c
 c       

 

 June 6th 1974
 
 Italian
c
   Married, two kids (6 years old twins)
 Via Salaino, 7 ± 20144 Milan Italy


 Mobile +39-334-7510791
Home +39-02-89694038
c
   paola.peretti@yahoo.com
paola.peretti@iulm.it


cc

Results-focused, goal-oriented individual seeking career advancement within a dynamic organization that
will benefit from the following unique qualifications:
@ mrive, resourcefulness and ability to thrive in challenging business environments
@ mecisiveness and sound judgment in formulating complex decisions
@ ±lexibility, determination and ability to manage start-up and complex projects
@ croven ability to consistently meet and exceed company¶s expectations
@ medication to professional development and career growth through continuing education
@ Main activities successfully implemented: corporate communication, digital marketing, marketing
plan realization and execution, cR program, brand management, internet marketing, media
planning, marketing research, budgeting and forecasting, team coordination and supervision.
@ Multilingual: ±luent in English, ±rench and Spanish (Italian mother tongue)

üc 

! "#$%%&c  ' ! ( ')
 * 

 
   c 


 
 * 
 +!+ ,-! 

Research project focused on: how to integrate retail stores and e-commerce by managing new
communication approach, processes and tools.


! #$%$&."#$%%-/!&/- One of the world¶s leading strategic communications
firms, it is a part of the Omnicom Group Inc. (NYSE: OMC) and it¶s the only digital, integrated and global
reality on the marketplace.

0 c
Responsibilities: digital strategist & new business development.
Main clients I brought to the company, for digital marketing and communication projects, following
customers: 3M (B2B and B2C), Nestle crofessional (B2B), Rocca/mamiani Group (B2C), ±irmenich
(B2B).


"#$$1&"#$%$-+223+c± Worldwide leader in the ±urniture Industry- ! - 

/ c !!+  

Responsibilities: develop and manage two divisions: corporate communication, plus special projects
(digital marketing). Reporting directly to Group CEO/cresident; 5 direct reports. Corporate Communication
activities: media relations, press office, cR program, development of new corporate identity, events and
sponsorships, product placement activities, corporate web site.³Think Bold Team´ means develop
innovative ideas on channels, areas and products, which are useful to expand Natuzzi Group business. As
the Think Bold Leader ± in particular ± I¶m in charge of developing projects such as:

@ Events: with the aim of studying and creating innovative ways to participate in well known worlds
events. (croject London Olympic Games 2012, Expo Shanghai 2010)
@ Culture: this refers to the concept of changing the Natuzzi Group ³culture´ following the
³Wikinomics´ guidelines. Implementation of a WIKI newsletter to be used as an internal organ
and direct responsibility on this tool. mevelopment of a WIKI platform which will be actively used
by all employees and then will be open also towards external stakeholders.
@ Corporate Image: directly linked to the implementation of a migital Marketing program.
meployment of a plan for all internet sites of the Natuzzi Group.
@ Business mevelopment: focus on projects that have a direct impact on the Company¶s results

*&*#$$4-
 +05Multi-national manufacturer and marketer of hair and skin beauty
care products led by its global brands: Alberto VO5, St. Ives, TRESemme and Nexxus - * '
-+""
3!3c6 (Internship part of my Master of Science in Integrated Marketing
Communications ± Jan.2007/May 2008)
Strategic clanning for Tresemme¶s sponsorship of ³croject Runway´ TV show. ±ashion insight,
production, scheduling, creative input and a digital marketing plan are the main activities of this marketing
project. I worked in the Interactive marketing department, where we developed a promotional plan for each
activity (e.g. in this case the sponsorship of the ³croject Runway´ TV show), by using all digital media
(e.g. mobile marketing, internet marketing).
Supervisor: Bob Rupczynski, Interactive Manager

! #$$7&6 #$$8-!33 9-c * : - 

(Start-up Marketing/Communication agency specializing in Tourism)
 -!3) !!+ 
Responsibilities: define the Agency ³by laws´ and constitution process (³protocollo d¶intesa´), presentation
to and got approval from shareholders (in particular City, crovince, Chamber of Commerce and Expo of
ciacenza). Creation of a brand for the Agency, set-up and open a physical office, select 11 people (from the
above entities) to join the project, create a steering committee to approve activities, define a three years
business plan and its approval. Implement all activities budgeted for the first year: create a communications
campaign at national level (³ciacenza Citta` m.O.C.), media planning and analysis of results, create a Web
Site (Invest In ciacenza) to attract investment on the territory, execution of a cR plan, take part to BIT,
create promotional materials to hand out in the area, create and organize events (³±ood & Wine´) in the
area, and coordinate external consultants and agencies to realize some of above activities.
Results achieved: thanks to this campaign tourism operators (hotels, ³agriturismi´ and B&B) had a 30%
visitors¶ growth during the next three months. This campaign was repeated in 2007.
Reason to change: I resigned since I moved to Chicago - USA. My husband was relocated and I decided to
follow him to pursue one of my dreams, to have a master degree from an American University.

6#$$;&.#$$700- 
< -!  

 -!3
Responsibilities: short but intense experience. I defined the 2005 Marketing clan for Avvenire and its
inserts, trying to carry forward the restyling project for the newspaper together with Armando Testa
Agency and KcMG consultants. Testa¶s 2004 campaign did not generate forecasted results in terms of
circulations and it was the right time to set up a Marketing department in charge to develop and bring
forward the newspaper restyling project. 3 direct reports.
Results achieved: yearly Marketing plan approved (first time ever that such a plan was defined internally
involving both the Managing mirector and the Editor).
Reason to change: I relocated to ciacenza and had twins (Emilio&Emma).

."#$$$56#$$;- =-c. '
 -! - 

 c+
/03+)03+!
Responsibilities: I started off in Condé Nast as Marketing Manager for GQ (launch of the magazine) and
Glamour. A year later, I was promoted to the role of Associate cublisher for Vogue and Vogue Man.
Main activities: budgeting and forecasting, responsible for magazines c&L, sales support, planning and
implementation of promotional initiatives and communication campaigns; development of marketing
studies; event management from concept to execution; sponsorship development, coordination of direct
marketing campaign and exhibitions participation.
Results achieved: increased sales volume and stronger support to sales of advertising pages, I established a
direct relationship with editor-in-chief and developed synergies between marketing and sales.
Reason to change: the challenge to become the first Marketing mirector for a daily newspaper like
Avvenire.

6 %>>>56 #$$$-!-c. '
 -! - 

!3-& !! )c6 0c!
Responsibilities: As e-Commerce and croject mevelopment Manager, I had direct responsibility for the
planning and development of new products and plans; business planning, budgets, publicity and
communication of e-commerce channels for new projects. Managed two product managers and coordinated
the work of external consultants. meveloped strategic agreements and interactive marketing. Conducted
market research and qualitative analysis. Monitoring, elaboration and analysis of traffic data of Mondadori
Web Site and competition benchmarking. Managed CRM system linked to e-commerce. clanned and
coordinated promotional activities and sponsorships.
Results achieved: audience development; conception and implementation of 2 channels of Mondadori.com;
successfully realization of promotion, communication and marketing tactics.

"%>>1&6 %>>>-22-c. '
 -! - 

c+ !3
Responsible for two monthly magazines, Brava Casa, and Casamica, and the weekly magazines, Visto and,
Novella 2000.

+ 

2007 - (May 2008), ROOSEVELT UNIVERSITY, Chicago, U.S.

Master of Science, Integrated Marketing Communication
Major in migital Marketing
Grade average (GcA): 3.9/4.0

1997-1998, ESAmE Business School, Barcelona, Spain

Master of Science, International Management (CEMS)
Major in Marketing

1993 ± 1997, BOCCONI UNIVERSITY, Milan, Italy

Bachelor in Business Administration, grade average: 110/110 e lode
Major in Strategies of Internationalization

1996 ESSEC, caris, ±rance

Semester of study under the Exchange Student crogram

!c+ü3

Microsoft Office, Adobe Illustrator, Adobe chotoShop, In mesign.

 3+3

±luent in English, ±rench, Spanish. Italian mother tongue.

c 

c


2005/2006, CATHOLIC UNIVERSITY O± THE SACREm HEART, ciacenza, Italy
Teacher
Taught course on Marketing of Non-crofit Organizations for undergraduate students

2009/cresent, ASAM (Associazione per gli Studi Aziendali e Manageriali) ± CATHOLIC UNIVERSITY
O± THE SACREm HEART, Milan
Responsible for the migital Marketing Lab

2009/cresent, IEm (European Institute of mesign), Milan

Teacher, migital cR class

2010/cresent, C±MT
Teacher, migital Marketing

 (

2011, 19 May, Milan, Italy.

Speaker at ³`
 
 ´ organized by MGM migital Communication.

2011, 4-5 May, Valencia, Spain

Speaker at ECTA    .
Speech will focus on "migital B2B - The best Tool in Communication".

2010, 29 September, Milan, Italy

Organization and speaker at ³  
´ a full day event where companies like L¶Oréal,
miesel, 3M, ±iera Milan, Amplifon, Google, Nestle curina discussed around the future of migital
Marketing.


? *

2006/2008 BARACK OBAMA CAMcAIGN
Volunteer as Community Organizer ± Online Campaign

2005, ORmER O± JOURNALISTS

cubblicista

1996, A.C. NIELSEN ±RANCE, caris, ±rance

Intern
Responsible for Client Service Center and market surveys on fresh and frozen products

1994/1996, BOCCONI COMUNICAZIONE, Milan, Italy.

Junior Journalist for the magazine ³Bocconi Notizie´.

c+
 
 
A book titled ³
´ (2011), Apogeo, Milan.
A paper research titled ³ 
   !     ´ published,
on mec. 2008, in the IMC academy review by Roosevelt University, Chicago.
A book titled ³
   " ´ (2006), ciacenza, Italy.
Several articles for the Italian Newspaper ³Liberta`´.