PROJECT

ON
“DETAIL STUDY OF CUSTOMER SATISFACTION LEVEL OF HONDA
ACTIVA VEHICAL IN NAGPUR CITY”

A REPORT SUBMITTED TO THE RTMNU IN THE PARTIAL

FULFILLMENT OF THE REQUIREMENT FOR
DEGREE
OF
MASTERS IN BUSINESS ADMINISTRATION (MBA)-IV
NAGPUR.

SUBMITTED BY
MR. AYUSH ASHOK GUPTA

UNDER THE GUIDANCE OF

Lect. Mr. PRAVEEN DONGRE

DATTA MEGHE INSTITUTE OF MANAGEMENT STUDIES, NAGPUR

2009-2011

(DMIMS) DATTA MEGHE INSTITUTE OF MANAGEMENT STUDIES

 CERTIFICATE

This is to certify that this project titled “DETAIL STUDY OF CUSTOMER

SATISFACTION LEVEL OF HONDA ACTIVA VEHICAL IN NAGPUR
CITY” is a bonafied work carried out & developed by AYUSH ASHOK GUPTA
in partial fulfillment for the award of degree of Masters of Business
Administration during the academic session 2010-11, submitted to RTM Nagpur
university, Nagpur under my guidance and supervision.
This is also to certify that project is the result of candidate’s own work and is of
sufficiently high standard to warrant its submission to the University for the
Award of the said Degree.
To the best of my knowledge the matter presented in this project report has not
been submitted earlier for any other degree/diploma to any university.
The forms of basic source material and information have been duly
acknowledged.

Director Project Guide

Dr. Amishi Arora Mr. PRAVEEN DONGRA

Place: Nagpur
Date:

(DMIMS) DATTA MEGHE INSTITUTE OF MANAGEMENT STUDIES

 DECLARATION

I hereby declare that this project titled “DETAIL STUDY OF CUSTOMER

SATISFACTION LEVEL OF HONDA ACTIVA VEHICAL IN NAGPUR CITY” is a
bonafide and authentic record of work done by me under supervision of Mr. PRAVEEN
DONGRE. During academic session 2009-11.
The work presented here is not duplicated from any other source & also not submitted
earlier for any other degree/diploma to any university.
I understand that any such duplication is liable to be punished in accordance with the
university rules.

Place: Nagpur < Sign & Name of student >

Date: ___/___/_____ AYUSH ASHOK GUPTA

(DMIMS) DATTA MEGHE INSTITUTE OF MANAGEMENT STUDIES

 ACKNOWLEDGEMENT

I cordially thank Nagpur University for giving me the opportunity to undergo my

project work. I thank the director Dr.Amishi Arora for her full fledged support for
having given me the opportunity to study in this Institution. I would also like to
thank our faculty guide Mr. Praveen Dongre & Mr. Atul Borkar who guided me
throughout the project.
I thank all supporting staff members at my college for their assistance.
I would also like to thank Mr. Uday Jadhav for permitting me to pursue the project in
their esteemed concern and also to all the employees of Mascot Motors.
I also thank my parents & all my friends for their support during the project completion.

AYUSH A. GUPTA

M.B.A IV

(DMIMS) DATTA MEGHE INSTITUTE OF MANAGEMENT STUDIES

 INDEX

Sr. No. Name Of Chapter Page No.

1. Introduction to project 1
2. Introduction to automobile industry 6
3. Rationale 9
4. Aims & Objectives 11
5. About company 13
6. Product line & product mix 19
7. Product profile 21
8 Research methodology 24
9 Data analysis & Interpretation 27
10 Conclusion 43
11 Suggestion 45
12 Limitation 47
13 Annexure 50

(DMIMS) DATTA MEGHE INSTITUTE OF MANAGEMENT STUDIES