mouse
is plugged into a USB its Swiss Travel product line,
port the picture is backlit by a is showing the latest designs
white LED. of its Swiss MoGo Bluetooth
WorldConnect (Hall 25, Mice, which are specially de-
Stand E48), better known for signed for notebook users.
nications embedded
business processes
(CEBP).
Unified
communications
includes voice, data
and video.
In Brief
Of all the scintillating green products showing at this year’s
CeBIT, one will be selected TODAY as the greenest and most
virtuous. German Economy Minister Michael Glos himself
will announce the winner of the PRIZE for best ICT-based
energy efficiency project – a handsome award worth up to
EUR40 million in government aid. It’s too late to nominate
yourself, but check out www.e-energie.info after 15:00 to find
out who won. Or simply watch this space…
Ever tried moving files from PC to Mac without losing the
files or your mind? For those close to despair, have a look at
JMTek’s (Hall 21, Stand B46 (C4)) Crossbox. This little gadget
works like a car jumper cable. Simply link up your two comput-
ers with the Crossbox’s two retractable USB 2.0 cables, and
bingo, the transfer begins. Each system recognizes Crossbox
and launches a window to drag and drop files from drive to
drive. With no software required, it’s hard to imagine some-
thing more idiot-proof.
 Visit us:
CeBIT
Hall 21,
Booth A06

The best thing

that could happen to your discs:
Optical disc drives from Sony NEC Optiarc Europe.

www.sonynec-optiarc.eu
 Breaking News
French Centres of Excellence Seeking Partners
By Philip Gallagher
With so much attention on
the BRIC (Brazil, Russia, India,
China) technology markets, it’s
easy to forget the great tech
partners on our own doorstep.
CeBIT’s Partner Country
this year is France. That reflects
the strong showing that French
exhibitors have made at the last
two CeBITs.
For the Partner Country role,
the French government is spon-
soring exhibits by nine of its
regional centres of excellence.
These are clusters of com-
panies from the same area en-
gaged in mutually complemen-
tary activities within a shared
value chain. In total 35 of the
cluster companies are exhibiting
in Hall 9 at Stand B19.
Topex Offers Trio of IP Telecom
Solutions
By Jim Charos
TOPEX (Hall 13, Stand D53)
VoisTel, Topex VoiBridge and
Topex VoxiPlus are telecom
solutions designed for small me-
dium business environments.
The trio of products is available
in multiple configurations
depending on the customer
needs of investments, security
and simplicity.
TOPEX VoisTel is a VoIP
Private Branch Exchange that
offers full PBX functionality
and services and it has built in
ISDN-PRI (E1), ISDN-BRI,
GSM, UMTS or analog inter-
faces. This is an all in
one IP-PBX, E1 and GSM
gateway, Fax and Unified
Messaging server offering
powerful Least Cost Routing
and simple deployment of IP
Telephony.
The company’s VoiBridge is a
VoIP to GSM/UMTS small
 CeBIT NEWS ● 4 March 2008
Among the intriguing clusters
to investigate are:
• IMAGES ET RÉ-
SEAUX, located in Brittany
and the Loire valley, working on
applications that include high-
resolution television (HDTV,
DVB-T), mobile TV and
Internet TV, the transmission
of images over networks and
secure transmission.
• MINALOGIC, located
in the Greater Grenoble/Isère
region and based around the
semiconductor manufacturer
STMicroelectronics, carries out
research in nanotechnology and
develops intelligent miniaturized
systems.
• CAP DIGITAL Paris
Région specialises in digital
capacity gateway and its main
functionality is to interconnect
VoIP networks with mobile
networks. Some of its benefits
are that the equipment supports
up to 4 cellular operators and
the customer makes significant
savings on calls from IP to
GSM networks and backwards.
TOPEX VoxiPlus is a VoIP-
PRI-GSM gateway that com-
bines multiple types of connec-
tions like GSM, PRI, BRI and
IP lines into a single platform,
helping the client to better
optimize and support their
business needs.
TOPEX‘s leveraged expertise
includes: NGN solutions,
Softswitch, Media Gateways for
TDM, VoIP, GSM and CDMA,
Signaling Gateways, Broadband
Wi-Fi Mobile Routers, Fixed-
Mobile Terminals and ATC
Voice Communication Systems.
production, process-
ing of data, sound and
images as well as the
transmission of analog
content. This technol-
ogy is widely used in
cinema systems, video
games and multimedia
applications.
On Wednesday the
centres of excellence
will be introducing
themselves at a Clus-
France’s ICT regional clusters encourage
ter Workshop, 10:00
companies to support each other along a
to 17:30 p.m., in Hall shared value chain.
1, Brussels Room.
Main themes of the
sessions will be joint venture
opportunities and market out- Franco-German ICT high-level
looks. Today French and Ger- conference in the NORD/LB-
man bigwigs will meet for the Forum.
World Wire
UK Set to Launch Green Sports Car
A “zero-emission” sports car with a top speed of nearly
100mph is set to be unveiled at the Geneva Motor Show, the
BBC reports. Based on the design of the Morgan Aero-8
roadster, the hydrogen-powered Lifecar produces little noise
and only water vapour from its exhaust. The GBP1.9m project,
partly funded by the UK government, has taken nearly three
years to complete. Geneva’s Motor Show opens its doors on 6
March.
US Seeks Terrorists in Virtual Worlds
The US government has begun a project to develop ways to
spot terrorists who are using virtual worlds. Codenamed Rey-
nard, it aims to recognise normal behaviour in online worlds
and home in on anomalous activity. It is likely to develop tools
and techniques for intelligence officers who are hunting ter-
rorists and terror groups on the net or in virtual worlds. The
project was welcomed by experts tracking terror groups using
the net to organise or carry out attacks.
3Com Booms On Buyout Chatter
3Com shot up 17% Monday following a Wall Street Journal
report saying people familiar with the matter suggest that Bain
Capital LLC and China‘s Huawei Co. plan to resubmit an appli-
cation seeking US approval for their planned US$2.2bn buyout
of the networking company within the next several weeks.
fairgrOuNds Map

Technology + Infrastructure
Halls 7, 12, 13, 14, 15, 16, 19, 20, 21, 23, 25, 26

Home & Mobile Solutions

Halls 7, 13, 14, 15, 16, 18, 21, 22, 23, 25, 26

Public Sector Solutions

Halls 8, 9

Business Solutions
Halls 2, 4, 5, 6, 7, 9

Conference and Presentation Schedule
Yahoo! Press Conference
Journalists -- don‘t miss the
Yahoo! press conference today
in The Convention Centre’s
Heidelberg Room, 12:30 to
13:30.
Enterprise 2.0 SUMMIT
The Enterprise 2.0 SUMMIT
takes place today in the Con-
gress Area of Hall 8.
A wide programme looks at
Web 2.0 technologies that have
captured so much attention in
the consumer sector and what
they may mean for executive
decision-makers.
Two main topic sessions will
probe the opportunities and
challenges of social network-
ing, blogs and wiksi in the
enterprise.
You may still be able to a get
ticket for the event in the hall.
Entry costs EUR490.00, but
you get your money‘s worth:
the SUMMIT runs from 11:00
to 20:00.
Big Name Mobile Confer-
ence at CeBIT
Looking ahead to Thursday
morning, the NGMN (Next
Generation Mobile Network
Alliance) is holding a con-
ference on „The Future of
Mobile Broadband Communi-
cations“ in Room 13/14 of the
Convention Centre, from 10:00
to 13:00.
For your FREE tickets, send
an email to office@ngmn.org.
Comprising 44 member
organisations, the NGMN is
TOday @ ceBiT
considered the world‘s top
initiative by mobile commu-
nications network operations,
equipment providers and
research institutes.
The conference keynote
address will be delivered by
Hamid Akhavan, CEO of
T-Mobile International and
Chairman of the Board of the
NGMN Alliance. Akhavan will
detail objectives of the mobile
communications initiative, of-
fering a glimpse of the future
challenges facing the industry.
CeBIT Global Confer-
ences
Welcome to CeBIT Global
Conferences – a brand new
springboard for visionary
concepts and groundbreaking
innovations that can help you
gain a crucial edge over the
competition.
True to the motto „Im-
proving Life for the Global
Village,” leading personalities
from the realms of business,
R&D and academia will be tak-
ing the stage at this inaugural
event from 4 to 6 March. They
will champion their causes for
the sake of long-term social
benefit – all by means of key-
notes and executive labs held in
the Convention Centre be-
tween 10:00 and 19:00. Check
the public display screens for
details.

Conference and Presentation Schedule

Multidisciplinary Conferences
10:00-11:00 CeBIT Global Conferences Keynotes Convention Center (CC), Saal 2
Public Sector Solutions Global threats how can the information technology used by civil society help?
11:00-11:30 CeBIT Global Conferences Keynote - Special Guest Convention Center (CC), Saal 2
KevinTurner, COO, Microsoft Corporation Delivering Innovation and Business Excellence
CeBIT Global Conferences Executive Labs Convention Center (CC), Saal 2
11:30-14:00 Information technology – the hits and flops of the last decade and the next 10 years
15:00-17:30 Human Resources, Social networks - the new challenge for companies
17:30-19:00 CeBIT Global Conferences Evening Lecture and Executive Networ¬king Lounge Convention Center (CC), Saal 2
11:00-14:30 German-French ICT Summit Business Solutions P37/Nord/LB forum
10:30-17:00 CeBIT Forum Learning & Knowledge Solutions in German H 6, Stand B38
10:00-17:25 Content Management Arena In German H 3, Stand
10:30-17:00 CRM Arena, in German H 4, Stand D64
DMS Area In German H 3, Stand A29
11:00-20:00 Enterprise 2.0 SUMMIT Kongressbereich H 8
13:00-16:00 ERP Forum, in German H 5, Stand D18
10:00-18:00 CeBIT SME Forum (In German). H 5, Stand B48
09:30-18:00 CeBIT Security World Forum H 6, Stand G16
10:15-17:30 forum-bi-eii - Forum Business Intelligence & Enterprise Information Integration (German) H 3, Stand C45
LinuxPark – LinuxForum, German/English H 5, Stand F48
10:15-18:00 Marketing Solutions Area Deutsch H 4, Stand F58
10:30-14:00 BSI Presentations German Language Convention Center (CC), Saal 107
14:30-17:40 soa-bpm-world - Service Oriented Architecture & Business Process Management World In German Technology Infrastructure H 3, Stand C45
12:00-17:30 CeBIT in Motion (German/ English) H 15, Stand D41
09:15-17:15 IPCentral@CeBIT 2008 (German/English) H 13, Stand D34
09:15-14:15 WIRELESSWorld@CeBIT 2008 Banking & Finance (German/ English) H 13, Stand D34
10:30-17:05 CeBIT Finance Solutions Forum Research & Development (German/ English) H 17, Stand A01
11:00-15:15 Future Parc (Dutch Pavilion) H 9, Stand A66
10:30-17:30 future talk (German/ English) H 9, Stand A30

CeBIT NEWS ● 4 March 2008 

 Breaking News
Digital Radio Hits Mobile Phones
By Gerhard Kafka
Radio has entered the mo-
bile age. At this year’s CeBIT,
German radio broadcaster
Südwestrundfunk (SWR) and
Australia’s The Technology
Partnership (TTP) present
Future Radio. The project fore-
sees multimedia digital audio
broadcasting on any mobile
phone.
SWR and TTP will unveil
the aims of Future Radio
to broadcasters and op-
erators in Hall 26, Stand
A59. The first trial of these
innovative interactive
radio services will
launch in Stutt-
gart this sum-
mer.
Future Radio will
have an open service delivery
specification to enable new
visual, interactive and down-
load services on any digital
radio receiver. These services
will allow mobile phone users
to listen to digital radio and to
view, navigate and store visual
content such as images, slides,
weather information, music
tracks and podcasts.
The trial’s 500 participants
will give feedback on what
content works best and how it
should be delivered. Unlike tra-
ditional non-interactive radio,
this trial will encourage users to
create their own services.
The team believes visual,
interactive and multimedia ser-
vices will stimulate the listening
habits of young consumers.
This in turn will help posi-
tion digital radio on mobiles
as a viable broadcast medium
for public service broadcast-
ers with their wealth of public
value content.
Commercial radio stations
and network operators, too,
will find new revenue opportu-
10 CeBIT NEWS ● 4 March 2008
nities. These will include mass
advertising through down-
loadable special offers and
coupons, as well as a range of
value-added content services
requiring user interaction, such
as competitions, music charts,
shopping, voting and user gen-
erated content.
TTP’s nanoDABTM accessory:
a key vehicle for new revenue
opportunities, says TTP Digital
Media General Manager Martin
Orrell.
Sony Celebrates Victory for Blu-ray Disc
By Bryan Betts
With Blu-ray Disc having
beaten HD-DVD in the war
over the next generation opti-
cal format, Sony NEC Optiarc
(Hall 21, Stand A06) is bringing
its latest Sony-branded Blu-ray
drives to CeBIT.
These include Blu-ray disc
burners for desktop computers
and Blu-ray combo drives for
laptops, says Thomas Nedder,
managing director of Sony
NEC Optiarc Europe. All Blu-
ray drives can read CDs and
DVDs, while Blu-ray combo
drives can read Blu-ray and
burn DVDs, he adds.
“We sell both to PC builders
and assemblers and through
retailers,” he says. “The other
TomTom’s New Beats
By Philip Gallagher
Dutch navigation king pin
TomTom (Hall 15, Stand
E14) revealed the first fruits
of its TeleAtlas acquisition
at a CeBIT press confer-
ence yesterday. TomTom’s
EUR2.7 billion takeover
of the digital maps company
marks a bold new strategy for
Europe‘s satnav star -- add-
ing services to its mass-market
hardware lines.
So besides new GO portable
navigation devices in Hall 15,
you‘ll find improved mapping
services.
TomTom Map Share lets you
make corrections to your own
map and benefit from thou-
sands of corrections made by
TomTom users, free of charge.
The company‘s Latest Map
Guarantee promises that if your
preloaded map isn’t the newest
version at the moment of pur-
chase, you can simply download
the latest release for free via
news is that our retail sales will
all be under the Sony name
now, not NEC.”
As laptop manufacturers
look for ways to differentiate
themselves from the herd, they
are adopting not only Blu-ray,
but slot drives, Nedder says.
These are like a car CD player,
where you feed the disc into a
slot, not a slide-out tray.
Sony‘s latest DVD slot
drive is just 9.5mm thick.
Its Blu-ray slot drives
are headed that way too
- the thinnest is just 12.7
mm thick.
“With Blu-ray we are
basically talking about higher
storage capacity,” Nedder says.
TomTom’s road ahead:
hardware, software and digital
mapping services.
TomTom HOME.
TomTom will be battling with
Nokia in a navigation equip-
ment and services market fore-
cast to hit US$33bn worldwide
by 2014, according to Strategy
Analytics. Nokia has spent even
more to get mapping know-
how -- EUR5.7 bn to take over
TeleAtlas rival NAVTEQ.
Hear more on Friday’s
Navigation Day@CeBIT 2008
Conference the Convention
Centre. See also the Wednesday
edition of CeBIT News for
comments by Strategy Analytics
on TomTom‘s ambitious moves.
A dual-layer Blu-ray can store
50GB per disc.
That‘s enough for a high
definition movie or plenty of
high-resolution photos. Nedder
says he expects film fans, pho-
tographers and video-process-
ing professionals to be among
Blu-ray‘s earliest adopters.
Laptop combo drives can play
Blu-ray and write DVDs or CDs.
We see potential growth in
the simplest of ideas.
Realize Your Potential

Come to see us at CeBIT 2008:

Hall 12, Stand C05

At Huawei, we know that simple ideas can lead to big things. In much
the same way a tiny acorn can grow into an oak tree, we strive to
realize your full potential through innovative products and solutions.
We devote 48% of our entire staff of around 70,000 people to R&D,
which is just one of the reasons why the world’s top telecom network
operators choose us as their partner.
We are committed to looking after your needs every step of the way.
By putting you first, we grow your business to be as lasting and
enduring as the oak tree itself. That’s why at Huawei, we help you
realize your potential from the simplest of ideas, to ultimate success.
 Breaking News
Speed-Link Takes Games Seriously
By Keith Waller
Speed-Link is showcasing its
specialist gamer products in
Hall 22 (Stand C35) as part of
the World Cyber Games.
The Styx Gaming Mouse
will be available in Hall 22 for
computer gamers to test out to
the max. The first Speed-Link
gaming mouse is equipped with
a 2200 dpi laser sensor and
features seven buttons. One
special feature is its multi-fire
function that fires off multiple
bursts, one after the other, at a
single press of the button.
The main highlight on
What’s Up with RFID?
By Bernhard Schoon
Radio-frequency identifica-
tion (RFID) supports our daily
lives, be it for access systems,
ski passes or car keys. An even
larger potential is in logistics
and retail, where various prod-
ucts and components can be
identified contactlessly. RFID
can help reduce expenses in
automotive and aviation logis-
tics and control the stream of
objects more efficiently.
The Auto ID/RFID Solu-
tions Park in Hall 7 takes up
more than 5,000 square metres
at CeBIT and shows the full
range of RFID applications
and equipment. Among the
exhibitors are deister electronic
(Stand C20/2), Identec Solu-
tions (Stand D15), Psion Tek-
logix (Stand C06) and Siemens
A&D (Automation and Drives)
at Stand C20/6, while the user
side is represented by Metro
Group, Procter & Gamble,
Rewe Group and logistics pro-
vider Kuehne+Nagel.
Real-life scenarios show
RFID applications in commer-
cial processes. Among them
12 CeBIT NEWS ● 4 March 2008
the stand is the Speed-Link
Gaming Edition Mini Coo-
per. Equipped with the latest
Speed-Link racing wheel, the
Mini Cooper offers the chance
to achieve new lap times while
sitting in a car, just like in real
life. Compatible with the PC,
PS2 and PS3, the racing wheel
cover is made from artificial
leather and provides excellent
grip. The pedal unit, featuring
gas and brake pedals, and the
shifters for manual gear shift-
ing make for real driving fun
that is as close to real life
RFID-ready devices accelerate
logistics and reduce cost in
warehousing.
is a reader station for luggage
at airports, demonstrated by
Siemens. The Tracking & Trac-
ing Theatre – that premiered
last year – shows RFID at work
in supply chains from manu-
facturer and distributors to the
consumer. Another demonstra-
tion is a pharmacy with RFID-
supported stock management.
The demonstrations are
accompanied by the CeBIT-
Forum Auto ID/RFID with
discussions and personal
networking from 5 to 8 March.
Topics include the position of
RFID in Europe; security and
identification; innovative appli-
cations of Auto ID/RFID and
healthcare solutions.
as it gets.
Another CeBIT highlight
is the presentation of the
Speed-Link Wii accessories.
Kitted out with the right gear
such as the Professional Box-
ing Kit, the Cooking Pro Kit
or the Fishing Kit, gamers can The Styx Gaming Mouse - seven
have even more fun. buttons for the serious gamer.
Public Debut for
HD-Videoconferencing
By Keith Waller
The first software-only full users requires only an invest-
motion desktop HD-videocon- ment of under EUR10,000.
ferencing solution is being Sascha Kuemmel, CTO and
shown at CeBIT by VidSoft managing director VidSoft
(Hall 7, Stand A28) GmbH comments: “With
Due for release in May, the VidSoft Version 1.9 we have
new VidSoft Version 1.9 has a reached to overcome the
video resolution of 1280 x720 limitations of HD-Videocon-
pixels at 30fps and is com- ferencing in meeting rooms
pressed below 1 Mbit per and are now able to deliver
second during parallel sending the best quality right to the
and receiving of HD-Video. desktop of the user. Many of
Based on this, VidSoft can our customers have asked us
deliver optimum picture quality for low-cost, internet-based
even at a lower bandwidth. HD-Quality right on their
According to VidSoft a com- Desktop, this wish now
plete in-house solution for 10 becomes reality.“
The Buzz
Personal navigation systems are one of THE hot topics at
CeBIT this year. Being able to get from A to B in the quickest
possible time is something all our readers will appreciate on
this opening day of CeBIT. This is the day that the employees
of Ustra, the local bus and tram operator, have decided is a
good time to flex their industrial muscle and go on strike. Get-
ting to the show will be a lot more difficult than normal.
Ustra’s solution is to suggest we all have a lie-in and come to
the show later in the day when services are running properly
again. However, the majority of visitors to CeBIT are expected
to attempt the journey regardless and use taxis and private
transport. With the increased traffic on the roads you can bet
that the stands of GPS companies like Garmin and TomTom
will be busier than ever.
HERE TO NETWORK?
YOU’LL NEED ONE OF THESE.
FiND OUT mORE abOUT THE ULTimaTE
NETWORKER aT STaND C32 HaLL 26.

BLACKBERRY® CURVE™ 8310 SMARTPHONE

BLACKBERRY® PEARL™ 8110 SMARTPHONE

Use GPS to navigate your way around town

Stay in touch via email, Facebook or IM
Listen to your favourite tracks on the multi-media player
Use the 2MP camera to take pictures or video*
Browse the web while you’re on the move
Open and read attachments

blackberry.co.uk
* Feature available on the BlackBerry Pearl 8110 smartphone. © 2008 Research In Motion Limited. All rights reserved. BlackBerry®, RIM®, Research In Motion®, SureType® and related trademarks, names
and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other trademarks are the property of their respective owners.
 Breaking News
New Directions For Netviewer’s Web Conferencing
By Keith Waller
Netviewer is launching signifi-
cant new services at this year’s
CeBIT on Stand C63 in Hall 3.
Building on the recent
release of Netviewer five (an
extensively enhanced version
of their award winning web
conferencing solution), Net-
viewer has revealed a portal for
interactive live video events,
new web extensions and inte-
gration with Microsoft OCS.
Netviewer says its prime
goal is to make web conferenc-
ing as easy as possible. So that
all types of workers find online
collaboration becomes as natu-
ral as making a phone call. The
new developments premiered
at CeBIT are Netviewer Web
calendar, Netviewer PreChat,
14 CeBIT NEWS ● 4 March 2008
Netviewer
Live Present-
er, Netviewer
for Events,
plus integra-
tion with
Microsoft
OCS. They
further extend
the ease of
use for web Find Netviewer and its partners in Hall 3.
conferencing
and remote collaboration. communication from Net-
CeBIT 08 sees Netviewer viewer. Samsung is showing
joined on its booth for the a new type of monitor with
first time by its strategic part- integrated web cam, micro-
ners. Projectplace is exhibiting phone, and speakers aimed
the latest version of its web- specifically at Web conferenc-
based project management ing users. Inneo Solutions
solution with integrated VoIP and Aviconet are resellers of
technology and face-to-face Netviewer solutions.
New Product
Device Offers a
Pocketful of Fast
Internet Service
The PocketSurfer2 from
Datawind is a mobile Internet
device that delivers fast, ba-
sic web usage that is includ-
ed in the cost of the product
and does not require the user
to sign-up on a contract or
pay monthly fees. The Pocket-
sufer2 allows users to access
the Internet wirelessly using
a mobile phone network and
delivering web pages exactly
as they appear on a PC. An
embedded SIM card provides
a fully integrated solution in
a mobile environment. Com-
pression technology offers
website load speeds of less
than seven seconds.
Hall 26, Stand A45
Harmony in
the Home from
Logitech
By Keith Waller
Logitech (Hall 25, Stand D40,
(H110)) is showing its Harmony
One advanced universal remote
control that the company says is
a significant leap in the evolu-
tion of the best-selling line of
Harmony remotes.
We sought to intimately
understand the interaction
between people, their remotes,
and their entertainment systems.
Harmony One is the result of
our most comprehensive R&D
undertaking ever,” says Ash-
ish Arora, vice president and
general manager of Logitech’s
Harmony business unit.
One outcome of Logitech’s
research is a 2.2-inch colour
touch screen that uses capacitive
technology. This responds to
tiny electrical charges from the
fingertips. The Harmony One
remote also provides for control
of home entertainment devices
an intelligent and intuitive but-
ton layout divided into four dis-
tinct zones (numbers; traditional
DVD controls; D-pad with
volume and channel up/down;
and on-screen menu buttons).
Only the 40 most essential but-
tons appear on the Harmony
One remote so people can fast
find the right one.
Using the Harmony One
colour touch screen, people
simply touch the appropriate
activity button and the Har-
mony One remote does the rest,
including turning on the right
components in the right order
and setting the correct inputs.
To watch a DVD, for example,
people simply touch “Watch
a DVD” on the touch screen.
The Harmony One remote
then turns on the TV, the DVD
player, and the A/V receiver.
 Face to Face
Super Micro Computer Takes the Lead with Green Blades
Philip Gallagher
Super Micro Computer (Hall
21, Stand B46 (A1)), HQ‘d in
San Jose, California, spe-
cialises in supplying highly
reliable mission critical
servers to a wide array of
industries. The company
has expanded into modular
computing and enterprise
storage. CEO Charles Liang
now places a strong empha-
sis on green IT. Supermi-
cro‘s European HQ is in The
Netherlands.
CeBIT News: What’s your
headline message for visi-
tors to the show?
Charles Liang: Supermicro
has the most comprehensive
selection of servers, worksta-
tions and Server Building Block
Solutions® in the industry, and
we are consistently first-to-
market with the latest technolo-
gies. As a leading, responsible
corporate citizen when it comes
to protecting the environment,
our technology outpaces the
industry in energy efficiency.
What are some of the
product ranges you will be
showing at CeBIT?
We are showcasing over 40 of
our latest server and worksta-
tion motherboards, more than
20 server and workstation
systems including our whis-
per-quiet (28dB) but powerful
SuperWorkstation, and our
growing blade server family
(SuperBlade™) which includes
the low power consumption
OfficeBlade™ that is suitable
for office environments (as
16 CeBIT NEWS ● 4 March 2008
quiet as 50dB). We also have
partners like Microsoft in our
booth showing their solutions
on our hardware.
What’s new? What’s the
highlight of your stand?
With 93% peak power supply
efficiency, our SuperBlade™ is
the industry’s most energy-ef-
ficient and earth-friendly blade
server system. SuperBlade™
has multiple choices of server
blades, such as those based on
the latest Intel Seaburg and San
Clemente chipsets all the way
to AMD-based DP and MP
blades. Based on the blades’
configuration, we offer a selec-
tion of several power supplies
in the same form factor for
the most optimized power
solutions. In addition, our
SuperWorkstation 7045A-C3 is
the quietest high-performance
workstation in its class, operat-
ing at 28dB.
What new technologies are
you looking at? What prod-
uct areas are you expand-
ing?
We are continuing to increase
the energy efficiency of our
products beyond 93%, while
expanding our blade server
system product line. We are
expanding product offerings
based our popular Universal
I/O (UIO) architecture and
solutions, providing more
advanced networking technolo-
gies like 10 Gigabit Ethernet,
and leading the way with a new
HPC architecture for next-gen-
eration supercomputers. For
workstations, we are
continuously reducing
power consumption
and noise levels, while
increasing perfor-
mance.
What technology
trends do you see
around your prod-
ucts, for the next
couple of years?
What’s going to
start growing?
The trend is toward
low-power CPU,
chipset, motherboard Charles Liang, CEO and President, Super
and system designs Micro Computer, Inc., with the company’s
as well as higher high performance, super density, energy
efficiency power sup- saving SuperBlade, which has won multiple
plies. On the other awards.
hand, more powerful flexibility?
systems with higher capacity
will be required when running Greater energy efficiency re-
multiple virtual machines using duces the need for more power
virtualization technology for and cooling, while increased
server consolidation and bet- performance moderates the
ter resource utilization. I also need to increase IT floor space.
see blade servers becoming In addition, low-power high
mainstream server solutions. performance systems have
High-end servers will be trend- higher reliability and help our
ing toward even more RAS customers lower their TCO.
features. For our next-genera-
tion Itanium servers, which are
under development, nearly all What kinds of visitors do
of the components will be hot- you particularly want to at-
pluggable. Also, direct-connect tract to the CeBIT booth?
memory, which Intel calls QPI
(Quick Path Interconnect), will Our products are very popu-
become the standard system lar with many CeBIT visitors
architecture. including channel customers,
system integrators, OEMs
and corporate IT managers &
How do these products executives. We appreciate the
and technologies help your opportunity to come here each
customers improve ROI, ef- year. Thank you.
fectiveness, productivity or
Business
Contents
Solutions Green IT
Green IT...........................................18
Technology Infrastructure ...........20


Content & Document
Management...................................26
Rittal’s Must-See Green Data Centre
By Philip Gallagher
Enterprise Storage.........................27
Display & Imaging
Technologies...................................29 A star exhibit at CeBIT 08 is RimatiX5 data centre features their green data centre to meet
IT Services & Consulting . ............30 Rittal’s 200 square metre green a raised floor, high-density the demanding E4 formula,
Web & Software-
data centre demo in Hall 12. climate control, free cooling, which guarantees optimum
Based Processes...........................31
Security & Biometrics...................56
You’re hearing all this talk plus power distribution and efficiency in the areas of
Auto ID & RFID................................58
about green IT. A visit to the back-up. energy, security, availability and
Fixed Line & Networks..................59 Rittal display will show how A high-availability LSR 18.6 synergy.
Mobile Communications your company can make sig- E Security Room provides
& Devices........................................62 nificant changes in its carbon physical protection. Features
Carriers & footprint. Not only that: the include safety doors, security Rittal’s green data centre
Services Providers.........................68
Rittal demo addresses another partitions and false floors. meets the demanding
Wireless Technologies..................70
big corporate worry - data “We are aiming at increased E4 formula.
Telematics, Logistics &
Navigation.......................................72
security. efficiency of secure voltage
The fully functional supplies and consumption,
in particular with our flexible In the energy sector for in-
systems for UPS and cooling stance the group claims to of-
in data centres,” says Bernd fer the most modern UPS with
Eckel, Rittal’s Executive Vice a high level of efficiency. Its
President IT. “This is of strate- rack-and-room-based climate
gic importance for us.” control concept is environ-
To build the demonstration ment-friendly, making econom-
Rittal has worked with sub- ic use of resources and creating
sidiaries Lampertz and Litcos. cost savings for the user.
Lampertz is a world leader in Rittal, Lampertz and Litcos
physical data and systems secu- deliver security via IT safety
rity. Litcos offers consultancy rooms and safes for physi-
services for data centre plan- cal protection of information
ning and business continuity technology.
management.
The partners have planned ➯➯➯➯

Rittal is exhibiting a fully functioning data centre meeting needs of

efficiency, availability, security and complexity reduction.
Source: Rittal GmbH & Co. KG

18 CeBIT NEWS ● 4-9 March 2008

 CeBIT’s Green IT Guide
The Green IT Guide will showcase issues,
companies and initiatives on a wide range
of environmental challenges facing the IT
industry. Some 50,000 copies of the Guide
are expected to be sold as a supplement to
the CeBIT issue of Computerwoche magazine.
CeBIT hopes it can become a reference book
with concrete solutions and case studies
CeBIT’s Green Sheen on projects and sustainable economic
management.
By Leo Cendrowicz

IT eggheads may have a genius
for miniaturisation, but while
they rush to shrink our com-
puters, cell phones, and other
gadgets, they have been slow to
do the same to the industry’s
carbon footprint.
That appears to be changing.
Over the past year, every major
IT company has unveiled new
green policies aimed at cutting
➯➯➯➯
the environmental impact of
their products and processes.
And this year, CeBIT has
put the issue centre-stage.
There will be three featured
components addressing en-
vironmental questions at the
trade fair: the Green IT Vil-
lage, the Green IT Guide and
a series of presentations and
conferences.
“The ICT sector has a
pivotal role to play in devis-
ing solutions to promote
energy efficiency and reduce
the volume of CO2 emissions,”
says Ernst Raue, Member of
the Board of Deutsche Messe,
which puts on CeBIT.
“At a time of rapidly rising
energy prices, green IT offers
business users the potential for
significant savings in energy
costs.”
CeBIT’s Green IT Village
in Hall 9 is showcasing a range
of the latest technologies, in
its networked office, home
devices, energy-saving PCs,
alternative power sourcing and
other environmentally friendly
innovations. At the same
time, an extensive program of
conferences and presentations
involving specialists from busi-
ness and research will aim to
stimulate debate and encourage
the exchange of ideas.
Continued on page 81

Rittal’s Bernd Eckel: “We are

aiming at increased efficiency
of secure voltage supplies and
consumption.”
Source: Rittal GmbH & Co. KG

To ensure around-the-clock
availability service provid-
ers linked to Rittal can offer
a comprehensive range of
solutions for 100% business
continuity.
Finally, says Rittal, E4 stands
for synergy, with its custom-
ers receiving wide-ranging and
competent solutions from one
source – worldwide.

CeBIT NEWS ● 4-9 March 2008 19

Business Solutions
Mobile Devices: A Challenge For Corporate IT
By Benjamin Gray, Forrester Research
Around the globe, IT depart-
ments in this increasingly
mobile world are realising that
they need to treat handhelds the
same as they do PCs.
Awareness of the scale and
scope of both internal and
external threats has increased.
Government regulations around
data protection and privacy are
becoming increasingly common
and stringent.
High-profile stories in the
media about lost customer data
have tarnished company reputa-
tions, damaged brand equity,
and hurt the bottom line.
These factors combined have
forced IT to come to the bitter
realisation that ultimately it is
20 CeBIT NEWS ● 4-9 March 2008
Technology Infrastructure
responsible for protecting all
information and technology
assets.
And it’s only going to get
harder.
Longer-term trends that will
drive enterprise mobility — and
make it harder for IT to secure
and manage it — include:
• A new generation of
employees entering the
workforce. The retiring Baby
Boomers will shift the work-
force and give way to Millen-
nials, people born between
1980 and 2000. Millennials
will come into your company
with a higher technology IQ
and different expectations
of the kinds of tools that IT
provides to them.
• Increasing dependence on
mobile applications beyond
just email and PIM. As en-
terprises push mobility onto
more applications beyond just
email, contacts, and calen-
dars, it will become increas-
ingly vital to have secure and
operationally sound devices.
Ben Gray of Forrester: “High-
While IT is more concerned profile stories about lost
today with simply making customer data have hurt the
these work, soon they’ll focus bottom line.”
on user experience and quality
of service. including lower manufactur-
• Lower price points for ing costs, more competition,
mobile PCs and handhelds. lower distribution costs, and
The cost of laptops and economies of scale. As average
smartphones is falling due to
a number of different factors, Continued on page 24
Starting 4 March,
Hanover Goes Green.
L
Live Data Center
Rittal Hall 12, Stand B26

Lampertz Hall 2, Stand B38

A new dimension in IT efficiency.

”Rittal together“ showcases a new dimension in ef ficiency. Visit us at CeBIT 2008, and discover for
yourself why our ”Total Ef ficiency” logo is more than just a promise. Come and experience hands-on the
benefits of Total Ef ficiency for the future of your IT systems.

Rittal GmbH & Co. KG – Auf dem Stützelberg – D-35745 Herborn

Tel. 02772.505-0 – E-mail info@rittal.de – www.rittal.de/media?-cn08
Business Solutions: Technology Infrastructure
Taiwan Firms Trim Costs and Prices in Notebook and Ultra-Mobile PCs
By Dieter Neumann, Hannover Pacific Publications
Slimming profits have hit
Taiwan’s Notebook and Ul-
tra-Mobile PC industry. The
island and its offshore plants
still hold 90% of the world
notebook market, but the
landscape is now populated by
fewer and larger companies.
The trend translates directly
onto the CeBIT floor: you will
22 CeBIT NEWS
find fewer Taiwanese PC and
UMPC exhibitors at this year’s
fair. And expect to see a lot of
low-cost PCs.
Those firms that have made
it to CeBIT are worth seeing:
Taiwan producers of UMPCs,
Notebook PCs, Panel PCs and
Ruggedised PCs – PCs with
extra protection for rough or
military use – can all be found
in Hall 21.
Gathered in Hall 21, Stand
C22, are touch tablet PC maker
AMTEK, notebook PC veteran
Dieter Neumann, Senior Editor of
Hannover Pacific Publications,
official representative of
Deutsche Messe AG in Taiwan.
● 4-9 March 2008
Clevo and ruggedising
specialist Samwell with
its extra-sturdy tablet
PCs, computers and
PDAs. Billionton Sys-
tems, also at Stand C22,
is showing various
Bluetooth and Ether-
net devices as well as
modems, USB/1394
host cards, adapters
with wireless solu-
tions for data and
voice transfer and
other peripheral
devices.
The global PC Samwell’s
market is developing in RuggedBook PC for demanding
favour of small-screen environments. The company also offers
stripped-down versions ruggedised PDAs.
as consumers tighten
their belts worldwide. Origi- area are the Lenovo UMPC
nally intended for educational with its tiny hard disk and the
purposes in developing coun- flash memory based design by
tries, these low-cost PCs are Asustek Eee (Asus is in Hall
making inroads among custom- 26, Stand D39).
ers worldwide for whom basic Among the Taiwan giants
units offer all the computing of the industry is MSI (Hall
power they realistically need.
Vying for attention in this Continued on page 25
New Product
Cables Stand Up to Harsh Conditions
and Noise
L-com’s hi-flex Ethernet patch cables utilize shielded RJ45
modular plugs professionally terminated to Category 5e require-
ments. These cables feature a Halogen-Free PUR jacket
which prevents breakdown when exposed to oil
based lubricants, making them ideal
for factory floor and process
control environments.
Additionally, a braided
shield helps protect
against EMI/RFI.
Hall 13, Stand D34
OfficeBlade™ DatacenterBlade™
10 Blades, 50 dB In Operation 14 Blades, 93% high Efficiency
Help Preserve the Earth with
Supermicro High Efficiency Servers
Supermicro continues to lead the way in server
technology with power-saving, earth-friendly designs
in its full line of SuperBlade™ servers with
high-efficiency power supplies as a standard option.
With high efficiency ratings reaching an impressive 93%,
each system achieves significant energy savings compared
to traditional power supplies.

Hall 21 Stand B46, Booth A1

www.supermicro.com
2008
Business Solutions
Continued from page 20
Mobile Devices: A Challenge
For Corporate IT
selling prices come down for
both handhelds and PCs, we’ll
see an influx of new devices
that IT must manage and
secure.
• Faster networks and more
hotspots. Fifty-five percent
of enterprises have already
deployed WLAN. But
employees also use other
We’ll see an influx of new
devices that IT must manage
and secure.
wireless networks, such as
public Wi-Fi, municipal wire-
less networks, and cellular
networks. Plus, with 802.11n
24 CeBIT NEWS ● 4-9 March 2008
Technology Infrastructure
The biggest risk of information leakage from handhelds will be loss
or theft of devices.
and WiMAX just around the
corner, organisations need to
build their business plan for
these next-generation net-
works now.
• An influx of personal
devices into the corporate
environment. Handhelds
have introduced new procure-
ment and support models
into the enterprise. While
the iPhone wasn’t the first
consumer phone that employ-
ees requested, it certainly was
the one that brought to the
forefront the consumerisation
of the enterprise.
• A progression of mobile
security threats. Security
threats have bridged the PC-
to-handheld gap. But the
biggest danger of informa-
tion leakage will likely come
in the form of a lost or stolen
handheld. Opening up your
network to handhelds that
aren’t in compliance with your
IT security and mobile policy
will make the perimeter even
more porous.
Benjamin Gray is an analyst at
Forrester Research, where he
primarily contributes to its offerings
for the IT Infrastructure & Operations
professional. To learn more about
Forrester, please visit
www.forrester.com.
New Product
Flexible Tester Available for VoIP, ADSL
and ISDN
The ARGUS 42 ADSL
tester from intec is
available as a voice
tester for “Voice over
IP” (VoIP) with optional The Asus low-cost PC: Inspired by NGO projects to make cheap
support for common laptops for schools in developing countries. Source: laptop.org
telephone interfaces or
as an ADSL access tes- Continued from page 22 stand sprawls over 500 square
ter with options to up- Taiwan Firms Trim Costs metres. Mainboard, note-
grade to an ISDN/ADSL and Prices in Notebook and book and graphic card player
combi-tester. ARGUS 42 can be set up for Annex A, M or Annex B Ultra-Mobile PCs ECS (Elitegroup) is in Hall
or have built-in support for all three. Functions include measure- 21, Stand C10. GIGABYTE,
ment of the maximum data rate and line parameters such as the 21, Stand B34), a major player another giant with 11 foreign
signal-to-noise ratio and up and downstream attenuation. in mainboards, notebooks, subsidiaries and a huge portfo-
communication equipment lio from mobile computers to
Hall 12, Stand C43 and multimedia with subsid- mobile phones, can be found
iaries in 18 countries. MSI’s at Hall 21, Stand C07.

CeBIT NEWS ● 4-9 March 2008 25

Business Solutions
Document-Centric Processes are the Future of Paperwork
By Bernhard Schoon
Document management seems
to be a never ending story. No
matter what their size, compa-
nies have recourse to afford-
26 CeBIT NEWS ● 4-9 March 2008
Content & Document Management
able and powerful document
management systems (DMS)
solutions. This is the core
mission of the DMS Arena in
Hall 3. The vision of the pa-
perless office never really came
true, and as a result there is
an enormous market potential
for document management sys-
tems, says Germany-based As-
sociation of Organisation and
Information Systems (VOI).
VOI estimates one third of
businesses currently without
DMS – particularly those with
between 100 and 500 employ-
ees – are now planning to in-
troduce such a system. Smaller
companies are still sceptical
and seem to fear that a DMS
might blow their IT budget.
But a conventional paper
archive needs more and more
space and is less economical
than a digital archive. Besides
the environmental footprint
of printed documents, the
Continued on page 67
New Product
Display Provides
Well-Rounded
View
The 360-degree energy-
saving LED display from
Digidelta Internacional
offers a broader visual area,
reaching more specta-
tors. The display is equally
divided into three 120-
degree screens, allowing
viewers to watch video
projections in a 360-degree
area. Applications include
lighting, digital displays and
advertising.
A Roadside
model also
is available
for outdoor
use.
Hall 25,
Stand F33

Storage Virtualisation Reaches the Mainstream
By Bryan Betts
With the growing popularity of
tools such as virtual tape librar-
ies (VTLs) and disk-to-disk
backup, as now offered now
by most of the big vendors,
the idea of making one storage
device look like another is no
longer just blue sky technology.
Virtualising storage control-
lers such as EMC’s InVista,
TagmaStore USP from Hitachi
Data Systems (Hall 2, Stand
A20) and SVC (SAN Volume
Controller) from IBM (Hall
2, Stand A10), differ in their
capabilities. However, they all
aim to free the user from the
physical limitations of storage.
“Storage virtualisation goes
hand-in-hand with server,
desktop and application deliv-
ery virtualisation,” says George
Teixeira, president and CEO
of DataCore Software (Hall 2,
A30), which develops software-
based storage controllers.
The huge popularity of
virtual servers can cause
problems behind the scenes if
virtual machines are allocated
Keeping records safe: virtual storage offers backup options aplenty.
Enterprise Storage Business
real storage on a storage area
network or SAN, Teixeira says.
That’s because administra-
tors must manually reallocate
that storage when the virtual
machine is moved to a new
physical server. Virtual storage
makes it simpler to “move and
migrate virtual machines,” he
says.
In a SAN, virtualisation
means that the server sees
one thing - for example a 100
gigabyte disk - but behind the
scenes, the storage controller
might be creating that from a
slice of a larger disk, assem-
bling it from several smaller
disks, or even allocating only as
much real storage as the server
needs at the time.
This latter concept is called
thin provisioning. It’s just one
of many services that run on
top of virtualised storage. It’s
useful to note that storage
virtualisation is an enabler, not
an end in itself.
Another service it enables is
the VTL, such as the Centric-
Solutions
Stor from Fujitsu Sie-
mens Computers (Hall
4, Stand A04). With a
VTL, the backup pro-
gramme on the server
sees a super-fast tape
drive, but the data is
really stored on disk.
Fujitsu Siemens
recently added a ver-
sion of CentricStor
that backs up data to
virtual tape, but can
then optionally save it
to a real tape drive in
DataCore’s George Teixeira: virtual servers
the background. need virtual storage.
“When backing up
data, enterprises must
also take into account
the importance of the data and selling a VTL, software devel-
how quickly it is possible to oper FalconStor (Hall 2, Stand
access it,” says Helmut Beck, E55) offers a storage manage-
Vice President of storage at ment system called Network
Fujitsu Siemens Computers. Storage Server. This includes
“Users can now decide freely features such as data replica-
what storage medium they tion for disaster recovery, ap-
want to use for what data.” plication snapshot agents and
Storage virtualisation enables fail-over capabilities. All these
and enhances many other ser- rely on the underlying storage
vices. For example, as well as being virtualised.
New Product
Enclosures Double Storage Space
Dual Bay Enclosures from A-Tec Subsystems support two hard
disk drives simultaneously. The HD-3206-U2S with USB2.0 inter-
face supports two 3.5-inch SATA HDDs. The HD-3206-SRD fea-
tures a USB2.0 and eSATA combo
interface with more function
for Raid 0, Raid 1 and Raid 0+1.
Both units are easy to install and
feature a high level of security.
Also included are100-240 VAC AC
input, 12V4.2A, 48Wdual output
DC output and a 5cm internal fan.
Hall 23, Stand A01/2
CeBIT NEWS ● 4-9 March 2008 27
Business Solutions
Green Storage: How to Cut Power Consumption and Cool Costs
By Bryan Betts
Storage is going green. The
eco-spotlight shone first on
servers and their energy-hun-
gry processors. But it wasn’t
long before we noticed data
storage consumes large
amounts of power too.
Smaller drives use less power, says Infortrend.
Industry estimates suggest as
much as 30% or 40% of a data
centre’s power consumption
- and therefore 30% or 40%
of its cooling costs - may arise
from storage.
28 CeBIT NEWS ● 4-9 March 2008
Enterprise Storage
Some of this is obvious.
Modern disk drives for in-
stance can run remarkably hot
- and the faster they spin, the
more power they take.
There are other culprits
too though, such as storage
networks - with each SAN port
consuming several Watts of
power - and tape libraries.
Processors can slow down
when not under load, but
what’s the equivalent for
storage? Tom Clark, principal
analyst and resident SAN evan-
gelist at Brocade Communica-
tions (Hall 2, A10), highlights
information lifecycle manage-
ment (ILM) and its ability to
migrate less critical data to
tiers of slower storage, such as
SATA disk and eventually tape.
Also helpful is MAID (mas-
sive array of idle disks) tech-
nology, which powers down
its disk drives until they are
needed, he says. Suppliers of
MAID-type arrays include Co-
pan, Nexsan and Hitachi Data
Systems (Hall 2, Stand A20).
“Compressing data on disk
and eliminating redundant
copies of files via data de-du-
plication can also help,” Clark
says. Companies with de-dupe
technology include EMC (Hall
9, Stand C60), FalconStor (Hall
2, Stand E55), Microsoft (Hall
4, Stand A26), Network Appli-
ance (Hall 9, Stand C60) and
Symantec (Hall 9, Stand C60).
Infortrend (Hall 2, Stand
A31) is taking another ap-
proach with its EonStor B12F,
There is no one-size-fits-
all approach here
a disk array that uses 2.5-inch
hard drives - more often found
in laptops - instead of the usual
3.5-inch drives.
“Smaller, lighter platters
mean power consumption is
lower, so there’s less heat to
remove too,” says Alex Young,
Infortrend’s technical director.
“It does require more spindles
but that brings more data
throughput.”
There is no one-size-fits-all
approach here, Young adds.
You need to use the storage
product that best suits the
Tom Clark, principal analyst
at Brocade Communications.
application’s performance and
efficiency demands.
More and more storage
developers are realising they
can save power by introducing
an idle mode of one sort or
another. A recent convert was
Quantum, which added a green
mode to its LTO-4 tape drives,
shutting off power to compo-
nents inside the drive when it is
idle or on standby.
Another option is Flash
memory, which uses less power
than spinning disks and is
faster too. It is significantly
more expensive though.
Yet a lot can be done by
making better use of the
storage you already have, says
Juergen Arnold, chairman of
storage networking association
SNIA Europe.
“Data de-duplication, virtu-
alisation and storage consolida-
tion also reduce the amount
of physical storage required,
thus cutting down on hardware
and an organisation’s carbon
footprint and ultimately lower-
ing its OPEX and CAPEX,”
he says.
Arnold highlights projects
such as the Green Grid and
SNIA’s own Green Storage Ini-
tiative as useful sources of help
and information in this area.
 Display & Imaging Technologies Business Solutions
Colour and Multifunctionality Lead the Way on the Printer Market
By Steve Reynolds

While there are signs that cur- to colour printing, and to their organisations. Recognis-
rent economic conditions in apportion colour printing costs ing this, printer (and copier)
the United States are depress- where they belong. vendors are providing enter-
ing tech spending by enter- There are several underlying prise customers with better and
prises, there are enough growth growth factors for enterprise better tools for measuring and
factors for enterprise printing printing. The first is printer analysing printing costs. Using
for Lyra Research to forecast (and printing) management. these, enterprises are rationalis-
modest but positive growth Enterprises are always looking ing their printing as they have
for enterprise printing over the rationalised their computing
next several years. Printer (and copier) vendors and communications infra-
The sweet spot for en- are providing enterprise structures for years now.
terprise printing is in colour The other major underlying
MFPs. This is the product of
customers with better and
growth factor for printing in
two trends: one toward multi- better tools for measuring enterprises is the increase in Lyra Research senior analyst
and analysing printing Steve Reynolds.
functional devices and away the marriage of printing de-
from single function printers, costs. vices with business processes. an outlet for paper documents
copiers, and fax machines; and Multifunctional devices can to be produced from corporate
one toward colour rather than for places to cut costs, and are both capture paper documents workflows at the places where
monochrome devices. now increasingly turning their for insertion into electronic en-
The trend toward multifunc- attention to printing costs in terprise workflows, and provide Continued on page 49
tionality has been building for
some time. Vendors have been
improving the functionality
and cost performance of their
multifunctional devices at the
same time that their enterprise
customers have been trying to
reduce their device footprints
and printing infrastructure
costs by consolidating many
standalone printers, copiers,
and fax machines into fewer
multifunctional devices.
The trend towards colour is
more recent. It is only in the
past 18 months that the prices
of colour devices have fallen to
the point where enterprises can
accept them. Desktop
colour laser printers can now
be bought for as little as
US$300. Desktop colour MFPs
have come down to as low as
$500. The price differential be-
tween colour and monochrome
A3-sized devices has shrunk
significantly recently. Cost per
page for colour remains an ob-
stacle, but vendors are provid-
ing enterprise customers with
tools to control access

CeBIT NEWS ● 4-9 March 2008 29

Business Solutions IT Services & Consulting

Defiant Indian IT Firms Join the Big League

By Bernhard Schoon

The Indian subcontinent is Satyam, Tata Consultancy Ser-

no longer a low-cost alterna- vices, Infosys Technologies and
tive for Western companies to Wipro have seen their global
outsource IT work. Indian IT market share boom in recent
outsourcing experts such as years, Palsikar says. Satyam
Satyam (Hall 4, Stand C64) are alone employs 42,500 people
making their portfolio avai- in 61 countries and serves 630
lable to customers worldwide clients.
and using Western marketing India’s former coding
models to keep up their growth factories have developed into
even as a weak dollar pinches sophisticated outfits that sell
their margins. consulting, systems integra-
“Indian experts are beco– tion and outsourcing solu- Blending western business with Indian traditions: the headquarters of
ming more and more competi- tions. Leading Indian service Satyam in Hyderabad.
tive with vendors from indus- providers are now listed on
trialised countries”, says Aloke the Nasdaq, NYSE and other a high level of industry and there is talk of accelerating
Palsikar, Vice President and stock exchanges. They have functional expertise alongside expansion in Europe and the
Regional Director of Central an attractive profile that has long-standing experience with USA, and of mergers and buy-
Europe for the Indian com- for several years secured technology and global delivery ups that would ensure rapid
pany. Indian companies such as double-digit profit growth: models. access to foreign markets.
There are questions of And Satyam is not shy about
whether such growth can con- using Western-style marketing
New Product tinue in the face of the Indian techniques to improve its
rupee’s gains against the US brand: still largely unknown
Improved Solutions from Avangate dollar. The results are being felt to the public, Satyam will be
Avangate BV, a provider of electronic software distribution and already: Satyam’s year on year sponsoring the FIFA World
reseller management for software vendors, is presenting a newly net profit growth slumped to Cup in 2010 and 2014 and be
structured commercial offer for Micro, SMB and Enterprise levels 28.6% from more than 40% the sole IT service provider
that appropriately balances online payment support, web market- last year – a trend shared by its of the football championship.
ing services, affiliates networking and channel management fellow Indian market leaders Whatever it takes to become as
tools. In addition to its web-based version, the Avangate Reseller Tata, Infosys and Wipro. Still, known as its Western rivals.
Management System (ARMS) is available now as stand-alone
edition and fully integrates with Avangate payment solution.
Hall 6, Stand K05. New Product
Service Ensures the Right Personnel for
the Job
Amadeus FiRe Consultants provide specialized, well-devised
and efficient human resources solutions for temporary staffing,
specialized recruitment and interim management I the areas of
accounting, banking, office and IT services. Clients can elaborate
the exact tasks and consequently the exact type of job specifica-
tion and qualifications required of a person to fulfill such tasks
and can benefit from the comprehensive knowledge and experi-
ence of the staff and specialists.
Each individually drawn contract receives the best know-how and
at the best conditions, available on short notice.
Hall 6, Stand C02

30 CeBIT NEWS ● 4-9 March 2008

 Web & Software-Based Processes Business Solutions
SOA: No Longer Just For Big Business
By Bernhard Schoon

Business Process Management employees can now benefit

(BPM) and Service Oriented
Architectures (SOA) are an
essential task for any CIO who
wants an up-to-date IT infra-
structure. For this target group
the combined SOA and BPM
The SOA World concept
has been updated:
mid-sized organisations
can now benefit from SOA
solutions.
World (Hall 3, Stand C45)
offers an exhibition area and
an open congress forum that
this year merges with CeBIT’s
Business Intelligence and
Enterprise Information inte-
gration forum.
The SOA World concept
has been updated: mid-sized
organisations with up to 500
from SOA solutions that until
last year were a domain of big
business. Another innovation is
the merging of SOA and BPM,
an idea that comes straight out
of latest Gartner Group re-
search: the group has placed in
its magic quadrant those BPM
vendors who can manage busi-
ness processes based on SOA.
Watching the effects SOA
and BPM from the bottom up, The target group for Service Oriented Architectures has been
the area studies the role that expanded to medium-sized organisations.
these two elements play in the solutions. benefit they most need from
working days of employees and In several demonstration successful SOA, be it more
departments rather than IT projects, several vendors show agile and flexible IT systems,
architects and analysts. their products working in automation of processes, or
SOA BPM World has a conjunction with one another. making existing systems last as
floor space of more than 600 Visitors can learn about the long as they can.
square metres and covers six
core topics: BPM, SOA assess-
ments, governance, integra-
tion and modernisation; data
management and productivity
in the development of vertical

New Product
Comprehensive Software Solutions
Benefit Business
SAP will present
integrated solutions for
businesses of all sizes
and for all industries.
In addition to SAP
Business One and
SAP Business All-in-
One, the company will
be showcasing SAP
Business ByDesign on-
demand software solutions for midsize companies and technolo-
gies. Included will be information on emissions management
solutions as well as enterprise service-oriented architecture and
comprehensive business applications.
Hall 4, Stand D12

CeBIT NEWS ● 4-9 March 2008 31

Home & Mobile
Contents
Solutions Consumer & Home Electronics
Consumer &
Home Electronics...........................32


Home Entertainment......................34
Computers & Peripherals . ...........36
The Digital Connected Home: Key Themes for 2008
Imaging & Printing ........................40 By David Mercer, Vice President and Principal Analyst, Strategy Analytics
Personal & Mobile Storage..........46
Mobile Communications One overriding theme will increasingly also
& Devices........................................50
dominate the digital connected professionally de-
Telematics & Navigation...............54

home agenda in Europe dur- veloped program-
Visitors wanting a first-hand
ing 2008: the battle between ming such as TV
look at how digital technology “Over the top” video services shows and movies.
is transforming the home must and traditional service provid- Europe is set to
visit the “digital living @ future ers offering managed IPTV follow suit. Several
building” display in Hall 21, services. Already in the US we broadcasters have
consisting of 20 completely
see growing numbers of Inter- been increasing the
furnished, digitally equipped
interiors demonstrating the net users accessing video over availability of their
latest in consumer electronics the open Internet: not only TV programming
Will 802.11n routers such as this
and home networking. “user-generated content” from on the Internet for D-Link model unleash streaming
the likes of YouTube, but some time. Internet TV into European
Today users access most homes?
of this content via an Inter-
net-connected home PC. The been limited by the capabilities
challenge for technology and of home networks to support
device providers is to bridge high quality video streaming,
the gap between the PC and particularly those that use
the TV so that web content wireless LAN technologies.
can be accessed on the big Apple’s Apple TV device
screen. Such products have was intended to solve some of
been available for some years these problems but has failed
from smaller companies and to establish itself in the US.
new entrants, but are generally Clearly there is a major new
expensive and difficult for the revenue opportunity for any
average user to set up and use. company that can bring web
Their performance has also ➯➯➯➯
European Digital Consumer Electronics Market 2007
Total Retail Market Value: $79.5m

32 CeBIT NEWS ● 4-9 March 2008

➯➯➯➯
TV to the TV viewing mass
market.
2008 will see the arrival of
at least part of the answer
to these challenges, with the
widespread availability of the
new 802.11n Wi-Fi standard.
This has now been certified by
the Wi-Fi Alliance. 11n should
We expect to see major
manufacturers introduce
Internet-connected in
Europe during 2008.
quickly penetrate mainstream
home PC markets, and, over
time, will also become the
wireless flavour of choice
for connected digital media
devices and wireless home
networking devices.
We expect to see major
manufacturers introduce
Internet-connected TVs and
other consumer electron-
ics devices in Europe during
2008. Each manufacturer will
take a different approach to
Internet connectivity into big-
screen TVs. Some will use it to
provide managed data ser-
vices; some will offer online
customer support; others will
go as far as introducing their
own online video services. All
manufacturers will be hop-
ing that such innovations will
help to stem the price erosion
that will continue to affect
Europe’s US$40bn flat panel
TV market.
Strategy Analytics provides analysis
and advice on a wide range of
digital and connected home issues
to the world’s leading industry
players. Full details are available
at www.strategyanalytics.com.
Comments on this article should be
sent to dmercer@strategyanalytics.
com. Analyst blog: http://www.
strategyanalytics.com/blogs/
dmercer.

New Product
Media Player Takes Data from PC to TV
The Media Player HDD from Argosy features with built-in HDMI
& SCART - HV358T. It enables users to download through PC and
directly playback on TV and is compatible with most media file
and subtitle formats. Features
include on-screen file naviga-
tion, multi-language support
(UNICODE) and support
for both FAT32 and NTFS.
Upscaled video output is
720p/1080i. Included are
playlist, private folder and
DVD menu support.
Hall 23, Stand A08

CeBIT NEWS ● 4-9 March 2008 33

Home & Mobile Solutions Home Entertainment

The Home Server: Serving the Connected Home

By Keith Waller

The battle over who will con- dows Home Server monitors Fujitsu Siemens’ Scaleo Home
Server gives users access to
trol the home network is still the health and security status
multimedia content at home or
undecided. Consumer electron- of home computers and can by Internet.
ics companies and IT compa- stream media to other devices
nies are fighting for dominance in the home, such as Xbox 360,
in the connected home. allowing users to enjoy digital Forrester Research fore-
IT companies have made music, photos and videos on casts home server adoption
inroads into the home by con- their TV. It also automatically will reach millions of house-
necting PCs with peripherals holds in the next five years.
wirelessly and by connecting “Windows Home Server “Windows Home Server
users to the Internet. However, will spearhead the growth of
products are beginning to
the real battle involves con- an important new product
necting consumer electronics appear on the market.” category,” says JP Gownder,
devices to a home network and Principal Analyst at Forrester
sharing digital audio and video backs up Windows XP-based Research. “The proliferation of
content around the home. and Windows Vista-based consumer digital assets creates
Microsoft (Hall 4, Stand home PCs each night and pro- a need for the functionality of 1900, which offers 1 Terrabyte
A26) is leading the way with vides a central place to organise a home server. And multi-PC capacity across two hard drives,
its Windows Home Server. digital documents and media. households are growing rapidly, Gigabit Ethernet and advanced
Announced just over a year It includes a free Windows along with home networks.” power management features.
ago, the software was finally Live Internet address to access A number of companies at Near-silent in operation the
released in November and the home server from virtually CeBIT have products based on server comes with special en-
products are now beginning to anywhere and share content Windows Home Server. The ergy management software that
appear on the market. Win- with friends and family. HP (Hall 6, Stand C24) Media- minimises power consumption
Smart Server, is one of the first but nevertheless guarantees on-
Touch, Test and Experience the and comes in 500GB or
1 Terrabyte versions.
demand system availability.
Maxdata (Hall 25, Stand
Digital Home Fujitsu Siemens Computers
(Hall 3, Stand C56) is show-
D40, (F106)) has a Windows
By Bernhard Schoon
ing its Scaleo Home Server Continued on page 74
Twenty rooms behind an illu- The digital living @ future
minated siding, fully furnished building consists of separate
and equipped with every imag- 20 square metre rooms, each
inable gadget. That’s the digital showing various scenarios. New Product
living @ future building, on Independent exhibitors show Raid Subsystem is SMART choice for
display in Hall 21. The rooms off their vision and solutions
reflect the EUR13 billion mar- for digital lifestyle and the inte- Enterprise Storage
ket in Germany alone created gration of professional work- The Yotta B series from Axus 24-bay Raid subsystem is based on
by the appetite for consumer flows into the home. There highly scalable SAS performance with 12 GB, consisting of four
electronics that change the way are guided tours for groups, simultaneous links of 3 GB. It offers dual porting of drives for
we live and work. architects and designers to redundancy, and an SAS expander capable of supporting up to
The rooms look futuristic glimpse the future of homes 128 SAS/Sata2 devices. Other features include modular designs,
but they may be reality soon: and work- multiple Raid selection, instant availability, background initializa-
work spaces, bathrooms and spaces. tion, array roaming, online capacity expansion, online Raid level
kitchens all offer enor- and stripe size migration, SNMP,
UK firm Digital
mous potential for digital Living develops SMART (Self-Monitoring, Analy-
support and networked home solutions to sis and Reporting Technology)
applications. The final manage energy capability, and easy management.
vision might be wireless and water usage
connectivity between all and link safety and Hall 21, Stand C22
devices in the home. security devices.

34 CeBIT NEWS ● 4-9 March 2008

 www.kes.org / www.kesspring.com

Organized by_
www.gokea.org
Why participate in KES ?
Asia s greatest electronics and IT specialized show with a 39 year history
More than 650 companies from 25 countries, covering all areas of electronics & IT industry
Window on digital convergence technology
Hands-on experience with the future digital technologies and products, all in one place
Spotlight on today s world s electronics technology and where it is heading in the future
Platform for huge market opportunities
Place for establishing a worldwide business network of the entire electronics & IT industry
Verified visitors representing all industries around the world
World-renowned test-bed showcase
Where a variety of state-of-the-art technologies and products debut for testing their global
marketability by getting the fastest consumer response in the world

Korea The Future of Electronics Technology

Electronics Under the new banner of the Korea Electronics Grand Fair,
the semi-conductor show “iSEDEX” and display exhibition “IMID” will be held

Grand Fair at the same time, same venue with KES

2008 www.kes.org www.isedex.org www.imidex.org

October 14 - 17, 2008 at KINTEX
Home & Mobile Solutions Computers & Peripherals

Innovation Drives Notebook Sales

By Keith Waller

European demand for note-
books is very strong. It is
driven by extensive product
offerings from manufacturers
who are supplying increasingly
attractive designs.
As notebooks pack in more
“Expect a lot of slim-line
designs.”
features they have been able to
take the place of desktop PCs,
with users paying little or no
extra price premium for mobil-
ity. As a result, notebooks sales
now represent more than 50%
of total PC sales.
This trend is set to continue.
According to market research-
ers IC Insights, notebook
PC unit sales are forecast to
increase at a compound annual
growth rate of 18% from 2000
to 2010 compared to a com-
pound annual growth rate of
4% for desktop PCs.
Competition among manu-
facturers has also put down-
ward pressure on prices, which
are attracting both first-time
and second-time buyers.
CeBIT visitors can see many
new ideas and designs from
notebook suppliers. For ex-
ample, expect a lot of slim-line
designs. The stir caused by the
release of Apple’s super-thin
MacBook Air laptop means
other manufacturers will be
looking to grab users’ attention
with similar products.
Toshiba’s stand (Hall 25,
Stand D40, (E101)) is always
worth visiting if you’re inter-
ested in the latest in notebook
developments. The company
has developed a new Qosmio
concept model integrating
Toshiba’s new SpursEngine, a
co-processor derived from the
high-performance Cell Broad-
band Engine and Toshiba’s
advanced image processing
technology. They say this
brings new levels of processing
power to notebooks.
Toshiba is also showing
its Qosmio G45-AV690 - the
world’s first notebook to fea-
ture an HD-DVD-R/RW opti-
cal drive. The drive provides
Qosmio notebook users with
a multimedia machine that can
burn, erase and re-burn data,
including home-videos, entire
photo albums and music librar-
ies onto a single HD DVD
rewritable disc. The drive can
also play HD DVD movies in
the highest quality possible.
Hewlett-Packard, (Hall 3,
Stand C40) is another company
offering users the chance to
watch high definition mov-
Thin is in for notebook
manufacturers like Toshiba.
ies on their notebooks. The
company’s Pavilion HDX
laptop comes with a 20.1-inch
high-definition display capable
of handling 1080p high-defini-
tion TV. Users must choose
between optional HD-DVD
or Blu-Ray Disc drives to play
back the movies.
Visitors to CeBIT will find
another split developing in
the notebook market. On
the one hand we have a new
generation of notebooks sport-
ing solid state drives. On the
other notebooks using hard
drives are now able to offer
enormously increased capacity
➯➯➯➯

New Product
Memory Module Features “Cool” Design
The APOGEE GT DDR3 2000MHz memory module from Walton
Chaintech is 100% tested for quality assurance and compatibil-
ity and suited for gaming or other multimedia applications with
high computing needs. It uses a Cool It
Smart™ heatsink design and is avail-
able in 2GB dual channel kit (1GB×2).
The device is rated to run CL 9-8-8-24 to
maximize the operation of the latest Intel
platforms.

Hall 21,
Stand A30

36 CeBIT NEWS ● 4-9 March 2008


➯➯➯➯
thanks to recent technological
developments. Hard disk drive
manufacturers are pushing the
limits of hard drive design to
cram more storage into note-
book drives. Samsung (Hall 26,
Stand D60) says it will have a
500 gigabyte model available
in March while Hitachi (Hall
2, Stand A20) is planning to
beat it to market with its own
New Product
HP’s Pavilion HDXEntertainment Digital Frame Combines Sights and
Notebook: users can chose
between HD-DVD and
Sounds
Blu-ray drives. Princeton Technology’s high resolution digital photo frame
enables users to view digital photos in slide show or in a still
500 gigabyte model at
picture. It also can play video files such as MPEG1, 2, and 4 and
around the same time.
play MP3 music. Resolution is 480x234 pixels. The frame sup-
Asus (Hall 26, Stand
ports MS, SD,MMC & XD along with JPEG picture browsing. The
D39) has already devel-
user menu supports several languages. Optional audio and video
oped a notebook featuring
outputs are available.
two of the Hitachi drives - al-
lowing it to claim the world’s Hall 21, Stand C41
first 1 terabyte notebook.
Other notebook manufac-
turers worth a visit include MSI
Technology (Hall 25, Stand
D40, (P101)), Panasonic (Hall
26, Stand B40), Packard Bell
(Hall 25, Stand D40, (P103))
and Fujitsu Siemens (Hall 9,
Stand C60).
CeBIT NEWS ● 4-9 March 2008 37
Home & Mobile Solutions
Projectors For All Pockets
By Keith Waller
Once restricted to education
and business uses, falling prices
have turned projectors into
home entertainment devices.
The days of the bulky over-
head projector are long gone.
Projectors nowadays are get-
ting smaller and smaller while
still offering the big screen
experience.
At CeBIT visitors will find
projectors to suit all applica-
tions and price ranges.
Samsung (Hall 26, Stand
D60) has a new HD-ready
SP-A400B projector that looks
equally good in the office
or in the home. Boasting a
high contrast ratio of 2500:1
and Samsung’s BrilliantColor
technology, it shows all your
photos and movies in their best
light. Sansung’s BrilliantColor
technology utilises six separate
colours: red, blue, green, cyan,
yellow and magenta for a wider
variety of accurate, vibrant
colours that won’t fade over
time. BrilliantColor enables a
50% increase in brightness of
colours and expands the colour
pallet beyond only three basic
colours offered by traditional
LCD technologies. With its
sleek designer look and piano-
black finish, the projector
38 CeBIT NEWS ● 4-9 March 2008
will blend into any home. It
offers 1280 x 768p
WXGA resolution.
Epson’s (Hall 23,
Stand B18) EMP-
6110 projector is
a XGA resolution
projector engineered
to operate in large,
dusty environments
such as factories, work-
shops and technology or art
classrooms. The sealed casing
on the projector, long lamp-life
and innovative air filter design
mean the projector requires
very little maintenance. Ac-
cording to Epson this makes
it the projector of choice for
challenging installations such
as high ceilings where hands-
on maintenance can be more
demanding.
Incorporating Epson’s pat-
ented 3LCD technology and
a high-brightness 3500 ANSI
lumens lamp, the new projector
offers excellent picture qual-
ity even in larger rooms. The
EMP-6110 boasts a lamp-life
expectancy of 3,500 hours in
high-brightness mode, ensuring
the product is both easy and
economical to maintain.
Remote monitoring and
diagnostic assessment is made
Computers & Peripherals
possible thanks to the Epson
Epson’s new
EasyMP software, which gives
EMP-6110 is designed to perform
advance notice of any potential in large, dusty environments
maintenance required, eliminat- using filtration technology.
ing the expense, inconvenience
and time spent solving any
problems after they occur. A
web browser generates email Projection TVs. New from
alerts and provides essential the company is the AT-X5200
information including the LCD multimedia XGA pro-
temperature status or when air jector, which offers a native
filters or projector lamps need resolution 1024 x 768, a bright-
to be changed. ness of 2000 ANSI lumens and
BenQ (Hall 25, Stand D40, contrast ratio of 300:1.
(O104)) has launched the
SP870 digital projector
- an ultra-high bright-
ness projector with a
high brightness level
of 5000 ANSI lumens
meaning users will no
longer have to turn off
lights when delivering
presentations - thus
maintaining a fully lit
environment for tak-
ing notes or reading
through documents.
Weighing at 4.9kg, the
SP870 is able to project
a 1024 x 768 XGA
resolution at a 2000:1
contrast ratio.
Projector special-
ist Shenzhen ACTO
Digital Video (Hall 20,
Stand D01) is showing Gone are the days of bulky projectors:
its line of LCD/DLP small low-cost models are entering home
Projectors and Rear entertainment.
Belkin Introduces DisplayPort Technology
By Keith Waller
Belkin (Hall 25, Stand E84) has
announced its new DisplayPort
(DP) Cable, a high-definition
digital audio video cable for
computing displays, graphic
cards, and laptops. It will ship in
Europe later this year.
Expected to replace DVI
and VGA, DP is considered the
HDMI equivalent for comput-
ers, providing both high-defini-
tion digital audio and video via
one cable.
With the DisplayPort Cable,
you can view movies and
photos at 1080p picture clarity
on your PC monitor; have a
smaller connector footprint
compared to DVI and VGA;
future-proof yourself when
DVI and VGA are slowly
phased out -starting in late 2008
-as DP adoption increases
IDC forecasts that Display-
Port penetration in PCs will
New Product
Low Cost Home
Connections
The low-cost Smart Node S-DTA
from Patton Electronics con-
nects existing ISDN phones or
PBXs to any VoIP system for two
concurrent voice or T.38 fax calls.
Designed for the ISDN home or
small office, it can seamlessly
connect up to eight ISDN termi-
nals (or a PBX) over the S-bus
to a service provider or private
VoIP network. Built-in S0 line
power eliminates the need for an
external power supply.
Hall 13, Stand A58
Belkin’s new DisplayPort
- expected to replace
DVI and VGA cables.
represent 34% of the market almost a decade ago, we believe ducing a well-designed line of
share in 2010. DisplayPort is poised to have a solutions that make transition-
Chris McGugan, Vice Presi- significant impact on computer ing to and connecting Display-
dent of Product Management connectivity. And, like USB, we Port devices seamless for our
at Belkin explains: “Like USB intend to be a leader in intro- customers.”
Only the Best. Princeton Original.
Memory Modules
• DDR III • DDR II • DDR I • Rambus
• SDRAM • EDO • Fast Page • DIMM
• SIMM • SODIMM • Standard • Proprietary
• Customized • Hard to Find Memory Modules
Flash Products
• MIF Disk • Rugged SSD 2.5”
• Industrial CF & USB • USB Flash Drive
• Compact Flash Card • SD Card
• MultiMedia Card • Memory Stick
• Mini-SD Card • RS-MMC
• Micro-SD Card • XD Card
• MMCmobile Card
• Flash Card Reader/Writer
• MP3 and MP4 Player…and more!
Visit us in
Hall 21
Stand C41
>>>>Global Memory Solutions Provider
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All brand names and/or registered trademarks
are the property of their respective owners
CeBIT NEWS ● 4-9 March 2008 39
 Home & Mobile Solutions
A Rainbow of Choice:
Printers Offer Mobile, Monochrome and Green Solutions
By Keith Waller
Here at CeBIT we expect to
see colour everywhere. But
in the printer market mono-
chrome models still manage
to hold their own against
colour - especially personal
monochrome devices. Accord-
ing to market researcher, Lyra
Research, a number of printer
manufacturers finished the
year by upgrading their existing
personal monochrome laser
machines or even expanding
their product lines.
Companies like Samsung
(Hall 26, Stand D60) and
Brother (Hall 2, Stand D30)
have been very active in
this area.
If you are at CeBIT looking
The Printstik mobile printer: goes where you go,
syncs with laptops, PDAs and mobiles.
for colour you are
also well catered for. Canon
(Hall 23, Stand B18) is showing
its new Pixma MX850 Of-
fice All-In-One (AIO) printer
for homes and small offices.
Besides the usual printing,
copying, scanning and faxing
capabilities the printer features
an Ethernet port for network-
ing - making it ideal for sharing
in the home where there is a
need for multiple PCs.
Besides all this, the Pixma
MX850 has several environ-
mentally friendly features:
Energy Star compliance,
duplex printing and changes in
packaging.
It has a document feeder
40 CeBIT NEWS ● 4-9 March 2008
which can copy or scan both
sides of a document auto-
matically. The Auto
Duplexing feature
permits two-sided
copying/scanning
of letter-sized docu-
ments, without the
need to manually
turn over pages and
re-feed the document.
Consumers are able to
print two-sided documents
automatically as well. This unit
even has the ability to scan and
print at the same time, which
can dramatically decrease the
amount of time it will take to
complete a project.
Lexmark is another com-
pany to address the AIO
market for SOHO users. It has
introduced the Professional
Series, its first inkjet all-in-one
(AIO) line to include high-yield
cartridges. The high-yield ink
cartridges deliver twice the
yield of Lexmark’s standard
cartridges and both high-yield
and standard-yield cartridges
will be available for this series.
According to Lyra Research,
a number of printer vendors
are beginning to offer end us-
ers a choice of standard and
high yield cartridges for their
lower-end devices. Users can
choose between the standard-
yield SKU which has a low
purchase price but prints fewer
pages than the higher-yield
Imaging & Printing
cartridge. Green credentials: Canon’s
The opposite is true for the Pixma MX850 Office AIO printer
high-yield option, which costs features Energy Star compliance,
more to purchase but delivers duplex printing and eco
packaging.
more pages. In the past, only
higher-end machines such as
workgroup or department
printers provided users with The Printstik is a truly mobile
the opportunity to choose printer which can print directly
the cartridges that best met through various Bluetooth en-
their budgets. abled devices such as a phone
If you’re looking for or PDA. The pocket-size ther-
something a little bit differ- mal printer can print at speeds
ent in the printer line then of up to 3ppm and weighs only
don’t miss the Printstik from 1.5lb including battery and
Planon (Hall 16, Stand D04). paper.
New Product
Camcorder Captures Hi-Definition Images
The DV Vintage HD from Mustek
is a high definition digital
video camcorder that features
MPEG-4 video recording and
playback, high definition
movie playback, a photo func-
tion and a USB mass storage
device. There is a large 2.5-inch
LCD swivel screen for viewing as well as flash, self-
timer, 2X digital zoom and digital effects. The cam-
corder holds 128MB internal memory extendable with
SD/MMC/SDHC memory cards.
Hall 23, Stand A34
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Public Sector Solutions E-Government Solutions

Contents IT to the Rescue as Public Budgets Dwindle

E-Government Solutions...............42 By Bernhard Schoon
E-Health/Telehealth
Solutions..........................................44

Visitors wanting a first-hand ment agencies, educational in-

look at how digital technology stitutions or representatives of
is transforming the home must the industry. Among this year’s
visit the “digital living @ future exhibitors are Fabasoft from
building” display in Hall 21, Austria, Fujitsu Siemens Com-
consisting of 20 completely
furnished, digitally equipped
puter, IBM, Germany-based
interiors demonstrating the latest Materna, SAP and Siemens.
in consumer electronics and The Community Marketplace
home networking. or “Marktplatz Kommune”
addresses questions of how to
Public administrators across instill greater efficiency in on a
The Public Sector Parc may be regarded as the leading trade show
Europe are facing a central local level. A dedicated forum in for public services and administrations.
dilemma: how to fulfil growing Hall 9 features call service cen-
expectations and responsibilities tres, the new Doppik account- still unclear: will all IT systems federal and state authorities, and
with ever fewer resources. The ing system for German town have to be modified? Who will technologies and solutions for
answer, of course, lies in lean halls, city portals in the web, be in charge of the coherent modern public administrations.
and efficient public administra- e-government and workflow service number 115? Public Sector Parc was
tion systems. and document management Half-hour lectures in the PSP designed to deliver an overview
To address this growing area systems. forum present the results of of latest e-government tools
of interest and the 50,000 visi- The Geo Information section research projects and best-prac- and IT in public services, such
tors that last year flocked to this advises public administrators on tice solutions in e-government, as secure data transfer between
part of the show, CeBIT has technology developed to pro- education and public organisa- several organisations, online tax
this year doubled the space ded- cess and use geographical data tions. The lectures are organised declarations or the introduc-
icated to public sector solutions. for effective traffic and environ- along three themes: towns and tion of electronic signatures in
Some 250 exhibitors, including ment planning. counties; strategic concepts for public administrations.
independent developers, public Geographical information
institutions and several German solutions can also be relevant
federal states are gathered in for insurance companies and No More Parking Fines?
Hall 9. Hall 8 focuses on ITC the real estate industry in Sunhill Technologies from Erlangen has found a novel way for car
solutions for telehealth. predicting natural disasters – an owners to avoid parking fines once and for all: by mobile phone.
The Public Sector Parc is increasingly real prospect given SMS&Park allows car
almost a self-contained trade today’s fears on climate change. owners to send a text
show within CeBIT: it provides Public Sector Parc charts message to a premium
new call-centre and adminis- currently available analysis and number that then charges
trative models for town halls; display technologies and high- their phone account the
advice on new European laws; lights evolving trends in emer- desired parking fee. Not
solutions for traffic and town gency services or 3D-modeling only that: the system
planning; infrastructure integra- for administrative purposes. sends a warning message
tion and a series of lectures. Legal experts are on hand when time is about to
German Interior Minister also to clarify the practical side expire – giving car owners Sunhill Managing Director Matthias
Wolfgang Schäuble will deliver of new European laws launched the choice of topping up Mandelkow shows off his parking
the keynote address. last summer under the EU Ser- their metre or dashing solution to Thuringia Prime Minister
Public Sector Parc targets back before time’s out. Dieter Althaus.
vices Directive. For many, the
decision makers from govern- implications of the Directive are

42 CeBIT NEWS ● 4-9 March 2008

Renting Customer Support by Internet
By Bernhard Schoon
Marketing campaigns, individual
sales and service and support
delivery require a comprehen-
sive understanding of customer
data. Sage (Hall 5, Stand B16),
the third largest vendor of ac-
counting software worldwide
with 14,000 employees and
5.5 million customers, has now
released SageCRM.com as a
hosted service for CRM.
Starting at EUR21.00 per
month per seat, users get a
browser, personal registration
and a password to access the
software. The monthly fee
includes support and online
training and there is no fur-
ther investment in hardware,
software and installation. The
hosting facility is in a data cen-
tre in Atlanta, Georgia which
is certified by security standard
SAS 70 Type II.
The functionality of the
managed service corresponds to
the licensed Sage CRM packet.
It allows sales management
including pipeline management,
forecasting and reporting. In
marketing it supports campaign
and communication and lead
management. For support and
service departments, SageCRM.
com offers a fast online access
to customer requests, call histo-
ries, email and documents.
Besides a complete bidirection-
al synchronisation of contacts,
CeBIT NEWS
calendars, tasks and email with
Microsoft Outlook, SageCRM.
com data can be accessed through
Outlook. A solo client for laptops
is available as an option: this
software lets a user process data
offline on his machine. As soon
as there is Internet access avail-
able the data are synchronised.
After gathering several thousand
users in the US and UK the
online software is now available in
Germany as well.
● 4-9 March 2008 43
Public Sector Solutions
Healthcare Benefits From Technological Progress
By Bernhard Schoon
Digital data management and
IT systems can improve health-
care effectiveness significantly.
On Friday and Saturday CeBIT
is hosting the 2-day TeleHealth
fair for the second year run-
ning in Hall 8. Targeted at
health organisations and health
professionals, the fair will focus
on recent progress and emerg-
ing trends in medical IT for
both public and private health
systems.
The central focus of this
year’s TeleHealth show is its
eHealth section, which looks
at questions of how to achieve
international medical standar-
disation under rising financial
pressure.
The congress, exhibition and
meeting areas adopted from last
year’s start are in Hall 8 next
to the Public Sector Parc. The
exhibition space will showcase
products, practical examples
and lectures on newly emerging
medical routines for an inter-
national audience. It covers IT
solutions and applications for
telemedicine, healthcare man-
agement or healthcare projects.
Last year’s show featured
67 exhibitors from Europe,
Asia and the Americas. This
year, exhibitors include Atos
Worldline, BodyTel GmbH,
Deutsche Gesellschaft für Tele-
medizin, Fraunhofer Institut
IPMS, T-Systems, Utimaco
Software and VDE. Organisers
expect 10,000 visitors. Here’s
what they can expect:
Day 1: TeleHealth opens
on 7 March at 10:30. The
day’s highlight, organisers say,
is a roundtable discussion on
“Helping Healthcare Systems
Cope with Increasing Demand
and Decreasing Budgets - New
Solutions and Approaches”
at 13.00. Earlier in the day,
44 CeBIT NEWS ● 4-9 March 2008
E-Health/Telehealth Solutions
Must-See Technology For
Healthcare
By Bernhard Schoon
Strolling through the show,
you will find various medical
products for clinics, doctors
and public healthcare organi-
sations. Austria-based g.tec
Guger Technologies (Hall
8, Stand B34) is showing
OEM-versions of embed-
ded computer hardware and
wearable computer products.
Cardiplus Internacional (Hall
8, Stand B10) from Seville in
IT-supported systems have become essential in diagnostics, therapy
Spain presents its compact
and administration of healthcare processes. Cardiotest Plus.
This device was designed
at 12:00, visitors can watch nursing services. for four-minute electro cardio-
a best practice show entitled Day 2: 8 March kicks off graphs which can be stored and
“Telematics infrastructure in at 10:00 with a workshop on transmitted by telephone.
today’s Germany.” A session on “Quality assurance and risk
Telemonitoring will showcase management” by the Swiss
successful providers at 16:00. Society for Telemedicine and ITC-Based health care has
Wrapping up the first day, eHealth. A live demonstration emerged as a primary IT
“Networking Night” aims to on “TeleMed in Germany” trend at CeBIT.
facilitate new contacts and will follow from 11.30 to
discussions with potential busi- 13.00. CeBIT partner country
ness partners. Among them are France takes over the show at CardGuard (Hall 8, Stand
medical practitioners, service 13:30. The show will end with A10) shows its wireless
providers, equipment manu- a best practice documentation healthcare system PMP4.
facturers, hospitals, clinics and about a T-city project in Fried- This provides tools for
rehab centres as well as health richshafen at Lake Constance, screening, monitoring and
insurance organisations and at 16.30. managing of general consum-
er health, disease manage-
ment and fitness.
New Product The ICW Professional
Suite of InterComponent-
Location Finder Aids in Rescue Ware (ICW, Stand B15)
Applications enables communication
and data exchange with the
Bornemann’s Rescue Dobber is a mobile location-finding device LifeSensor personal health
based on GPS technology. When the emergency call button is record and networking of
pressed, an alarm call is transmitted in seconds, giving the current participants throughout the
location of the caller. The system also has a geofencing function, healthcare system.
giving users the option of setting up protected zones. As soon as TheraOpt of Atheso (Hall
the transmitter leaves or enters the 8, Stand B33) has devel-
selected area, an alarm oped software to fit into the
signal is sent. All the workflow of doctors and
tracking data are stored in pharmacies. It is based on an
memory and can be graphi- encyclopaedia of medicine
cally reproduced at any time and matches drugs with a
in map form. patient’s age, sex or allergies
Hall 15, Stand B14 to calculate the ideal
prescription.
CeBIT EVENTS WORLDWIDE
The Leading Business Event for the Digital World

4 – 9 MARCH 2008
3 – 8 MARCH 2009
HANNOVER, GERMANY
20 – 22 MAY 2008,
Australasia’s Leading Business SYDNEY, AUSTRALIA
and Technology Event cebit@hannoverfairs.com.au – www.cebit.com.au

International Trade Fair for Information 7 – 12 OCTOBER 2008,

Technology, Telecommunications, ISTANBUL, TURKEY
Software & Services info@cebiltbilisim.com – www.cebitbilisim.com

International Conference on ICT 27 – 30 OCTOBER 2008,

Solutions & Products for Materials SHANGHAI, CHINA
Handling & Logistics info@cebit-events.com – www.cebit-asia.com

International Satellite & Communication 10 – 12 JUNE 2008,

Exchange Conference and Expo – SAN DIEGO, USA
a CeBIT Event info@isce.com – www.isce.com

International Trade Fair and Conference 20 – 23 NOVEMBER 2008,

for Satellite Communications, Broadcasting ISTANBUL, TURKEY
and TV Content – a CeBIT Event info@hf-turkey.com – www.cebit-bcs.com

For further details please contact: Deutsche Messe · Messegelände · 30521 Hannover, Germany
Tel. +49 511 89-33113 · Fax +49 511 89-33140 · info@cebit-events.com · www.cebit-events.com

cebit.com
Home & Mobile
For the table of contents of this section please refer to page 32
Memory Now Highest Revenue-Generating Mobile Phone Accessory
Revenue from removable
memory cards for cell phones
is booming. Last year market
researcher ABI estimated
shipments of memory cards
to be worth more than US$7
billion, dwarfing shipments
of Bluetooth, wired and other
headsets worth $5 billion.
Memory cards will remain
the highest revenue-generating
mobile phone accessory cat-
egory for the next five years,
ABI predicts. Memory card
suppliers at CeBIT include
China’s Biwin Technology
(Hall 23, Stand B40(1)) and
Hong Kong’s Coby Manufac-
turing (Hall 19, Stand B44).
“Memory cards for hand-
sets are bought by users sepa-
rately from the handset pur-
chase, whereas an increasing
Cellphone Removable Ericsson, Spansion,
Accessories
Est. Shipment Value 2007
Removable Memory Cards
Headsets
US$ US$
7 bn 5 bn
Source: © 2008 ABI Research
46 CeBIT NEWS ● 4-9 March 2008
Solutions
number of headsets are now
being supplied inbox with the
handsets,” says ABI Research
analyst Shailendra Pandey.
“Earlier handset vendors
only provided wired headsets,
but now even Bluetooth head-
sets are being presented inbox
with the handsets. So, greater
“Now even Bluetooth
headsets are being
presented inbox with the
handsets”
aftermarket sales of memory
cards versus increasing inbox
sales for headsets are resulting
in stronger growth and higher
revenue from memory cards
when compared with head-
sets.”
Micron Technology,
Nokia, Samsung, Sony
STMicroelectronics
and Texas Instruments
recently announced
they would support the
creation of a Universal
Flash Storage (UFS)
specification for use in
mobile phones, digital
cameras and other CE
devices. This move is
likely to fuel the growth
of the memory card
market.
The UFS norm,
expected to be finalised
in 2009, will provide a
single memory standard
Personal & Mobile Storage
for embedded memory and
removable memory cards
— eliminating the need
to have adaptors for
different memory
card formats.
“In the coming
years a greater number
of handset accessories
will be supplied inbox,” says A microSDHC
memory card
Pandey.
from SanDisk for the
“Handset vendors recog-
nise that to boost sales of
RIM Blackberry 8830 (both
companies Hall 26).
high-end, feature-rich mobile
phones and smartphones, they
need to offer accessories that
allow users to benefit fully accessories market. iPod ac-
from the multimedia features cessories have grown into a
in those handsets.” separate billion-dollar industry,
ABI Research expects the driven by an ongoing trend for
market for mobile phone consumer technology person-
accessories to grow steadily alisation. iPhone accessories,
for next five years, generat- from Vendors such as Belkin
ing more than $80 billion in (Hall 25, Stand E84) and Car-
revenue in 2012. Continu- comm International (Hall 14,
ing innovation and further Stand j09), look set to follow
advancements in technology the same path.
— coupled with the increasing
desire of customers to person-
alize their handsets — bode
well for the future of the
market.
An immediate
example this year,
says ABI, has been
iPhone sales boost-
ing the cellphone
iPhone extras will help
drive cellphone accessory
revenues to US$80bn by 2012
says ABI Research.
Store Your World In Ours ®

Whatever their passions, your customers are counting on SanDisk to let them enjoy, store and share
their precious photos, music, video and data. Thanks to their trust, SanDisk has grown to become the
world’s largest supplier of flash storage cards in all popular formats for smartphones, still and video
cameras, USB drives, solid state drives and audio/video entertainment players. SanDisk gives your
customers the right products to fuel their passions. No wonder more people on the go, around the
world, choose SanDisk.

Visit our world at Stand D59 in Hall 26.

www.sandisk.com

SanDisk, the SanDisk logo, Store Your World In Ours are trademarks of SanDisk Corporation, registered in the United States and other
countries. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).
© 2008 SanDisk Corporation. All rights reserved.
Home & Mobile Solutions Personal & Mobile Storage

Mobile Storage: Not Just For the Road

By Rainer Buecken

Portable and mobile gadgets disk is of course a head crash. tested the software
are everywhere you look: TrekStor’s DataStation offers – which is designed
mobile phones, MP3 players, a data-reconstruction service for medium sized
digital still and video cameras, free of charge – if the hard and large businesses
PDAs, notebooks, laptops and disk is registered. – and given it top
many more product groups FREECOM (Hall 25, Stand marks.
are in the hands of consum- 108) is showing its Tough- Besides
ers and professionals. And all Drive Pink mobile disk with hard disk
pose the same problem – how up to 250GB storage space. drives,
to extend and to save data? The disk has a built-in shock mobile
This year’s CeBIT gives an absorber – this means you can storage
overview of what is going on drop it from a height of up to can also
in the market. 2 metres and be sure your data come in
TrekStor (Hall 18, Stand is still there. Back-ups work the form
A01) is showing its new Data- with the NTI Shadow, which of USB sticks.
Freecom’s pink mobile disk with
Station with a built-in 1.8 Inch is included in the package. These are used like HDD up to 250 GB capacity.
Hard disk, the so-called mi- PDAs and related prod- – but with a flash memory for
crodisk. The credit-card-sized ucts are becoming ever more storage and a USB interface.
disk needs no separate power important tools for employees Mobile phones also need a 16GB embedded flash
supply. The microdisk comes on the go, but simultaneously lot more storage space now drive (EFD).
with data storage capacities of present a growing security as they double up as music “The new 16GB iNAND is
20, 80 or 120 GB and weighs threat for companies. Data players, cameras and video the ideal solution for accom-
between 65 and 76 grams. Security (Hall 6, Stand G25) recorders and often carry GPS modating mobile applications,
The microdisk is ideal for is showing its safeguarding software. operating system programs
storing data, pictures, audio software SafeGuard PDA. SanDisk (Hall 26, Stand and premium content such
and video files. The most IT-magazines from IT Admin- D59) has answered this as large quantities of music,
dangerous situation for a hard istrator to SC Magazine have need with its new iNAND photos or video,” says Dan
Inbar, Vice President and gen-
eral manager of the Mobile
An Overview of Memory Cards Handset Vendors division at
The last 15 years have seen the development of all sorts of memory cards. But what’s the latest in this SanDisk.
corner of the market? “The 16GB iNAND EFD
is designed to be quickly
CompactFlash-Cards were first introduced in 1994. Today, capacity can go up to 48GB, with several integrated into various handset
classes designed specifically for use in professional digital cameras. designs for both storage ca-
pacity scalability and a smooth
Among the wide range of memory-sticks, there are the models Pro, Pro HG, Pro Duo and Memorystick
migration to future products
Micro, also known as M2. Mobile makers Sony-Ericcson and other manufacturers will use M2 in their
and functionalities, such as
latest multimedia phones. The MemoryStick Pro Duo is the successor of the MemoryStick, and now
system boot.”
available for a capacity of up to 16GB.
SanDisk is also showing a
The range of SecureDigital Cards, or SD, has also grown. SDs are used in mobile products such as full range of memory prod-
cameras, camcorders, mobile phones, PDAs, printers and audio equipment. ucts. The Video HD memory
card is flexible to use and able
The xD-Picture Card was developed by Fujifilm and Olympus – and is mostly used in their cameras.
to store moving pictures in
PNY Technologies (Hall 2, Stand B44) is displaying the 4 in1 MicroSD Full Mobility Pack, which consists HDTV 1080 format.
of one MicroSD Card, one USB 2.0 Adapter, one MiniSD Adapter and one SD-Adapter. So a MicroSD fits Showing in Europe for
also in a Mini SD-Slot or a SD-Slot. The USB 2.0 Adapter makes a MicroSD Card to an USB Stick. the first time this year is
Pretec’s (Hall 23, Stand A04)
“The new mobile phones are able to play back any content. It is now very simple to bring content from 48GB compact flash card
the Computer into the mobile,” says Laure Lapegue, Category Manager Flash Cards, PNY Europe. with a read/write-speed of
35/25 MBps.

48 CeBIT NEWS ● 4-9 March 2008

 WorldwideWorldwide
Shipments of Color Devices, by Type
Shipments of Color Devices, by Type
8,000

7,000

6,000

5,000
Single Function
4,000 MFP

3,000

Shipments (thousands)
2,000

1,000

0
2004 2005 2006 2007 2008 2009 2010 2011

Source: Lyra Research, Inc.,

Hard Copy Industry Advisory Service, Forecast 360, July 2007

Trends in enterprise printing mirror trends in the overall market.

Two key trends are towards colour and multifunctionality.

Continued from page 29 20 years of experience in conducting

Colour and Multifunctionality
Lead the Way on the Printer
Market
they are needed. Printer and
copier vendors are developing
architectures that allow them
and third-party developers to
more easily integrate their ap-
plications with their printing
devices.
Steve Reynolds (sreynolds@lyra.
com) is a Senior Analyst at Lyra
Research. Reynolds has more than
market research in the information
technology and printer industries,
including both custom research
conducted for clients such as Canon,
H-P, and IBM, and research and
editing responsibilities for computer-
and printer-related publications.
Reynolds has held several senior
positions with Evans Research
Corporation, the leading supplier of
market research to the Canadian
information technology industry,
including research analyst, manager
of telephone inquiry service, and
director of research. He joined Lyra
in 1998.

New Product
Just a Bundle of Disks
Welland’s 3.5-inch, two-bay Sata to USB 2.0 JBOD (Just a Bundle
of Disks) enclosure supports dual 3.5-inch Sata hard drives up to
2 TB. The JBOD or Individual mode options allow users to select
their preference for HDD capacity management. The external
USB 2.0 interface allows speeds up to 480 Mbps. Features
include a built-in, powerful 6-cm mini-fan, front
ventilation, and an air filter to keep the drive
cool and free of dust. The dimensions of the
aluminum and plastic unit are 196x135x61
mm.

Hall 023, Stand A01

CeBIT NEWS ● 4-9 March 2008 49

Home & Mobile Solutions
GPS-enabled Handsets Break into GSM World
Global shipments of GPS-en-
abled handsets are expected to
more than triple to 56 million
units by 2012, from 175 million
units in 2007, according to
research firm Berg Insight. The
main driver will be the rapid
adoption of GPS technology
in mass-market GSM/WCD-
MA handsets.
“Last year marked a break-
through for GPS outside the
CDMA-market with success-
ful product launches by Nokia
and others”, says Berg Insight
analyst Andre Malm.
“This year we expect to see
an abundance of new models
supporting GPS from all major
6000 Exhibitors to choose from....
How will your
clients find you?
You can still advertise
and CeBIT NEWS
will lead them to you.
An advertisement in
CeBIT NEWS will
be read by hundreds of
thousands of visitors.
Your prospects are
among them!
Contact:
Pauline Snyder:
0163-8 62 47 62
psnyder@cebitnews.com
or visit us in the CC Building, Room 201
www.cebitnews.com
50 CeBIT NEWS
brands. By 2009, GPS is going
to be a must-have in all high-
end handsets.”
It will become more cost-
effective for manufacturers
to have GPS in a large
proportion of devices, rather
than offering it in fewer
handsets.
Berg Insight believes the
increasing penetration for GPS
in GSM/WCDMA handsets
will trigger a wave of innova-
Harald Kempf: CeBIT NEWS
0160-94 85 91 39 on-site office:
hkempf@cebitnews.com 89597132
● 4-9 March 2008
Mobile Communications & Devices
Sony Ericsson’s Xperia X1
redefines the Windows
smartphone. Needless to say it’s
GPS-enabled.
tions in the field of location-
based services.
“The availability of ac-
curate position data in mobile
devices creates exciting new
opportunities for developers
of local search, navigation
and social networking appli-
cations”, says Malm. “There
is a good chance that the
development will also give
birth to the next Facebook or
MySpace.”
ABI Research agrees. Its
analysts forecast shipments of
GPS-enabled mobile phones
will generate more than
US$50 billion in revenues in
2008, doubling to $100 bil- keep tabs on remote workers
lion in 2012. The New York- and employees on the go.
based company says CIO and On the services side, ABI
IT managers, especially those points out, mobile operators
with mobile workforces, stand and navigation application
to benefit from an increase developers are coming up with
in GPS-enabled smartphones
because such devices can help Continued on page 55
New Product
Product Line Includes Memories and More
A-DATA is exhibiting the NTSC-
Series of fashion-related pen-
drives and the recently announced
DDR3-2000X high-speed memory
along with the company’s en-
tire range of memory modules.
The 2.5-inch, 128GB SATA RAID
Solid State Drive (SSD) and digital
photo-frames (DPF) also will be on
display.
Hall 23, Stand A01
The Rise of Mobile Broadband
By Bryan Betts

Who needs wires? In many sive, it was mainly used as an users use a 3G/WiFi router as more widely available than
European countries you can emergency back-up for regular their sole Internet connection DSL or cable, said Tao.
now get multi-megabit broad- cables or DSL modems. Today - especially Europe’s Nordic
band delivered over a 3G many small office and home countries, where 3G is often Continued on page 84
cellular network direct to your
PC. Most times it is sold as
mobile broadband, but some
companies also promote it as
an alternative to DSL for the
home or office.
“3G is being used where
businesses can’t get wired
broadband, for example on
farms or boats in harbour, or
where people need broadband
for a temporary office at an
event or on a construction
site,” said Ivar Beljaars, product
marketing manager at Linksys
Europe (Hall 13, C74), which
sells a 3G/WiFi router in as-
sociation with Vodafone.
Some of the first services of
this kind were launched in Ger-
many a couple of years ago,
but they were limited in speed
- especially the upload speed.
Many 3G network operators
saw data as a way to make
more money from under-used
networks, and they responded
with two notable innovations.
The first was to upgrade
their networks to high speed
packet access (HSPA), which
increased the maximum pos-
sible download speed from 384
kilobytes per second to three
megabits or even seven mega-
bits per second.
Second, they offered bet-
ter-priced data tariffs - about
EUR20 a month for one
gigabyte.
Those cheaper tariffs were
a big breakthrough, said Roger
Tao, a senior product specialist
for D-Link Europe (Hall 13,
D71), another 3G/WiFi router
supplier.
When 3G data was expen-

CeBIT NEWS ● 4-9 March 2008 51

Home & Mobile Solutions
Print-on-the-Go Simplified
Imagine taking images from
your Smartphone and printing
them out while on-the-go with-
out needing to be near a com-
puter. Sound unreal? Planon
(Hall 13, Stand D34) makes
this mobile solution a reality
with the PRINTSTIK. Planon
brings cutting-edge technol-
ogy to business and personal
lifestyles with this fully-enabled
pocket size printer only
25 x 273 x 48mm that’s
easy to carry and houses
20 letter size sheets
format. And, the firm
claims it’s the only truly
mobile printer which can
52 CeBIT NEWS ● 4-9 March 2008
print directly through various
Bluetooth enabled devices.
Planon’s CEO, Doug
Verkaik, stays in touch with the
needs of the fast-growing mo-
bile market and developed the
most portable full-page, pen-
sized scanner, the Docupen.
“Then about 2 years ago I saw
there was an unmet need to
conveniently print on-the-go,
and commissioned our R&D
Mobile Communications & Devices
team to create a solution. The
mobile email device market has
since experienced explosive
growth, and with the timely
release of our PRINTSTIK,
we are well positioned to grow
with this trend,” he said.
The company says it is
focusing on making it more
convenient for people outside
of their office to accomplish
simple tasks like: printing a
boarding pass or important
email. Need a document from
your office? Just get it emailed
to your mobile phone and
print.
Surfing on the web and need
to print some info, like bank-
ing, order confirmations or
show info? Looking at GPS
maps on your small screen?
Just print it to a convenient
size.
Planon’ PRINTSTIK is
a laptop’s productive
companion for road
warriors who still need
to live in the paper age.
 Joint Program!

w w w. i s c e . c o m www.aiaa.org
June 10-12, 2008
San Diego Marriott Hotel & Marina
San Diego, California

ISCe 2008 and 26th Annual ICSSC –

A Joint Program highlighting
Satellite and Hybrid Network Solutions.
The premier West Coast international
conference and exhibition for satellite
based services, technologies, and
applications.

Organizers Co-Hosts Supporters Media Sponsors

satnews
publishers
Home & Mobile Solutions
Personal Navigation Devices Drive GPS Market To New Heights
By Keith Waller
The last 12 months have
seen unprecedented levels
of activity and growth in
the consumer navigation
market.
The market has been
mainly driven by per-
sonal navigation devices
(PNDs) which offer a
compelling mix of ease of
use, features, portability, and
affordability. This fast-growing
market has attracted many new
entrants seeking to carve out
a slice of the market and has
already seen some companies
making an early exit.
The good news for consum-
ers is that competition based
on both price and features is
fierce. That’s bad news for
manufacturers though, and a
shakeout in the market seems
inevitable as some of the
smaller players go to the wall.
CeBIT attendees will be
able to get a good overview of
the market with all of the top
PND companies making an
appearance at CeBIT. Garmin
(Hall 15, Stand D08), Mio
Technology (Hall 14, Stand
G08), and TomTom (Hall 15,
Stand E14) are all essential
visits if you are interested in
this market.
According to market re-
searcher ABI, PND markets
will continue to grow strongly
to reach a global sales volume
of more than 100 million
units by 2011. While dedi-
cated PNDs will remain the
preferred form factor for use
in the car they will be comple-
mented by handset-based
systems for pedestrian naviga-
tion. New form factors such as
PMPs, UMPCs and MIDs will
also appear.
Navigation producers are
54 CeBIT NEWS ● 4-9 March 2008
Telematics & Navigation
Garmin
has added speech
recognition to its nuvi product
line-up.
making their offers stand out
by adding speech technology,
multimedia features and 3D
map content to the mix. They
are also targeting specific seg-
ments. Connected navigation
will become standard on hand-
sets, PNDs and OEM systems
as the availability of real-time
traffic information and up-to-
date map content becomes a
key requirement.
For example, TomTom has
Taiwan’s Telematics & Navigation
By Dieter Neumann, Senior Editor, Hannover Pacific Publications
Taiwan makers dominate the
European GPS navigation
market. Displaying this domi-
nance in Hall 14 is the Taiwan
Telematics and Navigation
Pavilion and in other parts of
the fair.
CeBIT is the only event
that traces the entire traffic
telematics chain from data
acquisition and processing to
the latest terminals and most
up-to-date trends.
Taiwanese exhibitors share
space at CeBIT with illustri-
ous brands such as TomTom
(Hall 15, Stand E14), Garmin
(Hall 15, Stand D08), Mio
announced it is work-
ing with Vodafone
Germany to bring its
traffic information
system to Germany.
TomTom’s High Defi-
nition Traffic delivers
up-to-date and accurate
travel time information.
“Our goal is to pro-
vide the best and most
reliable navigation solutions
for car drivers. This requires
better maps, accurate route
times and high quality real time
traffic information,” says Tom-
Tom Chief Executive Officer
Harold Goddijn.
“The roll out of TomTom
HD Traffic in Germany is an
important step in our goal to
make our superior traffic infor-
mation service available to 50%
of our European customers by
the end of 2008.”
Mio is displaying its lat-
est 3.5- and 4.3-inch “Moov”
(Hall 14, Stand G08) and
Navigon (Hall 15, Stand
E13). Taiwan big names to
check out are Holux (Hall 14,
Stand G46), Globalsat (also at
Stand G46), Royaltek (Hall
Taiwan makers dominate
the European GPS
navigation market.
14, Stand G52), MSI (Hall 21,
Stand B34) and Leadtek (Hall
13, Stand D76). Taiwan
broadline giant Gigabyte
operates its central location in
Hall 21, Stand C07.
series car navigation systems.
These are its first devices to
feature MioMore Connect, a
new connected service that
offers users dynamic content,
such as online point of interest
searches.
“Competition based on both
price and features is fierce.”
Garmin has a number of
new products on display too,
including a new nuvi model
that uses speech recognition
to control the unit and make
navigation easier than ever.
“Now it’s possible to keep
both hands on the wheel, tell
nuvi what to do and where to
go, and you’re on your way to
stress-free travel,” explains Dan
Bartel, Garmin’s World-wide
Vice President of Sales.
OEM handheld by Holux, one
of Taiwan’s GPS players with
big manufacturing resources
and global sales
networks.
 Continued from page 50
New Product GPS-enabled Handsets Break
into GSM World
Navigation Solution with DVB-T and
Bluetooth Has It All attractive LBS offerings. Hand-
Globalsat’s GTV-380 car navigation system with DVB-T and Blue- set vendors are also showing
tooth capability features an easy-to-use touch screen interface greater interest not only in pro-
that enables users to enjoy DVB-T digital TV. The package comes viding GPS-enabled handsets,
with a secure car mount for quick removal and easy mounting, a but also in introducing their
4.3-inch high-brightness touch screen TFT LCD, GPS navigation own GPS-centric applications
software, a user-friendly keypad, an SD storage card expan- and services.
sion slot, and clear, high-quality voice-guided Presently, most handsets with
instructions. There is a built-in antenna and integrated GPS are smart-
an MMCX-type connector for an optional phones or high-end feature
external an- phones, with wholesale prices
tenna. in the range of $250 to $500.
However, chipset manufactur-
Hall 14, ers now have solutions in place
Stand G46 that will permit the integration
of GPS in handsets at lower
costs, and provide significant
improvements in terms of accu-
racy, time-to-first-fix, and recep-
CeBIT NEWS
tion in indoor environments.
As a result, the wholesale
average selling price (ASP) of
GPS-enabled handsets will fall
to less than $200 by 2010.
“It will become more cost-
effective for manufacturers to
have GPS in a large proportion
of devices, rather than offering
it in fewer handsets; this will en-
able lower ASPs for devices as
well,” says ABI Research analyst
Shailendra Pandey.
Until now, GPS chipset solu-
tions for handsets have been
costly ($5 to $10 per handset).
However, chipset vendors
have developed solutions that
will bring down the cost of
integrating GPS in handsets
to less than $2. Other vendors
have plans to integrate GPS
with Bluetooth and to offer a
single-chip solution.
● 4-9 March 2008 55
Business Solutions
For the table of contents of this section please refer to page 18
Social Network Sites: Business Opportunity or Security Risk?
By Andrew Walls, Research Director, Gartner Research
Running a business is a social
activity. Staff, executives and
customers talk with each
other, send messages to one
another, and pass informa-
tion back and forth. These
moments of personal contact
create a network of social rela-
tionships through which busi-
nesses strive to build markets
and generate profits.
Social networking sites
such as Facebook, MySpace
and LinkedIn are envi-
ronments for developing
new social contacts and
maintaining relationships
through a computer-medi-
ated interchange of informa-
tion, photographs, videos
and links to additional Web
content.
To gain access to this large
pool of potential customers
(Facebook reports more than
54 million users globally, and
LinkedIn more than 15 mil-
lion), businesses have invested
in advertising programmes
and continuing presences in
social-network environments
via customer service portals
and personal profiles for key
staff. Many companies have
also established group net-
works for use by staff within
these sites.
Here are some of the bene-
fits of social network environ-
56 CeBIT NEWS ● 4-9 March 2008
ments for business:
• Attracting and retaining the
next generation of employ-
ees;
• Understanding consumer
behaviour and trends;
• Increasing advertising and
A FaceBook network.
Enterprises need strong security
plans and usage guidelines to
cope with this phenomenon.
marketing;
• Enabling a better balance
between work and social life,
particularly in work environ-
ments requiring long hours
and extensive travel;
• Enabling employees to ex-
plore creative skills such as
blogging.
Yet uncontrolled use of such
sites can carry significant
risks.
• Expose internal corporate
activities and intellectual
property to inappropriate
audiences.
• Provide mechanisms for
rapid, viral distribution of
Security & Biometrics
active and passive content
that can include illegal, dam-
aging and offensive material.
• Identity fraud and com-
petitive espionage activities
from personal and corporate
information posted on social
networking sites.
The first step in managing
security in a social network is
to establish policies and stan-
dards to govern the use of Gartner’s Andrew Walls sees
the system. Although estab- social networks as powerful
lished policies can be aug- tools for business development
mented to include social that carry high security risks.
network issues, it can be
useful to assemble a separate sociated security risk must
document that lists security- be assigned to a person
focused best practice. or organisation, not an IT
Such a list should include a department.
focus on the following: • Information uploaded
• Responsibility for the should be limited to the bare
corporate presence and as- minimum required to meet
New Product
Smartphone Puts New Curve on Mobile
Devices
The BlackBerry Curve 8310 smartphone
from Research in Motion features a metallic
finish, clean lines and soft edges. It comes
with a full QWERTY keyboard, a camera,
media player, built-in GPS, expandable
memory, Voice Dialing, BlackBerry® Maps
and trackball navigation. Also included are
email and text messaging, instant mes-
saging, web browser and advanced phone
functionality.
Hall 26, Stand C32
 business objectives. All con-
tent, including text, video,
graphics and links, should
require official approval.
• All content obtained from
social network sites should
be screened for malware.
• Staff working in the social
network on behalf of their
company must abide by
corporate policies regarding
public and media relations.
Staff should not place cor-
porate content on personal
pages without corporate
approval.
• Conversations within the
social-network messaging
system must comply with
corporate policies regarding
harassment and offensive
speech.
• Corporate content should
be monitored on a regular
basis to detect unauthorised
alterations.
There are also legal issues
to take into account. Social
networks include activities
that may be considered illegal:
theft of intellectual property,
identity fraud, defamation,
privacy infringement, slander
and libel. At this time, court
actions are ongoing in several
countries as a result of activi-
ties in social networks.
Corporations and agencies
should not base a hiring deci-
sion on information obtained
from an applicant’s MySpace
or Facebook profile. Given the
semi-public nature of many
social network sites it is pos-
sible to collect a wide range of
information about individu-
als that could be pertinent in
recruitment or promotions.
CeBIT NEWS
Gartner urges caution in using
this information. Fraudulent
profiles have been constructed
containing erroneous and pri-
vate information that has been
published without the knowl-
edge of those whose identi-
ties were targeted. Companies
should verify significant or
legally actionable information
through other channels before
committing to decisions based
on the information.
© 2007 Gartner, Inc. and/or its
Affiliates. All Rights Reserved.
● 4-9 March 2008 57
Business Solutions Auto ID & RFID

RFID Moving Beyond Supply Chain Management

Starting from a base of more
than US$3.8 billion in revenue
in 2007, worldwide radio-
frequency identification or
RFID markets are expected
to reach $8.4 billion in 2012,
according to ABI Research.
The 2007 figure represents a
24% growth over 2006, and
the curve to 2012 indicates a
compound annual growth rate
of 21%.
“Given the recent amount
of activity and anticipation
surrounding RFID technol-
ogy, one might be tempted to
believe the RFID market has
been experiencing explosive
growth,” says research director
Michael Liard.
“But while uptake of full-
scale RFID systems remains
slower than many in the indus-
try had hoped, steady growth
continues. There is an overall
“The real opportunity is for
open-loop applications.”
sense of cautious optimism in
the market.”
While few large RFID
implementations have been
announced, extensive pilot
programs and closed-loop
deployments demonstrate the
value propositions and cost
justification for RFID. For
example, enterprises can enjoy
a significant return on invest-
ment and the opportunity to
amortise the cost of transpon-
ders over several years through
applications such as asset
tracking in health care; WIP
(Work in Progress) tracking in
manufacturing and returnable
transport items such as pallets
and containers.
“Asset tracking and RTLS
Worldwide RFID
Market Value
US$
8.4 bn
US$
3.8 bn
2007 2012
Source: © 2008 ABI Research
(Real Time Location System)
applications continue to gain
traction across vertical mar-
kets,” says Liard, looking at
current hot trends.
“From pilots to small im-
plementations to full deploy-
ments, activity has been brisk
for passive and active solu-
tions. The fashion apparel and
footwear item-tagging market
is also undergoing heavy
pilot and trial activity,
especially within Europe
via programs at Marks
and Spencer and Metro.
Government ID docu-
ments are another strong
volume segment, particu-
larly for e-passports and
national ID cards espe-
cially in China.”
Closed-loop applica-
tions currently drive
RFID, which includes
asset management and
assembly line operations,
➯➯➯➯

New Product
Gen2 Reader Enables Mobile Platforms
Kenetics’ UHF-CF2 Compact Flash Type II Gen2 reader utilizes the
CF interface found in many mobile computing terminals. With its
low scanning current (< 300mA) and a range of up to 1m with its
built-in antenna, this global frequency (840-960Mhz) agile reader
does not require any additional power supply, maximizing usage
time. This enables full RFID read and write capability on most
PDAs and mobile terminals, allowing retrofits on existing termi-
nals. The UHF-CF2 reader is suitable for Logistics, Asset Manage-
ment, Inventory and many applications where mobility
and a highly selective read range is required. This
plug-in reader can also be encapsulated in rug-
ged “End Caps” for industrialized PDAs.
Serial RS232 & “USB Stick” & PCMCIA
and other versions are also available.
Hall 7, Stand D06

58 CeBIT NEWS ● 4-9 March 2008

C M Y K
 Fixed Line & Networks Business Solutions
Wireless LANs: Expectations For 2008
By Richard Webb, Infonetics Research

2008 will be a year of strong
growth in key areas of the
wireless LAN industry, includ-
ing 802.11n adoption and voice
over wireless deployments.
Wireless security will continue
to be a major issue.
Infonetics expects the follow-
ing in 2008:
• Demand for wireless LAN
equipment will continue less LAN upgrades—to
to grow strongly as 802.11 802.11n—will accelerate, driv-
speeds and performance ing a new growth cycle;
improve; • Security attacks will drive
• The next phase of wire- Continued on page 60

➯➯➯➯
Liard notes.
“The real opportunity is for
open-loop applications like
item-level tagging,” he says.
ABI believes killer applica-
tions for the technology will
include item-level tagging in
the retail and pharmaceutical
industries; RFID chips in ID
documents; RFID to eliminate
labour-intensive processes like
retail promotions and contact-
less payments and ticketing.
Going forward, issues of
security and privacy will need

An RFID tag from Thax Software

in Hall 7. Thax belongs to
METRO Group’s Future Store
Initiative.

to be addressed, Liard says.

Retailers who place RFID
tags on clothing will have
to remove the tags before a
consumer leaves the shop, for
instance. The same goes for
issuing RFID-based passports
and ID cards. Privacy con-
cerns have already sparked
heated debates about RFID
technology in some European
countries, including Germany.

CeBIT NEWS ● 4-9 March 2008 59

Business Solutions
Continued from page 59
Wireless LANs: Expectations
For 2008
enterprises to deploy more
effective security measures for
wireless networks;
• The number of dual-mode
Wi-Fi and cellular phones,
PDAs, and smartphones will
proliferate, driving the wire-
less VoIP market towards a
boom, likely in 2009.
As organisations look to
accommodate their increasing
reliance upon an expanding
range of data-intensive applica-
tions and a growing number of
users, demand for 802.11n net-
works is set to be a key driver
for wireless networks in 2008,
prompted by more aggressive
pricing of 802.11n. Planning
should be undertaken to achieve
the expected performance,
and organisations will need to
have a strategy for phasing in
802.11n while continuing to
support 802.11g, which is likely
to remain in use for several
years to come.
Wireless Security
In January, researchers at
Indiana University in the United
States targeted wireless LAN
equipment with a malicious at-
tack, discovering serious conse-
Fixed Line & Networks
quences. We will see more such
attacks, exploiting the WLAN
as the point of vulnerability.
Theoretically, an attack could
spread very quickly in an urban
area, where there are lots of
WLANs in a small region. Many
WLAN routers aren’t installed
in a secure manner, so an attack
could guess administrative pass-
words and then install worm-
like firmware that would make
an infected router attack other
wireless routers in its range.
The possibility of an air-
borne attack shouldn’t be
surprising. The flaws of WEP
are well-known. With so many
WLAN routers in major cities,
and their ranges overlapping
so much, the scene is set for
rapid viral contamination.
Organisations and home users
are prone to infection and must
understand that WEP is now
obsolete. As hackers become
increasingly sophisticated so
must the security mechanisms
of the WLAN. Anything less
than 802.11i, and your network
could be in trouble.
Voice over Wireless
Dual-mode Wi-Fi/cellular
Richard Webb, Directing Analyst
at Infonetics Research.
phones and PDA shipments
increased to 75 million world-
wide in 2007, and will continue
to increase in 2008 as busi-
nesses seek to deploy wireless
VoIP, and benefit from the
convenience and cost savings.
For the application to become
truly widespread it has to be as
reliable as traditional fixed-line Richard Webb is Directing Analyst for
voice services, so organisa- WiMAX, Wi-Fi and Mobile Devices
tions must optimize wireless with market research firm Infonetics
Research (www.infonetics.com).
access points already installed
Infonetics tracks fixed and mobile
and invest in additional APs to
WiMAX and mobile radio access
support the increase in wireless
network equipment markets with
voice traffic.
New Product
Home Gateways Cover
Range of Connectivity
Iskratel home gateways provide for the delivery
of real time business communications and entertain-
ment contents. DSL gateways Sinope and Proteus, FTTH gateway
Prospero and WiMAX/copper Ethernet gateway Loona form the
complete home and business connectivity suite. Iskratel home
gateways assure Level 3 and security support with integrated
firewall and NAT. They include a wide range of LAN interfaces,
network attached storage over USB and IP camera plug. Local
wireless communication can easily be set with DECT base sta-
tions and WiFi access points.
Hall 013, Stand C38

World-wide Wireless LAN infrastructure

Revenue Forecast (US$ bn)
New Product
WDM Switch is Flexible and Reliable
5

4 Accton’s ES3528-WDM L2 WDM Metro Access Switch is Carrier-

class H/W (Dual power, Temperature Harden, field replaceable
3 fan, front access) and offers high reliable non-blocking service.
The unit includes flexible uplink options and Metro Ethernet spe-
2 cific security (IP source guard, DHCP snooping) and management
features as well as advanced QoS features for triple play service.
1 IEEE 802.3ah
OAM is sup-
0 ported.
2006 2007 2008 2009 2010 Hall 13,
Source: Infonetics Research, Wireless LAN Equipment and Phones, 3Q07 Stand A56

60 CeBIT NEWS ● 4-9 March 2008

Business Solutions
A New Star For Fixed Mobile Convergence: Femtocells
By Gerhard Kafka
The convergence of fixed and
mobile networks is an ongo-
ing trend. Wireline and wire-
less telecom companies are
being increasingly pressured
by market saturation, new
competitors, eroding margins,
and technological disruptions.
Vendors, network operators and
standardisation organisations
are heading towards a com-
mon middleware IP Multimedia
System (IMS) that links various
access technologies and core
network technologies onto a
single multimedia platform.
There are developments to
integrate IMS into the multi-
service access node (MSAN)
that will allow an operator to
integrate existing PSTN infra-
structure into a fixed mobile
62 CeBIT NEWS ● 4-9 March 2008
Mobile Communications & Devices
convergence (FMC) solution.
One such MSAN is the flexible
Hi-FOCuS family presented by
ECI Telecom in Hall 12,
Stand C55.
IMS technology that com-
bines the internet and the
mobile world will provide
access to a wide variety of
IP-based services. Even today,
multimedia triple-play services
provide users with exciting new
modes of communication, and Behind thick walls: Femtocells delivers radio signals to where 3G
Iskratel’s (Hall 13, Stand C38) cannot reach.
MSAN product family SI3000
MSCP provides reliable and and provide a large number of Server), SI3000 AS (Aplication
stable control. services. Server), SI3000 SMG (Signal-
This product family is The following products ing & Media Gateway), SI3000
designed for various types of are part of the family: SI3000 MNS (Management System)
telecommunications opera- MSCN (Multi-service Control and SI3000 MS (Media Server).
tors and service providers. The Node), SI3000 CS (Call Server),
products are flexible, adaptable SI3000 iCS (integrated Call Continued on page 64
UIF!NPUIFS!PG!BMM
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Business Solutions
Continued from page 62
A New Star For Fixed Mobile
Convergence: Femtocells
IMS started as a technology
for 3G mobile networks driven
by 3GPP, but it is now spread-
ing to next-generation wireline
networks. It builds on SIP,
which has emerged as the cru-
cial technology for controlling
communications in IP-based
NGNs.
A particular problem for 3G
is the use of higher spectrum
bands where radiofrequency sig-
nals weaken more rapidly. Thus
delivering high-quality mobile
services inside buildings is a
tough challenge for the macro
network because walls under-
mine the radio signal.
That’s where femtocells come
in. Originally known as Access
Point Base Stations, femtocells
are tiny, low-power 3G radio
systems that plug into a residen-
tial broadband connection to
provide a mobile signal directly
64 CeBIT NEWS ● 4-9 March 2008
Mobile Communications & Devices
in the home. Apart from being
able to extend network coverage
where none previously existed,
femtocells have the potential
to play a significant disruptive
role in FMC. A home femtocell
not only delivers a good signal
and fast data rates, but it does
this at very low cost because
the traffic is backhauled to the
mobile operator’s core network
over the household’s existing
broadband link.
Femtocells can be seen as a
further development of home-
zone services already offered by
mobile network operators.
One femtocell base station
is on display at Alcatel-Lucent
(Hall 12, Stand B30). The
personal base station comes
in two versions: a stand-alone
solution with DSL modem
and Ethernet interface, and an
integrated solution comprising
DSL modem, Wi-Fi, router,
POTS, VoIP etc.
The Femtocell Base Sta-
tion Router 9365 BSR Femto
addresses the domestic
market for high-speed
data via localized
The Alcatel-Lucent base
station guarantees high
quality delivery.
in-building wireless service
provision. With this router a
user can be assured of a high
quality W-CDMA delivery, with
the advantages of voice support
and UMTS mobility both within
the home and outside.
The 9365 BSR Femto uses
a revolutionary ‘Flat IP’ archi-
tecture that consolidates all
Avaya Integrates iPhone in the
Enterprise
At this year’s CeBIT Avaya
(Hall 12, Stand B25) is show-
casing its one-X Mobile solu-
tion that transforms the Apple
iPhone into a full-fledged
business tool by offering direct
access to sophisticated features
found on Avaya office phone
including call conferencing
facilities and the type of func-
tionality that has, up until now,
prevented the iPhone becom-
ing a business gadget.
Avaya one-X Mobile client
software enables the iPhone
to be integrated into most
enterprise IP telecommunica-
tions networks. Intelligent
Communications from Avaya
enables you to: have calls to the
deskphone simultaneously ring
the iPhone or up to four other
devices of the user’s choice,
reducing the chance of missing
important calls; transfer calls
UTRAN network elements
into a single unit, eliminating
complexity, bottlenecks and a
substantial amount of operating
cost compared to traditional hi-
erarchical networks. This Femto
solution is fully compliant to
3GPP standards and uses 3GPP
interfaces to connect to existing
core network nodes.
seamlessly between the iPhone
and your deskphone; have calls
made from a mobile device
show the desk phone caller ID,
for true one-number portabil-
ity; manage only one business
number and voice mailbox; and
access a full suite of business
telephony features.
The Apple iPhone is one of
the Avaya one-X Mobile clients
which provide quick access to
office phone functionality. Im-
plementation only requires pur-
chasing Extension to Cellular
software licenses, adding them
to your existing Avaya Com-
munication Manager server,
downloading the software, and
installing the appropriate client.
This deployment provides a
robust integration with Avaya
Communication Manager
without the need for additional
hardware components.
Business Solutions Mobile Communications & Devices

European Debut For Exclaimer Mail Utilities

Exclaimer (Hall 4, Stand F80/3)
the provider of the world’s best-
selling suite of email utilities for
Microsoft Exchange environ-
ments has unveiled its newest
software suite, Exclaimer Mail
Utilities 2007.
Launched late last year, Mail
Utilities 2007 is the first available
suite of software tools that pro-
vide significant email enhance-
ments to organizations using
Microsoft Exchange 2007.
“Since launching the new
suite, we have been experiencing
a high level of adoption among
those companies making the
shift to Exchange 2007 and look
forward to discussing its benefits
with other, similar organisations
at the show,” explained Exclaimer
CEO Andrew Millington. Exclaimer Mail Utilities 2007 take advantage of Industry-lead-
The latest incarnation of Ex- allows organizations to execute a ing anti-spam technology, estab-
claimer’s flagship product suite is host of powerful mail features at lish auto-responder messages
designed for organisations that the server level, ensuring compli- from any email address, perform
have implemented Exchange ance with corporate-wide poli- email blocking and redirection
2007 and want to utilize all the cies and procedures. It provides functions, and perform a wide
benefits that Exclaimer Mail the ability to add disclaimers and range of automated actions via a
Utilities offers. signatures to outgoing email, powerful rules engine.
New Product
PDA Brings Full Function to the Field
The FDA600 Field Digital Assistant from 4P Mobile Data Processing is an industrial
grade PDA with built-in audio/video, wireless communications (HSDPA, WiFi, Bluetooth),
barcode, RFID, printer and card reader. It allows users to track goods, shoot pictures, capture
videos, browse the Internet, accept credit/debit card payments, print receipts and more. The unit
is designed to operate in difficult ambient conditions and is available in an intrinsically safe version.
Hall 7, Stand E36

66 CeBIT NEWS ● 4-9 March 2008


CONFERENCE & EXPO
February 4-5, 2009
Los Angeles, California
Focusing on the commercial
and entertainment sides of
multichannel and mobile
signal content delivery to
consumers, this one-of-a-
kind hybrid networks and
distribution conference
and expo looks behind the
scenes at what really drives
the transport of content.
Continued from page 26
Document-Centric Processes are the Future of Paperwork
retrieving
and process-
ing of older
documents
is slower and
less efficient
than scan-
ning incoming
documents
and process-
ing them
paperless, says VOI. Paper can not be banned from the office, but
During this year’s should be reduced as far as possible.
CeBIT the DMS
Arena is giving hourly guided on best-practice solutions.
tours to show visitors a range A special showcase features
of enterprise content (ECM) digital mail processing. Scan-
and document management ning, indexing and electronic
systems designed to capture, distribution of incoming paper
research and storage of digital documents can speed process-
data. Furthermore, the pro- es and reduce cost of business
gramme in the DMS Arena mail - even in accordance with
includes professional lectures national government rules.

Program Focus
t Global Content Distribution
t Hollywood – Silicon Valley Alliance
t Convergent Common Ground
t Wall Street and VC’s View
t Content/Signal Integrity and Delivery
t Platforms of the Future
t Software and Hardware Development
t Privacy and Piracy Issues

FOR MORE INFO CONTACT HARRY THIBEDEAU

HARRY@HFUSA.COM or +1 608.213.9082

WWW.MCCDEXPO.COM

CeBIT NEWS ● 4-9 March 2008 67

Business Solutions
Evaluating the Benefits of Unified Communications
By Elizabeth Herrell, Analyst, Forrest Research
Unified communications (UC)
is a potentially important tool
to improve existing business
processes and reduce costly
business delays for time-sensi-
tive situations, according to
a recent report by Forrester
Research.
An intelligent software
platform, it connects people
to people and to applications
directly and easily. UC con-
nects desktop collaboration
technologies, such as presence,
email, instant messaging and
Internet conferencing with
communication applications
such as phones, voice messag-
ing and video. Its intuitive user
interface promotes adoption
and usage of UC across the
enterprise.
To justify UC investments,
organisations should evaluate
UC’s business benefits and IT
improvements, and explain its
full value – for instance, how
it enables a faster response
to critical situations, allows
employees to collaborate more
easily and reduces overheads
such as travel and conferencing
expenses.
UC helps improve how
organisations communicate
by addressing core issues. For
instance, a dispersed workforce
causes delays in scheduling
meetings and reaching team
members and decision-makers,
resulting in delays for time-
sensitive issues. As customers
become more demanding of
better services and support
from suppliers, organisations
must become more responsive
to their customers and provide
services that in turn help them
become more successful. IT
departments face challenges to
leverage existing investments
68 CeBIT NEWS
Carriers & Services Providers
in IT including improving net-
work and applications manage-
ment and applications.
For all these reasons, UC is
important in creating a con-
verged workplace.
While UC represents a major
change in how organisations
communicate, it is also a
logical evolution in business
communications.
Deciding to upgrade to UC
is both a business and a tech-
nology decision.
Before developing a busi-
ness case for UC, IT manag-
Touchpaper Helps Blend Applications
By Bernhard Schoon
Large organisations’ IT ar-
chitectures usually consist of
applications and software so-
lutions that were not originally
designed to work together.
Touchpaper (Hall 3, Stand
D03) presents the latest
version of its IT Business
Management Suite (ITBM)
designed to control complex
environments. It covers IT
service management, customer
service and network and sys-
tem management.
The ITBM Suite contributes
to the adherence to customer
demand and predefined ser-
vice levels. The new dash-
board displays key figures in
real time, such as incidents or
the number of requests filed
to a helpdesk. This helps an
administrator make decisions
on business goals or internal
processes. An OpenTouch In-
tegration Toolkit was designed
for organisations which need
to implement a service desk
into applications from BMC,
HP, Oracle or SAP without
assistance by a group of
● 4-9 March 2008
© 2007, Forrester Research, Inc. Reproduction Prohibited
ers should
thoroughly
evaluate their
current com-
munications
and desktop
applications
environment UC Connects VoIP With Collaboration
December 2007 “How To Evaluate Business Value For Unified Communications”
and identify
their readiness
for UC. There are four ques- ment. For instance, it may be
tions to bear in mind when necessary to upgrade to current
doing this: software releases of existing
Managers should assess the desktop. Managers should
readiness of the existing busi-
ness communications environ- Continued on page 86
consultants. new candidates, their budget
A new horizontal feature set or the date of interview. In a
supports predefined processes case of hiring all the relevant
for the human resources departments are informed and
department. The HR Process requested to provide equip-
Pack is to manage employees ment and services at the right
and in compliance to internal time. More than 1,800 organi-
policy it covers hiring, resigns sations worldwide currently
and admissions. The HR man- deploy the software solutions
ager can manage and monitor of Britain-based Touchpaper.
New Product
Videoconferencing
Service Has Options For
All Levels
A videocommunication solution from VidSoft provides affordable
video, audio and web-conferencing. The Basic version enables up
to 10 users to participate in an interactive multipoint conference.
The Hosted Service Standard version includes application, desktop
and document sharing as well as file transfer. The Premium service
enables the participation of 10 added guests and the possibil-
ity of unlimited telephone-based users. A Corporate version has
been upgraded to include access for 5 guests, unlimited access by
telephone into meetings and the connection to H.323 systems.
Hall 7, Stand A28
The consumer’s experience is everything . . .
and everywhere.

Thomson provides the solutions and

integrated systems to deliver the
convergent content consumers want,
where they want, when they want it,
whether in the home, in the office or on
the go.

With Thomson, you have the power to

deliver high-quality video, on-demand
content, IPTV, Mobile TV, VoIP, fixed-
mobile telephony, and many other home
entertainment services to the masses
in the most productive and lucrative way
possible.

www.thomson.net
Business Solutions
WiMAX Grabs More Market Share
By Gerhard Kafka
Wireless technologies are
valuable add-ons for business
and carrier network solutions.
Ever more sophisticated radio
technologies evolving, trans-
mission speeds are increasing
and areas covered are reaching
new records.
Wireless technologies sup-
port mobile applications on
the one hand and filling in the
gaps of wire-based infrastruc-
ture on the other.
Wi-Fi and Bluetooth remain
the main elements of enter-
prise solutions. But service
providers are also watching
developments of UMTS/
HSPA toward the Long Term
Evolution project, which aims
70 CeBIT NEWS ● 4-9 March 2008
Wireless Technologies
at improving mobile phone
standards, and of WiMAX.
WiMAX is technology that
aims at providing wireless data
over long distances in a variety
of ways, from point-to-point
links to full mobile cellular
type access. Global standar-
disation body International
Telecommunication Union has
decided to include WiMAX
technology into the IMT-2000
standard for third generation
wireless telecommunications.
Visitors interested in learn-
ing about these developments
should visit WIRELESS-
World@CeBIT in Hall 13,
Stand D34. On the central
stage here, vendors are exhib-
Remote but connected: WiMAX brings wireless data services to rural
regions.
iting their newest solutions
and current trends.
The Converged Multiser-
vice Wireless Node BA300 is a
highlight on Airvenue’s booth
in Hall 13, Stand C33/1. This
is a six-radio platform that
supports GSM Cellular, Wi-Fi,
WiMAX and backhaul ser-
vices in a compact, integrated
package optimised to deliver
carrier-grade voice services.
By incorporating up to two
1800 or 1900 MHz IP-based
GSM EDGE-enabled pico-
cells within its wireless mesh
Together with Alcatel-
Lucent and Inquam, VSE
NET is demonstrating
that rural areas can have
wireless broadband
Internet access.
platform, the BA300 delivers
a compact, flexible and cost
effective solution that features
the industry’s first converged
GSM picocell/wireless mesh
solution, high performance
and flexible coverage appli-
cations for Cellular, Wi-Fi,
and WiMAX. The BA300 is
available in configurations for
multiple point-to-point, point-
to-multipoint or multipoint-
to-multipoint connectivity. It
can be deployed as a stand-

WiMAX is now part of ITU’s IMT-2000 framework.
alone device or as part of a
larger municipal Wi-Fi mesh
comprised of other BA300
nodes.
HUBER+SUHNER (Hall
13, Stand D72) present a va-
riety of WiMAX applications
related to antennae. One of
these is fibre optic assemblies
that replace feeder lines run-
ning to the antennae. For in-
stance, Fibre-To-The-Antenna
ODC assemblies connect the
base band gateway.
Beyond antennae, the
stand’s display includes a prod-
uct portfolio for WiMAX base
station accessories comprising
lightning and surge protectors
(RF and base band), feeder
lines and jumper cables as
well as Fibre-To-The-Antenna
solutions.
WiMAX point to point links
WiMAX point to point links make use of
high gain low beamwidth antennae.
New Product
Device Shows What’s Hot and What’s Not
Nonius Software has developed a communication device that
ensures users speedy access to the Internet from even the most
remote locations. The cost-efficient system automatically deter-
mines which connection - terrestrial or satellite - is the cheapest
at any particular point in time. This gateway to the Internet can
function in applications such as cruise liners or public trans-
port and can be integrated into a ship’s or vehicle’s IT system,
enabling it to benefit from intelligent selection of the cheapest
connection.
Hall 12, Stand D82/1
make use of high gain low
beamwidth antennae and are a
cost effective way to backhaul
traffic from remote sites to
central network nodes without
the need for expensive wire-
line or fibre optic backbone
networks.
The first commercial mobile
WiMAX network in Germany
has been implemented by
VSE NET, near Wadern in
southern Germany. Together
with Alcatel-Lucent (Hall
12, Stand B30) and licence
holder Inquam VSE NET is
demonstrating that rural areas
can have wireless broadband
Internet access. Services in-
clude telephony for residential
and business customers. The
network has been installed in
less then four months and can
handle live video applications.
CeBIT NEWS ● 4-9 March 2008 71
Business Solutions
Telematics: Safety Tool or Privacy Risk?
By Bernhard Schoon
Telematics and mobile naviga-
tion systems are big business.
The technology is being devel-
oped for uses such as traffic
safety, driver emergencies and
innovative insurance models
while addressing questions of
data privacy. European Union
regulators want all new cars to
be fitted with an emergency
calling system by 2010 – policy
that will make telematics a
traffic standard across Europe.
CeBIT’s Halls 14 to 16
this year focus on telematic
solutions.
One company making the
most of the telematics boom
is transport software company
PTV (Hall 15, Stand F 08)
from Karlsruhe in Germany.
72 CeBIT NEWS ● 4-9 March 2008
Telematics, Logistics & Navigation
Telematics can deliver some helpful services such as improved navigation or faster support
after a car accident.
The 9-billion euro company
is developing a “Pay As You
Drive” insurance plan that al-
lows drivers to choose flexible
fees according to their driving
habits as an alternative to fixed PTV’s emergengy call system
fees. The insurance is calculat- eCall is a response to European
ed according to the car driver’s plans to fit all new cars with
usage pattern: driving less emergency call systems. eCall
and below speed limits reduces works like this: In the event of
the fee. a car crash, the device sends
With topography data stored out a call for help together with
in the car, the software assesses the car’s location calculated by
the tours driven by various its GPS. The gadget is to accel-
parameters such as distance, erate road-side rescue and the
class of road or speed limits. first in a line of products that
For that purpose a telemat- PTV plans. Next in line are
ics box can be installed in the services such as support after
car. While driving it receives a car breakdown or advanced
GPS signals, analyses them and route planning using map
transmits the results to a data technologies and geographical
centre. Could such close track- software.
ing of individual driving pat-
terns cause privacy concerns?
PTV says all data is deleted
after transmission.
If central data analysis in
a data centre is required the
telematic box sends the GPS
data to the solution provider
who will interpret them. To
ensure the privacy of per-
sonal GPS data, the insurance
company only receives the
aggregated results.
Watch your speed: telematics
insurance is good for cautious
drivers.
KickStart GPS
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–160 dBm
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 Breaking News
DisplayLink Multiple Monitors Boost Productivity
By Keith Waller
In partnership with Samsung
(Hall 26, Stand D60) Display-
Link has integrated its technol-
ogy into the company’s UbiSync
range of monitors. This enables
up to six screens to be connect-
ed with minimal fuss to a PC
or laptop via a standard USB
connection.
According to DisplayLink,
multiple screens can provide
both productivity and enter-
tainment benefits whether in
the office or at home. Adding
another display to a PC is one
of the best ways to manage in-
formation and enhance produc-
tivity, as users can spread their
applications out across multiple
screens, enabling a higher level
74 CeBIT NEWS ● 4 March 2008
of interactivity.
Microsoft research shows
a consistent 9% productivity
increase by adding a second dis-
play, with up to a 50% increase
in productivity for tasks such as
Continued from page 34
The Home Server: Serving the
Connected Home
Server product in the
shape of its Belinea
o.center. This too is
energy-efficient, offers
advanced management
and media functions,
and allows up to four
hot plug SATA hard
drives.
An extra monitor can mean an almost
cutting and pasting. How-
ever, in the past, multi-mon-
itor computing has been
difficult and expensive to set
up. This is now changing due to
the tumbling costs of display,
Medion’s (Hall 15, Stand F30)
Home Server comes with up to
2 Terrabyte of storage
capacity and will offer
universal plug-and-
play media streaming
based on PacketVideo
PVConnect software.
The Maxdata Belinea
o.center - an early
entrant into the Home
Server market.
10% increase in productivity.
coupled with the plug-and-play
simplicity and the performance
of DisplayLink’s solutions.
Iomega (Hall 2, Stand D56)
says it is working on a home
server product - the Iomega
HomeCenter Server, which will
ship with one 500GByte hard
drive and four easy-swap drive
bays for storage expansion.
Also, Seagate Technology
(Hall 25, Stand D40, (B105))
has announced the compat-
ibility of its PC hard drives and
external storage devices with
Windows Home Server.
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Distribution
Top Ten Trends For Consumer IT
By Bob Snyder
Oh, how we envy those Tier 1
companies with their big bud-
gets and ability to spend their
way to success. Being big comes
with a series of challenges that
make SMEs cringe. Below are
the Top Ten trends that high
volume retailers and vendors
will confront in 2008.
1
Cash & Credit Crunch
Headwinds from the mac-
ro economy outside of our
industry cloud the outlook for
the business sector and the con-
sumer spending environment
for retailers. The European
Central Bank says a perfect eco-
nomic storm is on the horizon.
Let’s not talk ourselves into a
recession. But let’s acknowledge
the reality of the US sub-prime
crisis, the UK’s Northern Rock
fiasco, France’s rogue trader
scandal and Germany’s govern-
ment-backed bank bailouts.
A solid credit rating and
healthy balance sheet will serve
retailers well during 2008 as they
again demonstrate why cash is
king. With consumer spending
constrained by economic weak-
ness and tight credit, marginal
players in the industry are in
for a tough time. Companies
that struggled to grow sales last
year when growth was robust
may have to boost borrowings
under their credit lines – if they
haven’t already done so – to
fund operations.
76 CeBIT NEWS ● 4 March 2008
Channel
2
Search for Perceived
Value
Retail in affluent econo-
mies is an emotion-filled
business: product purchases are
driven by consumers’ desires to
satisfy desires rather than meet
needs. In an environment where
consumers have reason to feel
unsettled about the economy,
retailers must demonstrate val-
ue-added on top of compelling
prices and quality merchandise.
3
Growth for Private
Brands and Branded
Non-Brands
The increased penetration of
private brands is not a new
phenomenon, but with retailers
and distributors facing tough
market conditions in 2008, the
allure of direct sourcing will
result in acceleration. The out-
put of retailers’ internal prod-
uct development teams have
improved, but building a brand
from scratch is never easy, so a
common strategy involves en-
tering into exclusive distribution
agreements.
4
The Rush to Authen-
ticity & Transparency
Thanks to the Internet
anyone with a blog or video
recorder can be an investiga-
tive reporter with instantaneous
worldwide communication.
Dubious business practices can
be revealed in cyberspace. The
only option for retailers in an
increasingly transparent world
is to embrace integrity. Add to
that rising security concerns.
Any mail sent by an employee
or supplier could be inter-
preted in many different ways
– and not always in the way the
sender intended. It costs hardly
anything to start a fire – but a
fortune to put one out.
5
More Thanks to Flat
Panels and GPS
Best Buy says consumer
electronics now accounts for
46% of its business. Rising stars
– such as flat-panel TVs, which
experienced a double-digit sales
gain and GPS devices with
triple-digit sales gains – were
more than offset by falling stars
– such as projection and tube
TVs as well as MP3 devices.
Research from GfK shows
retailers have no choice but to
keep chasing more SKUs in
order to grow sales and profits.
6
Shopcasting and
Crowdsumption
Social shopping or
“crowdsumption” is what hap-
pens when social networking
principles meet e-tailing.
Shopcasting describes people
that look at what other people
are buying on the web. Narcis-
sism? There is definitely some-
thing going on, especially on
sites such as Nethaggler, which
tap into the purchasing power
of large groups of individuals.
More sites such as Osoyou.com
and ThisNext.com connect
people with similar interests
and tastes and represent what
some observers are calling a
new referral economy. It’s not
long before that will reach our
sector too.
7
Feeling the Need for
Speed:
It no longer takes nine
to 12 months to “fast follow”
runway trends. Companies are
able to translate and merchan-
dise trends for a mass audience
with production cycles of fewer
than 30 days.
8
If Consumers Have
the Power, What do
We Have?
The Internet changes consumer
behaviour because it shifts
power in the form of informa-
tion from the retailer to the
customer. Shoppers are now
increasingly well-informed and
increasingly impatient thanks
to the speed of the net and the
control it gives to buyers.
Many customers also like
physical stores if they are senso-
ry and catering to personalised
interests. Physical stores need to
invest in both worlds: super-fast
access to information and emo-
tive/experimental stores.
Circuit City in USA promises
buyers any item ordered over
the Internet will be available in-
store within 24 minutes (or the
customer will get a US$24 gift
card to soothe their lack of in-
stant gratification.) Circuit City
reports 50% of online orders
Continued on page 78
EC to Spend Billions on Industrial Embedded Systems R&D
By Bob Snyder
Just before CeBIT opened,
the European Commission
launched a EUR2.5 billion
multi-party technology initia-
tive called ARTEMIS. The goal
of the ARTEMIS consortium
is to address embedded com-
puter systems that – while run-
ning almost unnoticed by users
– improve the performance of
all kinds of machines: from
cars, planes and phones to fac-
tories, washing machines and
television sets.
The project is an enormous
opportunity for systems inte-
European Commissioner Viviane Reding:
invisible embedded computers are crucial for
Europe’s economy.
grators that shifts commercial and private research investment ments in these fields, the EU
attention to industrial B2B into embedded systems over is pioneering this entirely new
commerce. More than 4 billion ten years is very worthwhile, way of funding research in
embedded processors were ensuring that European tech- Europe.
sold last year with the global nology remains at the forefront The commission and EU
market worth EUR60 billion worldwide.” member states wishing to par-
and growing annually at rates To promote economies of ticipate will pool their public
near 14%. Forecasts predict scale, cost savings and much funding with universities and
more than 16 billion embedded shorter times to market for industry, including many in-
devices by 2010 and more than products based on embedded novative SMEs, by setting up a
40 billion by 2020. computer technologies, and to public-private partnership.
The share of embedded sys- keep European industry at the
tems in the value of final prod- forefront of global develop- Continued on page 79
ucts is expected to continue to
rise in key industrial sectors:
by 2010, for instance, more
than 35% of
the value of
your car will
be attributable
to embedded
electronics.
“Invisible
computers
embedded in
all devices of
industrial ap-
plication can
have a tremen-
dously posi-
tive impact
on Europe’s
economy”,
says European
Information
Society and
Media Com-
missioner
Viviane
Reding.
“This is
why EUR2.5
billion of Eu-
ropean public
CeBIT NEWS ● 4 March 2008 77
Distribution Channel
Dell Throws Out the Book; Recruits Partners
By Bob Snyder
When Michael Dell published
his book, Direct from Dell, in
1999, he told us the company’s
three key rules: “Disdain inven-
tory;” “Always listen to the
Dell founder and CEO Michael Dell:
“The direct sales model is not a religion.”
customer” and “Never sell
indirect.”
It’s hard to forget that as
Dell now rolls out its EMEA
PartnerDirect channel pro-
gram: for decades Michael
Dell was among the most vo-
ciferous critics of the reseller
channel.
As direct sales of comput-
ers began to falter and Dell
lost its ranking as the No. 1
computer to HP in 2006, the
company began to rethink its
consumer sales strategy. In
2007, Michael Dell issued a
corporate memo that carried a ex-CEO Kevin Rollins. (Rollins
shockwave: “The direct model
has been a revolution, but is
not a religion.”
The company signed a
number of deals with big box
78 CeBIT NEWS ● 4 March 2008
retail stores such as Sam’s
Club, Wal-Mart, Dixons,
Staples, Carrefour, Tesco and
Best Buy, making Dell avail-
able at more than 10,000 retail
outlets worldwide.
Presumably because
these large retailers
can’t afford to pass
up the opportunity
to show another
A brand. A brands
don’t come along
every day.
Some success
for Dell at the end
of Q4 2007 led
industry analysts
to attribute that
success to the entry
into the American
retail space.
Now Dell
has launched its
PartnerDirect
programme in the
EMEA region. You
can see a video announcement
Dell has put on YouTube. As
you open it, there’s a stark
scene and Josh Claman, general
manager of Dell Channels
EMEA looking very uncom-
fortable in his video role.
The concept is to adopt a
pricing strategy that enables
resellers to sell Dell equipment
at the same price as Dell and
still achieve good margins.
Behind the new partner
strategy, Michael Dell is once
again putting his stamp on his
company after the departure of
was quoted calling iPod just
a fad and claimed Dell would
never be distracted by this silly
device.)
Dell‘s new strategy will be
to simplify IT while focusing
on five key areas: consumers,
emerging markets, notebooks,
big companies, and SMBs.
Specific initiatives in each
of these broad areas include
a new emphasis on design in
notebooks; a continued focus
on finding new ways to let con-
sumers see, touch and feel Dell
computers before buying them,
and a focus on new devices
specifically designed for small
businesses.
Dell has shut down its Di-
rect Store kiosks that allowed
American mall shoppers to
Continued from page 76
Top Ten Trends for
Consumer IT
are now picked up from one of
their stores.
Best-Buy invests more heav-
ily in staff training so staff
know at least as much about the
products they are selling as their
customers.
Customers want more in-
formation and to be in control.
They want delivery and pay-
ment to speed up, and they
want more service. If all that
clashes with their desire for low
prices then you can call today’s
customer both demanding and
contradictory.
9
Something for Noth-
ing: The “Freemium”
Economy
One of the business models
emerging from the Internet is
giving away stuff for free in
the hope that customers will
one day pay to upgrade their
experience (or subscription).
touch but not buy Dell com-
puters, after its nine month-old
retail -sales strategy kicked in.
Will Dell strategy succeed in
channels beyond Tier 1 retail?
Will the rest of the channel
show as much forgiveness as
big retail?
The inventor of the Direct
Sales model has written his
book already: maybe he’ll have
to write another one. Whether
he does or not, the step Dell
has taken toward distribution
vindicates the channel. Maybe
hating Dell should not be a
religion either.
Many people today pay Skype
for services when the original
service was free.
This is the “Freemium”
economy and some critics
argue this is the way all digital
products and services will be
sold in the future. Do we thank
software companies for this or
credit the razor blade compa-
nies?
In either case, retail has yet to
decide how it can either counter
or utilize Freemium.
10
Green is the
Channel
Retailers have seen
the supply chain efficiency
benefits that come from view-
ing their operations through
the lens of sustainability. Now
Green is popular and industry
leaders will push sustainability
and Green initiatives at an even
more aggressive pace. Green
consumerism means custom-
ers are more aware of climate
change and want retailers and
vendors to do their bit.
 Breaking News

Funkwerk – the Good Times are Back

By Bernhard Schoon

Germany-based Funkwerk With its consistent user be configured by consumers

(Hall 13, Stand D72) has built a interface, an administrator can and managed remotely by the
complete portfolio of net- configure and monitor all ac- provider.
working equipment compris- cess points from one desk. The Funkwerk was the
ing wireless LAN, IP-based new Media-Gateways TR200aw product of a merger
Routing, VPN and Voice-over and TR200bw are made for between Artem, Bintec
IP. Its business unit FEC small business and branch and Elmeg, three German
(Funkwerk Enterprise Commu- offices and combine a PBX, communications national
nications) is targeting the SMB VoIP, IP-access and WLAN. champions. After sales
sector with media gateways and The Funkwerk UTM pro- problems and financial
a new WLAN management vides IT security with just a losses the company was
system. few clicks. It protects against restructured and a new
virus, worms, trojans, spam, board installed. Since
DoS and hacker attacks. then Funkwerk‘s 400 em-
Continued from page 77 For carriers and provid- ployees achieved an an-
ers, who want to supply their nual revenue of EUR242
EC to Spend Billions on
customers with hardware, FEC million in 2006, yielding a
Industrial Embedded
has several Integrated Access profit of EUR10 million.
Systems R&D
Devices (IADs). The Funkwerk
While research funding in IAD104 and IAD106 can easily The Funkwerk UTM protects against spam and hacker attacks.
embedded systems so far tends
to be fragmented in small
projects funded by individual
Member States and agencies,
the new open ARTEMIS
consortium allows member
states and the commission to
co-operate and co-finance pan-
European research initiatives
focused on a strategic agenda
set by industry itself.
ARTEMISIA, the Artemis
Industrial Association, cur-
rently has more than a hun-
dred members. Of these, half
are R&D organisations, 22%
SMEs and 28% corporate
members.
The European Commission
also launched a second joint
technology initiative called
ENIAC to target nanoelectron-
ics.
For more information on
joint technology initiatives, see:
http://cordis.europa.eu/
fp7/jtis/ind_jti_en.html#eniac
http://cordis.europa.eu/fp7/
jtis/ind_jti_en.html#artemis

CeBIT NEWS ● 4 March 2008 79

 Breaking News
GPU for Notebook Workstation Market
By Keith Waller

NVIDIA (Hall 2, Stand B44)
has introduced the NVIDIA
Quadro FX 3600M profes-
sional GPU for notebook and
laptop workstations.
The company says this
graphics solution defines a new
level of graphics performance
and advanced visual comput-
ing for designers, engineers,
and scientists who demand
the functions of a desktop
workstation on a notebook
platform.
“Design professionals, who
rely on the high-performance
and advanced features of
NVIDIA Quadro graphics
in a desktop workstation, can
also experience this same level
of performance in a note-
book workstation,” explains
Jeff Brown, general manager,
Professional Solutions, NVID-
IA. “With the new NVIDIA
Quadro FX 3600M GPU, the
notebook becomes a powerful
workstation, allowing profes-
sionals to work anywhere, any-
time without sacrificing graph-
ics quality or performance.”
Engineered to deliver high
performance and visualisa-
tion of extensive datasets with
extremely high image quality
in an ISV-certified, notebook
platform, the Quadro
FX 3600M is avail-
able as a fully qualified
MXM v2.1A type-III
form factor mobile
workstation graphics
board with 512MB G-
DDR3 memory; 256-bit
memory interface; 51.2
Gbps graphic
memory
band-
width;
OpenGL
2.1, Shader Model 4.0, and
DirectX 10; and PowerMizer The new NVIDIA Quadro FX 3600M
adaptive power management GPU can turn a notebook into a
tools mobile workstation.

Communiqué from EGYPT

Egypt Nurtures an IT Environment
Aiming at advancing and nurturing the IT industry in Egypt, the Information Technology Industry Development Agency (ITIDA) was es-
tablished in 2004 to act as the developer and promoter of the Egyptian IT industry. Relying on unequivocal governmental support, ITIDA
utilizes a vast array of advantages and privileges bestowed on Egypt and synchronizes public and private efforts in order to place the
country high on the ‘global market’ scale.
Armed with commitment and insight, ITIDA manifests its perspective with a number of programs carefully designed to enhance the
Egyptian Information Technology Industry through capacity building program. The agency also promotes Industry/Universities collabora-
tion, through linking academic research with industry and market needs. Through its Intellectual Property Rights Office (IPR), ITIDA aims
at ensuring an effective enforcement of the Copyright Law by fighting piracy and sanctioning all infringements in order to guarantee an
efficient protection to computer programs and databases.
The Ministry of Communications and Information Technology and affiliate bodies are currently spearheading an effort to increase IT
and ITES exports through a strategy formulated in a manner that reflects the public-private partnership which is one of the unique traits
of the sector. The strategy pays special attention to enhancing the capacities of Egyptian ICT companies and professionals with special
emphasis on cooperation with NGOs to reach various layers of targeted groups. The strategy aims at increasing IT/ITES exports to
reach US$1.1 billion by 2010.
A.T. Kearney consultancy firm puts Egypt in the 13th position on its Global Services Location Index 2007, while the Yankee Group
issued a report in May 2007 predicting that Egypt would be the India of the Middle East provided that the country stays the current
course.
Egypt hosts various international companies like Microsoft, Oracle, Valeo, IBM, Satyam, Wipro, SQS, Teleperformance, Orange France
Telecom, Vodafone, and HSBC. Choosing Egypt as an offshoring location stems from unique privileges bestowed on the country. Egypt
is favored with a geographical location that allows the country to serve various time zones, availability of engineering and IT gradu-
ates, and abundance of manpower capable of conversing in various languages with an accent-free manner.
The Information Technology Industry Development Agency (ITIDA) is also heading a group of 17 Egyptian ICT companies here at CeBIT
in Hall 6, Stand B54.

80 CeBIT NEWS ● 4 March 2008


Continued from page 19
CeBIT’s Green Sheen
The environmental focus of
CeBIT reflects the hard truth
that the computer industry is
very energy intensive. Many
toxic chemicals and heavy met-
als are used in the production
of electronics. Recycling rates
are low. Some components,
such as batteries and metallic
oxides used on motherboards,
need special care at the end of
their life cycle. Data centres are
heavy consumers of electric-
ity: studies say the volume of
CO2 emissions given off by the
world’s ICT equipment is about
the same as that produced by
international air traffic.
But the past five years
have seen a shift within the
IT industry when it comes to
environmental responsibility.
Last year, IT companies formed
an industry consortium called
the Climate Savers Comput-
ing Initiative (CSCI) to address
the growing problem of power
consumption in computing.
And individually, firms such
as Dell, HP, and Sun offer a
range of services from tools
to calculate data-center power
consumption to services that
help increase the efficiency of
cooling systems.
One of the new technolo-
gies set to be unveiled at CeBIT
is Cyber Power Systems’ (Hall
24, Stand D40) latest system
to power consumption of the
Uninterruptible Power Supply
Breaking News
(UPS) by up to 75% compared
with conventional systems.
Indeed, power management
software can cut energy costs by
US$20-60 dollars per PC, which
can mean a 5-15 percent reduc-
tion in overall, organization-
wide energy consumption.
But Green IT can mean
anything from the way vendors
design and manufacture prod-
ucts to how efficiently those
products operate to the ease
of recycling them. And many
of the new green IT products
can help save both energy and
money.
“We want to show en-
ergy-efficient ways of using
information and communica-
tions technology and how the
application of ICT solutions
can save power,” says Deutsche
Messe Vice President Sven-Mi-
chael Pruser.
“Investing in Green IT is an
obvious step for anyone who
is interested in reducing energy
costs and at the same time
wants to contribute to climate
protection. The aim is to show
every single visitor that they can
make a
personal
contribu-
tion to
climate
protection
and cost
reduc-
tion.”
This year’s CeBIT shines some
daylight on environmental
issues.

Communiqué from Serbia

Full Taste of IT Success
Just imagine you have been offered to develop your IT empire in a burgeoning business environment only two hours of flying away
from most of European capital cities, in a country with the corporate profit tax rate or 10%-the lowest in Europe. Where potential IT
buyers are given the chance to make an estimated 30-40% cost saving compared to any other place in the West and where national
English language levels are among the highest in Europe, with English fluency levels at 42%!
What if the place would throw in the deal a sound monetary policy and key macro-economic laws, simplified foreign trade regulations
and more than four hours overlap with the working schedule from the East Coast (compared to the one hour overlap that Asian compa-
nies can provide)?
And wouldn’t it be nothing short of perfect if Intellectual Property protection in such a place would be amongst the most firmly regu-
lated in the region with new legislation broadly protecting cross border technology transfer?
Now, you shouldn’t be all that surprised to find Microsoft’s 4th development center (after China, India and UK) already “Microsofting”
in such an environment, capitalizing on the fact that 70% of local skilled workforce in IT sector completed a university level of educa-
tion, should you?
Truth is – on top of Microsoft some 1,500 other innovative IT companies recognized Serbia in these facts above and decided to move in
and are already contributing to our amazing annual growth rate of 18.3%!
No wonder that Mr. Christopher Brennan, Microsoft’s GM for CEE can be quoted saying: “Serbia has great potential in the IT industry
that is why the biggest software company decided to open a development center in Belgrade. We see Serbia as the same position as
India’s IT sector in 1991.”
The winner of the EU’s prestigious City of the Future award in 2006, the Serbian capital of Belgrade invites you to discover for yourself
why Serbia is becoming a first choice for technology buyers world-wide, seeking higher levels of value.
If you decide to go into the outsourcing of complete application development projects and move beyond traditional “body shopping”,
visit Serbia - one of the few new market economies with the infrastructure, people and price points necessary to compete!
Visit the Serbian Pavilion in Hall 4, Stand G48

CeBIT NEWS ● 4 March 2008 81

 Advertisers Index
4p Mobile Data.......................... 64
Accton........................................ 61
A-Data........................................ 49
Argent Software............................ 5
Argosy Technology BV............... 38
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CeBIT WorldWide Events . ........ 45
Centro Estero Per
L’Internazionalizzazione............ 36
Climate Savers Initiative............. 19
Colorful Technology................... 37
CWN.......................................... 83
Datawind................................... 62
DMAG....................................... 75
Eleven GmbH............................. 57
Estap............................................. 1
Estap........................................... 24
Estap........................................... 25
Fedex........................................... 1
Fenda Tech................................ 32
Flanders Multimedia................... 74
Hannover Messe........................ 87
HFUSA
Comps & Periphs. Pav. Ad......... 20
HFUSA IP Central Ad................. 65
HFUSA Storage Pav. Ad............. 27
Hong Kong TDC......................... 66
Huawei Technologies................. 11
Inosat......................................... 72
InPulse Partners.......................... 30
Invest in Croatia......................... 43
ISCE Full pg ad........................... 53
ISKRATEL................................... 59
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 Breaking News
Continued from page 1
Shiny New CeBIT Launched
Business Solutions, Public
Sector Solutions, Home &
Mobile Solutions now rest on
a foundation of Technology &
Infrastructure.”
This year’s CeBIT has built
fast on the wide range of
conferences and forums intro-
duced last year by launching a
new programme titled CeBIT
Global Conferences.
The fair already has “firm
commitments” from an im-
pressive line-up of speakers,
Prueser says. Microsoft COO
Kevin Turner, Software AG
CEO Karl-Heinz Streibich,
Ericsson CEO Carl-Henric
Svanberg, Natalya Kasper-
skaya of Kaspersky Labs, SAP
CEO Henning Kagermann,
Deutsche Telekom CEO René
Obermann and many more
will be attending the confer-
ences. This will allow CeBIT
to consolidate its status as the
world’s leading platform for
know-how transfer, Prueser
adds.
The TeleHealth confer-
ence and exhibit area, a
seed planted at CeBIT 07, is
The market has reacted well
to CeBIT’s changes, says Sven
Michael Prueser. The 08 show
opens with 5,845 exhibitors from
77 countries.
84 CeBIT NEWS ● 4 March 2008
another feature coming back
bigger and better.
“For the IT industry, energy
efficiency is becoming a key
concern.”
The health care sector “has
a particularly large cost-sav-
ings potential, which can be
tapped through the intelligent
deployment of IT solutions,”
explains Prueser.
Green IT is the keynote
theme of CeBIT 08. “For the
IT industry, energy efficiency
is becoming a key concern,”
says Prueser. “In Hall 9 we
have our Green IT Village.
And we are organising a
special Green IT supporting
programme.” Visitors can
pick up the Green IT Guide, a
Continued from page 51
The Rise of Mobile Broad-
band
“As the package gets cheap-
er, the desire to share the con-
nection increases,” Tao says.
The D-Link router works with
USB modems currently being
promoted by 3G network
operators, as well as with 3G
data-cards, while the Linksys
equivalent only supports data-
cards, Tao noted.
Vodafone (Hall FG, G04)
and T-Mobile (Hall 26, Stand
A01) were European leaders in
marketing mobile broadband
services. By now most other
comprehensive reference free manufacturers, businesses,
booklet. organisations and consumers
In thinking up the green to boost the energy efficiency
display Deutsche Messe of computers and servers. Big
worked with the Climate Sav- names involved include AMD,
ers Computing Initiative. This EDS, Intel, Microsoft, Hitachi,
global alliance brings together and Supermicro.
Who’s the Fastest?
CeBIT stages its biggest ever charity run for children’s projects.
CeBIT has issued a mass invite for all exhibitors to participate
in the first CeBIT Charity Run on the Hanover fair grounds on
Thursday, 6 March 2008, at 19:00.
Runners from all over the world are welcome to take part and
run a distance of 7 km, 14 km or a half marathon. Proceeds will
be donated to German charities that support children’s projects.
Companies in particular are invited to put together a team to
take part in the CeBIT Corporate Run. They will be compet-
ing for the title of the fastest company as well as for the CeBIT
Charity Run “Traveling Cup”.
The Charity Run is sponsored by Samsung Electronics.
3G network operators have Mobility: No Wires, No Desk.
followed suit. They offer
their 3G data connections
via USB modems or CardBus offer laptops with built-in 3G
(PCMCIA) data-cards, with the and HSPA modems. Acer
USB modem gaining the upper (Hall 25, Stand D40) offers its
hand thanks to its compatibility Aspire 5680-3G. Toshiba (Hall
with both desktop PCs and 20, Stand D39) has 3G models
Macs. in its lightweight Portégé range,
For users on the move who and Fujitsu-Siemens (Hall FG,
don’t want a separate modem, Stand A10) offers Lifebook
several manufacturers now laptops with similar connectiv-
ity. Lenovo says it too will offer
Several laptops have laptops with broadband, build-
3G built in, including this ing in an HSPA module from
Toshiba. Ericsson (Hall FG, Stand K05).
 Breaking News
New WiMAX MIMO Antenna Solutions
MTI Wireless Edge (Hall 13, dual linear antennae. They introduction of a similar range solutions for fixed and mobile
Stand A63) has announced its are ideally suited for use in of MTI base station antennae WiMAX is expected by the
new range of multiple-input WiMAX MIMO systems. The to provide full MIMO system end of 1Q08.
multiple-output communica-
tions (MIMO) antennas for
WiMAX systems.
This range of CPE anten-
nas for 2.3-2.7GHz and 3.3-
3.8GHz applications includes
both 18dBi dual slant and

Continued from page 1

Steve Ballmer Goes

Green to Woo Europe
around the world, will publish
its advice on data centre best-
practices for others to use.
“We try to be a pioneer in
our own data centres,” Ballmer
said. In fact, these data centres
are 40% more efficient than
a few years ago, according to
Ballmer, and Hyper-V virtu-
alisation technology may take
data centre power consump-
tion down by another five
times.
Not only that: Ballmer
unveiled the impending launch
of new software products,
including an enterprise search
tool called Search Server 2008
Express and Silverlight Blue-
print for SharePoint, which
adds streaming media capabil-
ity to the SharePoint collabo-
ration tool. Some things will
take time to arrive in Europe:
Microsoft’s Exchange and
SharePoint as online sub-
scription-based services are
currently restricted to US
customers.
Later at the official CeBIT
opening ceremony Ballmer
told an audience that included
German Chancellor Merckel
and French President Sarkozy
about future forces that will
change the worldwide IT
industry.

CeBIT NEWS ● 4 March 2008 85

 Breaking News
A Video Ad For Every Page
By Bernhard Schoon
More than 70% of internet
users like to watch video. Gone
are the days of high fees and
slow bandwidth: today’s web
users watch videos of news,
music, movie trailers, TV
shows and sports.
So advertisers are turning in-
creasingly to streaming media.
But they have a problem: so far
SMC Breaks Networking Barriers
SMC Networks (Stand A56,
Hall 13) is showing a portfolio
of innovative networking solu-
tions, including the first 10G
copper switch and 10G fibre
and copper adapter cards, at
CeBIT.
Besides the new products,
visitors can also see updates
to the existing portfolio of net-
working products.
Highlight on the stand is the
launch of the industry’s first
standard-based 10GBASE-
T and 10G fibre XFP server
adapter cards. SMC says both
the SMC10GPCle-XFP and
the SMC10GPCle-10BT boast
a range of features that set
them apart from competitive
offerings including the fact that
the SMC10GPCle-10BT is the
industry’s first commercially
available IEEE 802.3an
standards-compliant
86 CeBIT NEWS ● 4 March 2008
there is no proven method – in
terms of the length or content
– of grabbing surfers’ atten-
tion.
Enter Nedstat, an Amster-
dam-based web analytics com-
pany (Marketing Solutions Area
in Hall 4, Stand F58) that has
made it its business to measure
the effects of video ads.
10GBASE-T server adapter.
According to SMC, copper-
based networks are easier to
install, maintain and upgrade.
The SMC10GPCIe-10BT is
the first in a series of products
from the company that will
drive the adoption of 10G into
the data centre and across the
enterprise. The SMC10GPCle-
XFP offers pluggable XFP
modules (SR or LR). This
provides flexibility for different
10G networking expansions,
delivering 10GbE performance
from 300m (SR) to 10km (LR)
distance between ports.
SMC is also showing the
industry’s first standard-com-
pliant multi-port 10GBASE-T
and 10G fibre XFP network
switch planned to launch later
this year.
The SMC10GPCle-
10BT is the
industry’s first IEEE 802.3an
standards-compliant
10GBASE-T server adapter.
“Anybody placing video on
his website should know what
his visitors really want to see“,
says Ralf Haberich, marketing
director of NedStat in Frank-
furt. Video analytics track how
long viewers spend watching
a clip and at what point they
stop. Website owners should
experiment with several adverts
and then stick with the most
popular one, recommends
Haberich.
Nedstat offers web analytics
software solutions to improve
websites’ online conversion.
Its high-end product Sidestat
tracks and reports on cam-
paigns, content and conver-
sions. Nedstat Pro produces
reports about user behaviour
Continued from page 68
Evaluating the Benefits of
Unified Communications
obtain executive sponsorship,
with technical and business
teams working side by side to
determine UC’s benefits. IT
managers should also identify
current communication blocks
and their negative effect on
production overhead costs, de-
livery deadlines and customer
satisfaction. Because each firm
is unique, it’s also important to
identify areas where UC will
deliver the greatest impact.
Commercially developed
ROI tools from UC vendors
often show ROI in less than
two years. This is realistic
when the calculation is based
on the value of UC to busi-
ness process improvements.
However, the most important
factor in determining potential
benefits is estimating how it
“Video ads will be successful
only when their content, duration
and placement is ideal“, says
Nedstat’s Ralf Haberich.
on small and medium-sized
websites. NedStat is giving
daily lectures about video and
web analysis.
will improve employees’ ability
to communicate.
UC should be adopted in
stages to benchmark improve-
ments. Vendors often paint a
broad picture for UC, but all
the functions might not be
integrated into their software
release. IT managers should
require vendors to provide
timelines for features that are
not yet available in products
now being sold.
(c) 2007, Forrester Research, Inc. All
rights reserved. Forrester,
Forrester Wave, RoleView,
Technographics, and Total Economic
Impact are trademarks of Forrester
Research, Inc. All other trademarks
are the property of their respective
companies. Additional reproduction
is strictly prohibited. For additional
reproduction rights and usage
information, go to www.forrester.
com. Information is based on best
available resources. Opinions reflect
judgment at the time and are subject
to change.
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