A

Summer Training Report

On

(Awareness regarding web sites)

Submitted in the partial fulfillment of the requirement for the

award of Master of Business Administration.

Supervised By: Submitted By:

Kuldeep Sahil

Rayat Bahra Institute of Management, Hoshiarpur

Punjab Technical University, Jalandhar

Session (2009-2011)

1
 PREFACE

Education becomes more meaningful when its theoretical aspects are combined with the

practical experience. This provides an opportunity to students to improve their understanding of

the study.

Master of Business Administration is a course which combines both theory and its

application as its contents of study in field of management as a part of course, every aspirant has

to undergo at least six weeks industrial training in an organization of repute. The purpose of this

training is to expose the students of management science to real business situations and to

provide insight into the various functions carried out within the organization.

I am fortunate enough to get the opportunities of industry training in “ONLINE

MEDIA BUSINESS SOLUTION, CHANDIGARH”.

As complementary to training I have prepared and submitted a project report on

“AWARNESS REGARDING WEBSITES” in Punchkula and Chandigarh. It is an attempt to

present on account of practical knowledge and observations gathered during the vocational

training.

2
 ACKNOWLEDGEMENT

THE ROLE OF ONLINE MEDIA BUSINESS SOLUTION IS VERY HELPFUL FOR

BUSINESS, INDUSTRY, MARKETING, ONLINE SURVEY, SHOPPING, EMAIL
MARKETING, WEBDEVELOPMENT ETC. I ALSO EXTEND MY GRATITUDE FOR HIS
EXPERT CONSULATION AND FOR GUIDING ME IN ANALISING THE DATA FOR THIS
PROJECT.
LASTELY I WOULD ALSO LIKE TO THANK “ONLINE MEDIA BUSINESS
SOLUTION” FOR PROVIDING ME THE NESSESARY DATA FOR THE PROJECT SOME
OF WHICH WAS OTHERWISE NOT AVILABLE ONLINE.
I WOULD LIKE TO THANK Mr. KULDEEP SINGH (Sr. Executive Sales Manager), Miss.
NITI SHARMA (HR.Manager) GIVEN ME THE OPPORTUNITY TO WORK WITH THE
PRESTIGIOUS ORGANISATION& GIVING ME THE ADDED RESPONSIBILITY TO
UNDERTAKE A STUDY ON “AWARENESS REGARDING TO WEBESITE’’.
I WOULD LIKE TO THANK Mr. KULDEEP SINGH (Sr. Executive Sales MANAGER),
MISS.NITI SHARMA (HR MANAGER).
I THANK ALL THE STAFF MEMBERS OF OMBS COMPANY ZIRAKPUR
(CHANDIGARH) FOR THERE IMMENSE SUPPORT IN MY PROJECT COMPLETION .

List of Contents

3
 Contents Page Number
Preface i
Acknowledgement ii
List of Tables iv
List of Figures v
Chapter 1: Introduction 7-….
1.1 7-
1.2
1.3
1.4
1.5

Chapter 2:
2.1 Review of Literature
2.2 Objectives of Study
2.3 Research Methodology
(Research design, Data
Collection methods,
Sampling
2.4 Scope of Study
2.5 Limitation of the study

Chapter 3: Analysis and Interpretations

Chapter 4: Findings & Suggestions
4.1 Findings of the Study
4.2 Suggestions
4.3 Conclusion of the Study
Annexure

(a) Questionnaire
(b) Bibliography

List of Tables
4
Table Number Content Page Number

5
 List of Figures

Figure Number Content Page Number

6
 CHAPTER 1

INTRODUCTION

7
 INDUSTRY PROFILE

A History of Information Technology and Systems

Four basic periods was characterized by a principal technology used to solve the
input, processing, output and communication problems of the time were

1. Premechanical,
2.Mechanical,
3. Electromechanical, and
4. Electronic

1. The Premechanical Age: 3000 B.C. - 1450 A.D.

This is the first period were writing and alphabets—communication existed where first
humans communicated only through speaking and picture drawings. Later in 3000 B.C., the
Sumerians in Mesopotamia (what is today southern Iraq) devised cuniform. Around 2000 B.C.,
Phoenicians created symbols .The Greeks later adopted the Phoenician alphabet and added
vowels; the Romans gave the letters Latin names to create the alphabet we use today. Paper and
Pens--input technologies came into existence. Sumerians' input technology was a stylus that
could scratch marks in wet clay. About 2600 B.C., the Egyptians write on the papyrus plant
around 100 A.D., the Chinese made paper from rags, on which modern-day papermaking is
based. Books and Libraries: Permanent Storage Devices also came into force. Religious leaders
in Mesopotamia kept the earliest "books" .The Egyptians kept scrolls Around 600 B.C., the
Greeks began to fold sheets of papyrus vertically into leaves and bind them together. The First
Numbering Systems was also started to be used Egyptian system was the numbers 1-9 as vertical
lines, the number 10 as a U or circle, the number 100 as a coiled rope, and the number 1,000 as a
lotus blossom. The first numbering systems similar to those in use today were invented between
100 and 200 A.D. by Hindus in India who created a nine-digit numbering system. Around 875
A.D., the concept of zero was developed.

8
2. The Mechanical Age: 1450 - 1840
The First Information Explosion was by Johann Gutenberg who invented the movable
metal-type printing process in 1450. This by development of book indexes and the widespread
use of page numbers. Then the first general purpose "computers" actually people who held the
job title "computer: one who works with numbers."

3. The Electromechanical Age: 1840 - 1940.

The discovery of ways to harness electricity was the key advance made during this
period. Knowledge and information could now be converted into electrical impulses. In the
beginning of telecommunication around late 18th century Voltaic battery was found later in early
1800s telegram was used. Again in the the year 1835 Samuel Morse developed Morse Code in
which dots & dashes were used. In the year 1876 Alexander Graham Bell invented Telephone &
Radio which is still in existence. Followed by the discovery that electrical waves travel through
space and can produce an effect far from the point at which they originated. These two events led
to the invention of the radio by Guglielmo Marconi in 1894. Then Electromechanical computing
was invented by Herman Hollerith and IBM.

4. The Electronic Age: 1940 - Present.

The first tries was in early 1940s which led to findings of Electronic vacuum tubes. Then
Eckert and Mauchly found first high speed General-Purpose Computer using Vacuum Tubes
called Electronic Numerical Integrator and Computer (ENIAC) in 1946. Then many machines
came into existence later personal computer was invented later even super computers have been
used, now laptops & palm tops are widely used.

9
Size of Information Technology industry
The size of India's IT industry has grown significantly over the years. The size of this
sunshine industry of India grew from 150 million US Dollars to 50 billion US Dollars between
1990-1991 and 2006-2007. The growth of the IT industry has been very high in the last few
years. The size of the Information Technology industry of India was 5.7 billion US Dollars in
1999-2000. After the turn of the century the industry experienced exponential growth to reach
the 50 billion mark by 2006-2007.
The size of the IT industry grew consistently during the period - 1995-2000
1995-1996 - 1224 million US Dollars 1996-1997 - 1755 million US Dollars 1997-1998 - 2670
million US Dollars 1998-1999 - 3900 million US Dollars 1999- 2000 - 5700 million US Dollars
2000-2001 - 8750 million US Dollars

The top players in Information Technology sector

1. TCS
2. Infosys
3. Wipro
4. HP
5. IBM
6. Satyam
7. HCL
8. Patni
9. Polaris
10. Cisco
11. KPIT Cummins
12. Kanbay
13. Microsoft
14. Dell
15. Larsen and Toubro
16. Compare Infobase
17. Accenture
18. i-Flex Solutions
19. Cognizant
20. Ombs
10
Past sales and profit trends

Average Annual Sales - 163.9504crores

Average PBT - 0.123025crores

Average PAT - 0.107223

Average Quick ratio - 2.92295858

Average Debt Equity Ratio - 0.343136095

Average Current Ratios - 19.00729885

Capacity utilization of IT sector

The ability of real business cycle models to generate reasonable aggregate fluctuations
depends on the time series properties of technology shocks measured by the change of total
factor productivity. Three specifications of a non-parametric productivity analysis which correct
to different degrees for variations of capacity utilization are compared in this article using data
for three- and four-digit US manufacturing industries during the years 1958-1996. The results
show that correcting for utilization generally leads to substantially smaller technology shocks
that are less strongly correlated with growth of output and hours. Moreover, the probability of
technological regress is considerably lower after the correction. The capacity utilization was at
82.4 percent in May 2008, now stands at 70.4 percent.

11
Government Initiatives
 The government set up the National Taskforce on Information Technology and Software
Development with the objective of framing a long term National IT Policy for the
country.

 Enactment of the Information Technology Act, which provides a legal framework to

facilitate electronic commerce and electronic transactions.

 The government-led National e-Governance Programme, has played an important role in

increasing internet penetration in rural India.

Government attitude to the information sector

Due to changes in information technology it has the potential for impacting the way in which
individuals are coming forward to participate in politics, such as future online voting and
registration, and obtain information from government. But still because there is no proper access
to technology, the Internet may only increase turnout rates or information among those who are
already being using to vote or become engaged, broadening the gulf between those groups that
do and do not participate. Being consistent with cross-national accounts of the digital divide
(Norris 2001), our data on willingness to use IT for political purposes reveals a democratic
divide - individuals with higher education and income are more supportive of digital democracy,
and are more likely to participate in politics online. Our research suggests the Internet may
increase the participation gap based on education and income, while reducing the disparities in
participation based on age. Overall support for different forms of political participation varies
from a low of 48% for online voting, to a high of 78% for searching for government information
online. Education emerged as the most important factors in the democratic division. Support for
online voting and online registration were 19 and 22 percentage points higher among individuals
with a college degree compared to those with only a high school diploma, holding other factors
constant. This information reveals existing disparities in civic participation, which are largely
associated with educational differences. This suggests that in order to close the democratic divide
in cyberspace, as well as traditional politics, education will be crucial as well as access to
technology.

12
 Company Profile
OMBS (Online Media Business Solutions) started on 3rd March 2009. OMBS had been & still
remains a dynamic and progressive media group, creating many firsts on its path to becoming
one of the largest media conglomerates in India. We are the first indian company who provides
all online solutions to business community & individuals.

Advertising and promotion are related to applications (principally the World Wide Web and E-
mail ) that use the Internet, not to the Internet communications network.

Internet Promotions is a full-service Internet Presence Provider. Our services include: Web Site
design, Storage (Hosting), Maintenance, Domain name registration and customer support. Our
support, service packages, and extra features are intended to provide you with optimum service
at a competitive price. We can utilize your current advertising and/or marketing materials in
preparing a web site to your specifications.

Companies can significantly reduce the costly process of daily business operations by utilizing
our services. Our "Internet Benefits" presentation takes very less time and reviews the
components, statistics, flexibility, and key advantages of having a presence on the Internet. It is
our strong belief that you should only pay for what you need and not a penny more.

The OMBS Group is a progressive media group, creating many firsts on its path to becoming one
of the largest media conglomerates. We seek to provide our users with support, assistance, and
guidance throughout their life, with our interactive media. We do this by providing innovative
platforms for internet users across the globe to assist them in every aspect of their lives. OMBS
is associated with many brands like jumptowebsite, inboxreach, buzzgamz, valued survey.

Vision & mission

Online Media Business Solutions providing innovative platforms for internet users across the globe
to assist them in every aspect of their lives. We will continuously delight our customers in current
and new businesses by delivering superior value through enhanced offerings on the internet and other
platforms. We will do this by preserving our entrepreneurial spirit and leveraging our financial
strength and expertise in building brands, communities, product and technology; sales and
service.We cater to all their requirements, such as to Companies to surveys on their products &
services,Promoting them through Emails & SMSes on mobiles by (www.sendmail.in),
(sastasms.com),getting married(upcoming) ,Scoreteller for Cricket fan(upcoming, to printing their
personal classified ads across media houses in the country (upcoming), to buying their dream home
or choicest commercial property (upcoming) and their professional requirements by finding them
their perfect job through India's leading e-recruitment services (upcoming) and related services in
India.

13
The OMBS Group is a progressive online-media group, creating many firsts on its path to becoming
an upcoming online-media conglomerate. We seek to provide the brands and organizations an
inclusive support, assistance, and guidance throughout their life, with our interactive online media.
We do this by providing innovative platforms to our clients for internet users across the globe to
assist them in every aspect of their lives.

OMBS helps companies significantly reduce the cost of reaching their potential customers and
consumers using the ever growing world of Internet. At OMBS, we strongly believe that you should
pay only for what gets you business.

OMBS is an umbrella brand for the following platforms:    

Now a days it is a great necessity for a company to have a website that should have lasting effects on
minds of people as all the companies launched themselves on websites

Jump to website delivers high quality website development & online promotion services keeping in
mind the requirements of clients. Moreover it does advertising and gives top priority to the intended
audience/market and overall user experience.

Inbox Reach is all about performing Email Marketing & SMS sending alerts. It is a tool which you
can send emails or SMS to the inbox of email ids or mobiles of various users to reach your potential
customers. It proves to be reliable mean to get your brand & products/services to be promoted best
worldwide.

Valued Survey is an information warehouse & communication service that brings all internet-users
to take part in market research surveys. As a member of this portal, you have a platform to share your
views on issues you experience. The users participating in the survey gets rewarded for each survey
they participate in. Participating organizations and business houses get key feedback from their
potential consumers.

14
 Buzzgamz.com is a web platform introduced to ignite the gaming action in India. It is a gaming
portal where the users can play games according to their interests & users can get aware of best new
fun free online games. The main objective of Buzzgamz.com is to reflect youthful passion,
exuberance, vigor, and energy for winners.

Web Service
We offer world class web designing services inclusive of website design, web page design etc. All
companies have launched themselves on websites. It is absolutely essential that you have a website
which can attract audience - that is intuitive, informative and efficient. It is also necessary that you
have an affordable web designing and web development package to meet these needs. Web site
should have lasting effect on the minds of the people. The web design services offered by us
empower individuals, teams and organizations in most efficient manner. We deliver high quality web
solutions and website services through our motivated and qualified specialist teams which are
focused on exceeding clients' expectations every time. Our website design services will get you the
results that you always wanted. Our websites are clean, clear and customized to your needs! Keeping
in mind the requirements of our client; we develop the website, giving top priority to the intended
audience/market and overall user experience.

Corporate website

Web design

Brand website

Logo maker

E-commerce website

Content writer

Portals

Corporate website
Plush Offices, Great Brands and Lousy Corporate Websites? A Corporate Website is a round-the-
clock 'e-ambassdor'. It needs to be inline with the present day web trends, always evolving and
communicating with the people of the organization. Creating a Corporate Websites entails much
more than just juxtaposing designs and words.Its about showcasing your company's ideas, people,
products and services through elements such as Corporate Blogging, Live Webcasts, Industry New
Feeds, Response Management, Online Financial Reports and Corporate e-Newsletters. Its about
creating experiences for your diverse shakeholders--an art we have mastered over years.

Get in touch with us and we will be happy to come back to you with a SWOT on your Corporate
initiative.

15
Brand website
As per the latest internet usage trends, the net savvy, brands conscious "Millenial Generation" is on a
lookout on your brand online.

Internet users leverage the web to Know More and, the more time a consumer spend on your
websites, the higher is the purchase intent and brand affinity.

Therefore, a brand website is a critical customer touch-point, effective in information dissemination,

brand building, increasing purchase internet and streamlining marketing initiatives.

In addition to your Brand Site, we work on extensive Online Visibility Campaign Interactive Utilities
like Widgets, Facebook Applications, Games, Flip Brouchers and virals to make sure your brand
stands from the clutters and is truly aspirational!

E-commerce website
The web today is an important channel for transacting little surprise then, online retail sales are
witnessing a phenomenal growth year after year. Its time all retailers looked at integrating internet as
one of their sales channels. It is all the more relevant because a presence online makes an impact both
online and offline.

We, at OMBS, can handle all aspects of your online store. We can offer a robust and engaging e-
commerce storefront, well populated by product images and descriptions, multiple payment options,
response management through email and chat support, logistic managements, and online marketing
through emails, search engines, portals and social media marketing.

Web design
We offer world class web designing services inclusive of website design, web page design etc. All
companies have launched themselves on websites. It is absolutely essential that you have a website
which can attract audience - that is intuitive, informative and efficient. It is also necessary that you
have an affordable web designing and web development package to meet these needs. Web site
should have lasting effect on the minds of the people. The web design services offered by us
empower individuals, teams and organizations in most efficient manner. We deliver high quality web
solutions and website services through our motivated and qualified specialist teams which are
focused on exceeding clients' expectations every time. Our website design services will get you the
results that you always wanted. Our websites are clean, clear and customized to your needs! Keeping
in mind the requirements of our client; we develop the website, giving top priority to the intended
audience/market and overall user experience.

16
Logo maker
Just like a flag represents a country, a logo represents a company. Logo creates a lasting impression
and helps you to gain more customers. How logos can help a company:

Customer’s loyalty can be greatly influenced by logo.

Logos can make you look more professional.

You will be judged by people in many ways that you present yourself to them.

Ppc campagin management

In this plan, you can advertise on world's largest search engines like Google, Yahoo, MSN, Rediff,
Youtube, Orkut, Facebook, etc. Pay per Click means if your ad is shown on any of the websites and
someone clicks on that advertisement, then you have to pay. You only pay when your potential
customer clicks to learn more about your product or service. In order to help our clients, we target
specific words for their products and services so that maximum visitors can be grabbed.

ADVERTISE TODAY AND GET TRAFFIC TODAY.

If someone wants to search any property in Chandigarh then keywords could be.....

Property in Chandigarh, Chandigarh Property, Apartment in Chandigarh, Affordable price house

in Chandigarh.

Why should you choose us?

OMBS creates more value from every PPC advertising Rupee you spend.

OMBS is he frontrunner and specializes in building, optimizing and managing efficient SEO
campaigns.
We serve plenty of our customer base which is increasing day by day only because we know what
you want.

17
E-mail marketing
One Stop Trading / Name it and Have it.

We are the first company who will provide a database along with email campaigns. Marketing in
simpler terms is defined as the management process for identifying, anticipating, and satisfying
customer requirements profitably. However, with unrealistic expectation of power technology, today
our markets are set apart by hyper-competition. People have different notions about the new
economy as companies have started regulating their marketing practices to meet new conditions like
e-business and CRM (Customer Relationship Management). The new technological capabilities have
led to launch various services like E-mail Marketing, Online buying and various other customer
centric services. The current market downtown presents challenges and a prospect for better
marketing strategies like Email Marketing, which describes company effort to inform, communicate,
promote, and sell its products and by far is the most important as well as the most common form of
online marketing.

Email Marketing has urbanized as a powerful tool in the recent years, reason being it
is Effective.

18
Email is the hottest way to communicate. You can use email newsletters to your marketing advantage
if done right and not just Spam. Too often email marketing is waved off because people think it may
backfire, making customers angry. However, you can make email work for you. There is a way to
communicate with people and gain customers, without infringing on their time or annoying them.

Email marketing helps curtail marketing and sales Costs while enhancing existing customer
relationships thereby enabling you to practically communicate and manage your customers with ease.
In addition, it is an Effective mode of communication, which can be carried out between you and
your prospective customer as Fast as you want.

Effective sales return come only after you have shaped a relationship with your prospect, earned their
trust, and made them want to listen to you and this is exactly what we do.

We have been a leader among email service providers and offer state of art Email Marketing
solution. We provide full service solutions for clients and send email campaigns for them, and help
our clients achieve better business results through email marketing.

Benefits of Email Marketing

Put the power of Email Marketing in to your Business and see how it benefits you. We trust that the
most booming email marketing strategies are those that merge a number of marketing disciplines to
deliver maximum impact through an integrated solution. Therefore, we take a holistic approach to
create effective marketing campaigns to get your message right across with following benefits:-

Cost effectively

Wide Reach (Cover maximum audience with short time)

Our Email Campaigns are performed as (PROCESS) -

Getting a list of email databases through Internet or buying databases.

Creating template and copy for the email Campaign.

Sending Emails at a particular date and for duration of time.

Monitoring the Traffic increase and Campaign Performance.

Replying to Emails Generated from this campaign

Analyzing the success of Campaign.

Sending the second set of database .

Existing database campaign

19
Online display advertising
Online Advertising is a form of promotion that is done with the Internet and World Wide Web for
the expressed purpose of delivering marketing messages to attract customers.

Online display ads - which is called simply banner ads - have now grown-up. They are better targeted
to visitors, include more interaction, and are using the same pricing structures that helped search ads
become popular. While it's unlikely that display ads will ever pass search ads in terms of market size,
with the help of Google, Yahoo and MSFT, they are certainly destined to claim a strong second place

Sms campaing

If you want to run your campaign through SMS then you are at the right place. We can help you in
doing your campaign where you want to do. It could be on gender basis whether male or female, any
particular country or city or region. We run all types of campaigns. Eg. If you want to target people
of Chandigarh of age group 18-30 years. We provide such type of specific campaigns also.

Lead genration
We provide lead to all kinds of businesses in their respective areas. We provide lead by promoting
them on various search engines like Yahoo, Google, Orkut, MSN, Facebook, Youtube, etc. We give
them edge in their relevant businesses through:

Our Database
SMS Campaign
E-mails
Online Promotion
Online Campaign

We take care of all online and internet promotion needs for all kind of businesses.

20
 OBJECTIVES OF STUDY

Primary objectives

The primary objective is to determine the extent of preference of website marketing as a

marketing tool by business organizations and the reasons for preferring them or not preferring
them.

Secondary objectives:
a. To determine which categories of business prefer corporate website for their
organizations.

b. To determine what are the reasons, for incorporating their official website.

c. To determine what are the preferences given by business organizations for incorporating
their official website.

d. To determine how effective website is marketing compared to other marketing tool

e. To determine who are the competitors for the company in website marketing.

f. To determine their reasons for making investments on incorporating official website.

g. To find out the amount they have invested in launching their website or are planning to
invest.

h. To determine as to who influenced them to launch their organizations website.

i. To find out what they actually expect from website designing companies and take in
recommendations from them which would help the company to look into them and
satisfy and create more customers

21
 RESARCH
METHODOLOGY

22
 Research methodology

Research methodology is a way to systematically solve the research problem. The research
methodology includes the various methods and techniques for conducting a research. “Research
is the systematic design, collection analysis and reporting of data and finding relevant
solution to a specific situation or problem.”
Research is thus an original contribution to the existing stock of knowledge making for its
advancement. The purpose of research is to discover the answers to the questions through the
application of scientific procedures.
In the encyclopaedia of social sciences define Research as “the manipulation of things, concept
or symbols for the purpose of generalizing to extend, correct or verify”.

Steps in research methodology:

Introduction to the problem / project to be prepared

The project revolves around awareness regarding web sites. The main problem is to find out
needy persons who are ready to make their web sites.

Defining the Research Problem and Objectives:

It is said, “A problem well defined is half solved”. The first step in research methodology is to
define the problem and deciding the research objective. The objective of my study is to aware the
benefits of web sites in the life of people.

Research Design:
Research Design is a blueprint or framework for conducting the research project. It specifies the
details of the procedures necessary for obtaining the information needed to structure and solve
marketing research problem. The research design used in my study is descriptive research.

23
Sampling Design:
Sampling can be defined as the section of some part of an aggregate or totality on the basis of
which judgment or an inference about aggregate or totality is made. The steps involved in
sampling design are as follows:

Universe:
Universe refers to the total of the units in field of inquiry. My study is restricted to Financial and
Cost Departments of ITL.
Sampling Unit:
Sampling frame is the representation of the elements of the target population.

Sample Size:
Sample size is the total no. of study units which we covered in our study. My sample size is 100
respondents.

Sampling Technique:
Sampling Technique used in my study is Non-Probabilistic Convenient Sampling.
Convenient Sampling:
It is that type of sampling where the researcher selects the sample according to his or her
convenience.
Data sources:
Data source refers to from where we get the information for our report. Whether we use existed
data or collect first hand information. It may be:

Secondary data:
Secondary data is that which was collected for another purpose and already existing some-where.
The collection of secondary data was from the company web site and various other financial
reports etc.

24
Primary data: Primary data is that which was freshly collected for a specific research project.
The primary data was collected from the employees, Deputy Manager about the analysis and the
techniques they used for analyzing the statement

Scope of study

a. This study helps to know how effective website marketing for the business organizations
as a marketing tool is.

b. This study helps the company to know what the preferences are given by the customers in
website marketing.

c. This study helps the company to know what individuals are expecting from them.

d. This study helps for many individuals to know what the benefits are for them when they
do website marketing.

e. This study helps the company to know what is being expected by the business
organizations.

f. This study helps the company to work with the same pace in future. Objectives of the
study

25
 LIMITATIONS

a. Small business men are not ready to make their websites.

b. Costly

c. Less awareness about the web sites.

d. Time frame

e. Sampling errors

f. Cost factor

g. Narrow scope

26
27
CHAPTER.3

DATA ANALYSIS
AND
INTERPRETATION

28
Data analysis and interpretation

Statement1. Do you know about domain?

Yes No

TABLE NO3.1

RESPONSE PERCENTAGE
YES 75%
NO 25%

FIGURE NO3.1

RESPONSE

25
YES
NO

75

INTERPRETATION : above data shows that 75% customers are not aware
about the domain and rest 25% are aware about the domain. It may due that less
knowledge of domain.

Statement: 2. Do you have your own domain?

29
 Yes No

Table no3.2

Response Percentage
Yes 20%
No 80%

Figure no3.2

response
20%

yes
No

80%

Interpretation: above data show that 20% customers are using domain and rest of
80% customers don’t use the domain in their business. Due to less knowledge
about domain.

Statement: 3. Do you know about websites?

30
 Yes No

Table no3.3

Response Percentage
Yes 85
No 15

Figure no3.3

response
15%

yes
no

85%

Interpretation: above data shows that 85% people know about the website and
remaining 15% people don’t know about the websites.

Statement: 4. Do you need a website?

31
 Yes No

Table no3.4

Response percentage
Yes 60
No 40

Figure no3.4

response

40%
yes
no

60%

Interpretation: The above date shows that 40% people don’t need websites for
their business whereas 60% people required websites for their business.

Statement: 5 What are the marketing techniques you adopt for your business organization?

32
Advertisement Telemarketing
Websites Viral marketing

Table no3.5

Response Percentage
Advertisement 50
Telemarketing 15
Websites 20
Viral marketing 15

Figure no3.5

response
15%

advertisement
20% 50% telemarketing
websites
viral marketing

15%

Interpretation: The above data show that most of the people use advertising
media for promoting their business. 50% people use advertisement, 15%
telemarketing, 20% website and rest 15% people use viral marketing.

Statement.6. Is website marketing useful to your business according to your knowledge?

33
 Yes NO Don’t know…………

Table no3.6

Response Percentage
Yes 55%
No 15%
Don’t know 30%

Figure no3.6

Response
30

yes
no
don't know
55

15

Interpretation: The above data shows that 55% people are agree to this statement
but 15% people are disagree, while 30% people don’t know about it.
Statement7. What do you expect from website designing company if you want to design your
website by them?
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 Low price unique design
Payment gateway Attractive features

Table no3.7

Response Percentage
Low price 40
unique design 20
Payment gateway 10
Attractive feature 30

Figure no3. 7

response

30%

40%

low price
unique design
payment gateway
attractive feature

10% 20%

Interpretation: The above data shows that the 40% of people required their website at low
price,20% people required unique design, 10% people required payment gateway, while 30%
people required attractive features.
Statement8. Do you think website marketing can attract the customers for your business?

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 Yes No Can’t say

Table no3.8

Response Percentage
Yes 50
No 30
Can’t say 20

Figure no3.8

Response
18%

45%
Yes
No
Can't say

36%

Interpretation: The above data shows that 50% people are agree to this statement, 30%
people are disagree, while 20% people can’t say about it.

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CHAPTER.4

FINDINGS
AND
SUGGESTIONS

37
FINDINGS AND SUGGESTIONS

FINDINGS

a. Maximum number of respondents don’t know about the domain.

b. Due to less awareness of domain respondent don’t have their own domain.

c. Most of the respondents know about the websites.

d. Most of the respondents need a website for their business but some of the Small
businessmen don’t need any website.

e. Advertising is high among marketing techniques adopted by respondents for their

business organizations.

f. Maximum number of respondents agreed that website marketing is an effective

marketing tool.

g. Maximum number of respondents expects good & unique design with much
functionality for low or reasonable cost.

h. Maximum number of respondents said yes for usefulness of website marketing for
their business.

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 SUGGESTIONS:

A. Company should concentrate more giving maximum security which is very much
required for the website owners.

B. As company is involved into 3D logo designing so it can also diversify itself into
printing the letter heads, visiting cards, CD’s.

C. The company can setup separate department for maintenance of website as the company
may get many orders even for it.

D. As the company has got effective software engineers it can try to create effective
software’s which will be killer product for the industry.

E. The company can print brochures for advertising its services and works done by them as
it will impress new customers.

F. The company can send one sample while sending quote to the customers.

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Conclusion

From the above study, analysis and observations we can come to the conclusion that there are
many players in the website marketing sector, it has got good market to grow and compete in this
technological world. There are many business organizations who do not have their official
website, some of them are not aware of this new marketing tool and some of them are in half
mind to invest for designing their website and it would be easy to attract them as most of the
business organizations expect low priced and unique designed website which Foradian
Technologies Pvt. Ltd is already doing. It is also good time to grow for the company in this
sector.

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 Annexure

41
ANNEXURE-1
Questionnaire

“Hello, my name is Sahil. I’m management trainee in OMBS ONLINE MEDIA BUSINESS
SOLUTION. I am taking opinion on ‘Awareness regarding to website’. I would like to ask you
some questions with reference to this subject”

1. Name:……………………………………………
2. Age: …………………
3. Sex: Male………………. Female……………….
4. Qualification:…………………………………………….
5. Occupation:………………………………………………

6. Do you know what is domain?

Yes
No

7. Do you have your own domain?

Yes
No

8. Do you know about website?

Yes
No

9. Do you need a website?

Yes
No

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 10. What are the marketing techniques you adopt for your business organization?
Advertising
Telemarketing
Websitemarketing
Viral marketing

11. Is website marketing useful to your business according to your knowledge?

Yes……..
No………..
Don’t know…………

12. What is your opinion on website marketing?

Very good
Good
Satisfactory
No use

13. What do you expect from website designing company if you want to design your website
by them?
Low cost
Unique Design
Payment gateway
Attractive features

14. Do you think website marketing can attract the customers for your business?
Yes……..
No……..
Can’t say……..

Thank you for your cooperation, valuable time and information.

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