SWOT Anal ysis

Pr esented by:
• SUNIL PATEL
 SWOT ANALYSIS
SWOT helps a company to se itself for better and for worse. Companies are
inherently insular and inward looking SWOT’s are a means by which a company
can better understand what it does very well and where its shortcomings are.
SWOT’s will help the company size up the competitive landscape and get some
insight into the vagaries of the marketplace.

SWOT analysis has been a framework of choice among many managers for
along time because of its simplicity and its portrayal of the essence of sound
strategy formulation - matching a firm’s opportunities and threats wit its
strengths and weaknesses. Central to making SWOT analysis effective is
accurate internal analysis – the identification of specific strengths and
weaknesses around which sound strategy can be built.
 Pepsi is a carbonated soft drink produced and
manufactured by PepsiCo . The drink was first made in the
1890 s by pharmacist Caleb Bradham in New Bern, North
Carolina . The brand was trademarked on June 16 , 1903 .
There have been many Pepsi variants produced over the
years since 1898 .

In 1903 , Bradham moved the bottling of

Pepsi -Cola from his drugstore to a rented
warehouse . That year, Bradham sold 7,968
gallons of syrup . The next year, Pepsi was sold
in six -ounce bottles, and sales increased to
19 ,848 gallons . In 1926 , Pepsi received its first
logo redesign since the original design of 1905 .

Cur r ent Position:

PepsiCo is the second largest food and beverage company in the world. It manufactures
markets and sells a variety of salty, sweet and grain-based snacks, carbonated and non-
carbonated beverages PepsiCo seeks to achieve growth and long-term value in its operational
activities by creating competitive advantages through new product innovation
In 2006, PepsiCo acquired Izze Beverage Company Naked Juice and Stacys Pita Chip
Company in the US, Star Foods in Poland, and Bluebird Foods in New Zealand. It has
expanded its presence in the non carbonated drinks as well as snacks
The company’s volume grew by 5.5% in 2006 compared with 2005 In 2007, the company
plans to expand its market share through further acquisition and joint ventures.
In 2009, company has its revenue upto 43.2 Billion US$ and its net income was 8.04
Billion US$.
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 SWOT Anal ysis of PepsiCo.

Strengths:
➢Company Image
➢Quality Conscious
➢Good Relation with Franchise
➢Market Share
➢Large No. of diversity businesses
➢Sponsorships