Singapore

Presented
Group By:
Members:
Ahsin Asif – 6467
Faryal Zaffar– 6226
Faryal
Fouzan Qadeer – 6654
Ava Shroff – 6333
Humaira Iqbal – 6305
Introductio
Startin
gWith
Bar.B.Q
Tonight
● The Bar.B.Q. Tonight Restaurant
was Inaugurated on 10-11-1988

● Bar-B-Q Tonight strives to ensure

quality
Entry Strategy

.:Franchising:.
● The franchise model will Save Costs

● Franchisee will be able to leverage

the parent company’s marketing
strength

● BBQ will benefit from the

franchisee's intimate knowledge
● local area
● people’s preferences regarding food and
flavours
● setting up of premises at the optimal spot
● Assistance in business setup procedures
B.B.Q Tonight’s Management Team
Will Be Able To Assist In The
Following Areas:
Management Support

Price

Products

Human

Brand Value

Post Launch Assistance

 hy
SoW Singapore
 .:
Comparison
Economy 2011 Rank 2010 Rank

:. Singapore

Hong Kong SAR, China

1

2
1

New Zealand 3 2

United Kingdom 4 5

United States 5 4

Denmark 6 6

Canada 7 8

Norway 8 10

Ireland 9 7

Australia 10 9
Political Environment
Analysis
● Singapore is ranked 5th in the world
and 1st in Asia for having the least
corruption in its economy

● Singapore is the least bureaucratic

place for doing business in Asia

● Initiatives by the government to

support business start ups
Political Environment
Analysis
Favorable Tax regulations

For corporations:
Profits Tax rate

SGD 300,000 below 9%

profits above SGD Maximum 17%

300,000
Economic Environment
Analysis
● Singapore is ranked No.2 worldwide as the city
with the best investment potential for 16
consecutive years

● A 14.5% GDP growth FY2010 (fastest in the

world)

● Unemployment is at around 2%

● GST is 7% (average in Asia Pacific is 10%)

Social Environment
Analysis

Most people are well education

(93% literacy rate)

Most people employed in service

sector
• High spending and consumption
based society
Technological Environment
Analysis

Singapore is one of the most

technologically integrated
countries in the world today

The e-government initiative by

the Singaporean government has
resulted in elimination of many
barriers to start a business
Legal Environment
Analysis
The laws regarding wages, working
hours, industrial production and
taxation are defined with clarity and
enforced with good governance

Quick court decisions

High transparency
Disputes between businesses (and
consumers) are handled by a variety of
channels
● Singapore Mediation Centre
● Consumer Association of Singapore
● Singapore International Arbitration
Centre
Other Factors
to Consider

Labour:
Singapore maintains top position in
BERI's Labour Force Evaluation Measure

Singapore is ranked 7th in the world

and 3rd in Asia for having the most
motivated workforce
Singapore is among the top 5 in Asia for
the best skilled labour
Singapore's labour regulations are the
most business conducive in Asia
Singapore has the world's best
labour/employer relations
Other Factors
to Consider

Expatriate Living:
● Foreign talent rank Singapore as
Asia's Best country to work in
● Singapore is the First choice for
Asian expatriates
● Singapore immigration laws for foreign
talent highly-regarded as Business
centric
Entry
Strategy
 Propose
d Strategies

In the initial phase we will train the

home country nationals and send them
to Singapore
Market
Potential for B.B.Q

People:
Tonight
Population of Singapore is roughly 5 million
• 74.2% are of Chinese
• 13.4% are of Malay
• 9.2% are of Indian descent

Eating Habits:
• Diversified cuisines
• People are fond of eating outside
• Indian (sub continental) cuisine is already popular
amongst the locals
• Food available at hawkers center, food courts and
restaurants
 Foo
d & Tourism
Food being promoted as attraction for
tourist by government

The tourism industry attracted around

11,638,663 tourists in 2010
• (53%) of visitors came from five countries which
includes India (828,903)

• Tourism receipts were estimated to be S$18.8 billion

(2010) from which 10% was spend on food and
beverages.
Cultura
l Analysis
 Cultural
Analysis

Singapore is a Multi-Ethnic Society

where Chinese, Malay and Indian
traditions coexist
Non-Verbal
Communicat
ion
Singaporeans are group dependent and rely on
facial expression, tone of voice and posture to
tell them what someone feels.

They often trust non-verbal messages more

than the spoken word.

They tend to be subtle, indirect and implicit in

their communications.
 Meeti
ng & Greeting
Younger people or those who work in multi-national
companies may have adopted the western concept of
shaking hands with everyone, but this is not the case with
older or more reserved Singaporeans.

Ethnic Chinese
They shake hands. Their grasp is rather light although the
handshake itself can be rather prolonged.
Men and women may shake hands, although the woman must
extend her hand first.
Introductions are always done in order of age or status.

Malay
Between men, ethnic Malays shake hands. Men and women do not
traditionally shake hands
Younger Malays may shake hands with foreign women, but it is
more appropriate to use the 'salaam' (bowing the head) greeting.
Business
Decorum & Protocol

Business in Singapore is more formal than in many

western countries.

There are firm directions of practice that must be observed.

The group (company or department) is viewed as more

important than the individual.

People observe a stern chain of command, which comes

with prospects on both sides.

Much communication will be non-verbal and you must

carefully watch the facial expressions and body language of
people you work with.
Building
relationships & Communica
tion
Personal relationships are the foundation of all business dealings.

Business is a matter of being tangled into the proper network, which is the
result of long- standing personal relationships or the proper
introductions.

This is a group-oriented culture, so links are often centered on

ethnicity, education or working for the same company.

Once you are recognized as part of the group, you will be accepted and
expected to obey the unwritten rules of the group. 

Relationship takes time to progress, this indicates that organization is for

the long-term and is not looking only for short- term improvements.

Rank is always valued. The eldest person in the group is revered.

Most Singaporeans are soft-spoken and believe a calm demeanor is

superior to a more aggressive style.
Individualism
VsCollectivis
m
The society is Collectivist as compared to
Individualist
• group, harmony, and mutual security are more
important than that of the individual
• The family is the center of the social structure
 Negotiatin
g
Always send a list of people who will be attending the negotiations and their
title well in advance.

Always wait to be told where to sit. There is a strict hierarchy that must be
followed.

Business negotiations happen at a slow pace.

Singaporeans are non-confrontational. They will not overtly say 'no'; likewise,
their 'yes' does not always signify agreement.

Singaporeans give a respectful pause of up to 15 seconds before answering a

question.

Singaporeans are tough negotiators on price and deadlines.

Decisions are consensus driven

Avoid losing your temper or you will lose face and damage your relationship.
 Geert Hofstede
Cultural
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 Trompenaars
Cultural
Dimensions
Universalism vs. Particularism

Neutral vs. Emotional Cultures

Specific vs. Diffuse Culture

 Trompenaars
Cultural
Dimensions
Achievement vs. Ascription Cultures

Sequential vs. Synchronous use of Time

External - Environment Inner vs. Outer Directed People

Doing
Business in Singapore
an
Ethics
Business
Appointments are essential and should be made at least 2
weeks in advance, whenever possible

The most formal way to Schedule a meeting is to write to the

person concerned, although most Singaporeans will schedule
an appointment by telephone, fax, or e-mail

Do not try to plan meetings during Chinese New Year (late

January/early February), since many businesses close for the
entire week

You should reach at meetings on time

There will be period of small talk before getting down to

business discussions
an
Ethics
Business
Since questioning authority is distasteful, it is
important to encourage questions when after
making a presentation

Demonstrations should be accompanied by backup

material, including charts and figures

Never disagree or criticize someone who is senior to

you

Pay attention to non-verbal communication

Setting Up
the Business
Type Of Cost % Of Cost (2008)

Fast Food Restaurants Food & Beverage Purchases 31.1%

employ the most

Remuneration of Employees 24.5%
number of workers
per establishment. On Rental of Premises 21.3%

the average, each Royalties & 4.7%

Franchise/Management
establishment hires Fees

38 workers Utilities 4.5%

Advertising 4.2%

Depreciation 3.6%

Professional & Business 0.3%

Services

Government Taxes & Fees 0.3%

Setting Up
the Business
Following Procedures are to be performed
in starting up a restaurant in Singapore:
Business Incorporation
Food Shop License
Halal Eating establishment Scheme
Liquor license
GST Registration
CPF Registration
Registration to import processed Food
products and Appliances
Expatriate
Concerns
Expatriate
Concerns
Education
Singapore has a literacy rate of more than
93%
The cost of education is relatively lower
and scholarships are readily available for
universities.
Language
English is widely spoken and
understood in Singapore
Cost of Living
Buying a property near the city is
Expatriate
Concerns
Type of house Distance from city Price per month
House 0 mins $10,000 - $25,000
Landed property with garden, driveway, 4 bedrooms,
swimming pool, 2500 sq/ft

Condo 0 mins $4000 - $7000

3 bedroom, full facilities, 1500 sq/ft

House 20 mins $3000 - $6000

3 bedrooms, 1200 sq/ft, no facilities, small garden

Condo, 3 bedrooms, 1200 sq/ft, full facilities 20 mins $2000 - $3000

Black & white, Semi-D 30 mins $1500-$3000

1000 Sq/ft, huge garden, lush greenery, no facilities (few and
far between, state property mostly)

Room 0 - 30 mins $400 - $1000

 Expatriate
Concerns
proximate Breakdown of cost of living is:
Expatriate
Concerns
Traveling
Having your own car is very expensive
Public transport is cheap
Singapore is connected with a network of Mass
Rapid Transit (MRT), Light Rapid Transit (LRT)
and Bus services
MRT S$1 to S$1.79. ‘Ez-link’ card holder can avail a rebate of
40 cents per trip

Bus S$0.71 to S$1.80 per

trip
You must have the exact fees of the bus
ready, as there is no one to give change to
you
Taxis
Taxis are widely available and they can be
(Subject to distance) called from phone (although they charge
you extra for that)
Expatriate
Concerns
Crimes & Law
The crime rate is very low

Taxation

Employment not lasting more than 60

days are Exempted from tax
Non-residents who have stayed in
Singapore between 60-183 days are
subjected to 15 %, or at resident rate
of 2-28 % (which ever is higher)
Expatriate
Concerns
Medical
Singapore has an Excellent Health System
Clinics can be found anywhere
Consultations fees is between S$30 - S$45
 ..
U
ThankO Y
Presentation Designed by:
Ahsin Asif