Академический Документы
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www.ruralbazaar.com
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India is one of the developing countries. Though we are not at all behind any
country of the world in terms of technology, major part of India lives in villages.
Almost 70% of total population is rural. Our markets are flooding with latest
technology gadgets and high end products but still, our many villages are not
having electricity connections also. True potential of India is hidden into rural
market. This market was unexplored and untapped since many years but
saturation of urban market proved as a divider to let people think about rural
market. Most of the rural market is untapped because of the only reason i.e.
To meet challenges of rural India, our creative brain gave birth to a web portal.
rural people with all kind of product at their doorstep at affordable rates. The key
Connectivity for any smallest village present in any corner part of India
Purchase of agro products from villages only to sell it in urban market. This
finance.
Though our business is taking its baby steps, profit margin will be lower in initial
stage but once grown, it will open whole new market for us to rule.
Introduction
Till recently most of the companies used to treat rural markets as adjuncts to
However it is beyond doubt that they treat rural markets as a dumping grounds
for low-end products basically designed for an urban audience. Over 70% of sales
come from middle class. The sector is excited about a burgeoning rural population
whose incomes are rising and is willing to spend on goods designed to improve
lifestyle. Also with a near saturation and cut throat competition in urban India,
many producers of FMCGs are driven to chalk out bold new strategies for
simplicity will make web portal easy to use and Help firms to use villagers to
The main aim for starting this web site is to explore true potential of rural market
for creating potential market for our products. This web portal will provide easy
connectivity with interior villages and to serve people in the latest technological
Objective
Our objective for starting this web portal is to provide right products to rural India
as per their need. This revolutionary step will help us in uncovering true potential
gain maximum profit as well as provide non spurious products at very affordable
The Business development for rural market will take place in 4 phases
Phase 1:
“Web structure”
Company Profile: This section will consist of company logo and other details. This
section will help urban investors to visit company portal and provide them basic
Product Catalogue:
Agro Products: this section will show all available agriculture related
day life. This section will mainly help bulk buyers or local retailers to
order inventory.
products and other items available on discount rate for specific time
period.
The key feature of the web portal will be language support. We will try to cover as
many languages as possible for easy user interface. Website will be based on
not include any other fields to be checked by user. Web page will show product
list. Operator has to select the product, insert required quantity and then press
Every rural area will be covered under node. Node will be assigned to a semi
urban area which will act as a storage unit as well as control center for nearby
villages.
All data will be gathered for a node from all villages under that node.
System will check for available items, and will send notification to head
Next day, Delivery van will pick up all ordered items and will deliver it to
store in charge.
Phase 2:
village a credit limit, which will be used for microfinance or allow partial
payment for ordered items. Store in charge will be held responsible for
will unable store in charge to give more microfinance. Company will make tie
ups with larger financial institution for loan. This loan will be distributed as a
Phase 3:
After gaining trust from villagers, company will apply third phase. By keeping in
mind this fact that Indian farmers are having small size of farms, company will
purchase agro products produced at low scale directly from farmers and sell it
to urban market. This system will help us to remove middleman from system.
This will ultimately benefit farmers. The collection of these agro products will
take place by delivery van. After delivering goods to village center, van will
collect agro products from that center and bring it to node for further
Phase 4:
After establishment of market for company, next step will be tie up with large
scale manufacturers for purchase directly from company. Our company will
manufacturer and our company. From this stage onwards, company will also
start selling old products. Company will purchase old electronic items from
urban area and sell it to villages. This item range will include mobile phones
and other FMCD products. This item information will made available in
Target market for the company will be villages with population not more than
distribution channel. Also, many of the people lives below poverty line.
Microfinance and facility to sell agro products directly at local collection center
will definitely help rural people to gain more out of the company operations.
Test market for company operations will be Gujarat. Better road connectivity to
every village will help company for easy transport. Also, availability of resources in
villages of Gujarat will provide better customer groups in prior stages of company
growth.
Map showing main center and possible target villages of Rajkot region
Competition
Company will face competition from local vendors at initial levels. Another very
products. Rural masses are illiterate people and they identify a product by its
packaging (color, visuals, size etc.). So it becomes very easy for counterfeit
products to eat into the market share of established reputed brands. The retailer
also gets a larger profit on selling the counterfeits rather than the genuine
products and hence is biased towards the fakes. Brands such as "Jifeboy", "Bonds
Talcum", "Funny & Lovely" etc., which are doing the rounds of rural markets, pose
It becomes amply clear that rural India has to be the hot target in future for
Many of the companies are already busy formulating their rural marketing
strategy to tap the potential before competition catches up. With extensive
competition not only from MNCs but also from the numerous regional players
and the lure of an untapped market has driven the marketers to chalk out bold
new strategies for targeting the rural consumer in a big way. All biggies in the
Hub will act as a storage location for all nearby villages. Which
Microfinance
Removal of middleman
No spurious products
Tie up with larger organizations will give better margin than other
Weakness
Phase 1:
Company will market web portal by Word of mouth publicity. Every village will
display nitrogen balloon along with company name. Store in charge will provide
information to people about company who will come to ask about company. This
puppet show and movie show on projector for village people. This will help
Phase 2:
In phase 2, company will start giving advertisement in radio and TV. Also, painting
advertisement on side of houses will help to spread a word for better marketing
6 months: phase 1
1 year: phase 2
1 year: phase 3
Amount Purpose
Rs.30000 Inventory
Total: Rs.300000
THANK
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