powering the ROC

Fraud Management Success Story at Reliance

Communications

“ of automated tools and capabilities for

enough to allow the extensive

customization required to work within

”
RCOM’s complex IT environment”

Ashok N. Shah, Vice President - IT Strategy,

Reliance Communications Limited

www.subexworld.com
 powering the ROC www.subexworld.com

Asian Telecom companies by number Subex FMS allowed Reliance

About the operator
of customers. Reliance
Reliance Communications is the to set up a controlled
Communications’ corporate clientele
flagship company of the Anil structure for Fraud
includes 1850 Indian and multinational
Dhirubhai Ambani Group Management.
corporations, and over 250 global
(ADAG) of companies. RCOM is
carriers.
India’s leading integrated
telecommunication company
with over 48 million customers.
The challenge
The business encompasses a
Reliance Communication (RCOM) had
complete range of telecom
been experiencing an explosive
services covering mobile (on
growth in its mobile subscriber base –
CDMA and GSM platforms) and
growing by about thirty percent year-
fixed line telephony. It includes
on-year. The total subscriber base is
broadband, national and
around 48 Million (April 2008) with an
international long distance
average load of around 150 million
services and data services
CDRs per day.
along with an exhaustive
range of value-added services
The Fraud Management team at RCOM
and applications.
was quite aware of the challenges that
accompany such a huge growth. Apart
Reliance Communications owns and
from the challenge of scaling
operates the world's largest next
operations and IT systems to meet
generation IP enabled connectivity
such growth, they were also aware of
infrastructure, comprising over 165,000
the new telecom frauds that can
kilometers of fibre optic cable systems
potentially hit their system. Obviously,
in India, USA, Europe, Middle East and
the team wanted to be ready before
the Asia Pacific region.
any real damage was done.

Rated among "Asia's Top 5 Most

RCOM’s existing Fraud Management
Valuable Telecom Companies", Reliance
System was not geared to meet such
Communications is India's foremost
challenges. Moreover RCOM was
and truly integrated
experiencing a diminishing return from
telecommunications service provider.
this system. RCOM decided to look for
The company ranks among the Top 10
a new FMS when the incumbent

2 © 2008 Subex Limited

 powering the ROC www.subexworld.com

vendor could not support the Exposure to RCOM’s

The solution
application any longer.
RCOM chose Subex FMS for this project complex IT environment
based on its ability to handle new was a valuable learning for
RCOM’s team had specific ideas to
what they needed from the new
frauds and the inherent scalability of Subex. This also testifies the
the system. They were also impressed
system. While they were obviously flexibility and scalability of
by the automating capabilities in the
looking for scalability and addressing the system.
system and flexibility of the system
new types of frauds, RCOM also
that allowed adapting it to RCOM’s
wanted an FMS that was flexible
environment.
enough to support the specific needs
of their complex IT environment.
The implementation was quite a
RCOM desired a structure where the
challenging one, particularly due to
control is centralized and the
the geographical spread of RCOM’s
contextual access is available both at
fraud management users and a load of
the central as well as regional users.
data to the tune on 150 Million CDRs
Also, the system had a number of
per day that is expected to grow even
interfaces unique to RCOM that
further.
needed to be provided for.

Subex came up with a structure where

After an extensive research, Reliance
the data was pooled in from
decided to go for Subex‘s Fraud
geographically spread access points
Management System for this strategic
and the application was hosted across
project.
three different servers for balancing
the load. The availability of a web
interface and access definitions
allowed replicating the kind of control
structure that RCOM wanted to
exercise with the application with
remote monitoring of Fraud. The
system was flexible enough to allow
building interface with different
systems/ applications like mediation
and middleware existing in RCOM’s IT
environment.

3 © 2008 Subex Limited

 powering the ROC
SUBEX FMS IN RELIANCE IT ENVIRONMENT
To minimize the business impact a
phased approach was applied, with the
complete functionality delivered over
two phases.
The benefits
The benefits to RCOM from this
implementation have been manifold.
RCOM gained a better control on fraud
exposure in their network. One area
with significant benefits was the
reduced instances of SIM-cloning.
Subex FMS performed checks like
geographic infeasibility and overlap of
calls to identify and disable cloned
SIMs in their network.
4 © 2008 Subex Limited
www.subexworld.com
Call Fingerprinting – a
patent pending Subex
approach allowed RCOM to
track repeat fraudsters
proactively.
They also benefited by preventing the
return of confirmed fraudsters to the
network through Subex FMS’s
advanced subscriber checks. Features
like cross-field, phonetic, sub-string
and exact word matches helped to
identify and prevent returning
fraudsters from re-entering the
network.
RCOM was able to take subscriber
checks to the next level by using call
fingerprinting – a patent pending
approach that allows operators to track
their repeat fraudster by building their
telecom profile i.e. their pattern of
usage that can uniquely identify them,
allowing RCOM to proactively identify
 powering the ROC www.subexworld.com

and terminate such fraudsters even if Overall, RCOM gained a

they gain entry through false
better control of fraud in
information.
their network with Subex
RCOM also noticed a substantial FMS.
improvement in their analysts’
productivity through Subex FMS. A
user-friendly graphical user interface
for analyzing cases helped the analysts
close the cases faster and also resulted
in saving labour costs for RCOM in an
environment with an explosive
subscriber growth.

Subex FMS also enabled a centralized

operation of fraud team with access
control available at various offices
geographically dispersed across India –
the kind of structure that RCOM
wanted to create. The web-based
interfaces allowed users to login
remotely and monitor the fraud as
well.

5 © 2008 Subex Limited

 About Subex Limited
Subex Limited is a leading global provider of Operations and Business Support Systems (OSS/BSS) that empowers communications service
providers (CSPs) to achieve competitive advantage through Business Optimization and Service Agility - thereby enabling them to better
operational efficiency to deliver enhanced service experiences to subscribers. The company pioneered the concept of a Revenue Operations
Center (ROC) – a centralized approach that sustains profitable growth and financial health through coordinated operational control.

Subex's product portfolio powers the ROC and its best-in-class solutions enable new service creation, operational transformation, subscriber-
centric fulfillment, provisioning automation, revenue assurance, cost management, data integrity management, fraud management and
interconnect / inter-party settlement.

Subex's customers include 36 of the world's 72 biggest* telecommunications service providers. The company has more than 300 installations
across 70 countries.

* Forbes’ Global 2000 list, 2009

For more information please visit www.subexworld.com

www.subexworld.com

powering the ROC

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