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Categories Will KFC be more Connect

• Accessories (19) successful In India than with Us!
• Apparels (13) McDonalds
• Business (13) BY MAMTA TRIPATHY, ON AUGUST 9TH, 2010

• Celebrity (45) KFC Launch in India:

• Children (3)
KFC entered India in 1995. KFC is the largest Recent
• Designer Labels brand of Yum Restaurants, a company that
owns other leading brands like Pizza Hut, Taco
Posts
(17)
Bell, A&W and Long John Silver. But a • Piaget
• Dining (4) controversy surrounding the levels of MSG in Altiplano Full
• Entertainment its preparations and subsequent protests from Pave Dial
(4) farmers’ groups and animal rights activists Watches
spelt trouble for the company. Ultimately, the • Volkswagen
• Estate (27)
company had to shut all but one outlet in the unveils new
• Events (24) country. Only recently in 2003 it made a quiet Beetle 2012
• Expensive Bikes re-entry into the Indian market. Then came up
with the strategies and menu that is desirable • UK’s most
(5)
by the Indian consumers. And since 2003 it is expensive flat
• Expensive expanding successfully its business in India. sold for $220
Gadgets (7) million
McDonald’s Launch in India:
• Fashion (33) • Beverly Hills
• McDonald’s fist store was launched in India, it
Featured Luxury
was also the first McDonald’s restaurant in the
Articles (2) Designer Bijan
world not serving beef on its menu and today Pakzad dies
• Fragrance (6) is has more than 160 restaurants across India.
• Ferrari Should
• General (7) No Beef was part of McDonald’s marketing Be Worth $7.3
plan. They were very quick to adapt to the Billion in IPO
• Jewelry (8)
Indian scenario and developed there
• Luxury Cars marketing strategy and menu to please the • Octane 120
(50) Indian audience. And they have been very Pro Beer
Arcade
• Luxury Hotels successful over the years.
machine for
(4)
pleasure of
• Luxury KFC Vs McDonald’s: drinking and
menswear (2) driving
McDonald’s have been very successful in India.
• Luxury Yacht • John Abraham
Though KFC and McDonald’s entered Indian
(12)
 • Makeup (3) market in gap of one year (KFC was first to is new face of
• Mobile (3) enter in India), but today McDonald’s have VIP Skybags
around 170 outlets and KFC about 72 in 13 range
• Private Jets (2) cities.
• Aston Martin
• Rich Lifestyle One-77 in
(49) The controversy surrounding the KFC have not
let them march forward and they have been India at Rs. 20
• Society (12) struggling with there expansion plans. Only crore
• Spirits (9) recently they have included vegetarian food in • Oprah Winfrey
there menu which McDonald’s managed to do last season ad
• Technology (3) with there launch in India. The delay in slots go at $1
• Travel (5) adapting to Indian customs has cost KFC a million per 30
• Watches (34) great deal. second

• Women Wear But with the change in marketing strategy and • 2012 Aston
(4) there communication revolving around the Martin
Veg menu, will KFC manage to march past Vantage GT3
McDonald’s? model
unveiled
It we look the recent developments and
communication, I feel yes they can. KFC has Archives
the potential and that freshness in them while Select Month
McDonald’s looks very old and tired.
- The recent advertisements and
communication from McDonald’s are not funny
at all and only manage to convey the sorry
state of creative and marketing team.
- The services of McDonald’s have
degraded to greater extent. The people
behind counters look like bunch of losers
made to stand forcibly, where as KFC has that
freshness and employee are more cheerful and
vibrant
- The McDonald’s have become very
crowded over the years and they have sitting
arrangement which are very cramped and you
feel suffocated inside the restaurants. And if
you are sitting for too long, then the floor
keeper gives you a very disgusting look.
Whereas at KFC, they have more space and
you feel more relaxed and not in hurry to
vacate the seat.
I don’t know about the expansion plans or the
marketing plans of either of these companies,
but if I believe what I have seen and
experienced in recent times, then KFC has an
edge over McDonald’s. Only possible deterrent
for KFC could be the pricing of there
products.
If they manage to decrease the rates for
atleast few of there items on menu or
introduce new menu with reasonable rates
without loosing on the quality, which
McDonald’s have done but have also
compromised on the quality of there
products.
Only time will tell, which one there two
fastfood major’s manages to win over the
Indian hearts.
What are you views? Which of these will be
future leaders?

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1 comment to Will KFC be more

successful In India than McDonalds
• KFC plans to open 500 outlets in
India by 2015
November 2, 2010 at 9:27 am · Reply
[...] plans to open 500 outlets in India by 2015
By Max, on November 2nd, 2010 KFC, world’s
 one of the biggest fast food and restaurant
chain, expects to open 500 outlets by [...]

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