LCD Advertising in Elevators

For the first time in Pakistan, we at MindSet Art, takes the opportunity to
introduce this exclusive type of Advertising which targets the premium
consumers of the market, reaching a demographic of viewers between the ages
of 18 to 55 years.

The service is innovative in terms of technology and placement. The Mindset Art
LCD AD displays are placed in elevators in high traffic buildings, in order to
have a good context for bringing dynamic advertisements to a public who is
receptive and well connected to the latest technology trends.

Your decision to advertise in ‘LCD AD Display’ will help us;

To disseminate information on your product and Industry by creating awareness.
To inform and educate captive audience.
To create brand and product images.
And to build an institutional image and reach effectively to all target segments with optimum
efficiency.
Why Elevator

Why elevator advertising?

We know very well our audience
For each building in the Mindset Art portfolio
we can offer
information on the number of persons
exposed to the elevator
advertising: inhabitants, employees and
visitors.
Exposure to the Mindset Art clients’
commercials is measurable:
An inhabitant of an office building uses
the elevator on an
average of 4 times a day.
A visitor gets in contact with the ad twice
The very good reception of
the message
 The Mindset Art clients benefit from exclusiveness in the elevator. There are
no external stimuli to distract the audience. There are no other media
channels. Inside the elevator, the eyes and ears of the public are
instinctively looking for sources of information/entertainment.

 Exclusiveness is doubled by repeated exposure to the message. This

increases the recall rate, refreshes the information in the mind of the
receiver and minimizes the effects of possible disruption (a conversation, a
magazine in ones hand).

 The ads generate interest both in the elevator area, and further on at home
or in the office. The target group receives the message along the entire day
right before taking important decisions on buying a product or a service.
Other Benefits of
Elevator
The Public

Advertising
The audience for one campaign can surpass 40000
persons/building/month – adding the number of employees to that of
visitors.
Targeting can be made according to the field of activity of the companies in
the building.
 Moreover, we know the precise interval when the public is exposed to the

commercial (8am – 8pm), consumption habits (types of food or media),

approximate income, subjects of interest (business and holidays etc).
Network
 The Mindset Art portfolio numbers of office buildings distributed in KARACHI

in areas of maximum interest.

Suitable for
• Telecommunication companies
• Banks
• FMCG
• Public service messages
• UP coming Events
• TV Dramas
• Restaurants
• Airlines
• Etc etc.
Demo
 BUILDINGS
SHAHRA-E-FAISAL
Anum Estate (Near Baloch Bridge)
Kawish Crown (Near Baloch Bridge)
Ibraheem Trade Tower (Near Nokia Sales Office)
Progressive Centre (Near Nokia Sales Office)
Park Avenue (Citibank office)
Fortune Centre (Opposite Citibank)
Jason Trade Centre (Opposite Citibank)
Kashif Centre (Near Hotel Mehran)
I.I.CHUNDRIGAR ROAD
LandMark Plaza (Opposite Jang Press)
Techno City (Official address of Samaa & CNBC)
Chappal Plaza (Near Pizza Hut)
Business & Finance Centre (Opposite State Bank)
SADDAR, CLIFTON & M.A.JINNAH ROAD
Star City Mall (Pakistan's Biggest Mobile Market)
Clifton Centre (KPT Under Pass, Old Schon Circle)
Bahria Complex 1 (M.T.Khan Road)
Bahria Complex 2 (M.T.Khan Road)
Bahria Complex 3 (M.T.Khan Road)
Taj Medical Complex (M.A.Jinnah Road)
TENTATIVE BUILDINGS
The Plaza (Clifton Area, Near two Swords Round About)
Business Avenue (Shahra-e-Faisal, Baluchistan House)
The Forum (Clifton)
 Daily / Monthly Visitor Data on approx basis
Building wise
Visitor No. No. of Trips Total Trips in
S/n Building per trip of Lifts In an hour a Day Per day visitor Per Month
1 Anum Estate 15 02 12 144 4320 112320
2 Kawish Crown 10 02 14 168 3360 87360
Ibraheem Trade
3 Tower 12 02 10 120 2880 74880
4 Park Avenue 10 03 12 144 4320 112320
5 Jason Trade Centre 08 02 15 180 2880 74880
6 Fortune Centre 12 02 14 168 4032 104832
7 Progressive Centre 10 02 16 192 3840 99840
8 Kashif Centre 12 02 12 144 7488 194688
9 Clifton Centre 10 02 14 168 3360 87360
10Land Mark Plaza 09 02 12 144 2592 67392
11Techno City 15 02 15 180 5400 140400
12Bahria Complex 1 12 02 14 168 4032 104832
13Bahria Complex 2 10 02 12 120 2880 74880
14Bahria Complex 3 13 02 14 168 4368 113568
15Star City Mall 15 02 12 144 4320 112320
Business & Finance
16 Centre 12 02 15 180 4320 112320
17 Chappal Plaza 15 02 15 180 5400 140400
Taj Medical
18 Complex 10 02 14 168 3360 87360
Total Visitors in
 Package Cost

Station : Karachi
 
Transmission Timings: 08:00 Am to 08:00 Pm
 
Period : 26 working days in a month
 
No. of Buildings : 18 (list attached)
 
Frequency : 288 Spots per day in 2 Elevators
 
 
288 spots based on 30 sec commercial time
Tariff for LCD
Advertising
NO. OF NO. OF NO. OF COST PER SPOT COST
MONTHS BUILDINGS SPOTS
01 18 127,296 Rs.5.498 Rs.700,000

03 18 381,888 Rs.5.106 Rs.1,950,000

06 18 763,776 Rs.4.320 Rs.3,300,000

12 18 1,527,552 Rs.3.535 Rs.5,400,000

Mindset Art
Muhammad Atif
Khan
Director Client
Service
0313-2314464
0321-2102041
Thank you

For your time

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