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A total of 4,204 billion cans of Red Bull were sold worldwide in 2010, representing an
increase of 7.6% against 2009. Owing to currency and price factors, however, company
turnover increased by 15.8% from EUR 3.268 billion to EUR 3.785 billion.

Sales, revenues, productivity and operating profit not only matched 2007 levels, they
significantly exceeded them to such an extent that the figures recorded were the best in the
company's history so far.

The main reasons for such positive figures include outstanding sales in the Red Bull markets
in Turkey (+86%), Japan (+80%), Brazil (+32%), Germany (+13%) and the USA (+11%),
combined with efficient cost management and ongoing brand investment even in the
challenging economic climate of recent years.

Besides winning both the constructors' and drivers' Formula 1 championships, 2010 also saw
the extremely dynamic expansion of our media activities. In terms of further expansion, Red
Bull is targeting the core markets of Western Europe and the USA, as well as the growth
markets of Brazil, Japan, India and China. Growth and investment will ± as is customary at
Red Bull ± continue to be financed from the operating cash flow.

As of the end of 2010, Red Bull employed 7,758 people in 161 countries (end 2009: 6,900 in
160 countries). In addition, more than 5000 students are gaining first work experience every
year within our wings teams and SBM programs.

In spite of the still very difficult and uncertain financial and global economic climate, our
plans for growth and investment in 2011 remain just as ambitious and we envisage a
continued upward trend.

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Australia - Drink - 13 Jan 2011

N
: The Australian market for energy drinks grew during 2010 with turnover increasing by
18%, according to Trading Markets. The market leader is New Zealand based 's V
brand with a 42% share, closely followed by Austria's 

 with 36%. Australian soft
drinks distributor   's own energy drink Mother is currently lagging behind
with only a 14% share of the market.

'
: Although an exact breakdown of the Australian soft drinks sub-sector is currently
unavailable, we would expect the outperformance of the non-carbonates segment, which
includes juices, energy drinks and bottled water, given the clear shift towards health
consciousness among Australian consumers. Backing up our view on the outperformance of
the non-carbonates segment, CCA has continued to invest heavily in facilitating its non-
carbonates product launches such as Glacéau vitaminwater, Mother energy drink and
Goulburn Valley flavoured milk.


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