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Executive Program(s) in

Thinking, Creativity and Innovat^on

‘Edward doesn’t just think. He is a one man global industry,
whose work is gospel in government, universities, schools,
corporates and even prisons all over the world’ Times 2

‘de Bono’s work may be the best thing going in the world
today’ George Gallup

‘The guru of clear thinking’ Marketing Week

Dr Edward de Bono ‘The master of creative thinking’ Independent on Sunday

DISCOVER and PROSPER with effective thinking skills

INSPIRE with novel idea creativity

FILFIL the value-gap in your work areas

MAXIMISE on the designs for strategic growth

 PRACTICE 360 degree deployment of thinking skills

 CHALLENGE assumptions and break ‘perceptual’ barriers

 SOLVE problems creatively and justly

 Make really good DECISIONS

 Understand SWOT and leverage the power of thinking to win

Executive Education Program Skills
Thinking Creativity Innovation
de Bono Universal Professional Excellence
CoRT Thinking
Tools Simplicity

Six Frames CoRT Creativity Tools Six Value Medals

Objective and Lateral Thinking Six Action Shoes

Analytical Six Thinking Hats

de Bono Universal Professional Excellence : 4

Program Outline

A Diamond of a Course
Course Stand-alone Courses
Program Peter Burns de Bono, Prof. Krishnendu Sarkar
(Chairperson: Dr Edward de Bono )
Duration 12 months 2 months 3 months 3 months

Eligibility Entrepreneurs or Employed graduates with minimum 2 years

of experience
*Classroom 186 Hrs 48 Hrs 66 Hrs 66Hrs
*Program 125000 40000 60000 60000
Fee (INR)
Who Should Persons with a positive, creative and constructive intent for
value generation in specific , allied or any sphere of activity

*To be finally ascertained by Hughes. Shall be different outside India.

World’s best skills for Thinking & Creativity
Error Control through Perception Correction
Objective and Analytical Assessment
Non-argumentative and non-adversarial Approaches
Decisions – Change, Problem-solving, Business, etc
‘What-can-be’ movement abilities from ‘what-is’
Effective Proposal Laying
‘Profit –Productivity-Performance’ value continuity
Trained Mind for Professional Excellence
First-of-its-kind high impact Skills-Course in India
Certified Global faculty
Instructional Sessions include Practice Situations
Opportunity to profit with simple Skills
Stress on evidence and value tangibles
Edward de Bono reviewed Courseware
Annual de Bono Education Convocation meet
Globally revered de Bono Certification
Boeing, BT (UK), Nokia (Finland),
Mondadori (Italy), Sanofi (France),
Rolex (Switzerland), Total (France),
Siemens (Germany), 3M
(Germany), Ericsson (Sweden), NTT
(Japan), GM, Kraft (Switzerland),
Nestle (Switzerland), Bouygues
Construction (France), Bosch
(Germany), Goldman Sachs, Ernst &
Young ...

... and in many more such destinations

“Nokia’s drive is to continue to be
the market leader in innovation.
Edward de Bono through his
commitment to thinking is
providing our people with the skills
Olli-Pekka Kallasvuo, to continue to lead the way.”
Former CEO & President of

(Final Certification)

12 186
dBUPE Course Layout
To deliver exemplary
education on work-area +
improvements based on
Edward de Bono’s Thinking, Project
Creativity and Innovation
Skills either as modular 8 180
stand-alone courses or as a

whole leading to the final

5 114
assessment for the
exclusive award of de Bono
+ +
Universal Professional
Excellence from de Bono 2 48
Education, UK.
0 0
dBUPE Course Lessons List - 1
Philosophy of Thinking The Heart Frame

de Bono Thinking The Diamond Frame

Thinking -Blockages The Slab Frame

Introduction to CoRT – 1 Consequences & Sequel (C&S)

Treatment of Ideas (P.M.I) Objectives ( A.G.O)

P.M.I Situation Exercise C&S –A.G.O Situation Exercise

The Triangle Frame Exercise - Triangle Frame

The Circle Frame Exercise – Circle Frame

The Square Frame Exercise - Square Frame

Factors Involved (C.A.F) Planning

Rules Priorities (FIP)

C.A.F-Rules Situation Exercise Planning- FIP Situation Exercise

dBUPE Course Lessons List - 2
Exercise – Heart Frame Exercise : OPV – GLC Policy Maker

Exercise – Diamond Frame Exercise : OPV –GLC Producer

Exercise – Slab Frame Exercise : OPV – GLC Customer

Alternatives (A.P.C) CoRT-1 : Self

Decisions CoRT-1 : Enterprise

A.P.C – Decision Situation Exercise CoRT-1 : Society

Introduction to GLC ( Green Lean
FyneCubeTM : Mind for Self
Clean) Thinking
GLC Challenges FyneCubeTM : Self for Enterprise

GLC Opportunities FyneCubeTM : Enterprise for Society

Other People Views (O.P.V) Exercise : Seeing

Selfishness vs. OPV Exercise : Exploring

OPV learning Exercise : Judging

dBUPE Course Lessons List - 3
Introduction to CoRT-4 CoRT- Concept Challenge

Yes, NO and PO CoRT- Dominant Idea

PO – State of Thinking Combination Exercise

CoRT - Stepping Stone Introduction to Value Design

Exercise -PO Need Analysis

Exercise –Stepping Stone Value Assessment

White Hat Thinking – Facts, Figures
CoRT- Random Input
and Frames
Exercise – Random Input White Hat Application

Combination Exercise Summary of White Hat

Introduction to Lateral Thinking CoRT- Define the Problem

Six Hats, Six Colours CoRT- Remove Faults

Using the Hats Combination Exercise

dBUPE Course Lessons List - 4
Framework – Fyne ( Family- you- Black Hat Thinking - Carefully
nation- earth) Cautious
Framework – FyneCubeTM Black Hat Application
Purpose : ‘Six Action Shoes’
Summary of Black Hat
Red Hat Thinking – Emotions and
Exercise : CoRT Combination
Exercise : Combination-Work area
Red Hat Application
Summary of Red Hat Exercise : CoRT Combination

CoRT- Combination Gold Medal Values

CoRT- Requirements Silver Medal Values

CoRT- Evaluation Steel Medal Values

Yellow Hat Thinking – Positive and
Six Value Medals – Perceptual Symbol
Six Value Medals - Focus Yellow Hat Application

Six Value Medals - Materials Summary of Yellow Hat

dBUPE Course Lessons List - 5
Glass Medal Values Summary of Six Thinking Hats

Wood Medal Values Exercise : Movement of Ideas - STH

Brass Medal Values Exercise : Movement of Ideas - STH

Green Hat Thinking – Creative
Exercise : CoRT-STH
Green Hat Application Exercise : CoRT - STH

Summary of Green Hat Exercise: CoRT - STH

Thinking Methods: Adequacy
Blue Hat Thinking – Focus & Control
Blue Hat Application Order in Chaos or Chaos in Order

Summary of Blue Hat Removing ‘Untruth’

Value Sensitivity How to Agree

Value Size and Sources How to Disagree

Value Benefits and Costs How to Differ

dBUPE Course Lessons List - 6
Introduction to Parallel Thinking Create vs. Discover
Alternatives, Parallels and
Revisiting Six Thinking Hats
Reengineering Possibility Design: Way Forward

‘What-is’ Truth Introduction to Water Logic

Direct the Attention Water Logic and Parallel Thinking

Value of ‘Box’ Thinking Change vs. Stability

‘Box’ Thinking and Judgement Inadequacy of Existing Language

Certainty vs. Possibility Need for New Language Devices

Sequential vs. Parallel New Language Devices

Exploration vs. Judgement Business Fundamentals : Gaps

Design vs. Analysis Business Thinking: Recent Fashions

Information vs. Ideas Complacency

dBUPE Course Lessons List - 7
Self as Resource Designing for Simplicity

Systems as Resource Simplicity Methods

Operating-environment as Resource Approaches : Ladder vs Flavour

Myth of Intellectualism Value Monopolies

Myth of Complexity Protection or Plus

Myth of Simplicity Sur/petition Source

Procedures and Routines Production

Information, Analysis and Logic Competition

Creativity Integrated Values

Thinking : H+ factors in present
Revisiting F-y-n-e and FyneCube
Key Responsibility Areas : Self- Creativity : Concept to
Enterprise-Society Commissioning
Key Performance Areas: Self-
Innovation: First Forward
dBUPE Course Lessons List - 8
Limits of Competition

Double Integration


Value Notation While the skeleton

Concept Design frame of dBUPE shall
be akin to the list
Concept R&D
provided ... the order
dBUPE Project Identification and nomenclature in
dBUPE Project Preparedness the Courseware
and/or Instructions
dBUPE Project Actions
may vary
dBUPE Project Documentation Essentials

dBUPE Project Submission Essentials

dBUPE Project Assessment Essentials



Typical challenge of getting a good proposition palatable

the same ACCEPTED

2 3

b’coz ...dBUPE will
thinking for
VALUE generation

for participants in India and MENA (Middle East & North Africa)
dBUPE will
thinking for
VALUE generation
dBUPE brought to you by

HughesNetTM Global Education

HughesNetTM Global Education

Leader and Pioneer in Interactive Onsite Learning

Over 40 Premier Programs Leader in Executive

catering to working Education. > 25,000
professionals conducted each professionals have
year undergone/going programs

Partnered >15 Top B-Schools Part Time 600 thousand hours of IOL
& Technical Institutes Post - Learning in a year

44 Class-rooms in 7 metro
cities in India and 2 in Middle 5000 working professionals
East with 900 * 6 = 5400 undergo various programs
student seating capacity + every year in Management &
256 CR in B & C Class cities Technical areas
HNGE – The Technology Edge
Highly advanced platform - Combines two-way video & audio
synchronized with rich content, collaboration, discussion groups,
application sharing and live interaction
Direct one-to-one interaction is ensured through individual
systems for each student:
High-performance PCs
Class Room Audio system and microphone at each workstation,
Over 300 connected directly to faculty at institutes
Classroom interactions & ambience facilitated by clusters of
Learning made Easy by Learning Management System (LMS):
supplementary e-learning
program-specific notices
online submission of assignments
reminder services
online testing
Studio Facility student records
The Network – How it Works
Typical Student View of Platform

Content Items Display Window

Presenter Video

Participant (s)

Menu &


View as seen by student

Platform Features

Quality audio & video

Share Applications
Microsoft Office
Desktop Applications
Integrate Email & Calendar
Pre-meeting content creation & distribution
Content addition between sessions
Chat and whiteboard tool
Voting, polling, Q&A
Ask Questions
Evaluation and Reporting
Tools with the Student

Ask a question by raising hand

Converse & use whiteboard tools
when instructed
Deliver presentations to the class
Participate in poll or discussion group
Review test & surveys
View Frequently Asked Questions
View Archived Sessions
Use of Learning Management System

Visit us at your nearest Hughes Education Center

Or email to contact@debonoeducation.com