23/01/2010 10 Must-Read Articles from HBR - …

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10 Must-Read Articles from HBR
by Clayton M. Christensen, Michael Overdorf, Thomas H. Davenport, Peter F. 1 $29.95 each
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Drucker, Daniel Goleman, Robert S. Kaplan, David P. Norton, Rosabeth Moss
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Kanter, John P. Kotter, Theodore Levitt, Michael E. Porter, C.K. Prahalad, Gary Hamel
151 pages. Publication date: Mar 20, 2009. Prod. #: 13292-PDF-ENG
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If you read nothing else, read these 10 articles from HBR's most influential authors:
1) "Meeting the Challenge of Disruptive Change," by Clayton M. Christensen and
Michael Overdorf, explains why so few established companies innovate
successfully. 2) "Competing on Analytics," by Thomas H. Davenport, explains how to
use data-collection technology and analysis to discern what your customers want,
how much they're willing to pay, and what keeps them loyal. 3) "Managing Oneself," 1. The 100 Best-Performing CEOs in the World
by Peter F. Drucker, encourages us to carve our own paths by asking questions (Slideshow)
such as, "What are my strengths?" and "Where do I belong?" 4) "What Makes a
Leader?" Not IQ or technical skills, says Daniel Goleman, but emotional intelligence. 2. Why Good Spreadsheets Make Bad
5) "Putting the Balanced Scorecard to Work," by Robert S. Kaplan and David P. Strategies
Norton, includes practical steps and examples from companies that use the
3. Does an MBA Make You a Better CEO?
balanced scorecard to measure performance and set strategy. 6) "Innovation: The
Classic Traps," by Rosabeth Moss Kanter, advocates applying lessons from past
4. The HBR List: Breakthrough Ideas for 2010
failures to your innovation efforts. She explores four problems and offers remedies
for each. 7) "Leading Change: Why Transformation Efforts Fail," by John P. Kotter, 5. The Best-Performing CEOs in the World
argues that transformation is a process, not an event. It takes years, not weeks, and (Article)
you can't skip any steps. 8) "Marketing Myopia," by Theodore Levitt, introduces the
quintessential strategy question, "What business are you really in?" 9) "What Is 6. Are You Committing Leadership Malpractice?
Strategy?" by Michael E. Porter, argues that rivals can easily copy your operational
7. How to Handle Silence, the Worst Kind of
effectiveness, but they can't copy your strategic positioning--what distinguishes you
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from all the rest. 10) "The Core Competence of the Corporation," by C.K. Prahalad
and Gary Hamel, argues that a diversified company is like a tree: the trunk and major 8. How Leaders Should Think Critically
limbs its core products, branches its business units, leaves and fruit its end
products. Nourishing and stabilizing everything is the root system: its core 9. Why Wise Leaders Don't Know Too Much
competencies.
10. Don't Make Conan's Mistake
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