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thailand

Following strong recovery from Overall salary levels dipped in

country overview
the global financial crisis, we quarter one of 2010, but bounced
experienced high levels of activity back very sharply in the second
in the Thailand recruitment market half of the year and we saw
during 2010. Although hiring quarter-on-quarter growth as
slowed in the middle of 2010 due confidence grew in the country.
to Thai political events and social As demand for talent remains
unrest, the market rebounded strong, we anticipate salaries
very quickly and we experienced to continue rising in 2011.
the highest levels of recruitment
activity during the third quarter. The economic problems
Employers were generally positive experienced during 2009 and the
in 2010 and top-tier candidates ongoing social and political unrest
became more confident about in 2010 did however ensure
moving jobs. a steady drain of talent out of
Thailand. Until prolonged stability
The banking and finance sectors is brought to the country and
recruited in the greatest volumes the Thai education system is
as firms looked to fill roles that improved, with English language
were made redundant or put on skills made a priority, there will
hold during the crisis. Within the continue to be a shortage high
sector, local banks that were quality professionals for the
either partially or wholly-acquired vacancies that many multinational
by foreign entities were aggressively organisations are seeking to fill.
targeting employees from large
multinational banks, with significant
salary increases offered to entice
these candidates.

We saw particularly strong


demand for information
technology and sales and
marketing professionals during
2010, while relationship managers
and risk consultants were also
sought-after as Thai businesses
aimed to achieve BASEL II
compliance. As companies sought
to improve the effectiveness
of their workforce, many also
recruited for HR roles with a focus
on consulting and human capital.

Robert Walters Global Salary Survey 2011


THAILAND
THAILAND

THAILAND
ACCOUNTING�&�FINANCE

Our�accounting�&�finance�division�recruits audit,�accounting�and�finance�roles,�while sectors,�which�will�lead�to�a�higher�demand�for


mid�to�senior�level�finance�professionals business�analysts�were�also�in�demand�due�to talented�candidates�at�the�junior�level.
from�chief�financial�officers�to�qualified enterprise�resource�planning�(ERP)�becoming
accountants�on�a�permanent�basis.�We more�popular�(candidates�with�specialist Salary�rises�are�likely�to�range�between
provide�a�range�of�recruitment�services ERP�knowledge�were�highly�sought-after�to 10-15%�for�the�majority�of�candidates,
to�listed,�multinationals�and�SMEs.�Our aid�systems�implementation�within�finance with�those�who�possess�more�niche�skills
experienced�team�of�accounting�and�finance departments). commanding�increases�of�20-25%�in�their�total
ACCOUNTING�&�FINANCE

ACCOUNTING�&�FINANCE
consultants�specialise�in�recruiting�roles�within compensation�package.
the�following�sectors:�advertising,�marketing Anti-corruption�and�fraud�detection
and�PR,�business�services,�energy,�FMCG�and recruitment�was�another�area�of�growth
retail,�manufacturing�and�engineering,�property throughout�2010,�leading�to�strong�demand
and�construction,�pharmaceuticals�and for�auditing�professionals�who�were
technology�as�well�as�telecommunications. CPA-qualified�in�this�niche�function.
We�recruit�across�the�full�spectrum�of�roles
including: Candidates�were�generally�positive�and�could
expect�an�average�salary�rise�of�around
• Accounts�payable 10-20%,�depending�on�the�bonus�to�salary
• Accounts�receivable ratio�of�the�total�compensation�package.�The
• Commercial�analyst higher�salary�expectations�were�largely�due
• Finance�director to�rises�in�inflation�and�cost�of�living,�although
• Financial�accountant candidates�also�expected�to�be�compensated
• Financial�analyst for�the�risk�of�switching�jobs.
• Financial�controller
• Group�accountant Most�companies�required�senior�candidates
• Internal�auditor who�were�well�versed�in�the�finance�and
• Management�accountant accounting�functions,�but�were�unwilling�to
• Payroll consider�overseas�talent�due�to�language
barriers�and�local�employment�regulations.
Market�Overview We�therefore�witnessed�a�shortage�of�senior
Despite�the�political�crisis�in�Thailand,�2010 candidates�with�strong�English�communication
was�a�positive�year�for�the�accounting skills�in�the�Thai�market.
and�finance�sector�with�strong�levels�of
hiring�activity�throughout�the�first�half�of�the Outlook�for�2011
year.�Companies�were�looking�to�replace We�expect�2011�to�continue�to�offer�good
talent�lost�during�the�global�financial�crisis prospects�for�strong�finance�candidates�due�to
and�sought�solid�finance�skills�due�to�their increased�competition�in�the�marketplace�and
renewed�interest�in�improving�the�visibility continued�organisational�expansion.�Senior
and�transparency�of�their�accounts�and English-speaking�finance�and�accounting
transactions.�In�quarter�three�we�saw�a professionals�with�good�audit�skills�and
surge�in�recruitment�levels�in�response�to�the CPA�certifications�will�be�in�demand.�We
improving�political�situation.�In�quarter�four, also�expect�those�with�managerial,�internal
hiring�activity�plateaued�as�most�roles�had audit�and�financial�analysis�skills�to�be�highly
been�filled�earlier�in�the�year. sought-after.

There�were�significant�levels�of�hiring�activity The�FMCG,�IT�and�pharmaceutical�sectors
in�the�FMCG,�manufacturing�and�trading are�likely�to�continue�to�hire�due�to�increased
sectors.�Businesses�were�recruiting�for�internal competition�among�businesses�in�these

395 Robert�Walters�Global�Salary�Survey�2011
THAILAND
THAILAND

THAILAND
ACCOUNTING�&�FINANCE

ROLE PERMANENT
SALARY�PER�ANNUM�THB

2010 2011
ACCOUNTING�&�FINANCE

ACCOUNTING�&�FINANCE
Chief�Financial�Officer THB1.8�-�2.5m+ THB2.2�-�3.0m+
Finance�Director�-�Large�Organisation THB1.6�-�2.5m+ THB1.8�-�2.8m+
Finance�Director�-�Small/Medium�Organisation THB1.4�-�2.0m+ THB1.4�-�2.2m+
Financial�Controller�-�Large�Organisation THB1.0�-�2.0m THB1.2�-�2.0m
Auditor�(8+�yrs’�exp) THB850k�-�1.2m THB1.2�-�1.5m+
Commercial�Manager THB1.1�-�1.5m+ THB1.2�-�1.8m+
Corporate�Finance�(6+�yrs’�exp) THB850k�-�1.4m+ THB1.0�-�1.4m+
Internal�Auditor�-�Director THB800k�-�1.1m+ THB1.6�-�2.0m+
Group�Accountant�-�Consolidations THB650k�-�1.0m+ THB720k�-�1.2m+
Tax�Director THB750k�-�1.2m+ THB1.4�-�1.8m+
Business�Analyst�(6�-�10�yrs’�exp) THB850k�-�1.2m THB960k�-�1.2m
Financial�Controller�-�Small/Medium�Organisation THB650k�-�1.1m+ THB1.2�-�1.5m+
Business�Analyst�(3�-�5�yrs’�exp) THB600�-�950k THB720k�-�1.0m
Treasury�Manager THB700k�-�1.1m+ THB960k�-�1.2m+
Auditor�(3�-�5�yrs’�exp) THB550k�-�1.1m THB550k�-�1.1m
Financial�Analyst�(6�-�10�yrs’�exp) THB750k�-�1.0m+ THB960k�-�1.2m+
Financial�Planning�&�Analysis�(6+�yrs’�exp) THB750k�-�1.0m+ THB960k�-�1.2m+
Tax�Accountant�-�Senior�(6+�yrs’�exp) THB700k�-�1.0m+ THB960k�-�1.2m+
Internal�Auditor�-�Manager THB600k�-�1.0m+ THB1.0�-�1.4m+
Finance�Manager�(4�-�6�yrs’�exp) THB650k�-�1.0m THB960k�-�1.4m
Treasury�Analyst�(6+�yrs’�exp) THB750�-�950k+ THB960k�-�1.2m+
Credit�Controller�(6+�yrs'�exp) THB600�-�900k+ THB720�-�960k+
Cost�Controller�(6�-�10�yrs’�exp) THB600�-�850k THB720k�-�1.2m
Financial�Planning�&�Analysis�(3�-�5�yrs’�exp) THB600�-�850k THB720k�-�1.2m
Tax�Accountant�(3�-�5�yrs’�exp) THB575�-�750k THB600�-�780k
Accountant�(3�-�5�yrs’�exp) THB450�-�700k THB480�-�700k
Financial�Analyst�(3�-�5�yrs’�exp) THB400�-�700k THB480�-�840k
Accounts�Payable/Receivable�Accountants�(3�-�5�yrs’�exp) THB400�-�600k THB400�-�600k
Finance�Manager�(0�-�3�yrs’�exp) THB400�-�600k THB600�-�840k

NB:�Figures�are�basic�salaries�exclusive�of�benefits/bonuses�unless�otherwise�specified.

Robert�Walters�Global�Salary�Survey�2011 396
THAILAND
THAILAND

THAILAND
BANKING�&�FINANCIAL�SERVICES

Our�banking�&�financial�services�division mainly�to�offset�the�increased�risks�of�moving
specialises�in�placing�experienced�banking into�new�and�unfamiliar�roles.
professionals�within�financial�services,�covering
a�full�spectrum�of�middle�and�back�office Although�we�saw�a�general�shortage�of
support�roles�including�finance,�credit�risk, candidates�in�the�local�talent�pool,�there�was
market�risk,�compliance,�operational�risk,�audit no�particular�demand�for�overseas�candidates.
and�operations. This�could�be�attributed�to�a�stronger
BANKING�&�FINANCIAL�SERVICES

BANKING�&�FINANCIAL�SERVICES
employer�preference�for�local�talent�who
Market�Overview were�knowledgeable�in�Thai�regulations�and
2010�saw�a�recovery�in�the�global�economy experienced�in�the�local�working�environment.
and�aggressive�competition�for�the�top�talent.
While�hiring�activity�fluctuated�throughout Outlook�for�2011
the�year,�overall�recruitment�levels�increased We�expect�to�see�more�companies�putting
significantly�compared�to�2009. their�expansion�plans�into�motion�in�2011,
as�well�as�an�increase�in�organisational
Recruitment�levels�were�high�in�quarter�one restructuring�activities.�We�anticipate�a
but�fell�in�quarter�two�due�to�the�tense�political demand�for�business�development,�strategic
situation�in�Thailand.�However,�hiring�activity planning,�process�improvement�and�IT
started�to�increase�again�in�quarter�three, professionals,�due�to�ongoing�innovative
which�was�followed�by�a�fairly�stagnant system�improvements.
recruitment�period�towards�the�end�of�the�year
as�most�roles�had�already�been�filled�or�were Salary�rises�for�candidates�who�stay�in�their
waiting�for�2011�budgets�to�be�released. existing�roles�will�most�likely�range�between
8-15%.�Candidates�who�move�on�to�new
Professionals�specialising�in�operations, roles�can�expect�to�receive�a�salary�increase�of
particularly�those�with�treasury�and�capital 20-30%�due�to�the�limited�talent�pool.
markets�knowledge,�were�in�high�demand.
However,�there�was�a�shortage�of�credit The�competition�for�top�talent�is�expected
analysts�as�these�specialists�tended�to�transfer to�continue�and�companies�will�be�placing
internally�to�take�on�relationship�management increased�emphasis�on�employee�retention
roles�in�2010. strategies,�which�commonly�include�quarterly
incentives,�housing�loans,�healthcare,
Candidates�in�the�trade�services�sector�were monetary�allowances�and�paid�holidays.
also�in�demand�due�to�continued�business
expansion�and�we�experienced�a�shortage
of�candidates�with�this�skill�set.�Other�roles
in�demand�included�corporate�relationship
managers,�analysts,�branch�managers�and
treasury�operations�managers.

Employers�were�generally�open�to�hiring
and�eager�to�re-hire�headcount�lost�during
the�financial�crisis�in�2009.�For�their�part,
candidates�were�relatively�optimistic�and�many
pursued�roles�within�local�banks.�Candidates
expected�an�average�salary�rise�of�25-30%,

397 Robert�Walters�Global�Salary�Survey�2011
THAILAND
THAILAND

THAILAND
BANKING�&�FINANCIAL�SERVICES

ROLE PERMANENT�SALARY�PER�ANNUM�THB
1�-�4�YRS'�EXP 4�-�8�YRS'�EXP 8+�YRS'�EXP

2010 2011 2010 2011 2010 2011


BANKING�&�FINANCIAL�SERVICES

BANKING�&�FINANCIAL�SERVICES
Front�Office�Banking
Private�Banking THB450�-�600k THB600�-�960k THB700k�-�1.3m THB840k�-�1.8m THB1.5m+ THB2.0m+
Investment�Banking THB700k�-�1.0m THB700k�-�1.0m THB1.1�-�1.4m THB1.5�-�2.0m THB1.7m+ THB2.2m+
Equity�Capital�Markets THB700�-�960k THB700�-�960k THB1.1�-�1.4m THB1.2�-�1.8m THB1.8m+ THB2.5m+
Private�Equity THB700�-�900k THB800k�-�1.0m THB1.0�-�1.3m THB1.0�-�2.2m THB1.5m+ THB2.0m+
Corporate�Banking THB550�-�850k THB540�-�850k THB850k�-�1.1m THB850k�-�1.8m THB1.8m+ THB2.2m+
Debt�Capital�Markets THB650�-�900k THB650k�-�1.0m THB850k�-�1.3m THB1.0�-�1.8m THB1.5m+ THB2.0m+
Trade�Sales THB550�-�700k THB550�-�900k THB650�-�800k THB900k�-�1.5m THB1.2m+ THB1.8m+
Commercial�Banking THB550�-�700k THB550�-�750k THB600�-�900k THB750k�-�1.6m THB1.2m+ THB1.8m+
Cash/Treasury�Sales THB450�-�650k THB600�-�840k THB650�-�850k THB840k�-�1.7m THB1.2m+ THB1.8m+
Priority�Banking THB200�-�400k THB240�-�600k THB580�-�830k THB600k�-�1.0m THB1.0m+ THB1.4m+

Banking�Operations
Cash�Management THB500�-�700k THB400�-�600k THB500�-�750k THB600�-�840k THB1.0m+ THB900k+
Treasury�Settlements THB660�-�730k THB400�-�600k THB500�-�750k THB600�-�900k THB1.0m+ THB1.0m+
Trade�Support THB540�-�670k THB400�-�600k THB680�-�900k THB600�-�900k THB950k+ THB950k+

Corporate�Governance
Operational�Risk THB480�-�800k THB500�-�700k THB600k�-�1.0m THB700k�-�1.4m THB1.3m+ THB1.4m+
Market�Risk THB600�-�750k THB550�-�960k THB900k�-�1.1m THB900k�-�1.8m THB1.2m+ THB1.8m+
Credit�Risk THB550�-�800k THB600�-�960k THB850k�-�1.1m THB850k�-�1.8m THB1.2m+ THB1.8m+
Internal�Audit THB480�-�690k THB480�-�700k THB700�-�950k THB700k�-�1.8m THB1.0m+ THB1.8m+
Compliance THB420�-�650k THB420�-�650k THB660�-�950k THB650k�-�2.0m THB1.5m+ THB2.0m+

Financial�Accounting
Finance�Operations THB490�-�700k THB500�-�720k THB750�-�900k THB800k�-�1.5m THB1.3m+ THB1.5m+
Fund�Accounting THB400�-�640k THB450�-�720k THB650�-�900k THB720k�-�1.8m THB1.1m+ THB1.8m+
Business�Analysis THB400�-�700k THB500�-�800k THB800�-�950k THB800k�-�1.5m THB1.0m+ THB1.5m+

NB:�Figures�are�basic�salaries�exclusive�of�benefits/bonuses�unless�otherwise�specified.

Robert�Walters�Global�Salary�Survey�2011 398
THAILAND
THAILAND

THAILAND
HUMAN�RESOURCES

Our�human�resources�division�specialises�in In�2010�we�saw�a�shortage�in�the�local�talent
placing�high-calibre�HR�professionals�from�mid pool,�especially�for�experienced�HR�specialists
to�senior�level�positions.�We�recruit�for�small in�the�legal�and�regulation�sector.�An
enterprises�through�to�large�local,�multinational experienced,�qualified�and�English-speaking
and�global�organisations�across�both�the candidate�who�was�looking�to�move�into�the
financial�services�and�commerce�sectors. legal�and�regulatory�sector�could�expect�an
Specific�disciplines�we�recruit�for�include: increase�in�salary�of�20-30%�plus�an�enhanced
HUMAN�RESOURCES

HUMAN�RESOURCES
compensation�package.
• Audit�and�compliance
• Change�management Outlook�for�2011
• Compensation�and�benefits We�expect�demand�for�HR�talent�to�remain
• Employee�and�industrial�relations strong�in�2011�as�organisations�look�to
• Expatriate�management�or�mobility stay�competitive�and�continue�with�their
• Generalists expansion�plans.�HR�professionals�who
• Learning�and�development specialise�in�compensation�and�benefits�and
• Organisational�development organisational�development�will�continue�to�be
• Organisational�effectiveness highly�sought-after�as�competition�for�talent
• Recruitment intensifies�due�to�business�growth�and�the
improving�economy.�We�anticipate�the�FMCG,
Market�Overview banking�and�trading�sectors�to�be�particularly
The�HR�recruitment�market�remained�strong strong�recruiters.
throughout�2010�as�companies�realised�the
need�for�a�strong�HR�team�to�manage,�attract Experienced�English-speaking�HR
and�retain�their�staff�and�the�function’s�general professionals�with�a�consulting�background
importance�to�maintaining�their�competitive will�be�invaluable�to�organisations�in�Thailand.
advantage. Skilled�and�experienced�candidates�should�be
able�to�command�salary�rises�of�approximately
Key�sectors�recruiting�included�trading, 20-30%�due�to�the�contribution�that�they�can
pharmaceuticals,�banking�and�professional make�to�the�company,�including�additional
services.�There�was�a�strong�demand�for�both benefits�that�make�up�their�total�compensation
HR�specialists�and�generalists�in�the�first�half package.
of�the�year.�We�saw�an�increase�in�specialist
compensation�and�benefits�roles�in�the�second
half�of�the�year�as�companies�looked�for
ways�to�retain�key�talent.�Candidates�with
experience�in�organisational�development�were
also�highly�sought-after�during�the�second�half
of�the�year.

Candidates�were�generally�optimistic�and
expected�salary�rises�of�20-30%,�although
this�still�depended�on�the�total�compensation
package�(e.g.�cash�and�gasoline�allowances).
Higher�salary�expectations�were�mainly�due�to
rises�in�the�cost�of�living,�as�well�as�candidates
seeking�compensation�for�the�risk�of�switching
jobs.

399 Robert�Walters�Global�Salary�Survey�2011
THAILAND
THAILAND

THAILAND
HUMAN�RESOURCES

ROLE PERMANENT�SALARY�PER�ANNUM�THB
3�-�6�YRS'�EXP 6�-�12�YRS'�EXP 12+�YRS'�EXP

2010 2011 2010 2011 2010 2011


HUMAN�RESOURCES

HUMAN�RESOURCES
Commerce�&�Industry
Compensation�&�Benefits THB400�-�600k THB600�-�960k THB800k�-�1.2m THB1.1�-�1.8m THB1.6m+ THB1.8m+
Specialist
Organisational�Development THB500�-�800k THB600�-�960k THB800k�-�1.4m THB1.1�-�1.8m THB1.45m+ THB1.8m+
Specialist
HR�Generalist/Business THB450�-�750k THB540�-�780k THB1.1�-�1.7m THB900k�-�1.2m THB1.4m+ THB1.5m+
Partner
Training�&�Development THB500�-�750k THB540�-�780k THB950k�-�1.3m THB790k�-�1.5m THB1.3m+ THB1.5m+
Specialist
HRIS�Specialist THB500�-�650k THB540�-�780k THB850k�-�1.2m THB900k�-�1.2m THB1.3m+ THB1.5m+
Recruitment�Specialist THB400�-�600k THB420�-�600k THB620�-�850k THB610�-�850k THB900k+ THB850k+
Mobility�Specialist THB480�-�590k THB420�-�600k THB600�-�810k THB610�-�850k THB820k+ THB850k+
Payroll�Specialist THB420�-�590k THB360�-�600k THB600�-�800k THB610�-�900k THB810k+ THB900k+

Banking�&�Financial�Services
HRIS�Specialist THB500�-�750k THB540�-�780k THB1.1�-�1.8m THB790k�-�1.5m THB1.9m+ THB1.5m+
Organisational�Development THB1.0�-�1.2m THB600�-�960k THB1.25�-�1.6m THB960k�-�1.8m THB1.75m+ THB1.8m+
Specialist
HR�Generalist/Business THB720�-�900k THB600�-�800k THB1.0�-�1.6m THB800k�-�1.4m THB1.7m+ THB1.4m+
Partner
Training�&�Development THB800k�-�1.0m THB600�-�780k THB1.1�-�1.5m THB780k�-�1.3m THB1.6m+ THB1.3m+
Specialist
Compensation�&�Benefits THB800k�-�1.1m THB600�-�960k THB1.2�-�1.5m THB960k�-�1.8m THB1.6m+ THB1.8m+
Specialist
Recruitment�Specialist THB450�-�700k THB500�-�670k THB900k�-�1.2m THB680k�-�1.0m THB1.3m+ THB1.0m+
Payroll�Specialist THB500�-�670k THB500�-�670k THB680k�-�1.0m THB680k�-�1.0m THB1.1m+ THB1.0m+
Mobility�Specialist THB550�-�670k THB500�-�670k THB680�-�760k THB680k�-�1.0m THB770k+ THB1.0m+

NB:�Figures�are�basic�salaries�exclusive�of�benefits/bonuses�unless�otherwise�specified.
Figures�vary�depending�on�whether�the�incumbent�is�holding�a�regional/global�role.

Robert�Walters�Global�Salary�Survey�2011 400
THAILAND
THAILAND

THAILAND
INFORMATION�TECHNOLOGY

Our�information�technology�division�specialises Telecommunications�companies�were�also Outlook�for�2011


in�placing�high-calibre�IT�professionals�into spending�significant�amounts�on�IT,�with With�the�uncertain�political�situation�we�expect
permanent�positions�across�the�financial mobile�operators�investing�heavily�to�expand that�many�companies�will�continue�with
services,�commerce�and�industry,�information capacity�and�roll�out�new�services.�In�turn, cautious�business�expansion.�We�also�predict
technology�and�telecommunications�sectors. this�caused�an�increase�in�demand�for�IT more�competition�for�high�quality�candidates
professionals. as�companies�seek�to�attract�and�retain�the
We�recruit�for�major�European�and�US best�talent�in�the�market.
INFORMATION�TECHNOLOGY

INFORMATION�TECHNOLOGY
multinationals�in�Thailand�and�leading�local Hiring�activity�was�relatively�strong�in�the
and�regional�institutions.�This�includes first�two�quarters�with�demand�focusing We�expect�to�see�most�recruitment�take
end-user�clients,�specialist�vendors�of on�software�development,�consulting�and place�across�the�banking,�IT�services,
products�and�services�(incorporating operations�professionals�as�companies�once telecommunications�and�tourism�sectors�in
outsourcing�partners�and�shared�services), again�looked�to�expand�their�IT�operations.�In 2011.�Project�management�skills�are�expected
systems�integrators�and�management quarter�three,�recruitment�started�to�slow�and to�be�most�sought-after�to�cater�for�projects
consultancies. demand�shifted�to�service�delivery�and�project implemented�as�part�of�continued�expansion
management�roles�in�an�effort�to�save�costs plans.
Market�Overview and�hedge�risk�due�to�the�political�uncertainty.
The�IT�sector�saw�high�levels�of�recruitment Salary�rises�are�likely�to�range�between
in�the�first�six�months�of�2010�as�the�global Towards�the�end�of�the�year�hiring�activity 15-20%�for�good�candidates�due�to�a
economy�gradually�recovered�from�the increased�once�again�and�we�saw�demand general�and�persistent�talent�shortage�in
downturn�and�previously�shelved�large for�IT�sales�and�banking�candidates.�Sectors the�market,�while�those�with�very�niche
projects�were�rolled�out. that�were�hiring�additional�staff�included�IT skills�can�command�increases�of�between
services,�manufacturing,�banking,�financial 20-30%�(depending�on�the�total�compensation
The�PC�market�experienced�strong�levels services�and�telecommunications�(Thailand’s package).�Thailand�lags�behind�in�technology
of�growth,�as�did�new�technologies�such�as traditional�growth�areas). compared�to�other�developed�countries�in
WiMAX�(wireless�broadband�technology)�and the�region,�and�key�skills�which�are�in�high
SaaS�(software-as-a-service).�Virtualisation In�general,�candidates�were�positive�and demand�will�continue�to�command�a�huge
also�became�a�popular�technology�in�Thailand expected�average�salary�rises�of�20-25% salary�increase�or�premium.
and�was�readily�adopted�by�forward�thinking -�whether�they�received�this,�however,
companies.�There�was�also�a�growing depended�on�the�composition�of�their�total One�of�the�key�challenges�for�organisations
emphasis�on�cost�efficiency�as�organisations compensation�package. in�2011�will�be�employee�retention.�Most
looked�to�enhance�the�productivity�of�existing firms�are�expected�to�focus�on�compensation
systems,�as�opposed�to�spending�more�on There�was�a�shortage�of�local�talent and�benefit�strategies�and�to�step�up�their
additional�hardware�and�software. specialising�in�Open�Source�Software�(OSS) training�and�development�efforts�to�retain�key
due�to�the�relative�late�adoption�of�this employees.
IT�services�spending�in�Thailand�reached technology�in�the�Thai�market�and�employers
around�US$1.3billion�in�2010,�up�from offered�increasingly�larger�premiums�to
US$1.1billion�in�2009�and�accounted�for attract�these�professionals.�As�a�result,�some
approximately�22%�of�total�IT�spending,�as candidates�preferred�to�work�on�a�contract
reported�in�the�NECTEC�Annual�Review�of basis�and�companies�were�forced�to�look�to
2010.�As�a�result,�we�saw�a�much�higher expensive�foreign�talent�to�fill�the�gap.
demand�for�third�party,�outsourcing�and
contract�professionals�than�previous�years.

401 Robert�Walters�Global�Salary�Survey�2011
THAILAND
THAILAND

THAILAND
INFORMATION�TECHNOLOGY

ROLE PERMANENT
SALARY�PER�ANNUM�THB

2010 2011
INFORMATION�TECHNOLOGY

INFORMATION�TECHNOLOGY
IT�Systems
IT�Director THB2.0�-�2.3m THB2.5�-�3.5m
IT�Programme�Manager THB1.0�-�1.4m THB1.0�-�1.5m
Project�Manager THB1.0�-�1.4m THB1.0�-�1.7m
Solution�Architect THB800k�-�1.2m THB950k�-�1.8m
Development�Manager THB750k�-�1.0m THB1.0�-�1.5m
.Net/C#�S/W�Engineers THB650�-�950k THB720�-�950k
Software�Developer THB500�-�900k THB720�-�950k
Business�Analyst�Manager THB650�-�900k THB960k�-�1.2m
C++�S/W�Engineers THB650�-�900k THB720�-�950k
Application�Support�Analyst THB500�-�850k THB500�-�800k
Java/J2EE�S/W�Engineers THB600�-�850k THB720�-�950k
IT�Business�Analyst THB650�-�850k THB620�-�850k
Test�Manager THB600�-�800k THB840k�-�1.2m

ERP/Business�Application
Project�Managers THB1.5�-�1.9m THB1.5�-�2.5m
Consultants�-�Functional THB1.0�-�1.5m THB1.0�-�1.5m
Consultants�-�Technical THB1.0�-�1.5m THB1.0�-�1.5m

Infrastructure
Infrastructure�Manager THB1.0�-�1.4m THB1.1�-�1.8m
Service�Delivery�Manager THB900k�-�1.3m THB1.5�-�2.0m
Project�Manager THB1.4�-�1.8m THB1.2�-�1.5m
Infrastructure�Team�Leader THB850k�-�1.2m THB850k�-�1.2m
Desktop�Support�Analyst THB500�-�800k THB540�-�800k
Database�Administrator THB600�-�750k THB750k�-�1.0m
Server�Administrator THB500�-�750k THB850k�-�1.2m

IT�Security,�Risk�&�Control
IT�Security�Analyst THB950k�-�1.3m THB950k�-�1.3m
IT�Auditor THB950k�-�1.2m THB950k�-�1.2m

NB:�Figures�are�basic�salaries�exclusive�of�benefits/bonuses�unless�otherwise�specified.

Robert�Walters�Global�Salary�Survey�2011 402
THAILAND
THAILAND

THAILAND
SALES�&�MARKETING

Our�specialist�sales�&�marketing�division Hiring�levels�within�the�healthcare�sector Outlook�for�2011


recruits�for�permanent�roles�across�all remained�strong�and�we�witnessed�high�levels Despite�continued�political�uncertainty,�we
disciplines�within�financial�services, of�demand�for�specialist�functions�such�as expect�Thai�companies�to�be�more�optimistic
FMCG,�information�technology,�media�and sales�force�effectiveness,�medical�education about�the�outlook�for�business�in�2011�and�we
entertainment,�pharmaceutical�and�healthcare, and�medical�marketing. anticipate�that�most�organisations�will�continue
professional�services�and�retail. to�expand�aggressively.
We�also�saw�a�spike�in�demand�for
SALES�&�MARKETING

SALES�&�MARKETING
Typical�roles�we�recruit�for�include�marketing candidates�with�regulatory�affairs�experience, We�expect�strong�demand�for�marketing
director/manager,�product�manager,�brand due�to�increased�regulation�in�the�Thai (including�digital�marketing)�and�managerial
manager,�sales�director,�key�account�manager, pharmaceutical�industry,�mostly�involving sales�candidates.�Export�manufacturing�is
business�development�manager,�trade patents.�This�was�a�new�skill�set�in�the�Thai the�single�fastest�growing�sector�in�the�Thai
marketing�manager�and�online�marketing market�and�professionals�who�specialised economy�and�this�will�further�fuel�the�demand
manager. in�regulatory�affairs�were�scarce.�As�a�result, for�skilled�and�savvy�sales�engineers.
companies�were�forced�to�pay�large�premiums
Market�Overview to�attract�these�candidates. With�an�increasing�number�of�people
In�the�first�half�of�2010�we�saw�high�demand accessing�digital�platforms,�Thai�organisations
for�sales�and�marketing�professionals�as Due�to�an�increased�focus�on�building�new are�likely�to�develop�more�marketing�channels
companies�recognised�the�need�for�strong businesses�and�improving�the�bottom�line, to�reach�out�to�their�end�consumers.
professionals�to�help�rebuild�businesses�that candidates�with�the�ability�to�communicate Therefore,�candidates�with�digital�marketing
had�been�adversely�affected�by�the�economic effectively�in�both�written�and�spoken�English experience�are�growing�in�demand.�In
downturn.�Towards�the�second�half�of�the were�highly�sought-after.�Hiring�levels�for addition,�we�expect�sectors�such�as�FMCG,
year,�employers�became�more�specific�in�their marketing�managers,�brand�managers�and chemicals,�manufacturing,�IT�services�and
requirements�and�preferred�to�wait�for�the�best key�account�manager�roles�remained�strong, electronics�to�continue�hiring�as�a�result�of
talent�rather�than�compromise�on�skill�sets. largely�due�to�the�presence�of�locally-based business�growth.
regional�operations�within�the�consumer
Hiring�activity�within�the�sales�and�marketing markets�and�manufacturing�multinationals. Salary�rises�are�likely�to�average�around�5%
sector�increased�as�business�confidence across�all�levels�and�we�anticipate�many
improved�significantly.�The�new�financial Although�organisations�struggled�with�political employees�will�continue�to�pursue�more
year�heralded�new�budgets,�enabling�many issues,�local�hiring�confidence�continued attractive�compensation�packages�or�further
organisations�to�recruit�business-critical�roles. due�to�the�recovery�of�the�local�economy. their�education�to�upgrade�their�skills.
As�more�positions�became�available,�we�saw Candidates�also�became�more�willing�to
a�reduction�in�the�volume�of�immediately switch�jobs. Employee�retention�is�expected�to�be�a�key
available,�highly�skilled�candidates�in�the challenge�for�many�companies�in�2011.�As�a
market. In�terms�of�salaries,�we�found�that�candidates result,�better�career�development�opportunities
were�more�realistic�in�their�expectations�and and�more�attractive�benefits�and�salary
Despite�the�effect�of�the�global�financial�crisis, were�much�more�motivated�by�long-term packages�will�be�important�measures�that
top-tier�candidates�with�specialist�skill�sets career�progression�opportunities.�Due�to�a organisations�look�to�implement�in�order�to
remained�in�demand.�Senior�level�marketing lack�of�candidates�with�solid�overseas�working retain�their�key�talent.
managers�with�international�experience�within experience�in�the�local�talent�pool,�more
the�global�FMCG�sector�continued�to�be�highly companies�had�to�look�to�foreign�candidates
sought-after. to�fill�the�gap.

Recruitment�activity�within�the�retail
hypermarket�industry�remained�aggressive,
with�skill�sets�in�category�management,�retail
development�and�store�operations�in�high
demand.

403 Robert�Walters�Global�Salary�Survey�2011
THAILAND
THAILAND

THAILAND
SALES�&�MARKETING

ROLE PERMANENT
SALARY�PER�ANNUM�THB

2010 2011
SALES�&�MARKETING

SALES�&�MARKETING
General�Manager/Managing�Director�(6+�yrs’�exp) THB2.0�-�2.8m+ THB3.0�-�3.6m+
Sales�Director�(8+�yrs’�exp) THB1.9�-�2.5m+ THB2.2�-�2.6m+
Sales�&�Marketing�Director�(8+�yrs’�exp) THB1.9�-�2.4m+ THB2.2�-�2.6m+
Sales�Manager�(4�-�5�yrs’�exp) THB1.4�-�1.8m+ THB1.4�-�1.9m+
Account�Director�(8+�yrs’�exp) THB1.1�-�1.5m+ THB1.8�-�2.0m+
Marketing�Director�(6+�yrs’�exp) THB1.9�-�2.6m+ THB2.4�-�2.8m+
Public�Relations�Director�(8+�yrs’�exp) THB1.0�-�1.4m+ THB1.1�-�1.5m+
Business�Development�Manager�(8+�yrs’�exp) THB1.0�-�1.4m+ THB1.0�-�1.4m+
Brand�Manager�(4+�yrs’�exp) THB950k�-�1.3m+ THB950k�-�1.3m+
Sales�&�Marketing�Manager�(4�-�5�yrs’�exp) THB900k�-�1.3m+ THB900k�-�1.3m+
Marketing�Communications�Manager�(6+�yrs’�exp) THB850k�-�1.3m+ THB900k�-�1.3m+
Marketing�Manager�(4�-�5�yrs’�exp) THB850k�-�1.2m+ THB950k�-�1.6m+
Assistant�Brand�Manager�(3�-�4�yrs’�exp) THB850k�-�1.2m THB750k�-�1.0m+
Corporate�Affairs�Director�(6+�yrs’�exp) THB850k�-�1.1m+ THB850k�-�1.1m+
Marketing�Research�Director�(6+�yrs’�exp) THB850k�-�1.1m+ THB1.0�-�1.4m+
Trade�Marketing�Manager�(4�-�5�yrs’�exp) THB850k�-�1.1m+ THB850k�-�1.2m+
Channel�Manager�(5�-�8�yrs’�exp) THB800k�-�1.0m+ THB800k�-�1.0m+
Marketing�Research�Manager�(4�-�5�yrs’�exp) THB750k�-�1.0m+ THB650k�-�1.0m+
PR�Manager THB750k�-�1.0m THB650k�-�1.0m
Account�Manager�(4�-�5�yrs’�exp) THB700k�-�1.0m THB840k�-�1.2m
Business�Development�Manager�(4�-�5�yrs'�exp) THB700�-�950k+ THB840k�-�1.2m
Call�Centre�Manager�(8+�yrs’�exp) THB700�-�950k+ THB700�-�950k+
Marketing�Communications�Manager�(4�-�5�yrs’�exp) THB750�-�950k THB840k�-�1.2m
Visual�Merchandising�Manager�(4�-�5�yrs’�exp) THB650�-�950k THB650�-�950k
Public�Relations�Manager�(4�-�5�yrs’�exp) THB650�-�900k THB650k�-�1.0m
Campaign�Manager�(3�-�5�yrs’�exp) THB650�-�850k THB650k�-�1.0m
Direct�Marketing�Manager�(5�yrs’�exp) THB600�-�850k THB600�-�850k

NB:�Figures�are�basic�salaries�exclusive�of�benefits�&�bonuses�unless�otherwise�specified.

Robert�Walters�Global�Salary�Survey�2011 404

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