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r  Economics, Financial Theory, Hedge Funds, Investing Basics, Personal Finance, Retirement,Students, Technical Analysis, Warren Buffett, Young
Investors

The financial services area is so deep and so broad, there are enough good books written about it to keep investors busy for a
lifetime. If you are an avid reader, here are 10 books you'll want to add to your reading list. If it has been a while since you last
picked up a good book, any one of these recommendations is well worth a trip to the bookstore or library. (To see more
recommended books, see „  
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John Bogle, a mutual fund giant and long-time advocate for the little guy, takes a hard-hitting look at everything that ails the financial
system in the United States. From overcompensatedCEOs and overpriced mutual funds to Wall Street research scandals and the
focus on short-term results over long-term gains, Bogle lays bare the truth behind what went wrong with capitalism. He also
highlights the impact that mutual funds and their boards of directors have on the corporate policies of the companies that they run,
and he provides a prescription for how stockholders can exercise their will, reclaim the companies they own and put the financial
system back on track.

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Written by a senior investigative reporter at  
, this entertaining look at the Enron meltdown introduces readers to
the rogues' gallery behind the biggest failure in corporate history. From influencing the nation's energy policy to misleading investors
and analysts, the audacity, arrogance and greed of these characters is presented in a novelistic style that will keep you reading from
the first page to the last. (For further reading, see         , 
 
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Popular, thought provoking and controversial are all good words to describe this look at how a self-proclaimed "rogue economist
explores the hidden side of everything". This is an economics text written for the average reader, not for Rhodes scholars, and it
explores a host of real-world topics ranging from violent crime and the hierarchy of drug dealers' networks to backyard swimming
pools and baby-naming patterns. It is an interesting departure from the financial services genre's usual fare.

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Taleb draws on his experiences as a professional trader and math professor to provide an intellectual look at the role of luck in
achieving financial success. He provides food for thought to anyone curious about the role of skill in stock picking and the value of
psychology in decision making. Whether you believe that great fortunes are made through hard work and persistence or merely via
the fickle hand of fate, this book will bring a new perspective to your ruminations. r   declared it one of "the smartest books of
all time".

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When John Mauldin took a look at the future, he didn't see the traditional buy-and-holdmethodology as a viable stock market
strategy. Mauldin highlights the virtues of absolute return investment vehicles such as hedge funds, and old standbys like gold, as
ways to make money in a decade which he predicts will be marked by stagnant markets. Citing factors such as new accounting
standards and rising pension costs, he paints a bleak vision of the future and uses a variety of studies to make a compelling
argument for his outlook and investment approach.

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Most people know that numbers play a huge role in stock market analysis, and they assume that mathematical genius provides
some hidden insight that mere mortals cannot hope to match. Using personal insight from his own efforts to beat the Street, Paulos
provides a humorous and entertaining look at the mathematical theories and technical analysismethods that all too often fail. If you
like math, you will love this book!

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Benjamin Graham, Warren Buffett and Charles Brandes are all giants in the field of value investing. Their stock screening, portfolio
construction and insight into the markets made them all famous - and rich. Brandes provides a solid introduction to the strategies
behind the success of the value approach. The third edition of this book, originally published in 1989, updates supporting data and
adds several new chapters, including strategies to capitalize on international markets. (To learn more, see  %& 
„  ,   $$'( () „ and  „  $$%„  ! *)

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In his earlier book, "The Millionaire Next Door", Thomas J. Stanley collaborated with William D. Danko to provide a profile of the
"average" millionaire. In "The Millionaire Mind", Stanleyprovides a detailed look at the type of thinking that helped these millionaires
amass their wealth. Everyone who aspires to millionaire status shouldn't just read this book, they should study it. (For further
reading, check out (  " + .)

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The legendary manager of Vanguard's Windsor Fund built his reputation as a bargain hunter extraordinaire. With
a contrarian approach to picking stocks, Neff bought low and sold high. For investors that count themselves among Neff's many
fans, this account of how he got the job done is well worth the read. That said, anyone reading this book in hopes of finding a
shortcut to making a few bucks will likely be disappointed - there are no quick fixes offered here. (For more insight, read r  
 $„  ! "
.)

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If you have ever had a burning desire to know "how the other half lives", this is the book for you. When looking for the rich, "The
Millionaire Next Door" advises us to forget the Lamborghinis, yachts and personal helicopters and focus instead on the people who
live across the street, because the average millionaire isn't who you might expect it to be. Many of the folks with seven-figure
bankbooks live in average suburban neighborhoods, drive average cars and live just like the rest of us!

So many books, so little time! This list of books is sure to give you new food for thought and may even make you question what you
already know. Regardless of which you choose to read, when it comes to finance and investing, a little knowledge can go a long
way.


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