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The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise
in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898, witnessed the
foundation of Finnish Rubber Works Ltd, and in 1912, Finnish Cable Works began operations. Gradually,
the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally,
these three companies were merged to form Nokia Corporation in 1967. [1]
Nokia Corporation engages in the manufacture of mobile devices and mobile network equipment, as
well as in the provision of related solutions and services worldwide. The company has four main business
functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile
Phones segment provides various mobile voice and data devices. This segment offers mobile phones and
devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment
offers mobile devices and applications with multimedia connectivity over GSM, 3G/WCDMA, WLAM etc.
The External Analysis examines opportunities and threats that exist in the environment and I
will be discussing the fallowing.
1. P.E.S.T Analysis
2. Porter’s Five Forces/Market Trends
3. Types of Market
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in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898, witnessed the
foundation of Finnish Rubber Works Ltd, and in 1912, Finnish Cable Works began operations. Gradually,
the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally,
these three companies were merged to form Nokia Corporation in 1967. [1]
Nokia Corporation engages in the manufacture of mobile devices and mobile network equipment, as
well as in the provision of related solutions and services worldwide. The company has four main business
functions or segments: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile
Phones segment provides various mobile voice and data devices. This segment offers mobile phones and
devices based on GSM/EDGE, 3G/WCDMA, and CDMA cellular technologies. The Multimedia segment
offers mobile devices and applications with multimedia connectivity over GSM, 3G/WCDMA, WLAM etc.
1
Waqas Asif
ID: 36076
just money on the line have to have a strategy to make its name in the world with other companies in mind.
Strategy is as important in an organisation like walking for a human. Behind every successful organisation
there is a strategy.
“It may be hard for an egg to turn into a bird: it would be a jolly sight harder for it to learn to fly while
remaining an egg. We are like eggs at present. And you cannot go on indefinitely being just an ordinary,
The idea from above statement says in strategy you cannot just attempt something that you have to or
will do just like that you need to take small and control in sometimes brave steps to achieve what you
desire and have to be patient because in planned strategy to work time is your biggest friend and
sometimes the worst enemy. Sometime it takes years to be where you want your organisation to stand.
In a competitive business environment you have to realise the brutal facts of Market environment,
Financial and Economic conditions. You need to ask yourself the hard questions before making a strategic
plan weather it can be achieved or not and have to make sub small plans those will help you. You have to
think of the value added to the organisation after the completion of your strategy.
Economic – With incomes rising, people have more disposable income, which enables
consumers to be more selective with their choice of mobile phone, looking to other factors rather than
fulfilling the most basic of user needs (text messaging and phone calls) and price being such a key factor.
Social – The rise of the so-called information society has made telecommunications
increasingly more important to consumers, both in terms of work and leisure. Users are more
aware
of mobile phone handset choice and advancements due to increased information availabi
Technological – There have been much global advancement in technology such as MMS,
Bluetooth, WAP, GSM, GPRS, cameras etc. The Asian markets are more technologically advanced than
their European counterparts, for example in 2002, just 4% of phones had cameras, whereas in Asia 90%
did.
It uses concepts developed in Industrial Organization (IO) economics to derive five forces which determine
the competitive intensity and therefore attractiveness of a market. It consists of fallowing factors.
Power of New Entrants:In any market arrival of a new product is not always welcomed.
In mobiles world it’s not different a mobile phone or an online service is launched by Nokia it has as 50
percent chance of success. It’s like the launch of Nokia’s N95 Smartphone which was much appreciated by
Power of Buyers:Due to recent down fall in the economy, the demand of consumers buying
new mobiles has come to a halt. Due to which companies everywhere are thinking of
strategies to
increase the demand of their products
Threat of Substitute:There are substitute for everything out in the world. So goes for the
mobile, and the services provided by Nokia but the problem lies in consumers switching to the substitute.
The main reason is that most people don’t like to change to something new because they might find it hard
Power of Suppliers:If the suppliers change the price then company in this case Nokia has a
direct impact on the pricing of their products. If there are more suppliers then it is easy to
change from
one to another if the first one is not able to provide the services a company needs.
Competitive Rivalry:Business is good where there are competitors because it gives more
chance to improve and go ahead of your rivals. Nokia keep their product catalogs up-to-date
and keep
looking for better technologies to update its mobile and services.
3.Types of Market :
There are different types of markets on which a company makes strategies to fallow and
consider
before releasing products. Which are discussed as below.
Monopoly:Nokia as a mobile manufacturer has dominated mobiles market with its high end
N-series Smartphone to its low end mobiles. It was Nokia’s intentional strategy to keep ahead
with
the technology to keep customers interested in its products.
Duopoly:It’s a market state when two companies dominate the market. In this market Nokia
is challenging HUAWEI technologies in producing 3G technology dongles because at present
time
there is no other company in the world expect Huawei producing 3G dongles.
Oligopoly:It’s a type of market where small numbers of companies in the market collude to
take control of the market prices and products. In Nokia’s case it is colluding with Sony Ericsson and
Samsung to make phones which use Nokia’s mobile operating system (Symbian S60). This eliminates the
use of Window’s mobile operating system and newly introduced Google’s operating system Android.
Perfect Competition:It’s a market where all Companies are on a same level. Nokia as a
leading manufacturer still have Samsung, Sony Ericsson, Motorola, and LG give a tough
competition
with products ranging from every low end user to high end tech loving customer.
Internal analysi
Internal environment analysis is the analysis of factors within the organisation that make give
an
organisation advantages and disadvantages. Some of them are discussed below.
1. Resource Audit
2. Boston Matrix
3. Core Competencies
1. Resource Audit:
Human resources:
It’s the count of all the skilled or unskilled staff a company hires to work for them. Nokia do hire highly
skilled staff due to its nature of technology work and provide them with training to keep them update and
create opportunities for program developers who can work from home to compete in a competition to win
prices and even offer them jobs.In this time of recession and economy down turn every company is looking
to cut cost by making their unwanted staff redundant. Nokia as a mobile manufacturing giant has taken
loses and make 1000 of its staff voluntary redundancies and are planning to cut even more staff by 600
due to poor profits.[5] We can see the change in the annual report of the first quarter of 2009 of Nokia.
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nokia
Management
strategic
presentation
nokia management
management economic
affected technological
financial aspect
china market
nokai
opportunities
management analysis
nokia mobile
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Intangible resources:Nokia has many trademarks which are worth a lot. Nokia has a very
strong name among his competitors and loyal customers. Nokia as a brand is the trend setter
in the mobile industry.
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SWOT Analysis
strength
1. Nokia has largest network of distribution and selling as compared to other mobile phone
company in the world.
2. The financial aspect is very strong in case of Nokia as it has many more profitable
businesses.
3.The product being user friendly and have all the accessories one want.
4.Nokia with wide range of products for all classes.
5. The re-sell value of Nokia phones are high compared to other company’s product.
Weakness:
2. Some of the weakness includes the price of the product offered by the company.
Opportunity:
1. Nokia is also thinking of moving from mobile manufacture to personal computer
manufacture.
2. As the standard of living in third world countries has increased the purchasing power of the
people has increased as well.
Threats:
1. The threats like emerging of other mobile companies in the market.
2.The new mobile operating systems from Google and Microsoft.
3.The biggest threat is not adopting new technology and putting in good use.
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Conclusion:
After writing this article I came to a conclusion that in any business successful or a newly
established if not managed well and cannot take advantage of its opportunities can come to its knees. So
for a business to run successfully have to manage its Competitors and threats that may affect the
perfomance of a buisiness.
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