Practical Wayfinding

Sunday, April 24, 2011
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Hello everyone. For those of you that don’t know, I’m Abigail, and I’m Johnna.
Upon surveying the content of our campus, we determined it important to represent several different aspects. We
wanted to represent the potential to move forward (both physically....
and in terms of forward thinking).

We wanted also to represent the individuals that make up our campus,

and their coming together in a unified manner (both through collaboration

and within the physical space of the campus itself).

We wanted the graphic element we brought in to be all-encompassing because none of us are "just..." anything. We're not just
designers or painters. We are all well rounded, capable artists.
The circle became an obvious manifestation of all that we wanted to represent. Each circle works within the system,
thereby becoming a part of the whole, supporting each other throughout the identity. However, upon inspection of a
perfect sphere, we realized how imperfect a perfect circle would really be.
We decided that our circles should be imperfect and slightly skewed. The imperfection represents human nature
(in that none of us are perfect) as well as the hands-on approach we all take in our artwork.
Main Logo Additional Graphic Element
Primary Colors
Futura Medium
Secondary Color
!"#"$%&'()*+,-"#
Other than the skewed circle, we maintained unity with the existing KCAI branding through
the use of the campus outline graphic, the green and orange of the KCAI color palette, and
the standard typefaces.
H&R Block
Artspace
Illustration
Building
43rd
Street
Design Building
Foundation
Building Richard J. Stern
Ceramics Building
Mineral
Hall
Scuplture
Building
East
Building
Vanderslice Irving
Hall Building
Oak
Street
Student Living
Center
Free Standing Directional Signage

external A1
Lawrence and Kristina
Dodge Painting Buuilding
Internal A2
warwick Internal Wall Signage

boulevard Accessible Entrance C3
Room ID C2
Wall Directional Signage C1
Overhead Signage
D1
Janice Library and Parking/Regulation

learning center
E1
45th Baty
House
street
This map denotes where the external signs in our system exist, each dot representing a
different type of sign. The large green circles for example denote the placement of our
external directional signage.
KCAI
P
Parking ry Parking
Parking ry Parking
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This is an example of our parking lot identifier. The text within the circle could change to
express KCAI Only parking, reserved parking, visitor parking, and etc. These signs could be
applied with stencil and spray paint.
OAK st.
.5
IRVING
yo re looking at
BUILDING
Foundation
44TH
Building STRE
ET
Mineral Hall
Scuplture
Building
D
AR
EV
UL
BO
K
IC
W
AR
W
10 Richard J. Stern
Ceramics Building
East
Building
Vanderslice
Hall
Student Living you are here
Center
Irving
Building
ET
RE
ST
AK
O
Site ID, Building ID, Directory
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This is our site, street, and building identification system as well as our directory. The top
most element is the street you have your back to while standing at the sign and the second
circle tells you what building you’re looking at so you can easily find yourself on the map and
get to where you need to be.
Any free standing signs would be created using metal poles and translucent acrylic plates.
:*afl]jfYdZmad\af_\aj][lgjqK;9D=2)5)
Our internal directory would reaffirm what building you’re in and then point you in the
direction of several elements throughout the building such as restrooms and auditoriums.
IRVING AMPATHEATER
irving ampatheater
RESTROOMS
EAST restrooms
BUILDING
PRINT OUTPUT CENTER

print output center
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This is our internal wall-mounted directional signage. All wall mounted signs would
be created with the same translucent acrylic plates as used on external free-standing
signage.
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Internal room identification would again reaffirm the building you’re in and then state the
room number, or in this case, room name.
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This is our accessible entrance sign...

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And this is our overhead directional signage which could be placed throughout any of the
buildings that have enough space.
That concludes our presentation. Thank you very much.


Practical Wayfinding

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Sunday, April 24, 2011

Sunday, April 24, 2011

and in terms of forward thinking).

We wanted also to represent the individuals that make up our campus,

and their coming together in a unified manner (both through collaboration

and within the physical space of the campus itself).

Sunday, April 24, 2011

Free Standing Directional Signage

warwick Internal Wall Signage

Janice Library and Parking/Regulation

Sunday, April 24, 2011

PRINT OUTPUT CENTER

This is our accessible entrance sign...

That concludes our presentation. Thank you very much.

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