Atul D Shah Phone – Res: 044 43180525

TeleFax : 044 43180525

Mobile : + 91 98840 22826
E-mail : atul3691@gmail.com
0r atul1963@vsnl.com
Objective

To lead and manage a Profit Centre Unit for a large business enterprise where I can utilize my
in-depth experience and varied competencies in order to add value to the organization as a
whole.
To help sustained and exponential growth through sound and time tested management
techniques, reducing lead times, improving throughput, enhancing and increasing the bottom
and the top line through judicial use of all the above.

Strengths

Profit Centre Management, Project Start ups, Project executions, Systems and Controls
(Development, implementation and execution) Project Management and Delivery, Production
Planning and Control, Operations Management, Systems Implementation,
Utmost importance to Teamwork, Interpersonal Relationships, and efficiently lead Company
towards result oriented and time-bound commitments. Committed to meeting deadlines, Adept
in handling and fulfilling multiple assignments/requirements at the same time,
Upkeep of the Professional values and ethics. High degree of dependability, integrity, and
loyalty.

Specific Work areas

Wide ranging experience and long term exposure in International Trading & Marketing,
Business Development ( Trade & Logistics ) New Project and Product Developments, Trading
in Products & Commodities, Sourcing suppliers and Vendor Development. ( Supply Chain
Development and Management )
Ability to handle other areas at ease – being Administrative, Production Planning & Control
functions, National / Domestic level marketing etc,.

Roles
Lead start up & growth of International / Domestic markets.
Managed existing business and developed new, apart from handling the preparation of annual
budget. Developed a sourcing / supply strategy.
Managed relations with existing and new customers to secure repeat & referral business.
Driven the marketing, sales and business development processes, and aligned appropriate
resources to business.

Profit Centre Operations

Lead and managed profit centre operations.
Established goals, short term and long terms, forecast and developed business plans for the
achievement of same.
Actively involved in business planning and monitoring performance.

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Business Development
Identified and developed new streams of Business for long-term revenue growth.
Conducted competitor analysis by keeping abreast of market trends to achieve market share
metrics.
Utilised the public information and personal network to develop marketing intelligence for
generating leads.
Lead, trained and motivated team ensuring their career development and positive contribution to
the company.

Sales & Marketing

Developed marketing strategies to build customer preference and drive sales volumes through
channels.
Evaluated budgets periodically including manpower-planning initiatives and ensure adherence
to planned expenses.
Monitor and keep collections under control, and ensure timely recovery of out-standings.

Channel Management / Territory Operations

Identified and created network with channel partners, monitoring of distribution channel,
resulting in deeper market penetration and reach.
Evaluated performance & monitoring their sales and marketing activities.
Carved out new market segments by seeking out untapped markets. Introduced the company’s
products in those segments and established the organisation competitively.

Key Account Management

Developed relationships with key decision-makers in target organisations & ensured they are
serviced on SOS basis.
Worked on projects of customer specific & built product portfolio.
Evolved market segmentation & penetration strategies to achieve targets.
Built and sustained healthy relations with clients to ensure repeat / referral business.

Professional experience
From January 2005 till date : Associated with M/s.Agron India Pvt Ltd., ( subsidiary of Agron
Global Inc CANADA ) handling of Business { as B.U.H } International Trading, Imports, Exports,
Handling of Logistics Business namely Courier, Cargo, & CHA Operations in India, Marketing of
Healthcare – Ayurvedic Spas &,Nutraceuticals Products ( Domestic & Exports ) Controlling
China, U.S.A, U.K, Malaysia, and Canada, designated as Vice President. ( www.agron-
india.com )

Roles & Responsibilities:

Instrumental in Developing start up company and its product in India, i.e. Agron India Pvt Ltd.
Drove the entire strategy and Gamut of products, which includes, Herbal and dietary food
supplements, Nutraceuticals, Beauty and Cosmetics products, etc,.
Launched couple of websites for Food Supplement Products (www.agron-india.com) and
Cosmetic Products (www.naturonworld.com).

Marketed and Traded products like Herbal Cosmetics, Neutraceutical Cosmetic Products,
Ayurvedic Products, Herbal Extracts/Crude, Vegetable Oils and Food Products like
Mango Pulp, Saffron and Aloe Vera.
Made a Business Volume of 50/55 Crores within a span of 14 – 18 Months.

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KRA:
Strategise the Marketing and Distribution of products.
Define and create marketing strategy for products.
Create specific markets and target specific segment of market for specific product.
Create market awareness of the product and thus creating a Brand awareness.
Creating a category of market which is not defined and create and brand image for the
company.
Market the product to various Segments - and not restricted alone to personal care use.
To add and create New Product and Create Mix of Products and Basket of products for different
Societies, and Segments of market.

Marketing and Promoting Perfumery products through Beauty Centres, Cosmetics and Beauty
shops and corners, Health Spa's and treatment centres, Promotions at Malls, shopping
Complexes, and through Web Site promotions and tie ups in marketing of products through
trading websites.( http://naturonpanchakarma.com )

I have been instrumental in Launching and Market development for Top Energy Drink – RUSH
in India, Singapore, USA, and GCC countries.( http://www.originalrush.com )

Achievement:
Was instrumental in Conceptualizing and Innovating delivery service at doorstep on individuals
and also globally marketing this concept overseas with a view to attract medical tourism with
main focus on Ayurvedic and traditional medicines, treatments and cure.

From September 2003 to August 2004 : Associated with M/s.Reliable Group Bhopal ( An
ITC Associate Company ) – As General Manager – International Trade, handling Exports of
Cigarettes, Cut & processed Tobacco and Merchant Exports of Various Agro Products and
Commodities from India. ( http://www.reliable-group.net/rcti.html )

From January 1998 to August 2003 : Associated with M/s.Kanrey Foods (P) Ltd – Madras,
A Malaysian group of companies – in their Export / Import - India Division as Senior Manager –
looking after Imports of Computer Products, Components & Accessories, Fruit Jellies and
Puddings, and marketing them through dealers and distribution networks in Southern Indian
states.
On the Exports front dealing mainly in Merchant exports of various Products, Agro -
Commodities, Leather & Leather Products, and Small Engineering goods and Machineries.

From October 1992 to December 1997 : Associated with M/s.Moolchand Exports Ltd.,
Madras – in the capacity as Manager – Business Development.
Chiefly responsible for International marketing of companies products, assigned as Profit
Centre – Head. During the course of association successfully Trebled Leather Division’s &
the company’s turnover in short span to the maximum of Rs.105.00 Crores in Exports.
I have been Instrumental in Establishing New lines of Business such as Agro-products and
Commodities exports, Joint Venture in Property Development and Backward integration –
into Commodity Farming.
Reporting directly to the Managing Director – responsible for Profitable Operations – of
manufacturing Division, Development of New Markets – Overseas, New Products
Developments, Brand Development, Developing Excellent Buyers and Vendors base, and
Development of Merchant Export – products and commodities.

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 From October 1991 to September 1992: Associated with M/s.Enkay Texofood
Industries Ltd., Bombay – as AGM – Commercial – reporting to the Vice President.
Responsibilities primarily to get all Governmental clearances, licenses, and co-coordinating
all agencies for speedy completion of the project and to set up Commercial production.
Chiefly responsible of Developing Suppliers base for large input of agro-products, and
Product Development, Marketing and Promotion strategies.

From December 1989 to August 1991: Associated with M/s.A.P.Industrial

Components Ltd., Hyderabad – a Subsidiary of Forbes & Forbes Ltd., as Assistant Manager-
Administration.
I was initially inducted for commercial and administrative functions, however with the abrupt
departure of Works Manager, was given the additional responsibility of handling the
Manufacturing Operations at Hyderabad, and Project works at Nainital, reporting to Director-
Operations.
Under my leadership – production at Hyderabad doubled, and also was instrumental in
speedy completion of new manufacturing facilities at Nainital. Other responsibilities and
results included Significant Cost reduction by induction of alternative components, Improved
H.R.relations and manpower efficiency, Developed New Vendors, and Establishing of new
offices for Sales and marketing support functions.

From December 1987 to December 1989 : Associated with M/s.Monuments India,

Madras – as Assistant Administration Manager – reporting to the Works Manager.
Responsibility included controlling all administrative and commercial functions. Management
realizing my adaptability and ease in handling production – was given the task of increasing
the production, which was successfully increased by 200 %.
Developed Product mixes and Concentrated solely on exports, and Developed strong
supplier base.

From October 1986 to August 1987 : Associated with M/s.Shasun Drugs, Pondicherry
– as Manager – Reporting to the Works Manager.
Responsible for controlling all administrative and commercial functions, to provide support to
the Project, Develop and arrange supply of raw materials, to ensure delivery of finished
products to customers, etc.,

Overall Achievements
Developed New markets for company’s products – Globally, Established Overseas – Trading,
Increased Exports – through New Products, and giving value addition to existing product, thus
achieving substantial results in all associated companies.

Successfully increased Production wherever associated, Ensured Profitability and Cost Control,
Projects completion Speedily. New Project Ideas development, conducting feasibility studies
and implementing the projects.

Countries Travelled for Business Development

Several visits to Singapore, Malaysia, Indonesia, Hong-Kong, China, Taipei, Japan, South
Korea – covering the Far East.

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Turkey, Greece, and Bahrain – covering Middle East.
Italy, France, and Germany – few times.

Business, Products and Commodities handled

1. Strategising and Developing Logistics as separate Business with areas of specialization in

Warehousing, Transportation, Freight forwarding, Courier and Cargo etc,. Developed contacts
and Tie-ups with overseas companies in all above areas of Logistics. Holding live contacts with
Top Overseas Companies for New Ventures & Business Tie-ups in India.

2.Chemicals & Pharmaceuticals products, API’s, such as VB12, VB6, Stevia+Sorbitol

( Sugar free ) Paracetamol, etc,.
Sodium Bicarbonate ( Food Grade ), Ammonium chloride, Caustic soda flakes, Soap Noodles,
Urea (20/20/20 ) Tin Oxide, Sulphur, Furfural, Parafin wax etc,.

3. Vacuum Cleaners & Water Purifiers – Production, Product Development and Developing
Sales plans for Domestic Marketing. Instrumental in Developing and Establishing Export Market.

4. Granite & Marble Blocks, Slabs, Monuments : Production, Planning and Control of
Factories, Job Processors, Contract Operations etc,. New Product and Design mix to maximize
production output, Developing New Buyers and markets to Export these products.

5. Leather : ( Garments, Goods, Shoe uppers & Leather shoes, and other Leather
products ) Heading Tannery operations, Leather Garment manufacturing & marketing,
Establishing Joint Ventures in Tannery Technology, Marketing Tie-ups with Top Brand names,.

6. Exports of Fabric Garments, Textile made-ups such as Bed sheets, Pillow covers,
Napkins and Towels and items of Knits etc

7. Agro Commodities: Groundnuts, Rice, Cashew nuts, Sesame, Pepper and Ground Spices,
Castor oil, etc – Establishing Supply Chain management across various cities in India and
Overseas Countries, Tie-ups, Joint Ventures with Direct Farmers, Developing Leased and
Contract Farming, Final Product Sales and Marketing - Liasioning and Developing Business
with International Commodity Brokers, Agents and Participating in Global Tenders.

8. Small Engineering Goods, Aluminum Foils, Hand Tools and Small Machineries,
Plastics and Packaging products and other items – mainly Merchant Export Business. Float
Glass & Glass tiles, Carbon Stainless Steel Tubes, Steel Hr & Cr Strips and Coils, All type of
Building and Construction products and consumables such as Vitrified and Ceramic tiles,
Bathroom and Sanitary wares, Modular Kitchen and accessories, and Home Decoration
products.

9. Fruit Juices, Pulps and Purees – Mango, Banana, Guava, Tomato, etc,. Fruit Jellies etc
Establishing Commercial and Technical Tie-ups, Ensuring Sourcing, and timely Deliveries,
Developing New Buyers apart from Tie-up for new variety of products.

10. Computer Components, Peripherals, Spares, Security and Access control Products,
and other items imports – Mainly Importing and Selling in Domestic Market, Establishing
Dealers, Distributors and Re-sellers for Imported products. Import of Mobiles, Laptops, and
other electronic products etc,.

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11. Marketing ( Domestic & Exports ) Herbal & Dietary products, Nutraceuticals, Top
Brands Energy Drinks, Natural Drinks like Coconut Water, & Juices,

Extracurricular activities
Playing Cricket, Caroms, Table Tennis, and Motor Racing.

Education
a) Bachelor of Commerce.
b) Diploma in Computer Programming and Analysis.
c) Diploma in Business and Industrial Management.

Date of Birth : 27-03-1963

Languages : Gujarathi, English, Hindi, Tamil and Telugu.

Family Background:
Wife : Employed as Primary Teacher in a leading school at Madras
Children : Girl – 16 years.

ATUL D SHAH

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