Significant achievements of Faculty members from the P.

G Department of Business
Administration.

Dr. K. Shyama Sundar, Director

1 National conference on Bharath University 27th August Presented a Paper on

Global Business 2010 “Retail Marketing-the
Strategies organized by new way”
MBA Department
2 National conference on Bharath University 27th August 'Consumer evaluation
Global Business 2010. of Brand Extension- A
Strategies organized by Theoretical and
MBA Department Empirical Framework
3 National Level Seminar Easwari Engineering 12th October Presented a paper on
on “ Digital Marketing College 2010 “Strategies and
Extension of E-brand”
4 National Level Seminar Easwari Engineering 12th October Presented a Paper on
on “ Digital Marketing” College 2010 “Recent Trend in
Digital Marketing and
consumerism” and is
published in the
proceedings book with
ISBN no.
5. National Level Seminar Adaikalamatha 28th January Presented a paper on
Institute of 2011 “Understanding
Management Studies, Consumer Behaviour,
tanjur The means and End
Approach”
6. National Level Seminar Adaikalamatha 28th January Presented a paper on
Institute of 2011 “Illustrative Study of
Management Studies, Brand Extension of
tanjur ITC-Sunfeast Yippee
Noodles”

Served as an External Examiner in SCVMV University, Kanchipuram for M.Phil

and Doctoral Committee member for final thesis approval of Ph.D dissertation in
SCVMV University.
Mr.T.M. Kuthubudeen, Head, P.G. Department of Management Studies.

• Appointment as chairman for Board of Studies in Business Administration and

Industrial Management for U.G by University of Madras for the academic years
2011-14.
• Published a book titled ‘Contemporary Marketing Management-Strategies and
Policies’ Knowledge World Publishers.

Mrs. G.S. Faheema, Senior Lecturer.

Published a book titled ‘Contemporary Marketing Management-Strategies and Policies’

Knowledge World Publishers.

Ms. R. Priyadharsini, Senior Lecturer.

• Presented a paper on “Strategies and Extension of E-brands” in AICTE sponsored

National Conference on Digital Marketing on 12th October 2010 at Easwari
Engineering College.

• Attended Faculty Development Programme on “Branding” at SSN Engineering

college for 3 days.

• Presented a Guest lecture on OD interventions at Women’s Christian College.

Mrs. M. Rajee, Lecturer.

• Presented a paper on “Retailing - Marching towards the Boom” in National

Conference on Global Business Strategy 2010 on 27th August 2010 at Bharath
University, Chennai.
 • Presented a paper on Presented a paper on “RECENT Trends in Digital Marketing
and consumerism” in AICTE sponsored National Conference on Digital
Marketing on 12th October 2010 at Easwari Engineering College.

• Presented a paper on “Consumer Behaviour – The Means and End approach on

28th January 2011 at Adaikalamatha Institute of Management, Thanjavore.

• Attended Faculty Development Programme on Research report writing on 10th

March 2011 at Sai Ram Institute of Management Studies, Chennai.

Mr. G.Manickam, Lecturer

Successfully completed M.Sc Psychology from University of Madras.

Mr.D.Asokan, Lecturer.

• Appointed as Anna University Representative (AUR) to S.K.R. Engineering

College and Sri Sastha Engineering College.

• Attended 2 days workshop on Enterprise Resources Planning.

• Passed examination conducted by Association of Mutual Funds in India.

Mrs. J. Amali Infantina, Lecturer.

• Published a paper at National conference on Economic Recession on 26th January

2011 conducted by Holy Cross College, Nagarkoil.
• Attended Faculty Development Programme on Teaching Pedagogy in
Management on 27th January 2011 at Annamalai University, Chidambaram.
R.Priya, Senior Lecturer.

• Attended Faculty Development Programme on “Branding” at SSN Engineering

college for 3 days.
• Published a paper on ‘Market Viability Study of L & T in International Journal
for current research (online journal).
 Student’s Achievement Profile.
II MBA

Academic Proficiency

I Prize (I Rank) - Syed M. Haseen.

II Prize (II Rank) - Azad. N.M
Attendance
I Prize - Syed M. Haseen.

I MBA
Academic Proficiency

I Prize ( I Rank) - Mohamed Shaeque Azam Ghani

II Prize ( II Rank) - Anas. C.H

Attendance
I Prize - M. Prakasam