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On
Studying and analyzing
the scope of Tele
marketing
Submitted to
Punjab Technical
University
For the partial fulfillment of the requirement for the degree
of
Bachelor of Business
Administration
2009
Submitted To:
Miss Neha tikko
Lecturer,
Lovely Institute of Management
Submitted By:
SACHIN KUMAR BASSI
614240830
B.B.A VI (SEM)
BUSINESS MODELS
DATA ANALYSIS
INSURANCE COMPANIES
The insurance companies were visited to get a hang and feel of the
industry. The motive was to understand what is happening in the
industry and what differently is being done by competitors that we can
absorb for better results. I visited ICICI-Prudential, TATA-AIG,
Bajaj Allianj, HDFC and compared the data with MNYL.
The effort was to meet more than one person in these organizations
separately. In some cases I did meet the people in the organization in
person and in some cases spoke to the other.
Insurance companies were targeted to understand what was
happening in the competitor’s camp and were we lack.
The data collected was with the help of a questionnaire and some of
the data collected was during the interaction.
CONCLUSION
After working on this project I feel that telemarketing will be one of
the steadiest channels of selling insurance. There is no denying that
Agency and Banc assurance will be the most productive of all channels
and Telemarketing will be the niche channels. Inspite of all this
channels will be the most productive and in terms of the investment
made. It will remain the most cost effective channel.
Telemarketing should get cheaper with falling phone calls and deeper
penetration of telephones.
Max New York Life Insurance Co. Ltd Should seriously look at this
channel for selling Insurance.
APPENDIX
The most crucial part of the study was the questionnaire, the
questionnaires were designed separately for Insurance companies and
telemarketers.
The questionnaire given below was designed for insurance companies.
Mystery marketing was the tool that was used to get the questionnaire
filed from these insurance companies.
No. of telecallers No. of calls per day No. of policies per day any other information
Biblography
1. WWW.GOOGLE.COM/ EMERGING LIC COMPANIES IN INDIA/
MAX NEW YORK LLC.
2. WWW.LIVE SEARCH.COM/ NEW YORK INSURSNCE /HISTORY
3. WWW.WIKIPEDIA.COM/ MAX INDIA LIVE /LIC COMPANY LTD
4. WWW.WIKIANSWERS.COM/MAX NEW YORK INDIA
5. WWW.GOOGLE.COM/ EMERGING LIC COMPANIES IN INDIA/
ICICI-Prudential, TATA-AIG
6. WWW.WIKIPEDIA.COM/ TATA-AIG/ LIC COMPANY LTD
7. WWW.LIVE SEARCH.COM/ LIC COMPANY LTD/ Bajaj Allianj,
HDFC