1011 Korea CouponBook-BK

Special
Coupon Book
for Travelers
to Korea
Opportunities to enjoy Korea’s best shopping, tourism, performance, food, beauty and medical service
spots are waiting for you. Discounts and gifts provided throughout your journey are sure to make your
trip to Korea more memorable. Begin your special journey to Korea with this amazing coupon book!
TERMS AND CONDITIONS

Eligible users: Individual visitors from the Asia-Pacific region
(KTO Branch Offices: Singapore, Bangkok, Kuala Lumpur, Sydney, Dubai, New Delhi)
Coupons are valid between September 1, 2010 – June 30, 2011
How to redeem coupons: Please present coupons at respective stores to receive discounts or gifts.
Coupons cannot be used in conjunction with any other offer, coupon or discount.
Inquiries: Please direct all inquiries to the business or merchant listed on the coupon
CONTENTS
Myeongdong 3 Etude House 5 ... Samsung Mobile 7 ... The Face Shop 9 ... Bongchu Jjimdak 11 ... Noon Square 13 ...
ANACLI Aesthetic 15
Gwanghwamun 17 Urban Garden 19 ... Namusairo 21 ... Gildeulyeojigi 23 ... Chilgapsan 25
Namsan Mountain 27 Korea House 29
Insa-dong 31 Tongin Store 33 ... Min’s Club 35 ... Nuijo 37 ... Sadongmyeonok 39
Samcheong-dong 41 Sanenamul 43 ... Shurang 45 ... Cometa 47 ... Luielle 49 ... Bukchon Museum Old Fragrance 51 ... Coffee Bangatgan 53 ...
Goshen 55 ... Jeon Gwang-su Coffee House 57 ... Gahwadang 59
Hongdae & Idae 61 Greens. Eat. Gom 63 ... Le Petit Four 65 ... Yao Lamb 67 ... Tiangpang 69
Dongbuichon-dong Thunder Burger 73 ... My Thai China 75 ... Moghul 77 ... My Chelsea 79 ... Usmania 81 ... Foreign Restaurant 83 ...
& Itaewon 71 Wazwan 85 ... Taj Palace 87 ... National Museum of Korea 89 ... Eatry 91 ... Namuwa Hwadeok Pizza 93
Apgujeong-dong Super Normal 97 ... Suecomma Bonnie 99 ... Jurlique Day Spa 101 ...
& Cheongdam-dong 95 Jenny House 103 ...
Garosu-gil 105 Kim Buk-sun Keunnambi Jip 107 ... 103 109 ... French Sole 111 ... Maki 113 ... Mug for Rabbit 115 ... 5Cijung 117
Seorae Village 119 Coffeeology 121 ... Seorae Yanggopchang 123 ... mom 125 ... Jangmirak 127
Other Participating Sheraton Grande Walkerhill Hotel 131 ... Paradise Walkerhill Casino 133 ... Walkerhill Show, “Legend of Flower” 135 ...
Areas 129 Everland 137 ... Sachoom 139 ... Walkerhill Duty Free 141 ... Shinhan Bank 143 ... Donghwa Duty Free 145 ...
Duty Free Korea 147 ... E Mart 149 ... Lotte World 151 ... Nanta 153 ... Jump 155 ... Miso 157 ...
Drawing Show 159 ... Cafes and Restaurants at Incheon International Airport 161 ... Seven Luck Casino 163 ...
Lotte Duty Free 165 ... Lotte Mart 169 ... 63 City 171
As the vibrant commercial center Myeo
of Seoul, Myeongdong is where
ngdo
you can sightsee, eat and shop
around all in one place. The
highly accessible location gives
ng
Myeongdong another advantage.
As it connects to Subway Lines
1,2 and 4 and nears airport
bus stops, Myeongdong is the
undisputed center of Seoul city
that is always dynamic and
full of vibrancy. It’s no wonder
the streets of Myeongdong are
always so crowded, as it attracts
Koreans seeking up-to-date
styles as well as foreign tourists
tempted to experience the spirit
of Koreans and their fashion BK
sense.
Dobong-gu
N
Gangbuk-gu
Nowon-gu
W E
S
Seongbuk-gu
Eunpyeong-gu
Jungnang
Jongno-gu -gu
Directions to Myeongdong Dongdaemun
-gu
For the central street of Seodaemun-gu Myeongdong
Myeongdong, get off at Jung-gu
Mapo-gu Gwangjin
Myeongdong Station (Subway Gangseo-gu -gu Gangdong
Line 4) and use Exit 6. Seongdong-gu
-gu
Yongsan-gu
For Lotte Department Store in
Myeongdong, get off at Euljiro Songpa-gu
1(il)-ga Station (Subway Line 2)
Yeongdeungpo-gu
and use Exit 7. Yangcheon-gu
For Lotte Duty Free, get off at Dongjak-gu
Euljiro 1(il)-ga Station (Subway Gangnam-gu
Line 2) and use Exit 7 that Guro-gu
Seocho-gu
directly connects to Lotte
Department Store. Lotte Duty
Gwanak-gu
Free is on the 9th and 10th floors
of the Lotte Department Store.
Geumcheon-gu
Etude House
5
BK
Etud
1 free moisture mask sheet

Valid only at shops in Myeongdong,
e Ho
Dongdaemun, and Insa-dong.

Free gift item is subject to change.
use
Etude House 에뛰드하우스
Validity September 1, 2010 - june 30, 2011. / One coupon per customer.
Girlish dreams and sweet imagination-

themed, Etude House is one of favorite
cosmetics brands among young Koreans
동 쿠폰은 한국관광공사가 배포한 아시아대양주지역 FIT 전용쿠폰입니다.
with its strength lying in good quality

Please present your passport at time of purchase.
and trendy designs. Located in the center

729-9383~4
of Myeongdong, the cosmetics shop

offers relatively inexpensive cosmetics
products. Skin care items are priced
회수를 위한 별도 관리를 부탁드립니다.
each at KRW 6,500 and BB cream, a big

hit, at KRW 9,500. A gift set of collagen,
pearl powder or vitamin C-contained
face packs is also a big seller.
Exit 8, Myeongdong Station (Subway Line 4),
walk 100m down the street and turn left.
서울시 중구 명동 2가 31-7번지 02-753-3771
08:00-23:00 English spoken
1 free moisture mask sheet
Samsung Mobile
7
BK
Samsu
ng M
• Free cosmetics samples

• 15% off accessories to
electronics products
obile

729-9383~4
Samsung Mobile 삼성모바일

Samsung Mobile sells only the most popular items among customers in their
20s and 30s. Offerings include mobile phones, digital cameras, camcorders, MP3,
and laptop computers. Shoppers are welcome to try out Samsung products before
purchasing. Free Internet access is available. You will be conveniently welcomed by
staffs members with good command of Chinese, Japanese, and other languages.
Exit 8, Myeongdong Station (Subway Line 4), walk 100m down the street and turn left. B1 of M Plaza
building. 서울시 중구 명동 2가 31-1 엠플라자 지하 1층 코즈니 내 02-752-0030
10:30-22:00 kr.samsungmobile.com
• Free cosmetics samples • 15% off accessories to electronics products
The Face Shop
9
BK
The F
ace S
Free skin and lotion samples,

and a mask sheet with purchase
hop
Valid only at The Face Shop stores in Myeongdong

The Face Shop 더페이스샵
Whitening is an all-time interest for

Asian women. The recently unveiled
Marine Stem Cell Revive Line will
most ideally rejuvenate your skin.

The product, on top of whitening, will

729-9383~4
moisturize and protect your skin from

UV in summer as well. There are five
Face Shop stores in Myeongdong.
Cell Revive toner: KRW 13,900, Cell

Revive BB cream: KRW 16,900, Ener-
Surge emulsion: KRW 11,900
Exit 6, Myeongdong Station (Subway Line 4),
walk down the street for about 10 minutes.
02-318-9800 09:30-22:30
English spoken www.thefaceshop.com
Free skin and lotion samples, and a mask
sheet with purchase
Bong
chu J
jimda
k
for each customer

Free rice bowls
Bongchu Jjimdak
(Myeongdong Store) BK
11

729-9383~4
Bongchu Jjimdak Myeongdong Store 봉추찜닭
Jjimdak (seasoned and simmered chunk chicken) is a fusion dish seasoned with
Korean soy sauce and mixed with potatoes, chili peppers and yam noodles. With
its plain and moderately spicy taste, jjimdak became very popular among foreign
tourists. To enjoy this uniquely tasteful dish, you may start with yam noodles before
they go too soft, savor the chicken and vegetables and lastly, enjoy rice mixed with
the sauce in dish. A seat on the second floor by the window will enable you to enjoy
both your dish and a panoramic view of the people in the streets.
Exit 8, Myeongdong Station (Subway Line 4), walk straight for 300m.
서울시 중구 명동 2가 33-9 02-318-6981 11:00-22:00 English spoken
Free rice bowls for each customer
Noon Square
13
BK
Noon
• Free gift (card case) with purchase

• Free name tag with the purchase
Squar
e
of KRW 200,000 or more

Noon Square 눈 스퀘어
Noon Square is the latest shopping mall

in Myeongdong under the motto of “globally
stylish shopping mall in Myeongdong,” and
accommodates varying brands in one large space,

such as Mango, H&M, and Footlocker. On level 5,

729-9383~4
there are authentic Korean and global designer

brands. Noon Square mall is also housed with
Crystal Jade, an original restaurant serving cuisine
from Singapore, much-famed Todai, a seafood

buffet restaurant, Youngpoong Bookstore, one of
the largest bookstores in Korea, and CGV, a movie
theater running the latest hit films.
Exit 6, Euljiro 1(il)-ga Station (Subway Line 2), walk down
the street for 300m. 서울시 중구 명동 2가 83-5
02-3783-5005 11:00-22:00 www.noonsquare.com
• Free gift (card case) with purchase • Free name tag
with the purchase of KRW 200,000 or more
(Areumdaun Nara)
ANACLI Aesthetic
15
BK
ANA
CLI A
• 10% off medical skincare

• Free consultation
upon reservation
(Myeongdong and Gangnam Centers)
esthet
ic
ANACLI Aesthetic Areumdaun Nara 아름다운나라 피부과
Skin care is a leading concern for Korean women.

However, Areumdaun Nara has a welcome solution for
them. With its much-acclaimed customized treatment tuned
to skin type, lifestyle and taste of each individual, the clinic

attracts customers from all around the world. Additionally,

729-9383~4
dedicated staffs members will give consultations to foreign

customers on skin care, plastic surgery, etc. with no
language barriers. Working Korean women often get their
treatment during lunch time as Areumdaun Nara offers the

most convenient and time-suited services for its customers.
Exit 5, Myeongdong Station (Subway Line 4), enter the connected
Myeongdong Migliore building (10th Floor). 서울시 중구 충무로 1가
24-1 밀리오레빌딩 10층 02-3420-2250 Monday to Friday: 10:00-
20:00 / Lunch Hour: 13:00-14:00 / Saturday, Sunday: 10:00-17:00
(Closed on holidays) www.anacli.co.kr • 10% off medical
skincare (Myeongdong and Gangnam Centers) • Free consultation upon
reservation (Valid only at Gangnam Center)
Gwan
ghwa
Gwanghwamun technically refers to
Namjeongmun, the main gate of Gyeongbokgung
Palace. Recently, however, it is more often
used to indicate a main road reaching out from mun
Gwanghwamun and, more comprehensively,
the Sejong-ro district. The neighborhood
accommodating the Gyeongbokgung Palace
and Deoksugung Palace of the Joseon dynasty
will walk you into the well-preserved history
of Korea. The Gwanghwamun Plaza sits on the
wide 10-lane main road, and once heavy traffic
of Koreans’ busy day-to-day lives becomes
subdued, the Gwanghwamun Plaza space will
entertain you with various performances and
events leading one to another until late into
the night. Walking into the interwoven texture
of Gwanghwamun will add diverse and vibrant
experiences to your trip. BK
Dobong-gu
Gangbuk-gu
Nowon-gu
Seongbuk-gu
Eunpyeong-gu
Gwanghwamun
Jungnang
-gu
Jongno-gu Dongdaemun
-gu
Seodaemun-gu
Jung-gu
Mapo-gu Gwangjin
Directions to Gangseo-gu -gu Gangdong
Gwanghwamun Yongsan-gu
Seongdong-gu
-gu
Get off at City Hall

Station (Subway Line Songpa-gu
1) and use Exit 1. Right Yeongdeungpo-gu

Yangcheon-gu
in front of the exit is
Deoksugung Palace, Dongjak-gu
Gangnam-gu
and a walk down Guro-gu
the road next to the Seocho-gu
palace will bring you to
Jeongdong-gil. Gwanak-gu
You can also get off at
Gwanghwamun Station Geumcheon-gu
(Subway Line 5).
Urban
Garde
n
10% off purchase

Urban Garden BK
19
Urban Garden 어반가든
With artificial grass on the floor and the interior furnished with
various herbs, Urban Garden is a garden full from the aroma of
nature’s fragrance. The restaurant’s signature dish, “Urban Garden
Pizza,” will make you feel healthier in this garden in the middle of a
city. With its thin dough topped with beef, small green onions, and
729-9383~4
cheese, the pizza offers guests a bold yet delicate culinary delight.
Pasta with various herbs are also recommended. Urban Garden Pizza:
KRW 15,000, Pasta Vongole with shepherd’s purse: KRW 14,000
Exit 5, Seodaemun Station (Subway Line 5), walk until you reach Jeongdong-gil,
turn right and go another 100m. 서울시 중구 정동 28-2
02-777-2254 11:30-23:00 / Last order 21:30 (Closed on holidays)
English spoken www.urbangarden.co.kr
10% off purchase
Namusairo
21
BK
Namu
Free Americano refills

sairo
with the purchase of coffee

Namusairo 나무사이로
Taste and aroma in drip coffee are determined by

quality of coffee beans and roasting time. With that
in mind, the coffee served at Namusairo is the ideal
cup of coffee. The coffee house serves drip-brewed

coffee using freshly roasted beans every morning,

729-9383~4
and you will be captivated as you savor your coffee.

All cakes go well with coffee, and are homemade.
Among them is a rich, decadent cheese cake.
Namu Coffee: KRW 5,000,

Homemade cheese cake: KRW 4,500.
Exit 7, Gyeongbokgung Station (Subway Line 3), walk toward
Jusigyeong-gil for 200m, turn right at Naejadong-gil and cross
the road. 서울시 종로구 내수동 71 경희궁의 아침 2단지 102호
02-6352-6358 08:30-23:30 (Weekdays), 11:00-23:00
(Weekends) English spoken
Free Americano refills with the purchase of coffee
Gildeu
lyeoji
gi
10% off purchase

Gildeulyeojigi BK
23
Gildeulyeojigi 길들여지기
At this Italian restaurant, no dish is prepared in advance, as the restaurant puts

its utmost effort in serving a freshly cooked dish that preserves the ingredients’
natural flavors. The restaurant’s dining area on the outdoor terrace on the second
floor offers a great view of tree-lined streets. The sounds of leaves blowing in
the wind will bring a romantic ambience to your dining. A representative dish
729-9383~4
is Spaghetti alla Pescatore, a seafood pasta dish with short-necked clams and
webfoot octopus. You can choose between tomato sauce and cream sauce.
Spaghetti alla Pescatore: KRW 16,000
Exit 1, City Hall Station (Subway Line 1,2), go up along Deoksugung-gil and then Jeongdong-gil
about 80m. 서울시 중구 정동 8-11 정동극장내 02-319-7083
10:00-23:00 (Open all year round) English spoken www.giljy.com
10% off purchase
Chilga
psan
5% off purchase
Chilgapsan BK
25
Chilgapsan 칠갑산
The 11 year-old restaurant has many

regular customers appreciating its timeless
taste. Among its bestsellers are “Doenjang
bibimbap ” and “Neobiani. ” Neobiani , or

charcoal-grilled beef, is a royal cuisine that

729-9383~4
tastes sweet and delicately salty while

free of artificial flavors. Please note that
you will have an authentic Korean dining
experience, which entails sitting on the floor

with your shoes off. Doenjang bibimbap (rice
with mixed vegetables and soy bean paste
stew): KRW 5,000, Neobiani : KRW 15,000
From Jonggak Station (Subway Line 1), walk
toward Ujeongguk-ro, turn left at Daesung Sky Rex
Building and go straight 150m. 서울특별시 종로구
청진동 46
02-730-7754 11:00-22:00 (Closed on holidays)
Nams
Densely packed buildings, fast
an M
cars, and people hurrying to get
somewhere. If this is what you’ve ount
seen in Seoul, you should make a
trip to Namsan Mountain as soon
ain
as possible. It is the place where
you can be away from the city’s
hectic life and experience the
beauty of Korea’s nature. On a fine
day, the observatory at the top of
the mountain offers a splendid,
unobstructed view over Seoul
and even toward the area near
the Military Demarcation Line.
Namsan was featured in many of
Korean dramas. Visit Namsan, and
feel the charm of the mountain
that has captivated Seoulites. BK
Dobong-gu
N
Gangbuk-gu
Nowon-gu
W E
S
Seongbuk-gu
Eunpyeong-gu
Jungnang
Jongno-gu -gu
Dongdaemun
-gu
Seodaemun-gu Namsan Mountain
Jung-gu
Directions to Mapo-gu Gwangjin
-gu
Gangseo-gu Gangdong
Namsan Mountain -gu
Seongdong-gu
Yongsan-gu
Get off at Myeongdong
Station (Subway Line 4) Songpa-gu
and take Exit 4.
Yeongdeungpo-gu
Walk up toward Yangcheon-gu
Hoehyeon Sageori (or Dongjak-gu
intersection) and turn Gangnam-gu
left. Walk for another Guro-gu
Seocho-gu
5 minutes until you
see Namsan Ormi, an
Gwanak-gu
elevator that will take
you to Namsan.
Geumcheon-gu
Korea House
29
BK
Korea
10% off meal,

20% off performance
Meal discount valid for Nokeum B,
House
Cheongu, and Haerin Jeongsik (course meal)

Korea House 한국의집
Korea House can be called a hub for

introducing Korean tradition. This house was
a residence of Park Paeng-nyeon, one of the
scholars who created Hangeul, Korea’s unique

alphabet, and shows a classic model of the

729-9383~4
upper class residence during the Joseon

dynasty. The beautiful traditional house is
currently managed by the Korean Cultural
Heritage Foundation. Korea House is also used

as a traditional wedding venue by young couples
looking to make their wedding extra special.
Exit 2, Chungmuro Station (Subway Line 3, 4), walk
about 100m along Namsangol 1-gil
서울시 중구 필동2가 80-2번지
02-2266-9101~3 Available call hours: 11:30-18:30
(Monday to Friday) www.koreahouse.or.kr
10% off meal, 20% off performance
Seoul is a big city where you can Insa-
find a brand new skirt just released
last week in Paris, as well as a dong
closet from the Joseon dynasty 600
years ago. Starting out as a gallery
district, Insa-dong was an enclave
of artists and people dedicated to
the preservation of Korea’s tradition
without being swayed by changing
trends. With their unwavering
affection for the tradition getting
recognized, young people were
drawn into the place, and Insa-dong
emerged as a must-see destination
for foreign tourists looking for
authentic Korean culture. Insa-dong
is where the old meets the new,
and the East meets the West. BK
Dobong-gu
Gangbuk-gu
Nowon-gu
Jongno-gu
Seongbuk-gu
Eunpyeong-gu
Jungnang
-gu
Insa-dong
Dongdaemun
-gu
Seodaemun-gu
Jung-gu
Mapo-gu Gwangjin
Gangseo-gu -gu Gangdong
-gu
Seongdong-gu
Directions to Yongsan-gu
Insa-dong
Songpa-gu
For the main street of
Yeongdeungpo-gu
Insa-dong, get off at Yangcheon-gu
Anguk Station (Subway Dongjak-gu
Line 3) and use Exit 6. Gangnam-gu
Walk up about 100m Guro-gu
Seocho-gu
until you reach the
Tourist Information
Gwanak-gu
Center. The main street
begins just to your left.
Geumcheon-gu
Tongin Store
33
BK
Tongi
Free collection of post cards

n St
with the purchase of

KRW 200,000 or more
ore
Tongin Store 통인가게
Tongin Store is nicknamed as a culture

shop, for its diverse array of cultural
items including postcards, furniture, and
crafts from various eras from the Three

Kingdoms period (4th to 7th century) to

729-9383~4
the present day. Different types of items

featured on each of the store’s five floors
give a delightful experience to customers.
In particular, the furniture shop on the third

floor with traditional handcrafted furniture is
popular among foreign tourists for its rarity.
Exit 6, Anguk Station (Subway Line 3), turn left at
Jongno police station and go straight about 300m.
서울시 종로구 관훈동 16번지 02-733-4867
10:00-19:00 www.tonginstore.com
Free collection of post cards with the purchase of
KRW 200,000 or more
Min’s
Club
5% off purchase
Min’s Club
(Mingadaheon) BK
35
Min’s Club Mingadaheon 민가다헌
Min’s Club was Korea’s first modern-style

hanok (traditional Korean house) designated
as Seoul city’s cultural heritage, and is now
renovated into a restaurant. The restaurant’s

meal course presenting fusion-style Korean

729-9383~4
dishes boasts a unique and clean-cut taste.

The most popular item is the sirloin Neobiani
(charcoal-grilled beef) topped with king oyster
mushrooms and semi-dried tomatoes. Traditional

teas such as ginseng tea or jujube tea are served
with traditional rice cakes and sweets. Meal
course: KRW 72,000, Ginseng tea: KRW 9,000
Exit 5, Anguk Station (Subway Line 3), walk straight
about 300m and turn right. 서울시 종로구 경운동 66-7
02-733-2966 12:00-14:30, 18:00-21:30
English spoken www.minsclub.co.kr
5% off purchase
Nuijo
37
BK
Nuijo
5% off purchase
Nuijo 뉘조
Nuijo is a restaurant specializing in traditional nutritional dishes cooked with

medicinal herbs. Wild grass grown in mountains are also used as ingredients, but
in modest amounts so that the dishes can be palatable for people not favoring
a bitter taste, as well as for children. A popular dish is a lunch set with the
medicinal herb Useulcho (hyssop). Useulcho lunch set: KRW 15,000

729-9383~4
Exit 6, Anguk Station (Subway Line 3), turn left at Jongno police station, walk about 200m,
and go into a left alleyway for about 100m. 서울시 종로구 관훈동 84-13
02-730-9301 11:30-15:00, 17:00-22:00 English spoken 5% off purchase
Sadon
gmyeo
nok
Free beverage with purchase

Sadongmyeonok BK
39
Sadongmyeonok 사동면옥
Specializing in dishes from the North Korean city

Gaeseong, Sadongmyeonok is renowned for Mandu
Jeongol , Korean dumpling casserole, and Manduguk ,

Korean dumpling soup. Jeongol is Korea’s traditional

casserole cooked at the table with a relatively small
729-9383~4
amount of water. Both spicy Mandu Jeongol and

Manduguk with a clean-tasting broth are favored by
customers. The restaurant serves dumplings cooked
North Korean style, with a mix of 13 ingredients

wrapped in a thick and chewy flour skin. North
Korean-style mandu Jeongol : KRW 18,000 for two
people, Manduguk : KRW 5,500
Exit 6, Anguk Station (Subway Line 3), turn left at Jongno
police station, go down about 200m, and turn left. Located
behind Insa Art Plaza. 서울시 종로구 관훈동 29-21
02-735-7393 10:00-22:00 Free beverage with purchase
Samc
Samcheong-dong is one of the few
neighborhoods in Korea with a significant heong
concentration of hanok , Korean traditional
-don
houses. Samcheong-dong still preserves
its antique atmosphere from the Joseon g
dynasty, the era that preceded present-day
Korea. Now, the area attracts people with
a sophisticated and artistic sensibility who
are fascinated by the nostalgic value of
the old town’s alleyways. In Samcheong-
dong, you will find many Koreans taking
pictures of the neighborhood, as they can
capture the tradition of hundreds of years
in their camera lenses just by taking a
short walk around the town.
Samcheong-dong will help you to observe
the images of Korea’s
traditional elegance.
Dobong-gu
Gangbuk-gu
Nowon-gu
Seongbuk-gu
Eunpyeong-gu
Samcheong-dong
Jungnang
Jongno-gu -gu
Dongdaemun
-gu
Seodaemun-gu
Jung-gu
Mapo-gu Gwangjin
-gu
Seongdong-gu
Samcheong-dong Songpa-gu
Get off at Anguk
Yeongdeungpo-gu
Station (Subway Line Yangcheon-gu
3) and use Exit 1. Walk Dongjak-gu

for about 10 minutes Gangnam-gu
along the alleyway Guro-gu
Seocho-gu
next to the Jeongdok
Public Library towards
Gwanak-gu
the promenade of
Samcheong-dong.
Geumcheon-gu
Sanenamul
43
BK
Sanen
Free makgeolli
(traditional rice wine)
amul
per table with purchase

Sanenamul 산에나물
Sanenamul serves an assortment of vegetables grown in

Ulleungdo Island, one of the regions in Korea famous for its
unpolluted environment. The restaurant’s vegetable dishes are
seasoned only with perilla oil and a little bit of salt, without
garlic or green onions, to accentuate vegetable’s own flavors and

729-9383~4
fragrance. The restaurant’s meal course presents delicacies cooked

in a Western style with Korean ingredients, such as a pudding made
of citron or red beans, with the selection of seasonal vegetable and
fruits of the best quality. You may also want to enhance your dining
experience with makgeolli (traditional rice wine) or the restaurant’s
home-brewed liquor. Home-brewed liquor: KRW 6,000,
Lunch set: priced from KRW 22,000
About 1km from Exit 1, Anguk Station (Subway Line 3), along the way to
Samcheong-dong Community Service Center. 서울시 종로구 팔판동 35-1 2층
02-732-2542 12:00-15:00 (last order 14:00) / 17:30-22:00 (last order 20:30) /
Closed on Sunday www.sanenamul.co.kr
Free makgeolli (traditional rice wine) per table with purchase
45
Shurang
BK
Shura
ng
10% off purchase

Including an accompanying person
Shurang 슈랑
Shurang is a word created by combining “Shoes”

and “Hwarang ” (gallery). The shop was named hoping
that customers would enjoy shopping in a gallery-
like atmosphere. Shurang presents handcrafted shoes

made from high-quality materials from Italy and Spain.

729-9383~4
The shop also offers custom-made shoes and overseas

delivery is available. Shurang’s floors are filled with
diverse collections of high heels, ballet flats and
sandals, with the first floor above ground featuring

new products and the floor underground presenting
off-season items. Ballet flats: KRW 130,000-KRW
150,000 High heel shoes: KRW 200,000-KRW 300,000
500m from Exit 1, Anguk Station (Subway Line 3) towards the
Samcheong Police Station.
서울시 종로구 소격동 109 1F, 1B 02-720-0319
11:00-21:00 English spoken www.shurang.com
10% off purchase (Including an accompanying person)
Comet
a
10% off purchase

Cometa BK
47
Cometa 코메타
Cometa features handcrafted accessories

made of gemstones imported from the island
of Murano in Venice. As Murano’s gemstones
are expensive and difficult to obtain, Cometa

is a shop offering the most diverse array of

729-9383~4
handcrafted glass accessories in Korea. Its

designs are also more diverse than those
found in Murano. For this reason, the shop
has many of Italian Cultural Institute’s staff

members as its regular customers. Prices
range from KRW 10,000 and mostly around
KRW 60,000 to KRW 70,000.
500m from Exit 1, Anguk Station (Subway Line 3)
towards the Samcheong Police Station.
서울시 종로구 소격동 114번지 02-733-4615
10% off purchase
Luielle
10% off purchase

Luielle BK
49
Luielle 루이엘
Luielle is a hat brand with its fans not only

from Korea but from overseas as well. The
secret to such a huge popularity is its unique
design and a total handcraft work at home. The

brand is also committed to the research of hat

729-9383~4
design to present hats appealing to the global

market through the analysis of global fashion
trends. Therefore, buying a hat here will make
you a fashionista in your hometown. Hats on

the display stand at the shop’s entrance are
relatively cheaper, but still beautiful. Those hats
are priced from KRW 30,000 to KRW 50,000.
About 900m from Exit 1, Anguk Station (Subway Line 3).
Located near Jeongdok library.
서울시 종로구 화동 100번지 02-720-0309
www.luielle.co.kr 10% off purchase
Bukc
h
Old Fon Museu
ragra m
nce
10% off purchase

Bukchon Museum
Old Fragrance BK
51
Bukchon Museum Old Fragrance 북촌생활사박물관
Wedged between Gyeongbokgung Palace and Changdeokgung

Palace in the north of Seoul, Bukchon is a village where you
can see a significant concentration of well-preserved hanok ,

Korean traditional houses. At Bukchon Museum Old Fragrance,

you can get a closer and intimate look at the daily lives of
729-9383~4
Korean’s from the past. The museum features a traditional style

house complete with maru, an open space made of wooden
flooring, a Korean-style courtyard, and a small yard for growing
vegetables. The museum is full of household articles cherished

by the village’s residents throughout many generations. Visitors
are allowed to touch some of the items on display, and can
participate in experience programs. Admission fee: KRW 3,000
About 1 km from Exit 1 of Anguk Station (Subway Line 3) towards the
Jeongdok Library direction. 서울시 종로구 삼청동 35-177번지 02-736-3957
March to October: 10:00-19:00 / November to February: 11:00-18:00
10% off purchase
53
Coffee Bangatgan
BK
Coffe
e Ba
A coffee bean bag with a drawing

for in-store drinking
ngatg
from 08:00 to 12:00 weekdays

an
Coffee Bangatgan 커피방앗간
Bangatgan means a Korean traditional rice

mill with banga , the tool for grinding grain
and rice to make traditional rice cakes. As

the name implies, Coffee Bangatgan uses its

own coffee roaster to make coffee. This is a
729-9383~4
cute, little café with a red coffee roaster, and

handwritten writings and drawings covering
the walls. If you want to enjoy a more
comfortable atmosphere and have some time

to relax, visit the café during brunch hours
before early afternoon, rather than peak.
About 500m from Exit 1 of Anguk Station (Subway Line
3) towards the Jeongdok Library direction.
서울시 종로구 소격동 109 02-732-7656
A coffee bean bag with a drawing for in-store
drinking from 08:00 to 12:00 weekdays
55
Goshen
BK
Goshe
n
1 free Americano coffee or

iced Americano coffee
with the purchase of a meal
Goshen 고센
Those fascinated by quaint and cozy

restaurants would not be able go past the
yellow-pointed sign of Goshen on the promenade

of Samcheong-dong. The restaurant’s outside

terrace is ideal for enjoying coffee on a fine day.
729-9383~4
Goshen serves coffee and meals, and offers free

dessert during lunch hours from 12:00 to 15:00.
The restaurant is also famous for pasta dishes,
and a chilled citron smoothie is a popular

summer beverage. Pasta: priced from KRW
13,000, Citron smoothie: KRW 9,000
About 800m from Exit 1 of Anguk Station (Subway Line
3) towards the Samcheong Police Station, then turn right
towards Woori Bank and go another 80 m. 서울시 종로구
삼청동 35-117 02-735-1863 10:00-01:00
www.i-goshen.com 1 free Americano coffee or iced
Americano coffee with the purchase of a meal
57
Coffee House
Jeon Gwang-su
BK
Jeon
e Ho
1 free Americano coffee

use
or iced Americano coffee

Coffe Gwang-su
with the purchase of 5 beverages

Jeon Gwang-su Coffee House 전광수 커피하우스
The café roasts all of the coffee beans in house,

and brews coffee through manual drip methods
to extract its best flavor and aroma. Menu items

are written both in Korean and English, and guides

customers with images of roasted coffee beans
729-9383~4
to indicate the degree of roast. The café also

makes available organic sugar and syrup, and fresh
cookies baked every morning. Toast: KRW 4,000,
Coffee: priced from KRW 4,000

Exit 2, Anguk Station (Subway Line 3), walk straight about
200m and turn right at the three-way intersection in front of
Jaedong elementary school.
서울시 종로구 계동 99-12, 1층 02-745-2050
10:00-22:00 (Weekdays),12:00-23:00 (Weekends)
English spoken 1 free Americano coffee or iced
Americano coffee with the purchase of 5 beverages
59
Gahwadang
BK
Gahw
Free traditional cookies

adang


729-9383~4
Gahwadang 가화당
Gahwadang means a place with beautiful paintings. Like its name, the café
displays paintings by Korean artist Lee Woo-hwan. Passing the café’s wooden gate
and entering the tea house’s rooms, you will be greeted with the soft scent of teas.
Traditional teas such as omija tea (schisandra berries punch) and bokbunja tea
(raspberry tea) are served, and the café’s signature green tea added with tangerine
peels. Mint and citron teas are popular also. Baekseolgi (steamed white rice cake)
and traditional Korean cookies are served with the tea. Green tea: KRW 8,000
Exit 1, Anguk Station (Subway Line 3), walk about 700m past Gamgodang-gil toward Hwagae 1-gil.
서울시 종로구 삼청동 35-103 02-738-2460 13:00-20:00 (Weekdays), 13:00-21:00 (Weekends)
(Closed on Monday) English spoken Free traditional cookies per table with purchase
Hong
dae
Hongdae (Hongik University)
The much-renowned Hongik University is a
dream for students in Korea studying fine arts
& I
and design. This area is the undisputed center
of Korea’s artistic and youthful life. Small, artsy
shops along the streets will share with you their
dae
own stories. You will be mesmerized with the
restaurant menus and eye-catching interiors.
Idae (Ewha Womans University)

The streets neighboring Ewha Woman’s University
(or Idae) are all about freshness. Once you walk
out of subway station, you will see a long stretch
of a street, which is lined on both sides with cozy
cafes, restaurants and shops selling clothes and
shoes for women. Down this street stands the
marble main gate of Ewha Womans University,
which will welcome you to take a stroll around
BK
the expansive campus and its surrounding woods.
Dobong-gu
Gangbuk-gu
Nowon-gu
Seongbuk-gu
Eunpyeong-gu
Jungnang
Jongno-gu -gu
Directions to Hongdae Dongdaemun
-gu
(Hongik University)
Seodaemun-gu
To go to the Hongdae district, get off at Jung-gu
Hongik University Station (Subway line
Gangseo-gu
Mapo-gu Idae Gwangjin
-gu Gangdong
2), use Exit 5 and walk towards the main Hongdae -gu
Seongdong-gu
gate of Hongik University. You can also use Yongsan-gu
Exit 2 of Sangsu Station (Subway Line 6) Songpa-gu
and go towards the Far East Broadcasting
Corporation. Yangcheon-gu
Yeongdeungpo-gu
Dongjak-gu
Directions to Idae Gangnam-gu
(Ewha Womans University) Guro-gu
Seocho-gu
To go to the streets stretching near Ewha
Womans University, use Exit 2 or 3 of Ewha
Gwanak-gu
Womans University Station (Subway Line 2).
It takes about five minutes to reach Ewha
Womans University. Geumcheon-gu
(Namul Meongneun Gom)
Greens. Eat. Gom
63
BK
Green
1 free glass of makgeolli

s. Eat

Namul Gom bibimbap
. Gom
Greens. Eat. Gom Namul Meongneun Gom 나물먹는 곰
Bibimbap is one of the most popular Korean dishes

that people enjoy, which involves mixing rice with
vegetables, meat and Korean chili paste. Bibimbap is

ubiquitous at so many eateries in Korea, but there is

729-9383~4
something special at Greens. Eat. Gom: a modern interior

with traditional Korean menu, and flavors which appeal
to younger customers. This restaurant serves bibimbap
with traditional soybean paste containing pear juice and
vegetables, which allows for deliciously refreshing and

not-too-spicy taste. Namul Gom bibimbap : KRW 7,000,
Gamasot Chassi gomtang (hearty beef soup): KRW 12,000
Exit 3, Hapjeong Station (Subway Line 2, 6), walk straight 200m,
turn right and go straight for another 300m. 서울시 마포구 서교동
395-199 02-323-9930 12:00-23:00 / Kitchen Closed: 15:00-17:00
(Closed on holidays) English spoken 1 free glass of makgeolli
(traditional rice wine) with the purchase of Namul Gom bibimbap
le Pe
tit
Four
5% off purchase
Le Petit
Four BK
65
Le Petit Four 르 쁘티 푸
Le Petit Four means a small oven in French.

As the name suggests, Le Petit Four showcases
a wide selection of small confectionaries. A
chef, who studied at Paul Bocuse, a cooking

school in France, is always busy cooking in

729-9383~4
kitchen. Of all others, macarons, made 100%

out of almond powder, are impressively rich in
flavor. A cup of coffee with macarons will make
a good break from your itinerary. Macaron

Melba: KRW 1,800 Espresso: KRW 2,000
Exit 5, Hongik University (or Hongdae) Station (Subway
Line 2), go straight for 150m, turn left at intersection and
go for another 150m.
서울시 마포구 서교동 486 서교푸르지오 상가 106호
02-322-2669 Monday to Thursday: 10:00-23:00 /
Friday, Saturday: 10:00-24:00 (Closed on Sunday)
English spoken 5% off purchase
67
Yao Lamb
BK
Yao
Lamb
2 free glasses of drink

Yao Lamb 야오램
Venturing around each and every corner in the

Hongdae district can be compared to treasure
hunt as it harbors many great eateries that only
a few know. One of the hidden treasures is Yao

Lamb, a restaurant specializing in lamb-rib dish

729-9383~4
using less-than-one-year-old lamb meat. Lamb-

Rib, a best-seller at Yao Lamb, serves the meat
tender as it is aged in herbal olive oil for
4 hours before cooking. Seasoned with a demi-

glace sauce, the lamb meat is deliciously soft
and tender. Lamb-Rib: KRW 27,000 (1 serving),
Wine: KRW 30,000-100,000
Exit 3, Hapjeong Station (Subway Line 2, 6), go straight
for 200m, turn right and walk for another 450m.
서울시 마포구 서교동 403-4 02-322-3378
10:30-22:30 (Open all year round) English spoken
2 free glasses of drink per table with purchase
Tiang
pang
5% off cash payment

Tiangpang BK
69
Tiangpang 티앙팡
The tea house’s name is derived from China’s premium quality tea. Having a
cup of tea in the afternoon will relieve your fatigue during the day. This is the
reason why Tiangpang means “Tea in the Afternoon.” The tea house boasts
its specialty in tea, and it presents a full 14-page menu. For those who cannot
decide over what to order, Tiangpang recommends Darjeeling of India as well as

729-9383~4
Uva of Sri Lanka, one of the world’s best three teas.

Darjeeling: KRW 7,000, Cheese cake: KRW 5,000
Exit 3, Ehwa Womans University Station (Subway Line 2), walk straight for 200m and turn right on
the second alley. Go uphill and turn left at intersection.

서울시 서대문구 대현동 54-28 02-364-4196 12:00-23:00 5% off cash payment
Dong
Dongbuichon-dong
buich
& I on-dong
If you already know Korea all too well, it is now time to venture
out to a secluded neighborhood known only to local people,
which is Dongbuichon-dong. Called “Little Tokyo” in Seoul,
taew
Dongbuichon-dong is a part of Seoul where Japanese people
settled after the normalization of Korea-Japan relations in 1965
due to the area’s pleasant environment and easy accessibility.
on
Itaewon
In this multicultural district, small shops selling ‘hometown
foods’ to American soldiers have been gradually replaced with
specialized restaurants where you can indulge yourself in
cuisines from diverse nationalities. With an increasing number
of restaurants being run by locals and the food ingredients
mainland-produced, you will find the tastes temptingly
authentic. Leather products of high quality, available at lower
prices, is another a hot shopping item in Itaewon.
Dobong-gu
Gangbuk-gu
Nowon-gu
Seongbuk-gu
Eunpyeong-gu
Jungnang
Jongno-gu -gu
Dongdaemun
-gu
Seodaemun-gu
Jung-gu
Mapo-gu Gwangjin
-gu
Directions to Itaewon Gangseo-gu Gangdong
Itaewon -gu
Get off at Itaewon Station Yongsan-gu Seongdong-gu
(Subway Line 6) and take Exit 2.
Dongbuichon-dong Songpa-gu
Directions to Yangcheon-gu
Yeongdeungpo-gu
Dongbuichon-dong Dongjak-gu
Get off at Ichon Station Gangnam-gu
(Subway Line 4) and use Exit 2. Guro-gu
Seocho-gu
To go to the National Museum
of Korea located in the area,
walk for about 10 minutes Gwanak-gu
following the direction signs.

Geumcheon-gu
Thunder Burger
73
BK
Thund
er B
Free beverage
with the purchase of a burger set
urger
Thunder Burger 썬더버거
Thunder Burger, a Korean homemade

burger brand, uses Australian beef and
only fresh vegetables delivered every
morning. As the cooking begins right

after receiving an order, you have to

729-9383~4
wait at least 7 minutes to taste their

delicious burgers. The grilled, juicy
patties and a plenty of fresh vegetables
makes the burger that much tastier.

The thickly sliced French fries are also
delicious. Couple set: KRW 16,500
Exit 2, Noksapyeong Station (Subway Line 6),
walk straight about 250m and cross the street.
서울시 용산구 이태원2동 527
02-796-7005 11:00-22:00
English spoken Free beverage with the
purchase of a burger set
My Thai China
75
BK
My T
hai C
10% off purchase or

1 free beverage
hina
My Thai China 마이타이차이나
If you have bumped into a Chinese

contemporary art-style wall painting while
walking in Itaewon, it is a sign that you are at
My Thai China. The restaurant combines Thai

and Chinese recipes to bring a lighter taste to

729-9383~4
Chinese cuisine. A popular dish is sweet and

sour chicken, which is fried chicken with sweet
and sour sauce over steamed Pak Choi. Copies
of paintings by Chinese famous artist Yue

Minjun and interior items bought from China
create an atmosphere just like a restaurant in
China. Sweet and sour chicken: KRW 16,000
Exit 1, Itaewon Station (Subway Line 6), walk about
50m into the alley next to the exit. Turn left at Itaewon
2-gil and walk about 100m 서울시 용산구 이태원동 118-
20 02-749-9287 12:00-01:00 English spoken
10% off purchase or 1 free beverage
Moghul
77
BK
Mogh
ul
10% off purchase

less V.A.T., beverages inclusive
Moghul 모글
Cuisines of all over the world will tempt your

palate and make your heart rejoice. Of all things you
can enjoy in Itaewon is an exceptional, moderately
spicy beef curry that Moghul serves. If you are

looking for something extraordinary, how about

729-9383~4
trying tandoori chicken at Moghul? Tandoori chicken

is a tandoori clay oven-baked chicken in traditional
Indian sauce. As the oven-baking starts upon your
order, the dish offers rich flavor and tender meat. A

lunch set serving curry with rice, salad and dessert
at a discounted price will be a great treat for
travelers on budgets. Lunch set: KRW 18,000
Exit 1, Itaewon Station (Subway Line 6), walk straight 50m
into the alleyway. 서울시 용산구 이태원동 116-2
02-796-5501 12:00-22:30 English spoken
www.moghulkorea.com
10% off purchase (less V.A.T., beverages inclusive)
My C
helsea
10% off purchase

My Chelsea BK
79
My Chelsea 마이첼시
It has been a long while since entertainer

Hong, Seok-cheon became the talk of town in
Itaewon. He runs as many as five restaurants in
Itaewon alone. My Chelsea, an Italian restaurant,

is his fifth shop. Popular menus tempting even

729-9383~4
the most jaded palate include Mediterranean

salad freshly made with organic vegetables,
bacon, as well as a shrimp-based Chelsea pasta,
and Gorgonzola pizza with honey dip. As he has

many connections in the entertainment world,
you may often see entertainers at tables across
from yours. Gorgonzola pizza: KRW16,000
Exit 1, Itaewon Station (Subway Line 6), walk straight
50m onto the alleyway, turn left on Itaewon 2-gil and go
straight for another 50m. 서울시 용산구 이태원동 116-7
02-749-1373 12:00-02:00 English spoken
10% off purchase
Usman
ia
15% off purchase

Usmania BK
81
Usmania 우스마니아
Specializing in Pakistani cuisine, Usmania

is the oldest Pakistani restaurant in Korea.
Since its opening 10 years ago, the restaurant
has launched its branches across the nation.

Usmania brings home the authentic taste

729-9383~4
of Pakistan by using as many as 11 types of

traditional spices including dried clove buds
and cinnamon. The restaurant’s popular curry
Chicken Taka is highly recommended, for its

tender meat that will delight your palate at
an affordable price. The restaurant serves
a buffet-style lunch and dinner from Friday
evening to Sunday.
Exit 3, Itaewon Station (Subway Line 6), located in the
alley behind Hamilton Hotel. 서울시 용산구 이태원동
119-7 번지 02-798-7155 11:00-23:00 (Open all
year round) English spoken 15% off purchase
Forei
gn R
estau
rant
Free mangos with purchase

Foreign Restaurant BK
83
Foreign Restaurant 포린레스토랑
With its specialties of curry dishes and

kebabs, Foreign Restaurant serves authentic
Indian cuisine prepared by its chef with
over 10-year experience at restaurants in

India. Popular dishes include Chicken Tikka

729-9383~4
Masala and Lamb Vindaloo. Without using

overwhelming spices, Chicken Tikka Masala
is loved by first timers new to Indian cuisine,
and Lamb Vindaloo is savored by Indian

cuisine aficionados for its unique spicy taste.
A buffet is served during weekends.
Exit 3, Itaewon Station (Subway Line 3), walk straight
100m and turn right at Dunkin’ Donuts.
서울시 용산구 이태원동 136-45 번지 02-794-9292
11:00-23:00 (Open all year round)
www.foreignrestaurant.com
English spoken Free mangos with purchase
85
Wazwan
BK
Wazw
• Free Indian bread or dumplings

with the purchase of KRW 30,000 or more
an
• 10% off with the purchase of

KRW 50,000 or more
Wazwan 와즈완
Wazwan originally means a multi-course meal in the

Kashmiri tradition treated with great respect only for special
occasions. Like its name, you can get all Indian favorites at
Wazwan that delight your taste buds. A recommended dish

is tandoori chicken, which may appear as if it were any other
729-9383~4
roasted chicken dish, but has an exotic Indian taste. As the

restaurant is always crowded with people who want to try
the best Indian food in town, reservations are recommended.
Exit 3, Itaewon Station (Subway Line 6), walk straight toward the alley
next to Itaewon fire station, go past Bogwang elementary school, and
continue another 50m at Seoul Central Mosque.
서울시 용산구 한남동 732-151번지 02-798-1253 www.wazwan.com
11:00-22:00 (Open all year round) English spoken
• Free Indian bread or dumplings with the purchase of KRW 30,000 or
more • 10% off with the purchase of KRW 50,000 or more
Taj Palace
87
BK
Taj P
Free beverage
alace
with purchase
Taj Palace 타지팰리스
Taj Palace is an Indian restaurant certified by the Korea

Tourism Association.
The restaurant is famous for serving authentic Indian

delicacies cooked by a chef who studied cooking in India.
729-9383~4
The restaurant is a perfect choice for Muslims, as all

chicken and lamb dishes are halal and all spices are directly
brought from India. All dishes are prepared upon receiving
an order to provide the freshest Indian flavor and aroma to

customers. Party reservation should be made at least three
days in advance, and general reservation at least three
hours in advance.
Exit 3, Itaewon Station (Subway Line 6), walk straight toward the alley
next to Itaewon fire station for 50m. Located on your right.
서울시 용산구 이태원동 132-2 02-790-5786 11:00-23:00 (Open all
year round) English spoken Free beverage with purchase
of Korea
National Museum
89
BK
Nati
• 10% off the purchase of cultural

ona
souvenirs
Excluding some items
orea
• 10% off the purchase of snacks

or beverages at Café M
Excluding some beverages
of Kl Museum
National Museum of Korea 국립중앙박물관
This is Korea’s most representative museum that is dedicated

to the collection, preservation, and exhibition of Korea’s precious
cultural heritage. Among the museum’s vast collections of 135,000
historic items, about 5,000 pieces are permanently featured in

18 exhibition rooms. The museum also stages special exhibitions

729-9383~4
of various themes that catch people’s attention every year. The

exhibition spotlighting Egypt civilization was presented in 2009,
and the “Gods, Heroes and Mortals: art and life in ancient Greece”
exhibition in 2010. No Admission Fee. Cup printed with a grass and

insects painting by Shin Saimdang (female artist during the Joseon
era): KRW 4,500
Exit 2, Ichon Station (Subway Line 4), walk straight about 50m.
서울시 용산구 서빙고로 135 02-2077-9000 Tuesday, Thursday, Friday: 09:00-
18:00 / Wednesday, Saturday: 09:00-21:00 / Sunday, Holidays: 09:00~19:00 (Closed
on Monday and January 1) www.museum.go.kr
• 10% off the purchase with cultural souvenirs (Excluding some items)
• 10% off the purchase of snacks or beverages at Café M (Excluding some beverages)
Eatry
91
BK
Eatr
y
Free beverage or 10% off wine

with the purchase of a main dish
Eatry 이트리
Unlike other apartment blocks in Seoul that

have an ordinary array of restaurants within them,
Dongbuichon-dong has a classic New York style steak
restaurant in its apartment complex. Eatry is a cozy

New York style restaurant run by a chef who received

729-9383~4
his training in New York. The restaurant’s main items

include “Slice Steak”, a thick portion of grilled beef
seasoned only with salt and pepper, and “Penne Vodka
Pasta” with pink tomato cream. The restaurant’s wine

list also offers a great selection with affordable prices.
Slice Steak: KRW 47,000, Penne Vodka Pasta: KRW
15,000
Exit 3-1, Ichon Station (Subway Line 4), walk straight about 200m
and cross the street. Located on the 2nd floor of Hangang Mansion.
서울 용산구 이촌동 한강맨션 2층 02-798-0289
11:30-15:00, 18:00-22:00 (Closed on Monday) English spoken
Free beverage or 10% off wine with the purchase of a main dish
Hwadeok Pizza
Namuwa
93
BK
N
eok
Hwad amuwa
1 free beverage or coffee with

Pizza
the purchase of KRW 50,000 or more


729-9383~4
Namuwa Hwadeok Pizza 나무와 화덕피자
At Namuwa Hwadeok Pizza, which literally means pizza of a tree and a stove,
you can taste healthy pizza cooked in the authentic Italian way of baking dough
topped with various ingredients in a stove. The restaurant makes a delectable
Margeritta pizza, the most basics of all pizzas and a favorite among the
customers. Garnished only with Mozzarella cheese and tomato sauce, this simple
pizza is as good as other pizzas with additional ingredients.
Margeritta pizza: KRW 13,000, Capricciosa pizza: KRW 19,000
Exit 3-1, Ichon Station (Subway Line 4), walk about 150m toward Sapyeong 3-gil.
서울시 용산구 이촌동 301-139 02-749-1177 11:00-23:00 (Open all year round)
English spoken 1 free beverage or coffee with the purchase of KRW 50,000 or more
Apgu
& C jeong-d
Apgujeong-dong has a charm that
excites young people. Until early 2000s,
heong o
dam- ng
the area was known for being the most
luxurious downtown in Korea. It was
the place where you could find the best
shopping experiences in Seoul, and
the area was crowded with the most
dong
stylish men and women waiting to see
and be seen. But as time went by and
fashion trends changed at a fast pace,
Apgujeong-dong soon fell into the
shadows of nearby Cheongdam-dong.
Apgujeong shed its excessively glitzy
atmosphere and became more of a
modest place. Both Apgujeong-dong and
Cheongdam-dong are developing their
unique characteristics, evolving into
more sophisticated districts of Seoul. BK
Dobong-gu
Gangbuk-gu
Nowon-gu
Seongbuk-gu
Eunpyeong-gu
Jungnang
Jongno-gu -gu
Dongdaemun
-gu
Directions to Apgujeong-dong
Seodaemun-gu
To go to Apgujeong Rodeo Street, get Jung-gu
Mapo-gu Gwangjin
off at Apgujeong Station (Subway Line -gu
Gangseo-gu Gangdong
3), use Exit 2 and walk straight for Seongdong-gu
-gu
about 30 minutes. You can also take a Yongsan-gu
taxi, or the No. 301, 472, 2411 or 4312 Songpa-gu

buses at the bus stop near Exit 2 and
get off at Hanyang Apt. station. Yangcheon-gu
Yeongdeungpo-gu Apgujeong-dong
Dongjak-gu Cheongdam-dong
Directions to Cheongdam-dong
To go to Cheongdam Sageori (or Guro-gu Gangnam-gu
Seocho-gu
intersection), get off at Cheongdam
Station (Subway Line 7), use Exit
Gwanak-gu
8 and walk straight for about 10
minutes.
Geumcheon-gu
Super
Norm
al
5% off purchase
Super Normal BK
97
Super Normal 수퍼노말
Super Normal is a select shop featuring

fashion items with simple, modest, but
tasteful designs. Super Normal always has a
fresh supply of hot items and rising designer

collections selected by its staff residing in

729-9383~4
Paris, New York, Tokyo, and Milan. The shop’s

favorite designer brands include Sophia
Kokosalaki and Devi Kroell. The shop also has
a terrace garden for your rest and relaxation.

T-shirts: KRW 100,000-KRW 300,000
Go straight from Apgujeong Station (Subway Line
3) to Galleria Department Store’s Luxury Hall East, and
walk straight one block. Located on your right.
서울시 강남구 청담동 80-1 02-511-0991
10:00-20:00 (Sunday 11:30-19:00) English spoken
www.supernormal.co.kr 5% off purchase
Suecomma Bonnie
99
BK
Sueco
mma
10% off purchase

Valid at Cheongdam-dong and Garosu-gil
Bonn
ie

Suecomma Bonnie 슈콤마보니

729-9383~4
If you want to seek out glamorous and stylish shoes worn by Hallyu stars in
dramas or movies, Suecomma Bonnie is the place to go. The brand features
handcrafted shoes made of leather and other materials imported from Italy
and Spain, created by the brand’s own designer Lee Bo-hyeon. Enjoying a high
popularity after its launch in Korea in 2003, the designer shoe brand has also
gained much attention in Europe, Japan, China, and Hong Kong. Middle heel
shoes: KRW 200,000-KRW 300,000
Go past Galleria Department Store’s Luxury Hall in Apgujeong-dong toward Gucci shop, and turn
into the alley next to the shop. Turn right at the first intersection and go down about 40m.
서울시 강남구 청담동 96-1 지하 1층 02-3443-0217 10:00-20:00 English spoken
www.suecommabonnie.com 10% off purchase (Valid at Cheongdam-dong and Garosu-gil)
Jurliq
ue D
ay Sp
a
10% off service or purchase

Jurlique
Day Spa BK
101
Jurlique Day Spa 줄리크 데이 스파
Wooden antique doors and moldings are

what characterizes the nature-influenced
interior of Jurlique Day Spa. The shop
presents spa treatments with Jurlique’s

environment-friendly products made of

729-9383~4
organic herbs that were grown in Australia’s

unpolluted farm lands. Body treatments that
relieve stressed muscles with fresh herbal
extract is a popular package. Body treatment:

KRW 80,000-KRW 90,000, Full-body spa
treatment: KRW 100,000-KRW 200,000
Exit 3, Gangnam-gu Office Station (Subway Line 7),
walk straight toward Coffee Bean café, turn left, and
go down for three more minutes. Located on your right.
서울시 강남구 논현동 95-15번지 02-541-5582
10:00-22:00 www.jurlique.co.kr
10% off service or purchase
Jenny
House
5% off service
Jenny House BK
103
Jenny House 제니 하우스
This is a beauty salon frequented by Son Ye-jin

and Kim Ha-neul, the Korean actresses famous for
their trendsetting fashion and style. The Jenny House
beauty salon has separate spaces for each designer

as well as for a waiting room and service rooms.

729-9383~4
Customers can also receive exclusive service in a

private space. Jenny House is known for its excellent
eyelash perm for any lengths of eyelashes. Celebrities
like Go So-yeong and Chae Rim are also said to have

their eyelashes permed here.
Apgujeong Station (subway Line 3), go straight toward Galleria
Department Store’s Luxury Hall, and walk past the Luxury Hall for
about 10 minutes until you reach SK Galleria gas station next to
the salon. 서울시 강남구 청담동 79-15 청담빌딩 3,4층
02-514-7243 10:00-19:00 English spoken
www.jennyhouse.co.kr 5% off service
Garosu-gil, which means tree-
Garo
lined street in Korean, is located
su-gi
in a cozy neighborhood near
Sinsa Station (Subway Line 3).
Walking around the street, you
l
will find Korea’s trendsetters
in every alley. The shops here
can be best described as
sophisticated, as many of the
shop owners, who have lived
in the U.S. or Europe, have
brought an elegant atmosphere
to their shops. Anything that
can be called chic and stylish
is seen in every street, shop,
and can even be sensed in the
air of Garosu-gil, which adds
uniqueness to the area. BK
Dobong-gu
Gangbuk-gu
Nowon-gu
Seongbuk-gu
Eunpyeong-gu
Jungnang
Jongno-gu -gu
Dongdaemun
-gu
Seodaemun-gu
Jung-gu
Mapo-gu Gwangjin
-gu
Seongdong-gu
Garosu-gil Songpa-gu
Get off at Sinsa Garosu-gil
Yeongdeungpo-gu
Station (Subway Line 3) Yangcheon-gu
and take Exit 8. Walk Dongjak-gu

straight for about 5 Gangnam-gu
Guro-gu
minutes until you reach
Seocho-gu
the SHOW mobile
phone store. The street
Gwanak-gu
stretching on your left
is Garosu-gil.
Geumcheon-gu
Keunnambi Jip
Kim Buk -sun
107
BK
Kim
ambi
1 free bottle of makgeolli

Jip
Keunn Buk -sun
KRW 20,000 or more

Kim Buk-sun Keunnambi Jip 김북순 큰 남비집
Kim Buk-sun Keunnambi Jip is a restaurant

where the best of Kimchi Jjigae , a representative
Korean stew made of Kimchi, can be enjoyed. The
restaurant’s Kimchi Jjigae is renowned, as the

taste is highly regarded by Koreans who appreciate

729-9383~4
the dish more than anyone else in the world. A

side of the restaurant’s wall is covered with pot
lids signed by Korean celebrities who have visited
the hugely popular restaurant. Spicy Kimchi Jjigae

cooked with pork neck meat will satisfy you with
its authentic taste and a plentiful portions. Kimchi
Jjigae : KRW 5,500
Exit 8, Sinsa Station (Subway Line 3), walk straight toward
J-Tower, turn left, and go down the first alley.
서울시 강남구 신사동 536-8 우림빌딩 1층 02-543-9024
10:30-22:00 1 free bottle of makgeolli (traditional rice
wine) with the purchase of KRW 20,000 or more
103
109
BK
103
Free gift with purchase


729-9383~4
103
103 is a clothing shop run by sisters who have worked as fashion

stylists. Featuring stylish looks and the latest fashion trends, the shop
shows what is hot in Seoul’s fashion scene. A part of the shop is
dedicated to a clean-cut and simple style and the other to a glamorous,
vintage style, as even people with different tastes will have a great
shopping experience. Accessories: KRW 10,000-KRW 30,000
Exit 8, Sinsa Station (Subway Line 3), go straight toward J-Tower, turn left and walk
about 200m. Located on the 1st floor of Choil building.
서울시 강남구 신사동 545-14 초일 빌딩 103 02-511-5661 11:00-23:00
www.e-athome.co.kr Free gift with purchase
French Sole
111
BK
Frenc
h So
10% off purchase

le

French Sole 프렌치솔
French Sole, a UK brand, is commonly known as

either French Sole or London Sole. Specializing in
ballet flats with a simple design, French Sole presents

ballet flats of various materials and colors to suit your

729-9383~4
fashion sense, which will help you to find the perfect

shoes for your outfit. The candy pink-colored store in
Garosu-gil is said to be most similar to the first French
Sole branch opened in London. The Garosu-gil branch

also presents shoes designed by Maloles Antignac.
French Sole ballet flats: KRW 200,000-KRW 300,000
Sinsa Station (Subway Line 3), go straight to J-Tower and walk
to the right toward Hyundai high school. Located across the high
school. 서울시 강남구 신사동 534-13 동영빌딩 101호
02-549-3691 10:00-21:00 (Closed on Sunday)
English spoken www.fashionbliss.co.kr
10% off purchase (Excluding some items)
Maki
113
BK
Maki
10% of purchase
Valid on all Maki branches
Maki 마키
Maki is one of the shops favored by female

university students in Korea who usually look
for cute and pretty stationery items for the start
of their new semesters. Maki offers handmade

living and stationery items with their design

729-9383~4
inspired by works of world famous illustrators,

as the store updates their design every season.
Maki’s diverse array of products include interior
items such as frames, boxes, and kitchenware,

and stationery items such as albums, ballpoint
pens, calendars, diaries, and small Post-it notes.
Exit 8, Sinsa Station (Subway Line 3), walk straight to
J-Tower and go to your left for about 10 minutes.
서울시 강남구 신사동 534-26 02-518-7947
10:00-22:00 (Closed on Sundays) English spoken
www.makiwel.com, shop.makiwel.com (Online shopping
site) 10% of purchase (Valid on all Maki branches)
Mug
for R
abbit
1 Americano coffee
with purchase
Mug for Rabbit BK
115
Mug for Rabbit 머그 포 래빗
The café’s name, Mug for Rabbit, was created

by likening the hurried life of modern-day people
to a hopping rabbit. Aside from its main items of

coffee and cupcakes, a latte added with unique

ingredients such as Wasabi or Korea’s Babamba
729-9383~4
ice cream is popular. A Christmas tree and a

chandelier decorated with the café’s take-out
coffee cups are a tourists’ favorite spot for a photo
opportunity. Cupcake: KRW 5,000, Wasabi latte:

KRW 6,000
Exit 8, Sinsa Station (Subway Line 3), walk straight to
J-Tower. Turn left and go down Garosu-gil for about 15
minutes. Located on your left. 서울시 강남구 신사동 534-
25 02-548-7488 10:00-23:00 (Weekdays), 10:00-00:00
(Weekends) English spoken 1 Americano coffee with
purchase
5Cijung
117
BK
5Ciju
ng
1 free glass of rice wine with the

purchase of organic rice wine
5Cijung 오시정
5Cijung is both a café and an art gallery where you can enjoy
729-9383~4
smoothies made from organic ingredients and art works by

contemporary photographers. Among beverages, “Rice Wine”
made of makgeolli (traditional rice wine) is popular among
foreigners. Beverages are accompanied by sweet and soft scones

baked fresh every morning, which are a favorite for many. Fruits
smoothie: priced from KRW 9,000, Rice Wine: priced from KRW
8,500
Exit 8, Sinsa Station (Subway Line 3), go straight to J-Tower and walk to your
left toward Starbucks. Then go into a right alleyway about 150m toward a white
building of 5Cijung. 서울시 강남구 신사동 525-11 02-512-6508
11:00-23:30 (Tuesday-Saturday), 13:00-22:30 (Sunday, Monday) English
spoken 1 free glass of rice wine with the purchase of organic rice wine
Visiting Seorae Village is a Seora
unique experience for Seoulites
e Vil
as well. Dubbed as the French
village in Korea, Seorae Village lage
has a leisurely ambience and
a tranquil atmosphere that sets
itself apart from other bustling
tourist attractions. With streets
filled with fresh air from the
area’s park and trees, people
can relax by taking a leisurely
stroll around the village or
stopping by at a café or the
many exceptional restaurants.
Thanks to this unique
atmosphere, Seorae Village has
become home to many Hallyu
stars and Korean celebrities. BK
Dobong-gu
Gangbuk-gu
Nowon-gu
Seongbuk-gu
Eunpyeong-gu
Jungnang
Jongno-gu -gu
Dongdaemun
-gu
Directions to
Seodaemun-gu
Seorae Village Jung-gu
Mapo-gu Gwangjin
Get off at Express Gangseo-gu -gu Gangdong
Bus Terminal Station Seongdong-gu
-gu
Yongsan-gu
(Subway Lines 3,7,9)
and take Exit 5. Cross Songpa-gu
the street in front of
Yeongdeungpo-gu
the exit and walk to Yangcheon-gu
Seorae Village
your right for about Dongjak-gu
10 minutes towards a Gangnam-gu
pedestrian overpass. Guro-gu
Seorae Village begins Seocho-gu

from the street left
Gwanak-gu
to the pedestrian
overpass.
Geumcheon-gu
Coffe
eolog
y
10% off any beverage

Coffeeology BK
121
Coffeeology 커피올로지
The café’s name, Coffeeology, was coined

by the café in reference to the café’s strong
enthusiasm behind studying coffee and
striving to create better tastes. Befitting its

name, Coffeeology uses coffee beans of the

729-9383~4
finest quality to get the best coffee flavor.

Unlike other cafés, Coffeeology offers a
refreshing Mojito, a cocktail made of rum, lime
and soda. Guest will be able to recognize the

café’s charming logo in the shape of a coffee
bean from afar. Coffee: KRW 3,000–KRW 4,000
Exit 8-1, Express Bus Terminal Station (Subway Line 7),
take a maeul bus and get off at Seorae Village station.
Located on the hill leftside.
서울시 서초구 반포 4동 96-5 1F 02-532-6000
08:00-23:00 English menu available
10% off any beverage
Seora
e Yan
ggopc
hang
2 free beverages per table

with purchase
Seorae
Yanggopchang BK
123
Seorae Yanggopchang 서래양곱창
Korean people enjoy dishes made of gopchang ,

beef intestines, by grilling it or cooking it as
a casserole. The restaurant serves charcoal
grilled beef intestines with palate-cleansing and

delightful flavors. A lettuce salad served with

729-9383~4
the dish, brings a taste of freshness and cuts

any greasy aftertaste. The restaurant’s excellent
quality and taste are guaranteed by the visit of
many celebrity customers. Finding the signatures

by Hallyu star Jang Dong-geon and Hyeon Bin at
this restaurant will make your stay in Korea all
the more fun. Modeum Gopchang (Assorted beef
intestines): KRW 25,000 per one serving
Exit 5, Express Bus Terminal Station (Subway Line 7), go
past the intersection at Seoul St. Mary’s Hospital and walk
50m. 서울시 서초구 반포 4동 93-2 02-3477-0234
17:00-05:00 2 free beverages per table with purchase
mom
125
BK
1 free glass of house wine

mom
or makgeolli (traditional rice wine)

KRW 50,000 or more
mom 맘
As the restaurant’s name reads, the chef here is a mom,

who is the restaurant owner’s mother. She cooks Korean
dishes without adding any artificial flavors to best present
their natural and full-bodied tastes. Korea’s representative

dish, bibimbap , or rice with vegetables, meat and Korean

729-9383~4
chili paste, is the restaurant’ s specialty, and has many

aficionados for its scrumptious taste. Trying gujeolpan ,
a platter of nine delicacies always served at traditional
Korean parties, with wine is also recommended.

Bibimbap : KRW 7,000, Gujeolpan : KRW 25,000
Exit 5, Seoul Express Bus Terminal Station (Subway Line 7), walk
straight toward Seorae Village and go into the alley across Paris
Croissant bakery. Turn right at Kitchen Flo and walk 5m.
서울시 서초구 반포 4동 91-4 미선빌딩 103 02-534-0788
11:30-24:00 English menu available 1 free glass of house
wine or makgeolli (traditional rice wine) with the purchase of KRW
50,000 or more
Jangmirak
127
BK
Jangm
irak
Free boiled egg dish per table

with purchase
Jangmirak 장미락
Ganjang gejang , or crab marinated in soy

sauce, is Korea’s unique side dish in
a meal. The dish is prepared by marinating fresh,
raw crabs filled with their eggs in a seasoned

soy sauce. As crabs are thoroughly cleaned

729-9383~4
before being marinated and seasoned with soy

sauce, the fresh flavor of the sea will entertain
your palate. Jangmirak is a seafood restaurant
run by Pro Ganjang Gejang in Sinsa-dong, a

restaurant renowned for the best ganjang
gejang in Korea. Ganjang gejang : KRW 25,000
Exit 5, Express Bus Terminal Station (Subway Line 7),
walk past Seoul St. Mary’s Hospital toward GS Caltex gas
station. Located in the alley next to the gas station.
서울시 서초구 반포 4동 94-10 02-3477-4498
Free boiled egg dish per table with purchase
Part
icipOather
Many attractions lie in every
corner of Seoul. A wide range
of discounts and gift coupons
ting
Area
available in duty free shops,
amusement parks, casinos,
and many more attractions,
including internationally
s
acclaimed performances,
will make your journey to
Korea more enjoyable. Don’t
miss Korea’s world-class
performances for a glimpse into
Korean culture. It will be an
invaluable opportunity to enjoy
performances full of wonder
and experience the rich culture
of Korea.
BK
Grande Walkerhill Hotel
Sheraton
131
BK
Shera
t
rhill
• 25% off guest rooms

weekdays, only when there is vacancy
• 10% off a transit hotel at
Hote
l
Walke on Grand
Incheon International Airport

e
Sheraton Grande Walkerhill Hotel

쉐라톤 그랜드 워커힐 호텔
Opened in 1963, the Sheraton Grande Walkerhill

is located atop the slopes of Achasan mountain,

perched on a promontory with a picturesque view

overlooking the Hangang River. Well known for
729-9383~4
its deep-rooted history and tradition, the super-

deluxe hotel is rising as the world’s premier hotel.
On top of 589 guest rooms, this hotel is equipped
with 12 restaurants and bars, convention center

and wedding hall, a casino, duty free shops,
sports facilities, etc.
Free hotel shuttle bus available from Gwangnaru Station
(Subway Line 5). 서울시 광진구 아차성길 175 쉐라톤 그랜드
워커힐 02-455-5000 www.sheratonwalkerhill.co.kr
• 25% off guest rooms (weekdays, only when there is
vacancy)
• 10% off a transit hotel at Incheon International Airport
Casino
Walkerhill
Paradise
133
BK
Parad
• Free chip worth KRW 20,000

ise W
o
a
• Free chip worth

KRW 20,000 additionally
upon membership registration
Casin lkerhill
Paradise Walkerhill Casino
파라다이스 워커힐 카지노
A tourist, who casually dropped by the

casino for fun during his itinerary, hits the
jackpot and shouts while jumping for joy.

This is a scene people see very often at

729-9383~4
Paradise Walkerhill Casino at Sheraton

Grande Walkerhill Hotel. Celebrating its 42nd
anniversary in 2010, the foreigners-only Las
Vegas-style casino features over 79 tables

and 160 slot machines.
B2 at Sheraton Grande Walkerhill Hotel
서울시 광진구 광장동 산 21번지 02-450-4826
Open all year round www.seoulcasino.co.kr
• Free chip worth KRW 20,000 • Free chip worth
KRW 20,000 additionally upon membership registration
Walk
“
Legend erhill Sho
of F w,
lower ”
20% off Walkerhill Show,

“Legend of Flower ”
performance only
Walkerhill Show,
“ Legend
of Flower ” BK
135
Walkerhill Show, “Legend of Flower ” 워커힐쇼
The renowned Walkerhill Theater in Sheraton Grande

Walkerhill Hotel proudly presents an all-original, never-
before-seen traditional blockbuster Korean production,

“Legend of Flower ”, during this 2010 “Visit Korea” year.

“Legend of Flower ” is a compelling and, romantic tale
729-9383~4
revolving around two lovers. This contemporary and

vivacious show includes fan dance, spirit-cleansing dance,
dynamic and talented b-boy dance performances and much
more, which will undoubtedly dazzle audience members.

B1 at Sheraton Grande Walkerhill Hotel.
20% off Walkerhill Show, “Legend of Flower ” (performance only)
Accessing the KAL limousine bus at airport to Walkerhill Hotel

Boarding Platform: Walkerhill Platform at Incheon International Airport
(4-B, 11-A Exit) 05:40-22:00 (Every 30 minutes)
KRW 14,000 02-450-5000
Everland
137
BK
Discount on One-Day Ticket :

Everla
Adults from KRW 37,000 to KRW 31,000 /

Children from KRW 28,000
nd
to KRW 24,000
Serviceable only at Group Ticket Office
Everland 에버랜드
Everland is the most famous amusement park

in Korea, and it has captivated visitors by opening
herbivore Safari World, rose festival, night events,
etc. for the first time in Korea. In the wave pool at

Everland’s Caribbean Bay, you can experience strong

729-9383~4
waves similar to those of the Caribbean Sea.

T Express, the world’s steepest wooden roller coaster
with its sudden drops and sharp rises at 104 km per
hour, is one of the most popular attractions among

over 40 amusement rides at Everland.
Exit 6, Gangnam Station (Subway Line 2), go straight 500m
and take a bus No. 5002 at a bus stop in front of WHOAU apparel
shop. The bus heading to Everland operates every 15 minutes.
경기도 용인시 처인구 포곡읍 전대리 310번지 031-320-5000
09:30-23:00 Discount on One-Day Ticket: Adults from KRW
37,000 to KRW 31,000 / Children from KRW 28,000 to KRW 24,000
(Serviceable only at Group Ticket Office)
Sachom
139
BK
Sacho
• 30% off admission

om
• Free gift
a mobile phone LCD cleaner

Sachoom 사춤
729-9383~4
Dance represents the only language that transcends time, space and
nationality. A nonverbal Korean dance musical, Sachoom , meaning 'dance when
you are in love', is a coming-of-age story about three friends: Jun, Sun and Bin.
Sachoom , a performance expressing itself using universal language of movement

without words, will break barriers between the audience and performers as
enthusiastic audience members will have an opportunity to join in.
Admission Fee: KRW 50,000 for adults
Exit 3, Jonggak Station (Subway Line 1), go to Jonno 2-ga intersection, turn left and walk for
another 300m. 서울시 종로구 인사동 낙원상가 4층 031-3676-7616~7
Monday to Friday: 20:00 / Saturday: 16:00, 19:30 / Saturday,Holidays: 16:00 (No performance
in September due to participation in Shanghai Expo.) www.lovedance.co.kr
• 30% off admission • Free gift (a mobile phone LCD cleaner)
Walk
Duty ehill
Free
5 - 10% off purchase

WalkehillL
Duty Free BK
141
Walkerhill Duty Free 워커힐 면세점
Located within the luxurious Sheraton Grande Walkerhill

Hotel and W Seoul Hotel, the Walkerhill Duty Free store is
a one-stop shopping and tourism destination, which carries
various designer brands including Ferragamo, Etro, Tods,

Coach, Bally and Burberry. Don’t forget to bring your passport

729-9383~4
and flight tickets when shopping. Visitors can have their

purchases delivered directly to the airport, and can pick them
up in the booths, one of which is located between Gate 28
and Gate 29 on 3rd floor past the immigration desks, and the
other, on the left side after passing the immigration desks at

Gimpo Airport. An exchange ticket (with purchase number) and
passport should be presented for pick-ups.
Exit 1, Gangbyeon Station (Subway Line 2), take a free shuttle to Walkerhill
Hotel. You can find the entrance at the hotel lobby (Shuttle bus operating
hours: 06:00-11:20 at 10-minute intervals) 서울시 광진구 아차성길 175 쉐라톤
그랜드 워커힐 호텔 지하 1,2층 02-450-6350
5-10% off purchase (Excluding some items)
143
BK
Shinh
30% off fees

an B
for currency exchange

Valid at all branches
ank
including Airport Branch.

Shinhan Bank 신한은행
With its wide branch

networks in Seoul,
Shinhan Bank will
be within your reach

wherever you go. The

729-9383~4
Bank’s logo resembling

the earth in dark blue will
be a useful signpost for
travelers in finding the

branches of Shinhan Bank.
1599-8000 (Ext.'0')
09:00-16:00
30% off fees for currency
exchange (Valid at all branches
including Airport Branch.)
Duty Free
Donghwa
145
BK
Dong
• 5 - 10% off
Free
Duty hwa

• Free gift
Donghwa Duty Free 동화 면세점
Opened in 1973, Donghwa Duty

Free is Korea’s very first duty free

store currently carrying over 300,000

729-9383~4
import goods. Donghwa Duty Free

Shop has its own purchasing team,
which selects only the best brands
from around the world to the

satisfaction of its customers.
Exit 6, Gwanghwamun Station (Subway
Line 5), walk for 5 minutes. Located on B1 of
Gwanghwamun Building.
서울시 종로구 세종로 211 광화문 빌딩 지하 1층
02-399-3000 09:30-20:30
• 5 - 10% off (Excluding some items)
• Free gift
Duty Free Korea
147
BK
Duty
F
Korea ree
5 - 15% off purchase

Duty Free Korea 한국관광공사 면세점
Duty Free Korea, run by Korea Tourism

Organization, currently operates in six
locations nationwide. Among them, the
shop at Incheon International Airport is the

most convenient for travelers to access.

729-9383~4
Besides global designer brands, such

as Chanel, MCM, Montblanc, Burberry
and Maxmara, Duty Free Korea carries a
variety of traditional Korean products and

keepsakes of the Cultural Foundation of
National Museum of Korea.
3rd floor westward at Incheon International
Airport
인천광역시 중구 운서동 2851인천국제공항여객터미널
032-743-2000 07:00-21:30
5 - 10%purchase (Excluding some items)
E M
art

KRW 30,000 or more
E Mart
(Incheon International
Free gift
Airport branch) BK
149
E Mart Incheon International Airport branch
이마트 인천공항점
The Incheon International Airport’s

branch of E-Mart is located on B1 of
Airjoy in Block C at the International

Business Center. E-Mart is Korea’s

729-9383~4
biggest discount store chain. It sells

over 20,000 items, which include
groceries, fashion apparel, accessories,
home appliances and a wide selection

of other merchandise.
Take a bus No.203 at passenger terminal
of Incheon International Airport and get off at
E-Mart Station.
인천광역시 중구 운서동 2850 국제업무지역 C블럭
AIRJOY 지하 1층 032-744-1234
10:30-21:00 Free gift with the purchase
of KRW 30,000 or more
World
Eotte
151
BK
Eott
KRW 5,000 off a free pass

e Wo
called “Passport”
rld
Code No. 16155

Lotte World 롯데월드
Lotte World, as the name suggests,

is a world in itself. It comprises indoor
“Adventure” and outdoor “Magic
Island” theme parks. At “Adventure”,

Lotte World shows off the world’s

729-9383~4
largest indoor theme park where

streets are designed with medieval
European-styled buildings. Extravagant
parades are staged in the streets

every day. Trilling rides and attractions
in Magic Island on Seokchon Lake will
take your breath way.
Jamsil Station (Subway Line 2, 8) directly
connects to Lotte World via underpass.
서울시 송파구 잠실동 40-1번지
02-411-2000 09:30-23:00 KRW 5,000
off a free pass (called “Passport”)
Nanta
153
BK
Nant
a
10% off admission

Nanta 난타
There is no doubt that Nanta is one of the Korea's

best performances. Nanta has been running since
1997 and is the most popular and consistently sold-

out show in Korea. Without much of any dialogue,

and through rhythmic banging of knives, pots and
729-9383~4
pans, Nanta tells the story of four chefs who have

been bombarded with large orders. Nanta has been
highly acclaimed in New York and London as well.
VIP-seat: KRW 60,000, S-seat: KRW 50,000

Exit No.6, Myeongdong Station (subway Line 4), walk down
Jungang-ro, turn left at Myeongdong-gil, and walk down for
another 100m.
서울시 중구 명동 2가 50-14 유네스코빌딩 3층
02-739-8288 Monday to Friday, holidays: 17:00, 20:00 /
Saturday, Sunday: 14:00, 17:00, 20:00 (at Myeongdong)
English spoken nanta.i-pmc.co.kr 10% off admission
Jump
155
BK
Jump
20% off admission

Jump 점프
The nonverbal musical Jump is a

90-minute smashing hit comedy show
featuring a family of martial arts masters.
Jump is a charming mix of the adrenaline-

packed display of Taekwondo, jaw-dropping

729-9383~4
flips, dazzling acrobatics and sword fights,

and so much more. One day prior reservation
is available on website or via the call center.
R-seat: KRW 50,000, S-seat: KRW 40,000

Exit 4, Jonggak Station (Subway Line 1), walk along
Jongno 2-ga and turn right at intersection.
서울시 종로구 관철동 33-1 02-722-3995
Monday: 20:00 / Tuesday to Saturday: 16:00, 20:00 /
Sunday, holidays: 15:00, 18:00
English spoken www.hijump.co.kr
20% off admission
Miso
157
BK
Miso
10% off admission

Miso 미소
If you’ve fallen for television series “Daejanggeum ” (Jewel

in Palace) ” and subsequently for Korea’s traditional culture,
you surely don’t want to miss out on Miso . Miso is a nonverbal

performance depicting the enduring love between Chunhyang

and Monryong, which is based on the Korean folktale
729-9383~4
“Chunhyangjeon. ” The heart-warming tale of the couple’s

trials and triumphs are told through traditional Korean dance
and music. Actors and actresses in traditional Korean clothes
dancing in harmony through traditional Korean choreography is

a spectacle waiting to be seen.
R-seat: KRW 50,000, S-seat: KRW 40,000, A-seat: KRW 30,000
Exit 1, City Hall Station (Subway Line 1, 2), walk along Deoksugung-gil and
turn to Jeongdong-gil for another 80m-walk.
서울시 중구 정동 정동길 41번지 02-751-1500
16:00, 20:00 (Closed on Monday) 10% off admission
Draw
ing S
how
30% off admission

Drawing Show BK
159
Drawing Show 드로잉쇼
Drawing Show is the world’s first live performance that

stages painting as its main character, creating an entirely new
world of art performance. Over ten exciting and intriguing
shows consisting of live drawing sessions and performances

will trigger your imagination right in front of your eyes.

729-9383~4
A magic-like technique that shows instant transformation of

architecture is combined with Drawing Show <HERO> . This
amazing 3-dimensional Drawing Show will certainly stimulate
your creativity. R Seats: KRW 50,000, S Seats: KRW 40,000

Exit 8, Euljiro 1(il)-ga Station (Subway Line 2,3), walk for about a minute.
Or Exit 7, Chungmuro Station (Subway Line 3,4), walk for 5 minutes. B1 of
Myungbo Art Hall. 서울시 중구 초동 18-5 명보아트홀 다온홀 02-766-7848
Tuesday to Friday 20:00/ Saturday 16:00, 19:00/ Sunday, Holidays: 15:00,
18:00 (Closed on Monday) English spoken www.drawingtheater.com
30% off admission
* The Drawing Show theater will move from Daehak-ro to Myungbo Art Hall
as of October 1, 2010.
Caf
at I es and
n In Restau
ncheo
tiona rants
terna
l Air
port
Valid at: Matina, JaYeon, Kayageum, Haneul,

Global Chow, Global Kitchen, Air Café,
10% off purchase
Cafes and Restaurants
and Cafe View

at Incheon International Airport BK
161
Cafes and Restaurants at Incheon International Airport
인천공항 카페 및 레스토랑
Incheon International Airport, boasting the world’s

best facilities, operates cafes and restaurants to suit
travelers’ needs upon their arrival. Situated mostly on

3rd and 4th floors, restaurants and cafes serve Korean,

729-9383~4
Chinese, Japanese and Western-style dishes. Starbucks

and other coffee shops can also be found and accessed
conveniently as well.
3rd and 4th floor of passenger terminal and 3rd floor of departure
building at Incheon International Airport.
10% off purchase (Valid at: Matina, JaYeon, Kayageum, Haneul,
Seven
Lu
Casin ck
o
A shower bag worth USD 15

Seven Luck Casino BK
163
Seven Luck Casino 세븐럭 카지노
Equipped with the most sophisticated

facilities and Korean-style interior design,
Seven Luck Casino operates in two locations

in Seoul, one in Gangnam and the other near

Millennium Seoul Hilton. The Casino operates
729-9383~4
74 game tables and 112 state-of-the-art

game machines. The Casino is exclusive to
foreigners. Korean nationals and persons under
19 years of age are not permitted.

Gangnam Exit 5, Samsung Station (Subway Line 2),
walk straight to Hyundai Department Store, turn right and
go to Oakwood Premier Hotel. Located next door to the
hotel. 서울시 강남구 삼성동 159 한무 컨벤션 별관
02-3466-6000 Open all year round
www.7luck.com A shower bag worth USD 15
L ott
e
(COEX Duty Fre
branc e
h)

L otte Duty Free
• 5%-10% off
• Free gift
(COEX branch) BK
165
Lotte Duty Free COEX branch

롯데 면세점 코엑스점
The COEX branch of Lotte Duty Free

is located on B1 and B2 of the COEX

729-9383~4
Intercontinental Hotel building. COEX, is a

multi-cultural complex, which connects to
subway station, as you can conveniently
enjoy shopping at DFS, watch movies, visit

the aquarium, and indulge in performances
and cultural programs of your choice.
Exit 5, Samsung Station (Subway Line 2), pass by
COEX Aquarium and go straight 50m. Located on B1
and B2 of Coex InterContinental Hotel.
서울시 강남구 삼성동 159번지 코엑스 인터컨티넨탈 호텔
지하 1-2층 02-3484-9777 10:00-21:00 (Open all
year round) • 5%-10% off (Excluding some items)
Duty Free
L otte
167
BK
• 5%-10% off
L ot
• Admission voucher for Lotte World Star Avenue

Duty te
Free
• Free gift
Same benefits available at all the Lotte Duty Free
shops including Incheon International Airport.
Lotte Duty Free 롯데 면세점
Lotte Duty Free is one of Korea’s largest duty free

shops operating in nine locations nationwide. It
carries over 400 brands. Six Lotte Duty Free shops

are located in Gyeonggi-do province area, which can

be conveniently accessed from Seoul. Above all,
729-9383~4
Lotte Duty Free shops at main branch of the Lotte

Department Store, Incheon International Airport and
COEX offer high accessibility. Don’t forget to bring
your passport and flight ticket when shopping.

Exit 7, 8, Euljiro 1(il)-ga Station (Subway Line 2), the exits
directly connect to Lotte Department Store.
서울시 중구 소공동 1번지 롯데백화점 본점 9,10층
1688-3000 / 02-759-6550 09:30-20:00 (Open all year round)
• 5%-10% off • Admission voucher for Lotte World Star
Avenue • Free gift * Same benefits available at all the Lotte
Duty Free shops including Incheon International Airport.
(Seou L otte M
l Sta a
tion rt
Bran
ch)
KRW 3,000 off with the purchase of

KRW 50,000 or more
L otte Mart
(Seoul Station Branch) BK
169
Lotte Mart Seoul Station Branch 롯데 마트 서울역점

729-9383~4
Lotte Mart is one of the most popular

discount stores in Korea and currently has a
presence in China, Indonesia, and Vietnam.
It sells a variety of products at lower
prices utilizing slimmed-down distribution

channels. Lotte Mart operates in 85 locations
nationwide.
Exit 1, Seoul Station (Subway Line 1, 4).
서울특별시 중구 봉래동2가 122
02-390-2511 09:00-01:00
KRW 3,000 off with the purchase of
KRW 50,000 or more
63 City
171
BK
63 C
20% off admission

Valid at 63 Sea World, 63 Sky Art,
ity
63 Wax Museum, 63 IMAX theater

and FANTASTIC show.
63 City 63 시티
63 City building measuring a height

of 249m stands high on Yeoido Island.
And in the 63-floor building is another
world of experiences accommodating

all the enjoyments you can expect:

729-9383~4
63 Sea World, where you can enjoy

underwater shows and aquariums;
63 Sky Art, the world’s tallest art
museum; 63 Wax Museum of wax

figures; 63 IMAX theater, etc.
Exit 6, Daebang Station (Subway Line 1),
walk 40m toward Yeoido and take a free
shuttle bus. 서울시 영등포구 여의도동 60
02-789-5663 10:00-22:00
20% off admission (Valid at 63 Sea World,
63 Sky Art, 63 Wax Museum, 63 IMAX theater
and FANTASTIC show)
USEFUL WEBSITES
Korea Tourism Organization www.visitkorea.or.kr Korean Air www.koreanair.com

2010-2012 Visit Korea Year www.visitkoreayear.com Asiana Airlines flyasiana.com/english
Immigration Bureau www.immigration.go.kr Jin Air (Budget Airline) www.jinair.com
Ministry of Foreign Affairs and Trade www.mofat.go.kr Air Busan (Budget Airline) en.airbusan.com
Custom Information Office english.customs.go.kr Easter Jet (Budget Airline) www.easterjet.com
Incheon International Airport www.airport.kr Transit Tours www.freedomtour.co.kr
Gimhae International Airport gimhae.airport.co.kr Airport Express (AREX) www.arex.or.kr
Jeju International Airport jeju.airport.co.kr Train www.korail.go.kr
Express Bus www.kobus.co.kr
Seoul Metro www.seoulmetro.co.kr
Busan Subway www.subways.busan.kr
T-money Card (Transportation card) www.t-money.co.kr
Seoul City Pass Card www.seoulcitypass.com
Tax Refund www.globalrefund.com
BENIKEA (Mid-priced tourist hotel chain) www.benikea.com
Youth Hostel Korea www. Kyha.or.kr
Homestay www.homestaykorea.com
BBB Korea (Language Assistance) www.bbbkorea.org
USEFUL PHONE NUMBERS
Tourist Information Area Code+1330 Air Busan 1588-8009

Police 112 Easter Jet 1544-0080
Fire & Ambulance 119 Korail (please press No. ‘7’ for an English operator) 1544-7788
Medical Emergency 1339
International Telephone Information 00794
International Call Operator 00799
International Telegram Service 00795
Tourist Complaint Center 02-735-0101
Long Distance Directory Assistance Area Code+114
International Call Taxi 1644-2255
Incheon International Airport 1577-2600
Gimpo International Airport 02-2660-2114
Gimhae International Airport 051-974-3114
Jeju International Airport 064-797-2114
Asiana Airlines 1588-8000
Korean Air 1588-2001
Jeju Air 1599-1500
Jin Air 1600-6200
BENEFITS OF VISIT KOREA YEAR www.visitkoreayear.com
Free Shuttle Bus

Period July 1 – December 31, 2010
(Accessible every day except Monday)
Bus Route Gwanghwamun Seoul - Gyeongju Bomun Resort
Gwanghwamun Seoul - Jeonju Folk Village
Haeundae Busan - Gyeongju Bomun Resort
Contents • Tickets will be given only to those who have applied on the website.
• Limited to two tickets per person.
• There will be a random drawing for the free tickets when there are more than 28 applications in a day.
Winners will be notified by phone and posted on the Visit Korea website.
On-line Incentives for Visit Korea Year

Period May 1 – December 31, 2010
Free Chauffer service Beginning with a warm welcome at the airport, a professional chauffeur will offer you

(Random drawings on and your guests (maximum of 3 guests) a safe and convenient ride from
1st and 15th of each
the Incheon International Airport to your hotel in a luxurious sedan at no charge.

month) (Applies to accommodations in Seoul and Gyeonggi-do Province only)
Coupon Service The Coupon Service includes special discounts with 60 participating shops in Myeongdong
(Cosmetic Stores, Coffee Shops, and Restaurants, and more)
Long Stay Discount Program

Period March 1 – December 31, 2010
Contents While on your exciting and heartwarming journey, stay as long as you please
in our participating hotels and get one more night free.
Please refer to the Visit Korea Year website (www.visitkoreayear.com)
for more information on participating hotels.
Dobong
-gu
Seoul City Map Gangbuk
-gu
Published by Asia & Oceania Team, Korea Tourism Organization Nowon-gu
www.visitkorea.or.kr
Designed & Edited by MAP mapnco@mapnco.com Seongbuk-gu
Any contents and materials of this book, whole or in part, Samcheong- dong • • Gwanghwamun
cannot be used without permission from the Korea Tourism Organization. Jungnang
Eunpyeong Jongno-gu -gu
-gu Insa-dong • Dongdaemun
-gu
Namsan Mountain • • Myeongdong
Seodaemun Jung-gu
-gu
Mapo-gu Gwangjin
Gangseo-gu
• Idae -gu
Hongdae • Itaewon •
Seongdong-gu
Yongsan-gu
Songpa-gu
Dongbuichon-dong • • Garosu-gil
Yangcheon Yeongdeungpo
-gu
• Apgujeong-dong
-gu Seorae village •
Dongjak-gu
• Cheongdam-dong
Guro-gu Gangnam-gu
Seocho-gu
Gwanak-gu
Geumcheon
-gu
OVERSEAS OFFICES / ASIA-PACIFIC
Bangkok +66-2-354-2080~1 koreainfo@kto.or.th
Singapore +65-6533-0441~2 kntosp@pacific.net.sg
Kuala Lumpur +60-3-2143-9000 info@knto.com.my
Sydney +61-2-9252-4147~8 visitkorea@knto.org.au
Dubai +971-4-331-2288 knto@eim.ae
New Delhi +91-11-4609-5707 india@knto.or.kr
The electronic edition of this coupon book can be found online at www.visitkorea.or.kr.

1011 Korea CouponBook-BK

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Special

TERMS AND CONDITIONS

Gwanghwamun 17 Urban Garden 19 ... Namusairo 21 ... Gildeulyeojigi 23 ... Chilgapsan 25

Namsan Mountain 27 Korea House 29

1 free moisture mask sheet

Dongdaemun, and Insa-dong.

Girlish dreams and sweet imagination-

with its strength lying in good quality

and trendy designs. Located in the center

of Myeongdong, the cosmetics shop

each at KRW 6,500 and BB cream, a big

• Free cosmetics samples

동 쿠폰은 한국관광공사가 배포한 아시아대양주지역 FIT 전용쿠폰입니다.

Samsung Mobile 삼성모바일

Free skin and lotion samples,

Valid only at The Face Shop stores in Myeongdong

Whitening is an all-time interest for

most ideally rejuvenate your skin.

The product, on top of whitening, will

moisturize and protect your skin from

Cell Revive toner: KRW 13,900, Cell

for each customer

동 쿠폰은 한국관광공사가 배포한 아시아대양주지역 FIT 전용쿠폰입니다.

Bongchu Jjimdak Myeongdong Store 봉추찜닭

• Free gift (card case) with purchase

of KRW 200,000 or more

Noon Square is the latest shopping mall

accommodates varying brands in one large space,

such as Mango, H&M, and Footlocker. On level 5,

there are authentic Korean and global designer

from Singapore, much-famed Todai, a seafood

• 10% off medical skincare

Skin care is a leading concern for Korean women.

to skin type, lifestyle and taste of each individual, the clinic

attracts customers from all around the world. Additionally,

dedicated staffs members will give consultations to foreign

treatment during lunch time as Areumdaun Nara offers the

Get off at City Hall

1) and use Exit 1. Right Yeongdeungpo-gu

10% off purchase

Free Americano refills

with the purchase of coffee

Taste and aroma in drip coffee are determined by

cup of coffee. The coffee house serves drip-brewed

coffee using freshly roasted beans every morning,

and you will be captivated as you savor your coffee.

Namu Coffee: KRW 5,000,

10% off purchase

At this Italian restaurant, no dish is prepared in advance, as the restaurant puts

The 11 year-old restaurant has many

bibimbap ” and “Neobiani. ” Neobiani , or

charcoal-grilled beef, is a royal cuisine that

tastes sweet and delicately salty while

experience, which entails sitting on the floor

10% off meal,

Cheongu, and Haerin Jeongsik (course meal)

Korea House can be called a hub for

scholars who created Hangeul, Korea’s unique

alphabet, and shows a classic model of the

upper class residence during the Joseon

Heritage Foundation. Korea House is also used

Free collection of post cards

with the purchase of