www.chiefexeutive.

com
presents
A Highly Interactive Workshop

Win before
You begin
Strengthening the
CEO-Customer Relationship

Venue:
The Suryaa Hotel, Near Community Centre,
Opp. Escorts Hospital, New Friends Colony, New Delhi - 110065
Date: Monday, May 9th 2011 Time: 10.00- 16.30 hrs
 Introduction
A Totally Unique Presentation of the Marketing and Sales Challenge - CEO
Vision Marketing:
Marketing is the driving force behind the growth of an enterprise. Creating and
communicating the ‘CEOs vision marketing’ will prepare your entire organization to
build strong customer relationships that are essential for explosive growth. CEOs that
deploy properly designed feedback or measurement functions to monitor and guide these
marketing initiatives will derive massive results.
Workshop Objectives
The Benefits of Strengthening the CEO Customer Relationship
Strengthening the CEO Customer Relationship is an intense, day-long marketing
workshop. It comes from 10 years of working directly with CEOs who successfully grew
their business and achieved amazing results.
Key Takeaways of the Workshop
Using our proprietary CEO Gap Model, a Performance Marketer will teach
you:
w How these CEOs scaled their businesses
w How vision marketing companies have an advantage in identifying, targeting,
communicating with and selling to their market
w Where to focus your team’s time, energy and money to get the biggest return on
investment in marketing
w Common definitions and practical examples that will have everyone on your team
speaking the same language when it comes to marketing
w And much more on the mechanics of business marketing
Methodology
Time is Money. Spend Wisely.
The time commitment for this workshop is a full 7 hours. The Workshop is designed to be
highly interactive utilizing group discussions, exercises and case studies.
Participants are expected to give their input at every stage of the workshop. This is no “sit
back and watch” workshop
Who Should Attend
This Workshop is intended for CEOs and the Owners of the business who have P&L
responsibility. They could be accompanied by head of the marketing department.
Practically all industries could benefit from this workshop.

Workshop Director
Uncover the hidden systems that are controlling your access to success!
Michelangelo Celli is the founder and president of The Cornucopia
Group, a consultancy that has taught thousands of CEOs how to seize
control of their marketing through systems-based thinking.
Michelangelo believes that changing your thinking is the first step
toward changing how your business works, and it all begins with the
CEO. His logical, systematic approach is surprisingly simple-but not
simplistic. Once you master it, you’ll never look at marketing the same
way again.
Michelangelo’s ideas have appeared in Marketing Profs, CEO
Refresher, Emerald Insight, and more. A graduate of Swarthmore
College, he has presented his innovative theories to the Academy of Chief Executive Officers,
Vistage International, the National Foundation for Teaching Entrepreneurship, and the MIT
Forum. He is currently at work on a book, “Beat the Street”, for CEOs who want to learn how their
private businesses can outperform Wall Street.
 What they felt....
I went from transacting with just 1% of my market to over 10% in less than a year.
Bill Hunt, CEO, MedCom Solutions
An excellent presentation. It delivered key points that make sense, yet are often overlooked.
Dr. Rick Logue, CEO, PrePaid Legal Services
Attended a CEO Forum at Pittsburgh seminar.
Our work on this project has been hard. We have been introduced to new marketing concepts that demand a
customercentric focus, and a needs-based approach, to fashioning our marketing messages, and sales strategy. You and
your TCG colleagues have also challenged us to think about our company, our vision, our goals, our target
market/customers, our products, and how they must be aligned to create a successful sales environment. Our having
accepted and responded to these challenges is helping to make us better, more effective sales and marketing organization.
Robert F. Maloney III, VP, ASE Edge
We have been building the highest quality custom architectural products for nearly ten years. Our number one source of
business has always been word of mouth referrals. Taking our business to the next level required me as the President to go
to the next level in my understanding of how to design my marketing approach to activate sales. The Cornucopia Group
made it simple for me to understand the complexities of this challenge and map out a step-by-step approach so I could
take action.
Ray Appleby, President, Technique Architectural Products
The Cornucopia Group has distinguished itself as a partner that has measurably impacted the forward advancement of
our mission. The CEO Vision Marketing process and results has literally changed the organization. Wesley Spectrum has
come through a “doubling the size” merger and The Cornucopia Group has continued to partner with us to achieve our
goals and deliver on our promise. We will continue to partner with them in the years ahead.
Douglas Muetzel, CEO, Wesley Spectrum Services
I had a feeling this day would come, but did not think it would be this soon. I sat in on the sales and production meetings
and was shocked as to how they ran, what they talked about, and what they solved. It was almost like sitting in on another
company entirely. Thank you for opening our eyes and minds to grow to where we are today. You and your team have
influenced us in a way that can’t be measured.
Jeff Tapolci, Adbase Systems Inc.
Ranked 199 on the Inc. 500 list of Fastest Growing Companies in the U.S. for 2005
“Strengthening the CEO Customer Relationship provides valuable insight into the sales and marketing processes inside
privately-held companies. Our members found this presentation tremendously valuable and I would strongly recommend
it.”
Joe Mancuso, CEO, The Chief Executive Officers Clubs
“The presentation was great and the feedback I received from our group was extremely complimentary.”
Malcolm Elvey, Chairman, The Academy of Chief Executives

Please make your check favoring

Registration Fees* (Per participant) Rakesh Bhargava and courier
to;
Rs. 7500/- (+ Tax) Ms. Rupali Ganguly
(For Rakesh Bhargava)
* This includes workshop fees, lunchoen & other organizational expenses for the non-residential CHL-APOLLO Group of
workshop. Participation fee is non-refundable but the registrant can be substituted. Hospitals,
LIG Square, Indore
MP- 452008, India
Ph: 0731-2549090, 4072550 Ext.
Administrative Details: 127. Fax: 0731-2549095
You may also hand over the
Venue: The Suryaa Hotel, Near Community Centre, checks to:
Mr. Neeraj Bhargava
Opp. Escorts Hospital, New Friends Colony, New Delhi - 110065 Mob: +91 99580 91924
Email:
Date: Monday, May 9th, 2011 Time: 10.00- 16.30 hrs neeraj.bhargava@hbdpackaging.com

For any enquiry related to workshop, please contact:

Rakesh Bhargava, Global CEO Mob: +9198932 65196 (after 1st May 2011) Email: rakesh. bhargava@gmail.com
Akhilesh S Joshi, India Coordinator Mob: +91 98261 61234 Email: akhileshster@gmail.com
Neeraj Bhargava, Delhi Head Mob: +91 995809 1924 Email: neeraj.bhargava@hbdpackaging.com