PROJECT REPORT ON

“TO STUDY THE EFFECT OF MARKETING STRATESIES ON

DIFFERENT MARKETING ASPECT WITH SPECIAL
REFERANCE TO MAHINDRA & MAHINDRA”
A REPORT SUBMITTED TO RASHTRASANT TUKDOJI MAHARAJ
NAGPUR UNIVERSITY IN PARTIAL FULFILMENT OF THE AWARDED
DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION

SUBMITED BY
JITENDRA H. SONI
B.B.A (PART III)
UNDER THE GUIDANCE OF
PROF.SAGAR KHURSANGE

MARKETING MANAGEMENT
CENTRAL INSTITUTE OF BUSINESS MANAGEMENT
RESEARCH AND DEVELOPMENT
PAWAN BHOOMI – NAGPUR-25
2010-2011
 CERTIFICATE

This is certify that the project entitled,

“TO STUDY THE EFFECT OF MARKETING STRATESIES ON DIFFERENT MARKETING ASPECT

WITH SPECIAL REFERANCE TO MAHINDRA & MAHINDRA ” Submitted in the partial

fulfillment of the degree of bachelor of business administration to Rastrasant Tukadoji

Maharaj University, project is a result of bonafide worked carried out by JITENDRA SONI,

student of Central Institute of Business Management Research & Development

under guidance of my superior.

This candidate has satisfactorily completed his project for not less than one

academic session. This project work is the result of his original work and sufficiently high

standard to warrant its presentation for evaluation and adjudication for award of degree.

PRINCIPAL GUIDE

PROF.ANJALI KULKARNI PROF. SAGAR KHURSANG

E

[MARKETING]
 Acknowledgement

I am extremely grateful to my project guide Prof. SAGAR

KHURSANGE for this guidance. I wish to express my sincere

thanks to him, who consistent me, throughout the perfect

work and made this project most fruitful.

I express my sincere thanks of Principal Prof ANJALI KULKARNI for

all the facilities.

I will be fail in my duty is & do not thank the whole of Mahindra &

Mahindra Nagpur who have extended full co-operations to

me.

Lastly, I would like to thank my Manager Mr.VINAY KUMAR for his

support and Guidance.

Place: - Nagpur

Signature
 Date:-

DECLARTION

JITENDRA SONI, student of BBA III yrs of “Central Institute of

Business Management Research & Development “Nagpur
here by declared that the project entitled.

“TO STUDY THE EFFECT OF MARKETING STRATESIES ON DIFFERENT

MARKETING ASPECT WITH SPECIAL REFERANCE TO MAHINDRA &
MAHINDRA”

In partial fulfillment of requirement for the award of bachelor of

business administration to Rastrasant Tukadoji Maharaj
Nagpur University.

I further declare that is my original work and no such work has

been done by any one or published any where or has been
submitted to any university for the award of any degree.
DATE: - JITENDRA SONI
PLACE: - NAGPUR BBA III YR
CIBMRD

CONTEXT
CHAPTER TOPIC PAGE NO.
1 INTRODUTION 1-2

2 COMPANY PROFILE 3 – 11

3 OBJECTIVES OF 12
STUDY
4 RESEACH 13 – 15
METHODOLOGY
5 CONCEPT OF 16 – 26
MARKETING
6 MARKETING 27 - 42
STRATEGIES
7 MAHINDRA 43 – 47
COMPETITORS
8 ANALYSIS & FINDING 48 – 76

9 RECOMMENDATION 77 – 78
& LIMITATION
10 SUGGESSTIONS 79
11 CONCLUSION 80

12 BIBLOGRAPHY 81