My Mkt624 Quiz 2 Mega File by Soban

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VU And COMPANY.
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Muhammad Soban
0333-7637637
These Quizzes Are Done With the Contribution

Of Faizan. Company Thanks him Warmly.
Question # 1 of 15 ( Start time: 06:25:38 PM ) Total Marks: 1
Which of the following is a company’s declaration about its business goals and aspirations as
an organization to its employees and other stakeholders?
Select correct option:
 Mission Statement
 Vision Statement
 Vision and mission statement
 Value statement
 Logo
 Packaging
 Color
 Durability
In uncover bad promise one must convert the shortcomings into:
 Strengths
 Weaknesses
 Opportunities
 Threats
Where the strategic management perspective should be emphasized?
 At the top of the organization

 At the middle of the organization
 At the bottom of the organization
 Throughout the organization
Brand vision fulfills a basic purpose that is:
 Consensus among management

 Commits Company to research
 Mandates telling all stakeholders
 All of the given options
You do not give the same treatment to a fake brand even if it carries the label that may look
genuine because:
 The actual brand is not there

 The actual product is not there
 The actual brand is there
 Actual product is there
Brands are acknowledged and recognized on the basis of their:
 Functionality
 Quality
 Loyalty
 Reputation
A sound mission and value statement must have all the attributes EXCEPT:
 Lengthy
 Memorable
 Pragmatic
 Inspiring
How many principles brand contract have?
 Three
 Two
 Five
 Four
Which of the following brings management to a platform from where they all have to agree
what level of growth the brand will generate to fulfill company’s objectives?
 Brand vision
 Brand mission
 Brand objective
 Brand value
PIMS stands for which of the following?
 Positioning Impact of Marketing Strategy

 Profit Impact of Market Strategy
 Price Impact of Marketing Strategy
 Promotion Impa
A company’s business model can be based on all of the fundamental factors EXCEPT:
 High quality
 Affordability
 Accessibility
 Low quality
Brand associations and the Brand Value Pyramid are half of your:
 Brand image
 Brand picture
 Brand persona
 Brand contract
Strategic objective deals with __________.
 Cutting cost
 Earnings per share
 Return on investment
 Dividend growth
A chain of schools cannot create perceptions of good quality education to children unless its
program of teaching relates to the central values of:
 Children
 Parents
 Teachers
 Society
VU And COMPANY.
Muhammad Soban
0333-7637637
Which of the following is a set of promises that the brand makes to customers?
 Brand contract
 Brand association
 Brand persona
 Brand equity
Market is divided into groups on the basis of age, family size, gender, income, occupation,
education, religion, race, generation, nationality, or social class is the best description of
which of the following?
 Demographics
 Psychographics
 Behavioral
 Geographic
Which of the following is a planning document that reflects your extensive efforts toward
defining the market, analyzing it and considering all the elements of brand management?
 Product plan
 Brand plan
 Marketing plan
 Sales plan
Objectives are the desired ends and __________ is the means to achieve those ends.
 Strategy
 Mission
 Planning
 Vision
Which one of the following brand layer is slightly wider than line brands?
 Family brands
 Range brands
 Umbrella brands
 Product brands
Strategic objectives deal with:
 Staging innovations
 Share value appreciation
 Revenue growth
Building the brand vision is very serious matter and cannot be decided by just one manager
because of the issue of:
 Finance
 Marketing
 Production
 Promotion
Which of the following is the component of brand identity?
 Reliable
 Serious
 Durable
 Logo
According to researches, the highest brand loyalty of customers is for:
 Coffee
 Shampoo
 Cigarette
 Jeans
Which of the following can be defined in terms of needs, segmentation and geography?
 Markets
 Production
 Promotion
 Management
 Functionality
 Quality
 Loyalty
 Reputation
A company’s business model can be based on all of the fundamental factors EXCEPT:
 High quality
 Affordability
 Accessibility
 Low quality
A personal computer with features relating to processor’s specifications, the size of the hard
disk and capacity of RAM is an example of:
 Implicit promise
 Explicit promise
 Positive promise
 Negative promise
The point of departure toward the process is to have a clear__________ for your brand.
 Vision
 Mission
 Image
 Idea
If a market is less mature, the challenges are:
 Less strong
 Intense
 Concentrated
 Deep

VU And COMPANY.
Muhammad Soban
0333-7637637
__________ along with brand associations provides a complete understanding of the brand
image.
 Brand persona
 Band value
 Brand picture
__________ is a name, term, sign, symbol, design or a combination of them intended to

differentiate one product from those of the competitors.
 Brand management
 Marketing management
 Brand
 Marketing
Which one of the following is the part of brand management process?
 Manage product
 Manage categories
 Manage brand
 Manage customer
Strategic objectives deal with:
 Share value appreciation
 Revenue growth
If a market is very mature, the challenges are:
 Intense
 Weak
 Concentrated
 Deep
Brand at the top of the brand value pyramid conforms more to a:
 Brand-based model
 Brand perception
 Brand image
 Brand contract
How many principles brand contract have?
 Three
 Two
 Five
 Four
Which of the following is driving force for customers’ focal point?
 Brand picture
 Brand image
 Brand value
 Brand persona
Which of the following industries generally do well during strong periods of growth and do
poorly during recessions?
 Food
 Cyclical
 Pharmaceutical
 Chemical
Quiz Start Time: 07:24 PM
Time Left 89
sec(s)
One of the top responsibilities of senior management is to develop:
 Business
 Brand
 Product
 Strategy
The more customers are knowledgeable of a brand’s promises, the more they are likely to be:
 Loyal
 Satisfied
 Demanding
 Unsatisfied
While developing a brand vision, senior management contributes by providing inputs about:
 What are the financial and strategic goals of the company?

 How to reinforce strengths and rectify weaknesses?
 What resources the company is willing to deploy for supporting the brand?
Which one of the following brand layer is slightly wider than line brands?
 Family brands
 Range brands
 Umbrella brands
 Product brands
 Lengthy
 Memorable
 Pragmatic
 Inspiring
“Market share” is the indicator of which of the following?
 Brand value
 Brand strength
 Brand asset
 Brand liability
VU And COMPANY.
Muhammad Soban
0333-7637637
A chain of schools cannot create perceptions of good quality education to children unless its
program of teaching relates to the central values of:
 Children
 Parents
 Teachers
 Society
According to researches under brand perception, which of the following statements is NOT
TRUE?
 25 percent of customers spend no time in their decision making

 56 percent of customers spend less than 8 seconds in decision making
 The brand messages must not be so simple and much focused
 Customers use little information in routine purchases of low involvement items
A brand contract may also contain __________ but it must be eradicated from the contract?
 Negative promises
 Positive promises
 Doubtful promises
 Implicit promises
Which of the following is the characteristic of personality of a brand?
 Logo
 Packaging
 Color
 Durability
because of the issue of:Select correct option:
 Finance
 Marketing
 Production
 Promotion
When we say that brands are staying contemporary than it means:
 Bringing about innovations

 Living up to consumers’ likes and expectations
 Engaging into a brand contract
A brand must offer a:
 Superior value proposition

 Lower value proposition
 Medium value proposition
 Best value proposition
 Functionality
 Quality
 Loyalty
 Reputation
The more customers are knowledgeable of a brand’s promises, the more they are likely to be:
 Loyal
 Satisfied
 Demanding
 Unsatisfied
 Value statement
__________ is a name, term, sign, symbol, design or a combination of them intended to

differentiate one product from those of the competitors.
 Marketing management
 Brand
 Marketing
Financial objective deals with __________.
 Revenue growth
 Winning greater market share
 Overtaking competitors on quality
 Less strong
 Intense
 Concentrated
 Deep
Which of the following is a planning document that reflects your extensive efforts toward
defining the market, analyzing it and considering all the elements of brand management?
 Product plan
 Brand plan
 Marketing plan
 Sales plan
 Business
 Brand
 Product
 Strategy
A brand manager is responsible for the destination planning of the brand in terms of its future
movements related to all, EXCEPT:Select correct option:
 Marketing research
 Distribution improvements
 Overtaking competition
 Markets to serve

VU And COMPANY.
Muhammad Soban
0333-7637637
Brand picture is based on which one of the following?
 Brand image
 Brand value
 Brand mission
 Brand vision
When brand management becomes the heart of marketing then which one becomes the heart
of brand management.
 Owner’s equity
 Brand equity
 Brand assets
 Brand value
Financial objective deals with __________.Select correct option:
 Revenue growth
 Winning greater market share
 Overtaking competitors on quality
 Bookmark
 Demographics
 Psychographics
 Behavioral
 Geographic
The business growth that takes place because of the internal working of the different parts
within an organization is known as which of the following?
 Acquisition
 Organic growth
 Rapid growth
 Licensing
The key belief and core values of the brand is called its __________.
 Identity
 Image
 Persona
 Source
 Value statement
__________explain/s what brand value means to consumers and how a brand creates that
value.
 Brand equity
 Brand characteristics
 Brand image
 Brand identity
To be successful, the company must have all its __________ at work to deliver superior
value.
 Resources
 Brands
 Employees
 Communication
because of the issue of:
 Finance
 Marketing
 Production
 Promotion
 Strategy
 Mission
 Planning
 Vision
Which one of the following is the characteristic of brand strength?
 Price premium
 Patents and rights
 Perceived brand personality
 Brand reputation
According to researches, the highest brand loyalty of customers is for:
 Coffee
 Shampoo
 Cigarette
 Jeans
Which of the following is a strategic process in which all departments must get together in
offering value?
 Product Management
 Marketing Management
 Sales Management
Which of the following is a set of promises that the brand makes to customers?
 Brand contract
 Brand persona
 Brand equity

VU And COMPANY.
Muhammad Soban
0333-7637637
 Demographics
 Psychographics
 Behavioral
 Geographic
 Lengthy
 Memorable
 Pragmatic
 Inspiring
Where the strategic management perspective should be emphasized?
 At the top of the organization

 At the middle of the organization
 At the bottom of the organization
 Throughout the organization
Which of the following is a strategic process in which all departments must get together in
offering value?
 Product Management
 Marketing Management
 Sales Management
 Business
 Brand
 Product
 Strategy
 Less strong
 Intense
 Concentrated
 Deep
 Functionality
 Quality
 Loyalty
 Reputation
A brand must offer a:
 Superior value proposition

 Lower value proposition
 Medium value proposition
 Best value proposition
When a brand is just able to address the basic needs, it is at the:
 Lowest level of associations

 Highest level of associations
 Medium level of associations
 None of the given options
While developing a brand vision, senior management contributes by providing inputs about:
 What are the financial and strategic goals of the company?

 How to reinforce strengths and rectify weaknesses?
 What resources the company is willing to deploy for supporting the brand?
 Strategy
 Mission
 Planning
 Vision
When we say that brands are staying contemporary than it means:
 Bringing about innovations

 Living up to consumers’ likes and expectations
 Engaging into a brand contract
Which of the following brings management to a platform from where they all have to agree
what level of growth the brand will generate to fulfill company’s objectives?
 Brand vision
 Brand mission
 Brand objective
 Brand value
While defining the industry for developing brand vision, brand manager must consider:
 The range of products and services offered by the industry

 Industry growth and size
 Key growth factors
 Industry lifecycle
Which one of the following is related to the brand?
 Cooking oil
 Shampoo
 Detergent
 Dalda

VU And COMPANY.
Muhammad Soban
0333-7637637

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To get the More entertain and

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These Quizzes Are Done With the Contribution

Question # 1 of 15 ( Start time: 06:25:38 PM ) Total Marks: 1

Select correct option:

Question # 2 of 15 ( Start time: 06:28:31 PM ) Total Marks: 1

In uncover bad promise one must convert the shortcomings into:

Select correct option:

Question # 4 of 15 ( Start time: 06:29:20 PM ) Total Marks: 1

Where the strategic management perspective should be emphasized?

Select correct option:

 At the top of the organization

Question # 5 of 15 ( Start time: 06:29:56 PM ) Total Marks: 1

Brand vision fulfills a basic purpose that is:

Select correct option:

 Consensus among management

Question # 6 of 15 ( Start time: 06:31:21 PM ) Total Marks: 1

Select correct option:

 The actual brand is not there

Brands are acknowledged and recognized on the basis of their:

Select correct option:

Question # 8 of 15 ( Start time: 06:33:22 PM ) Total Marks: 1

Select correct option:

Question # 9 of 15 ( Start time: 06:33:57 PM ) Total Marks: 1

How many principles brand contract have?

Select correct option:

Select correct option:

Question # 11 of 15 ( Start time: 06:36:05 PM ) Total Marks: 1

PIMS stands for which of the following?

Select correct option:

 Positioning Impact of Marketing Strategy

Question # 12 of 15 ( Start time: 06:36:48 PM ) Total Marks: 1

Select correct option:

Select correct option:

Question # 14 of 15 ( Start time: 06:38:55 PM ) Total Marks: 1

Strategic objective deals with __________.

Select correct option:

Question # 15 of 15 ( Start time: 06:40:14 PM ) Total Marks: 1

Select correct option:

Question # 1 of 15 ( Start time: 06:44:26 PM ) Total Marks: 1

Select correct option:

Question # 2 of 15 ( Start time: 06:45:57 PM ) Total Marks: 1

Select correct option:

Select correct option:

Question # 4 of 15 ( Start time: 06:47:33 PM ) Total Marks: 1

Select correct option:

Question # 5 of 15 ( Start time: 06:48:51 PM ) Total Marks: 1

Select correct option:

Question # 6 of 15 ( Start time: 06:50:14 PM ) Total Marks: 1

Strategic objectives deal with:

Select correct option:

Select correct option:

Question # 8 of 15 ( Start time: 06:52:31 PM ) Total Marks: 1

Which of the following is the component of brand identity?

Select correct option:

Question # 9 of 15 ( Start time: 06:53:40 PM ) Total Marks: 1

According to researches, the highest brand loyalty of customers is for:

Select correct option:

Question # 10 of 15 ( Start time: 06:54:56 PM ) Total Marks: 1

Select correct option:

Brands are acknowledged and recognized on the basis of their:

Select correct option:

Question # 12 of 15 ( Start time: 06:56:51 PM ) Total Marks: 1

Select correct option: