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The Top of Mind Times
V O L U M E 1 , I S S U E 6 A P R I L 2 5 T H , 2 0 1 1

Month of May
4/25-5/29

PROGRAMS
Take Time to Take Measure
TLC This is a bi-weekly newsletter and I
Pawn Queens skipped sending it out two weeks
ago. How many of you actually
4/27-4/29 noticed?
Royal Wedding Special I skipped it for a few reasons, but
Programming mostly because I was too busy and
there wasn’t much to share. I then
BRAVO decided to follow through with
Pregnant in Heels skipping it when I found that as long
Million Dollar Decorators
as I have informative articles that
reached new people and also the
COMEDY
same people with this current
Newsletter, then no one would
South Park
care. Did you care?
This is the 6th Issue of the News-
SPORTS letter I started in January and now
that I have some feedback and a
NBA Playoffs good system of creating it, I’m able
to tweak it. Marketing and advertis-
NHL Playoffs on VERSUS ing campaigns are no different.
This industry changes monthly,
Nascar on ESPN/ESPN2 weekly and sometimes daily, so why
should our campaigns or strategies
French Open—ESPN2 be any different?
Look at the social media world.
You can certainly have a basic
plan for your social media strat-
egy, but who knows what kind of
new innovations we will be look-
ing at in 6 months.
Our advertising mediums are
intertwining now more than ever.
Consumers are on the internet
checking email, updating statuses
and even interacting with shows,
while they are watching televi-
sion.
So, if the landscape for marketing
and advertising is constantly
changing, then we should con-
stantly be reviewing ours, right?
Get a new Facebook page? Pro-
mote it through your banner ad
or TV commercial. Updated
website? Put a QR code on your
next direct mail campaign. Win
an award or Best of your City?
Create a commercial thanking
everyone who voted for you.
Allow yourself time in your plan
to evaluate your current cam-
paign and what works best. Take
Time to Take Measure both be-
fore and after. How will you
measure the success of your cam-
paigns and how will you use that
information to make the next one
more successful.
We evaluate our efforts all the
time, but we rarely plan time to
evaluate our efforts. This can be
just as important in staying ahead
of your competition and engaging
your audience.
After a quick break, I’ve decided
to make this newsletter monthly.
I can always add more to it, but I
would rather not fill the pages
with fluff. Also, I’m inviting YOU
to submit an article you might
want to share for any upcoming
issues.

MLB
5/13-5/15 NYY/BOS
5/20-5/27 NYY/NYM

NEWS
Facebook Studio
In 2010 Broadcast
Stations in the Hartford- Whether it is to show off your cam- cased. and Research on how others are using
paign or to learn from others in the Not only are site users there to learn Facebook for Marketing.
New Haven market lost
industry, Facebook has tapped into the from each other, but in the Learning Lab Playing on the successes and encouraging
27% of Summer Viewers
Advertising Agency world.
from their peak in Feb are the most trending topics with their submission on campaigns, Facebook
Facebook-studio.com was created in fre- Studios plans
2010. Cable experienced
order for Facebook to communicate quently to publicly
the opposite effect with
more effectively with ad agencies. They asked “Award” spe-
9% growth in it’s summer spent time and effort meeting with ques- cific campaigns.
audience. agencies and brands to find out what tions I’m intrigued to
Cable Source: Nielsen Media Research, Hartford
they could do to help them. like: see how this
-New Haven, C-DMA L+7, Total Day HH Viewing
Currently in the “What’s New” section Spon- plays out.
(M-Su 6a-1a), Insertable Cable Networks, Feb10
-Nov10, adjusted to the full DMA universe.
Facebook Studios writes that they have sored Anyone cur-
Extrapolated by Strata Marketing.
Broadcast Source: Nielsen Media Research,
learned people want idea starters and Stories, rently “In a
Hartford-New Haven DMA L+7, Total Day HH
campaign examples. They have created Face- Relationship”
Viewing (M-Su 6a-1a) WCCT, WCTX, WFSB,
WTIC, WTNH, WVIT, Feb10-Nov10. Extrapolated this space for people to come to be book with Facebook
by Strata Marketing.
inspired, motivated and even show- Places Studios?

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 PAGE 2
Timing...as a Science
I “attended” a webinar a few
weeks ago hosted by Dan
Zarrella from HubSpot. Hub-
Spot is an all-in-one marketing
platform software that helps
thousands of companies gener-
ate more leads and under-
stand their marketing
efforts.
All the information here
is what I absorbed and
learned from it, if you’d
like a copy of the webinar,
please email me and I will
send it to you.
In this webinar Zarrella
gets, as he calls it “beyond
the unicorns and rain-
bows of loving your audience
and hugging your followers”
Facebook and gets to the real science of
pages with best times to offer up engage-
ment, whether it is via status
status up- on Facebook, post on Twitter,
dates every Email to your customers or a
other day blog post.
have the most
likes.
Bizydeal.com
Bizy founders Gary Slack
and Lou Friedmann.
THE TOP OF MIND TIME S
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Zarrella uses a comparison of Facebook sharing of links and
reaching out to people in these stories, happens more on the
forms to that of grabbing some- weekends. (Two reasons for
one’s attention at a cocktail this. Firewalls on FB at
party. He calls it contracom- work ,and then the other is the
petitive timing, being the best “contracompetitive timing”)
time is before or after the real When sending emails, do not
core of the party, when there be afraid to use the weekends.
are not so many others com- More attention is paid to emails
peting for the same attention. that are opened in the morn-
There was a lot of great info in ings, on the weekend.
here so I will just list some of Spam is also reported more
the facts: on the weekends due to the
Retweets happen the most attention to the email and the
later in the week, and later in time the consumer has.
the day (about 2pm-5pm). People read blogs mostly in
Don’t be afraid to post Tweets the morning, in the evening and
on the weekends with click- read and comment most on the
thrus, they generate just as weekends.
much as weekdays clicks.
Tons of great experimental
Tweet more info on here to increase the
engagement of the content
Facebook pages with status
updates every other day have your producing. Do you have a
the most likes. plan or is it all done on a whim?
Why should Daily Deal sites be try your product is time con-
just B2C? Well they aren’t suming on the individual tasked
anymore. to do it, so being able to offer
Businesses spend big bucks on them a deal is just an extra tool
everything from answering in the arsenal. As with GroupOn
services or recordings, delivery and LivingSocial though these
vechicles, printers, signs, office companies need to make sure
products, and temporary staff- they have a follow-up strategy
ing. There is so much that for their BizyDeal.com leads.
goes into day to day opera-
tions, why not look for a great Have you checked out this web-
deal. site? Know a business owner or
As I have voiced before, the Operations Manager that could
daily deal sites, as they cur-
benefit from it?
rently stand, are good for gain-
ing new customers and getting
people to try your product.
They are not a be all - save all
marketing effort. The com-
petitive landscape in the B2B
world is supercharged and
normally getting a company to