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DEFINITION OF RECRUITMENT
Recruitment is a process of searching for prospective employees and stimulating
them to apply for jobs in an organization. It is often termed positive in that it stimulates
people to apply for jobs to increase the selection ratio. Selection on the other hand tends
to be negative because it rejects a good number of those, who apply, leaving only the
best to be hired.” - EDWIN B FLIPPO
Companies are now looking out for new ways of giving themselves a
competitive advantage. New product, new image& new marketing idea are some of the
ways this can be achieved but enlightened and successful companies look towards their
people to provide the leading edge.
Here in lies the important of recruitment and staffing- “placing the right people
for right job”. People are the biggest assets in any organization and it becomes vitally
important that this asset is properly selected and placed in the right place at the right
time. There assets must be properly nurtured and their efforts to be harnessed so as to
obtain maximum productivity. Recruitment is an important aspect in their regard.
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Recruiting is the process by which organizations locate and attract individuals
to fill job vacancies. Most organizations have a continuing need to recruit new
employees to replace those who leave or are promoted, to acquire new skills, and to
permit organizational growth. Recruiting is an even more important activity when
unemployment rates are low and economic growth is strong, as firms compete to attract
the qualified employees they need to succeed.
Therefore, the job of recruitment is based on the mating theory, where the
success of both the parties is critically dependant on timing. Unless the two searches
synchronize, conditions are not ripe for recruitment to succeed.
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Recruitment lends itself as a potential source of competitive advantage to a
firm. An effective approach to recruitment can help a company successfully compete
for limited human resources. The firm must choose a recruiting approach that produces
the best pool of candidates quickly and cost effectively. A recruiting programme helps
the firm in at least four ways:
The negative consequences of poor recruitment process speak volumes about its
role in an organization. The failure to generate an adequate number or reasonably
qualified applicants can prove costly in several ways. It can greatly complicate the
selection process and may result in lowering of selection standards. The poor quality of
selection means extra cost on training and supervision. Furthermore, when recruitment
fails to meet organizational needs for talent, a typical response is to raise entry-level
pay scales. This can distort traditional wage and salary relationships in the organization,
resulting in unavoidable consequences. Thus, the effectiveness of the recruitment
process can play a major role in determining the must be expended on other HR
activities and their ultimate success.
Advertisement:-
A common method of recruitment is advertising, advertising media can range
from the typical classified newspaper and to very complex and glitzy campaign on
radio or television, major approaches to advertising include newspapers, radio,
television, direct mail, magazines and directories.
It must be based on the facts detailed in the job description and the person
specification. A poor advertisement may attract the wrong type of candidate and distort
the number of applications received ie, either too few or too many. The advertisement
should be non- discriminatory and should avoid any gender or culturally specific
language. There are certain exceptions to this where the legislation allows an employer
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of confine a job to a man, or a woman, where sex is a genuine occupational
qualification, the organization should include in the advertisement its statement of
commitment to equal opportunities, the actual advertisement should be brief and
written using a minimalist style as the cost of advertising is extremely high. The detail
about the job should be included in the further particular about the post issued to all
potential applicants. Human resources will provide advice on the content of the
advertisement, the collection of copy, the placement of the advertisement and the
associated administration.
Campus recruitment:-
Identify those institutions from where student who are suited to the
organization’s needs can be found and improve the relationship with such
institutions.
Recruiters needs to be carefully trained in planning and conducting effective
interviews for gauging the potential of the students rather than only judging
mark based performance.
Use resume databases to aid in the search for viable candidates, candidates can
be short- listed on the basis of these data base and then called for further
interview.
Provide clear and detailed information about the job and organization so that
the students get a realistic expect ion about the job.
Consultants:-
This is good source but it is more expensive option especially for a company
that is into mass recruitment stage and this gives the HR department of the company
more free time to concentrate on other important matters, A disadvantage is that if the
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company has a contract with many agencies, the there is more possibility of
duplication.
RECRUITMENT PROCESS:
The process can be separated into three components:
• The process starts with job planning, which among other things involves analysis
of the present and future needs for personnel with different kinds of competence and for
different tasks. This first component of the process may result in a decision to prepare
for new jobs and announce job opportunities.
• In the second step of the search process after a vacancy has been defined on the
basis of job planning, the employer has to make his choice between alternate ways to
spread and formulate information about the vacant position. He can, for example
choose between different ways to formulate the information about what experience and
personal abilities of the potential employee, etc.,
• The third and final search decision confronting the employer is to determine
which one of the applicants to hire for the job opening.
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The HR planning is the preliminary step of recruitment process. It is the process
by which an organization should move from its current manpower position to its
desired manpower position. It may be viewed as for seeing the human resource
requirements of an organization an its feature supply making necessary adjustments
between the two organizational plans and also foreseeing the possibility of developing
the supply of human resources in order to match it with the requirements by introducing
necessary changes in the functions of HR.
The Figure presents an overview of the recruitment process from the perspectives of
the organization and the candidate. When a vacancy occurs and the recruiter receives
authorization to fill it, the next step is a careful examination of the job and an
enumeration of the skills, abilities, and experience needed to perform the job
successfully. Existing job analysis documents can be very helpful in this regard. In
addition, the recruitment planner must consider other aspects of the job environment-
for example, the supervisor's management style, the opportunities for advancement,
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pay, and geographic location-in deciding what type of candidate to search for and what
search methods to use. After carefully planning the recruiting effort, the recruiter uses
one or more methods to produce a pool of potentially qualified candidates.
A firm can generate candidates internally, from among its present employees who
desire promotion or transfer, or externally, from the labor market. The organization
then screens the candidates, evaluates some of them more thoroughly, and offers the
best the position. Throughout the recruitment process, the organization attempts to
"sell" itself to the more promising candidates-that is, to convince them that the
organization is a good place to work and that it offers what they want in the way of
both tangible and intangible rewards.
In the recruitment and selection process, the organization's and the individual's
objectives may conflict. The organization is trying to evaluate the candidate's strengths
and weaknesses, but the candidate is trying to present only strengths. Conversely,
although the candidate is trying to ferret out both the good and the bad aspects of the
prospective job and employer, the organization may prefer to reveal only positive
aspects. In addition, each party's own objectives may conflict. The organization wants
to treat the candidate well to increase the probability of job-offer acceptance, yet the
need to evaluate the candidate may dictate the use of methods that may alienate the
prospect, such as background investigations or stress interviews. Analogously, the
applicant wants to appear polite and enthusiastic about the organization to improve the
probability of receiving an offer, but he or she may also want to ask penetrating
questions about compensation, advancement, and the company's financial health and
future.
• Planning,
• Strategy development
• Searching,
• Screening
• Evaluation and control
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STRATEGIC ISSUES IN RECRUITING:
The nature of a firm's recruiting activities should be matched to its strategy and values
as well as to other important features such as the state of the external labor market and
the firm's ability to pay or otherwise induce new employees to join.
Recruitment Goals:-
SOURCES OF RECRUITMENT
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Some internal sources of recruitments are give below:-
1. Transfers:-
The employees are transferred from one departments to another
according to their efficiency and experience.
2. PROMOTIONS:-
The employees are promoted from one department to another with more
benefits and greater responsibility based on efficiency and experience.
4. Retired and Retrenched employees may also be recruited once again in case
of shortage of qualified personnel or increase in load of work. Recruitment such
people save time and costs of the organizations as the people are already aware
of the organizational culture and the policies and procedures.
1. Press Advertisements:-
Advertisements of the vacancy in newspapers and journals are a widely
used source of recruitment. The main advantage of this method is that it has a
wide reach.
2. Educational Institutes:-
various management institutes, engineering colleges, medical colleges
etc. are a good source of recruiting well qualified executives, engineers, medical
staff etc. they provide facilities for campus interviews and placements. This
source is known as campus recruitment.
3. Placement Agencies:-
Several private consultancy firms perform recruitment functions on
behalf of client companies by charging a fee. These agencies are particularly
suitable for recruitment of executives and specialists. It is also known as RPO
(Recruitment Process Outsourcing)
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4. Employment Exchanges:-
Government establishes public employment exchange throughout the
country. These exchanges provide job information to job seekers and help
employers in identifying suitable candidates.
5. Labour Contractors:-
6. Unsolicited Applicants:-
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2.1 COMPANY PROFILE
Planman HR Consulting since its inception in 1996 has evolved into India’s
largest multi interest consulting company. Planman HR Consulting which was founded
by Management Guru and noted Economist Prof. Arindam Chaudhuri in 1996 in very a
short of time has redefined the consulting business in India.
Over the years, Planman HR Consulting has carved its own niche in the area of
consulting in India. This is the attributed to the fact that Planman HR Consulting has
won over the confidence of its clients by providing them innovative and flexible.
Solutions to their problems using ‘our of the box’ thinking.
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Planman HR Financial is headquartered in Delhi having seven regional offices
spreading across all over India and also global presence in London, Singapore, US and
Dubai. Planman HR Financial is spearheaded by Mr. Amit Saxena and Mr. Sudhir
Gupta who have got vast experience and exposure of financial markets of outside as
well as inside and have produced outstanding results for the clients over the years.
Planman HR Financial provides financial services which includes, merchant
banking, investment banking, corporate advisory, and equity & industry research in
standard and customized format and also distribution of financial products.
Planman HR Financial aims to provide hassle free financial consulting solutions to
the corporate so that the companies can position itself in the complex capital market
and realize their long term objectives.
• Prof. Arindam Chaudhari, Chairman - Planman Group:-
Management Guru Arindam Chaudhari dons many hats and has got many credits
to his name. From Management Guru to Filmmaker, his charismatic persona has taken
the world by storm. His accomplishments and achievements in the areas of
management, consulting and social sector have become benchmarks for others to
follow.
Professor Arindam Chaudhari has got multifaceted character when it comes to scale
his achievements. He has got impressive track record as an achiever in possibly all
aspects of life. Prof Arindam Chaudhari is the honorary dean, Centre for Economic
Research & Advanced Studies at the Indian Institute of Planning & Management, an
institute known for its world class facilities and one of the most respected and largest B
Schools in India.
Professor Arindam Chaudhari also has got to his credit Planman HR Consulting,
India’s largest multi-interest consulting firm with more than ten subsidiaries, Branching
from management consulting to social sector consulting. In a short period of eight
years, Planman HR Consulting under the stewardship of Prof Arindam Chaudhari has
touched skies and has emerged as one of the most respected and most sought after
consulting.
With branches situated in New Delhi, Mumbai, Bangalore, Kolkata, Chennai and
Toronto, Planman HR Consulting provides consulting solutions to leading corporate
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2.2 INDUSTRY PROFILE
CONSULTANCY :-
Job Consulting is one of the popular and competitive career options today.
Basically there are two types of consulting positions the generalist and the specialist.
Specialists offer process or functional knowledge to clients. Most aspiring consultants
are interested in the generalist firms such as Bain, McKinsey and BCG. These firms
offer advice to corporate clients on to operating more efficiently, or opening new
markets, etc. These firms prefer hiring experienced candidates or MBA’s for the
positions that lead to partnership within the firm. Typically they hire undergraduates to
act as research analysts or research associates for their support centers popularly known
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as knowledge centers, firms like McKinsey, Bain and BCG have their knowledge
centers located in India. These knowledge centers provide support to various ongoing
consulting engagements through research and analytics. Consulting firms have
traditionally been among the largest employers of top MBA and college graduates.
Many firms vouch for specialists in various diverse fields such as computers,
human resources, corporate communications, mobile communications, health care,
financial services, real estate-commerce, fraud investigations etc to advise their clients
on various issues
IT services specialists were extremely popular from the year 2000 to 2008,
consulting firms, including IBM Global Services, Cap Gemini, and Accenture, derive a
significant portion of their revenue through systems integration and outsourcing
engagements. These firms work with a client to develop hardware and software
solutions and then often manage the systems.
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6. Deloitte
7. KPMG
8. Accenture
9. PwC
11. IIPM
Other than the firms mentioned above there are also a number of Boutique
Strategy Firms. These firms specialize in a particular industry, process, or type of
consulting. For people interested in a particular industry or type of consulting, these
firms offer excellent career opportunities.
It is important to know your target firms and their areas of expertise; Firms like
McKinsey, Bain, and BCG are famous for their strategy work. Booz Allen is
particularly strong in organizational work. Accenture has traditionally had a strong
information technology and systems focus.
Listed below find a brief set of the most common questions that an aspiring
management consultant can honestly ask themselves before committing to a career in
management consulting.
Most Global Management Consulting Firm such as McKinsey, BCG and Bain
& Company, recruit at only the top undergraduate and MBA schools, In India, these
firms prefer students from leading schools in the country such as Indian Institute of
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Technology (IIT), Indian Institute of Management (IIM), Indian School of Business
(ISB), Indian Institute of planning management (IIPM)etc.
The easiest path into top consulting firms is through campus recruitment, the
interview process is highly competitive and only a small percentage of applicants from
these top schools end up with job offers.
- Direct application submission through “Contact Us” links and public email addresses
– this may be the only online option available at smaller boutique firms
If you have not graduated from a top school, you’re chances of breaking into the
top consulting firms go down. But there are always ways to work around problems;
following are some of the tried and tested tips to break into the glamorous career of
management consulting.
1. Networking:
It may sound like a cliché, but it extremely effective, build relationships using
networking sites such as Linked in, or consultant’s specific portals such as CNI. You
can also reach out to school alumni contacts that work in the industry and at that firm.
Reach out to current or former work colleagues that work in the industry themselves or
are well connected. Ask your family and friends. Tell people about your goal, as
number of people who know about your goal increases, so do your chances of being
referred to HR contacts and current consultants.
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a few years of work experience. Headhunters have industry contacts and a broad view
of available options. Be specific about your career goals, but not close-minded, Mafia
and Manpower are some of the leading HR consultants operating in India catering to
the Management Consulting Clients in India.
Now you know a recruiter in Bain’s Indian office. And you know a school
alumnus who’s a consultant in BCG’s Mumbai office. Email them first – remind them
of who you are, what your goals are, and the one or two areas where they can help.
Keep the email short (no more than 5-10 lines of body text). Provide multiple contact
channels. If you receive no response within one week, it’s OK to call and leave a brief
voicemail What are the areas where they can help you out?
- Provide you with the right internal recruiting contacts to submit your resume/CV
One of the most critical part of the entire interview process is the case interviews,
firms such as McKinsey, Bain and BCG extensively rely on case interviews, whereas
reliance on the case interview method is relatively less for the big four audit firms
(Ernst & Young, Deloitte, KPMG and PwC)
Case interviews can give the interviewer great insight into the student’s ability to
organize his or her thoughts, pursue a well reasoned line of inquiry, and assemble
theories on possible solutions to the problems presented in the case. It is to be noted
that the method is as important as the “answer.” In many cases, especially the short
type, (“How many bottles of Coca Cola were sold in India last year?”), the method is
all that matters.
Bain & Company’s “How to ace an Case Interview guide” offers the following advise
To effectively crack a case, the interviewee must have the ability to:
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- Break a complex problem into its component parts
- Generate thoughtful questions and ask for clarification of case data, as necessary
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• Vision Consulting
• Pristine Ventures
• Lakshy Management Consultant Private Limited
• TECNOVA
• Synovate Business Consulting
• Breakthrough Management Group
• Feedback Ventures
• BMR & Associates
• Axience
• Market Gate Consulting
• Qimpro Consultants Private Limited
• i2m Management Services Private Limited
• Avalon Consulting
• Global e Procure
We have compiled a list of consulting firms in India over here, however, in this
section we would focus on Strategy Consulting Firms in the Indian consulting area,
these are
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• AT Kearney
Organization :-
History:-
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convinced McKinsey to leave the firm and become its CEO; however, he died
unexpectedly in 1937.
Marvin Bower, who had joined the firm in 1933, succeeding McKinsey when he left,
oversaw the firm’s rise to global prominence and established many of its guiding
principles. When McKinsey died, the Chicago and New York branches of the firm split
up. In 1939, with the help of the New York partners, Bower resurrected the New York
office and renamed it McKinsey & Company. One of the first partners at McKinsey,
Andrew T. Kearney, retained the Chicago office and renamed the branch after himself,
marking the start of the competing management consulting firm A.T. Kearney.
Practice Areas :-
McKinsey serves clients across industries and functions, but to put more focus
on some, it has created practice areas in six functional areas (the business technology
office, corporate finance, marketing and sales, operations, organization and strategy)
and 18 industry practices, ranging from banking, high tech, pharmaceutical and private
equity to health care, public sector, retail and telecommunications. While most of the
firm’s practice areas have remained consistent through the years, the business
technology practice, or BTO, established in 1997, is a relative newcomer. The BTO
helps clients align technology to the management of their businesses in the areas of IT
governance, architecture and infrastructure.
Recruitment Trends:
• Distinctive intelligence
• Expertise
• Analytical mind
• Leadership potential
• Creativity
• Team work
Indian Operations:-
In September 2007, the firm was hired by IDBI Bank, one of India’s leading
public-sector banks, to assist in smoothing out legacy issues resulting from the bank’s
2006 merger with United Western Bank. McKinsey’s work will involve restructuring
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the bank’s branches, reengineering processes and implementing business strategy. In
June 2007 McKinsey consultants teamed with the Confederation of Indian Industry to
present an in-depth report on rural growth to Dr. Man Mohan Singh, India’s prime
minister. McKinsey and CII are working together to advise the Indian government on
Bharat Nirman, an ambitious initiative launched in 2005 to strengthen the country’s
rural infrastructure. One objective of the project (which has been called India’s “New
Deal”) is to ensure electrification of all villages by 2009.
History
Bain & Company was established in 1973 by seven former partners from the
Boston Consulting Group headed by Bill Bain.
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showed clients the increase in stock price of Bain clients relative to the Dow Jones
industrial average
After a successful start, the company found itself facing a growing list of
challenges in the late 1980s. In the middle of sluggish business conditions and
overstaffing, Bain also faced the dilemma of having to turn away business due to its
one-client-per-industry restriction. Competition increased as other firms copied Bain’s
implementation-focused strategy.
However daunting these external challenges were, it was internal infighting that
threatened to tear the firm apart. Bain was incorporated in 1985 and over the course of
two years, the Employee Stock Ownership Plan (ESOP) was established, after which
senior executives borrowed against their equity for cash, leaving the firm with a heavy
load of debt. As business slowed, the debt load began to squeeze the firm.
In 1997, the consulting firm Value Partners brought a suit against Bain
regarding the defection of its Brazilian partners and office. The case went to trial in
federal court in Boston. After a five-week trial, the jury found Bain liable for unfair
competition and interference, and awarded Value Partners $10 million in compensatory
damages (the full award requested). The trial court, after awarding another $2.5 million
of interest, denied all of Bain’s post-trial motions.
The 2000s began with Bain guiding its clients through the “New Economy” of
e-commerce. The collapse of the dotcom, coupled with a general slowdown in the
economy as had been faced in the early 1990s. The slowdown was painful on all of the
major consulting players; however, Bain’s previous experiences with contraction left
the firm zealous in avoiding layoffs. The firm weathered the economic downturn and
emerged from it in a position of strength by investing in its leadership ranks with
internal promotions and key external hires. Subsequently, the economic recovery has
been followed by another period of sustained growth. In 2007, the firm expanded its
number of worldwide offices to 37, with the opening of offices in Kyiv, Moscow,
Helsinki, and Frankfurt in Europe, and worldwide consulting staff increased to
approximately 2,700.
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The new millennium also brought changes to Bain’s traditional “generalist”
approach to solving clients’ business issues. The firm developed areas of specialization
with its deep industry “Practice Areas” in order to better serve the varying needs of its
increasingly diverse multinational and local client base. Through targeted industry
hires, Bain added industry experts to each of these new Practice Areas, significantly
raising its profile in fields such as Financial Services, Healthcare, IT and Media and
Entertainment industries
Working Style
Compared to its peers, Bain puts a greater emphasis on small- and midsized
companies, with the rest of its business coming from Fortune 500, private equity and
nonprofit clients. Big names associated with the firm have included Diamond Empire
DeBeers, Starbucks, Kroger, Ford and Continental Airlines. One typical engagement
had the firm advising on the integration of software companies Symantec and Verities.
Bain occasionally takes equity in lieu of fees and, in fact, reins in about 10 percent of
its revenue from equity or “success” stakes. For example, the firm took an ownership
stake in fruit processor Del Monte while working to revamp the company’s strategy
The first consultancy of its kind to establish a private equity practice, Bain is
well known among the money set, offering services like due diligence, IPO preparation,
portfolio profit improvement and revenue enhancement, geared toward leveraged
buyout and venture capital firms. However, Bain the consultancy shouldn’t be confused
with its venture capital wing, Bain Capital, founded in 1984 by four former Bain
consultants–including former Massachusetts Governor and presidential candidate Mitt
Romney. Today, Bain Capital manages over $50 billion in assets. The two companies
are completely separate entities and have no insight into the other’s client base. But, our
sources say, it’s not difficult for insiders to jump between the two companies.
Indian Operations
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In July 2006, Bain established firmer footing in the country when it opened an
office in New Delhi. The New Delhi office now is comprised of over 90 percent Indian
nationals and is under the leadership of Managing Director Ashish Singh. This
wouldn’t be earth-shattering news for most consulting firms these days, but it was the
cause of much buzz for Bain, which had yet to set up shop on the subcontinent, aside
from a small in-house capability servicing center, Bain Capability Center, in Gurgaon.
Bain has served clients in the region for over 10 years, historically from its Singapore
office.
Bain is not shy about pushing its consultants up the corporate ladder, often
announcing a sweeping series of promotions to its partnership ranks. In August 2006,
for example, 50 consultants worldwide were tapped with the partnership wand-a record
number for the firm in any given year since its founding. In 2007, Bain promoted 36
consultants to partner. Among those consultants were employees from Bain’s Tokyo,
Australia and Singapore offices.
Bain looks for candidates who demonstrate intellectual, social, professional and
business leadership skills. The company also says it seeks applicants who “exhibit a
high degree of enthusiasm and motivation for learning and solving difficult business
issues.” The firm draws candidates primarily from the Indian Institute of Management.
Most offices in Asia conduct first- and second-round interviews for MBA summer
internship (summer associates). Potential Bain consultants should apply for positions
through a form on the firm’s careers web site. Applicants can apply for up to three of
Bain’s worldwide offices, in order of preference. Individuals who are interested in non-
consulting positions should get in touch with specific offices directly. The company’s
career site also offers tips on how to prepare for interviews.
History
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The Boston Consulting Group (BCG) is a global management consulting firm,
founded by Bruce Henderson in 1963. It has 66 offices in 38 countries, and its current
CEO is Hans-Paul Buckner. The Company was formed when Henderson, a Harvard
Business School alumnus, left Arthur D. Little to become head of a new management
consulting division of the Boston Safe Deposit and Trust Company.
In 1973 Bill Bain and others left BCG to form Bain & Company, and two years
later Henderson arranged an employee stock ownership plan (ESOP), so that the
employees could take the company independent from The Boston Safe Deposit and
Trust Company. The buyout of all shares was completed in 1979.
The firm prides itself on its employee focused culture, and over the last 4 years
has been the only top-tier consulting firm to appear in Fortune magazine’s ‘Best
companies to work for’ report. In the 2009 list, BCG is listed as the 3rd best company
to work at, and is the only top-tier consulting firm to appear in the top 100.
Indian Operations
There are two BCG India offices-in New Delhi and Mumbai-and the firm has
come a long way since the 1990s, when its presence in India consisted of one
consultant working from his hotel room. Over 90 percent of the firm’s consultants in
New Delhi are graduates of Indian business schools, and they work with clients in the
pharmaceutical, IT, telecommunications, financial services and industrial goods sectors.
Since its debut in 2002, the New Delhi facility has worked with India’s central bank,
the Reserve Bank of India, and has helped build economic development plans for
government agencies. In August 2007, BCG was hired by the three major Indian
insurers-New India Assurance, Oriental Insurance and United India Insurance-to help
them determine a joint business strategy. That same year, BCG assisted the Bank of
India with its business process reengineering strategy, and Tata Capital, subsidiary of
the giant Tata Group, tapped the firm to develop a roadmap for its entry into retail
banking and other diversified financial services. BCG Mumbai was established in 1996,
after more than a decade of client assignments in India.
The BCG Strategy Institute, a research team and think tank, was founded in
1998 to supply the firm’s clients with ideas and analyses based on academic insight and
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other non business sources. Candidates are not hired directly into the institute, but BCG
consultants can apply there after establishing a career at the firm. Institute projects
focus on some heady stuff-like metaphorical thinking, poetic thinking, thinking in
social modalities and dialectic thinking
Getting Recruited:-
A.T. Kearney
The firm operated within the United States until 1964 when it opened its first
international office in Düsseldorf. A.T. Kearney now has 51 offices in 34 countries.
History
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A T Kearney lost its 56-yearlong autonomy in 1995 when it became a
subsidiary loop on EDS’ giant belt. The prominent Texas-rooted IT company came into
A T Kearney ‘s life at a crucial point, and vice versa; both businesses needed the
fusion, whether for securing a brawny empire (EDS) or gaining access to the world’s
foremost movers and shakers ( A T Kearney ). But despite how the saying goes, these
opposites did not attract for long. After long years of troubled partnership, both firms
decided to part ways, and finally in January 2006, A T Kearney became a 100 percent
privately owned management consultancy firm
Practice Areas
Indian Operations
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A T Kearney, India, is the Indian subsidiary of Chicago based management
consultants, A T Kearney Inc. The company operates in 34 countries worldwide and
has an employee base of 2500 people and over 70 clients in the Fortune 500 category.
Out of the total workforce, a majority, 1700 of them work as consultants. With offices
in Europe, North America, South America, Asia and Africa, At Kearney is on a lookout
to increase its global footprint. Keeping this in mind, in 2006, the firm forayed into the
lucrative Middle East market by setting up a centre in Dubai, UAE.
In India, the company works with clients to overcome problems in areas like
growth, operations excellence, merger integration, supply chain management and
technology strategy. Its clients come from diverse industrial sectors such as automotive,
engineering and discrete manufacturing, energy, retail, real estate, private equity, IT
and financial services; these clients range from MNCs, private and public sector
companies, government and industry organizations.
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McG‘s another division constantly monitors various industry sectors and
updates Indian Industry Profiles. These well-researched documents have been compiled
in a Pdf format (120 to 150 slides) with attractive tables, charts, graphics and crisp text.
These profiles have been prepared through extensive secondary and internet
research at McG. Over the last 20 years, the library at McG has expanded substantially
and now has a significant knowledgebase on the Indian economy and the industry.
These profiles are ideal for an overseas investor to get the first feel of the Indian market
30
Act as a facilitator between the client and the candidate and help
schedule interviews.
Follow up with the candidate as well as the company.
De briefing the candidate post the interview stage.
STAGE 4 -Referral and Joining
Conduct reference checks for the selected candidates.
Assisting the client in salary negotiations, if required.
SECONDARY OBJECTIVE:
31
3.2 SCOPE OF THE STUDY
1. Recruit high quality staff with the right skills on the appropriate contracts to
deliver the key objectives of the position and organization;
2. Ensure that equality of opportunity is considered as an integral part of
recruitment practice, thus encouraging diversity;
3. Ensure that recruitment is effective as a key public relations exercise for all
involved;
4. Ensure that recruitment is fair, efficient and cost-effective
32
3.3 NEED FOR THE STUDY
33
3.4 LIMITATION OF THE STUDY
The data collected from the responded through questionnaire during (DEC 10th
to APR 11th ). Due to lake of adequate time. Since the project is of quality
34
3.5 REVIEW OF LITERATURE
35
resources in a community group and having the right staff is vital to achieving your
aims and objectives. Selecting the right person for the job is not easy to do. It is
essential to put time, care, planning and preparation into the recruitment process. Fair
and effective recruitment procedures help:
Recruitment forms the first stage in the process, which continuous with
selection and ends with the placement of the candidate. It follows the HR planning
function. Recruiting makes it possible to acquire the number and type of people
necessary to ensure the continued operation of an organization.
36
recruitment is to locate sources of manpower to meet job requirements and job
specifications.
All organizations, large are small, have to engage in recruitment. Some of them
delegate the job to HR Managers, while others involve the HR Managers directly on the
job. The element conditions in the community where the organization is located may be
a factor for attracting potential job applicants. Here, certain geographic factors and
location advantages play an important role.
The effect of past recruiting efforts, which show the organizations ability to
locate and keep good people, is another criterion. For example, if an organization
follows the promotional policy of recruiting from within, the employees will be
motivated to continue in such an organization. Also, the compensation and benefits
package offered by an organization influence and attract employees.
Organizations that are growing and expanding will always find it necessary to
recruit and organizations that are growing may not need any recruitment.
37
3.6 RESEARCH METHODOLOGY
38
Research Design:-
A research design is the specification of measures and procedure for the
information needed to structure to solve problems it the overall operational pattern of
framework of the project that stipulates what information is to be collected from which
sources, and by what procedure.
A research design there for defined as plan, structure and strategy of
investigation on conceived so as to obtain answer to search question and control
variance.
‘Research’ means a scientific and systematic search for pertinent information on
a specific topic. Research is a careful investigation or inquiry especially through search
for new facts in any branch of knowledge. Research comprises defining and redefining
problems, formulating hypothesis or suggested solution; collecting, organizing and
evaluating data; making deductions and reaching conclusions; and at last carefully
testing the conclusions to determine whether they fit the formulating hypothesis.
TYPE OF RESEARCH:-
39
The data used for this study are both primary and secondary data. The source of
primary data is the field where the researcher has collected a data from the employees
of Planman HR Consulting pvt limited. Egmore
PRIMARY DATA :-
The primary data are those that are collected through questionnaire and direct
personal interview. The questionnaire was framed in such a manner to obtain correct
information, graded suitably for the study.
SECONDARY DATA :-
The secondary data has been collected through oral communication. Secondary
data about the company profile and collecting information of the industrial consulting
side.
2. RESEARCH INSTRUMENT:
4. SAMPLING PROCEDURE:-
Due to time and resource constraint the sample size has been taken as 100
employees. In consultation with the company guide and the project guide.
40
7. TOOLS FOR DATA ANALYSIS:-
After the collection of primary data the information obtained was processed and
tabulated on data sheets, statistical techniques were used in analysis the data.
Statistical Technique:-
The chi- square test among the several tests of significance developed by
statisticians. Chi- square symbolically written, as χ2 is a statistical measure used in the
contest of sampling analysis for comparing variance to theoretical values.
As a non- parametric test, “it can be used to determine whether categorical data
shows dependency or the two classification are independent. It can also be used to
make comparisons between theoretical population and actual data when categories are
used.” The formula used to computing chi-square test is:
If the calculate value < tabulated value, null hypothesis will be accepted.
41
No .of
Gender Percentage
Respondents
Male 77 77%
Female 23 23%
Total 100 100
42
INFERENCE:-
From the above table shows that 77% of the respondents are below
Male and 23% of the respondents are female. So, High Majority is 77% of
the respondents are Male.
43
GENDER
90
77%
80
No.of. respondents
70
60
50
40
30 23%
20
10
AGE No .of Percentage
0
Respondents
Male Female
20-25 56percentage 56%
26-35 26 26%
36-55 18 18%
Total 100 100
TABLE 4.2
RESPONDENTS BASED ON AGE
44
INFERENCE :-
From the above table shows that 56% of the respondents are 20-25
Age level, 26% of the respondents are below 26-35 age level and 15% of
the respondents are below 36-55 age. So, High Majority is 56% of the
respondents are 20-25 age level.
45
Chart No: 4.2
AGE
60 56%
50
No.of .Respondents
QUALIFICATION
40 No .of Percentage
30 26%
20 LEVEL Respondents
18%
10 +2 10 10%
0
Under
20-25Graduate
26-35 52
36-55 52%
Post Graduate
Percentage 38 38%
Total 100 100
TABLE 4.3
RESPONDENTS BASED ON QUALIFICATION LEVEL
46
INFERENCE :-
From the above table shows that 52% of the respondents are Under
Graduate level, 38% of the respondents are Post Graduate level and 10% of
the respondents are +2 levels. So, High Majority is 52% of the respondents
are Under Graduate level.
47
Chart No: 4.3
Qualification level
10%
EXPERIENCE
38% No .of 2
Percentage
Under Graduate
+2
LEVEL Respondents Post Graduate
Fresher 52%
42 42%
1-5 Months 18 18%
1-5 years 25 25%
5 years Above 15 15%
Total 100 100
TABLE 4.4
RESPONDENTS BASED ON EXPERIENCE LEVEL
48
INFERENCE :-
From the above table shows that 42% of the respondents are fresher,
25% of the respondents are 1-5 years Experience level and 18% of the
respondents are 1-5 months Experience level and 15% of the respondents
are 5 years above Experience levels. So, High Majority is 42% of the
respondents are Fresher.
49
Chart No:4. 4
Experience level
45 42%
40
SALARY
35
No .of Percentage
No.of .Respondents
30 25%
25
20 18% Respondents
15%
15
10
5000-10000
5
0
52 52%
Fresher 1-5 Months 1-5 Years 5 Years
11000-15000 20Above 20%
16000-25000 Percentage 23 23%
25000Above 5 5%
Total 100 100
TABLE 4.5
RESPONDENTS BASED ON SALARY
INFERENCE :-
From the above table shows that 52% of the respondents are
5000-10000 salaries, 23% of the respondents are 16000-25000 salaries and
20% of the respondents are 11000-15000 salaries and 5% of the
50
respondents are 25000 Above Salaries. So, High Majority is 52% of the
respondents are 5000-10000 salary.
Chart No:4.5
SALARY
60 52%
50
No.of .Respondents
40
23%
30 20%
20 5%
10
0
5000-10000 11000-15000 16000-25000 25000Above
Percentage
51
SOURCE OF No .of
Percentage
CANDIDATES Respondents
Employee Referral 30 30%
Campus Recruitment 32 32%
Advertising 23 23%
Job Portals 15 15%
Total 100 100
TABLE 4.6
RESPONDENTS BASED ON ADOPT TO
SOURCE OF CANDIDATES
52
INFERENCE :-
From the above table shows that 32% of the respondents are campus
Recruitment, 30% of the respondents are Employee Referral and 23% of
the respondents are Advertising and 15% of the respondents are Job
Portals. So, High Majority is 32% of the respondents are Campus
Recruitments.
53
Chart No: 4. 6
No.of.Respondents 35 32%
30%
30
25 23%
20 15%
15
10
5 SELECTING No .of Percentage
0
STAGES
Employee LEVEL
Referral
Campus
Recruitment
Respondents
Advertising Job Portals
Percentage
ONE 10 10%
TWO 12 12%
THREE 33 33%
FOUR 45 45%
Total 100 100
TABLE 4.7
RESPONDENTS BASED ON SELECTING
STAGES FOR CANDIDATES
54
INFERENCE :-
From the above table shows that 45% of the respondents are Four
stage levels, 33% of the respondents are Three stage levels and 12% of the
respondents are Two stage levels and 10% of the respondents are One
stage levels. So, High Majority is 45% of the respondents are Four stage
level.
55
Chart No: 4.7
Selecting stages of candidates
45%
45
40
35 33%
No.of .Respondents
30
25
PHYSICAL No .of Percentage
20
15 FITNESS
10%
12% Respondents
10 0%
5
0 YES 89 89%
One Two Three Four More
NO 11 stage 11%
Total Percentage 100 100
TABLE 4.8
RESPONDENTS BASED ON PHYSICAL
FITNESS OF CANDIDATE
56
INFERENCE :-
From the above table shows that 89% of the respondents are given in
physical fitness of candidate is very important and 11% of the respondents
are not given in physical fitness is important in recruitment time. So, High
Majority is 89% of the respondents are Physical fitness is very important in
recruitment of candidate.
57
Chart No: 4.8
No.of .Respondents
Group
60 Discussion 13 13%
40
Technical Skill 22
11% 22%
20
Aptitude 55 55%
HR0 Interview
YES NO 10 10%
Total Percentage 100 100
TABLE 4.9
RESPONDENTS BASED ON CRITICAL ROUND
OF SCREEN OUT CANDIDATE
58
INFERENCE :-
From the above table shows that 55% of the respondents are screen
out in Aptitude and 22% of the respondents are screen out in Technical
skill and 13% of the respondents are screen out in Group Discussion and
10% of the respondents are screen out in Hr Interview. So, High Majority
is 55% of the respondents are screen out in Aptitude.
59
Chart No: 4.9
50
40 CANDIDATE Respondents
30 22%
20 YES
13% 58 10%
58%
10
0 NO 42 0%
42%
Total
Group
Discussion
Technical
skill
Aptitude 100Hr Interview 100
voice and
Accent
Percentage
TABLE 4.10
RESPONDENTS BASED ON CAREER PATH
GROWTH ASPECT ATTRACTING CANDIDATE
INFERENCE :-
From the above table shows that 58% of the respondents are not
given career path and growth aspect and 42% of the respondents are given
60
career path and growth aspect of attracting candidates. So, High Majority
is 58% of the respondents are only career path and growth aspect.
61
CAREER PATH ATTRACTING CANDIDATES
58%
60
42%
No.of .Respondents 50
40
30
APPEAR FOR
20 No .of Percentage
10
INTERVIEW
0 Respondents
YES NO
Percentage
Place of Interview 18 18%
Brand Name 72 72%
Flexible Timing 10 10%
Total 100 100
TABLE 4.11
RESPONDENTS BASED ON CANDIDATES INFLUENCES
APPEAR FOR INTERVIEW
62
INFERENCE :-
From the above table shows that 72% of the respondents are given
Brand Name is very important appear for interview and 18% of the
respondents are given Palace of interview is important and 10% of the
respondents are given Flexible timing of interview. So, High Majority is
72% of the respondents are given Brand Name very important in appear
interview.
63
Chart No: 4.11
INFLUENCES CANDIDATES APPEAR FOR
INTERVIEW
10% 18%
Place of interview
RECRUITMENT Respondents
72%
Internal 34 34%
External 56 56%
Both 10 10%
Total 100 100
TABLE 4.12
RESPONDENTS BASED ON MANPOWER
RECRUITMENT
INFERENCE :-
64
From the above table shows that 56% of the respondents are given
External Manpower recruitment and 34% of the respondents are given
Internal Manpower recruitment and 10% of the respondents are given Both
Manpower recruitment. So, High Majority is 56% of the respondents are
given External Manpower recruitment.
Chart
No: MAN POWER RECRUITMENT
4.12 56%
60
50 34%
40
30
10%
20
10
0
Internal External Both
Percentage
65
No.of .Respondents
TABLE 4.13
RESPONDENTS BASED ON TRACKER MAINTAIN IN
SOURCES OF CANDIDATE
66
TRACKER No .of
Percentage
MAINTAIN Respondents
Software 6 6%
Online 4 4%
Ms-office 23 23%
Ms-Excel 67 67%
Total 100 100
INFERENCE :-
From the above table shows that 67% of the respondents are given
Ms-Excel use for tracker maintains and 23% of the respondents are given
Ms-Word use for tracker maintains and 6% of the respondents are given
Software used. So, High Majority is 67% of the respondents are given
Ms- Excel use for tracker maintains.
67
Chart No: 4.13
70 67%
60
No.of .Respondents
50
40
30 23%
20
0% 6% 4%
10
0
Manual Software Online Ms- Word Ms-Excel
Percentage
TABLE 4.14
RESPONDENTS BASED ON NOT JOINING
AFTER OFFER LETTER
68
NOT JOINING AFTER No .of
Percentage
OFFER LETTER Respondents
Salary Problem 73 73%
Personal Problem 17 17%
Better of Recruiting 10 10%
Total 100 100
INFERENCE :-
From the above table shows that 73% of the respondents are given
salary problem is very important of not joining after offer letter and 17% of
the respondents are given Personal problem and 10% of the respondents
are given Better offer Elsewhere. So, High Majority is 73% of the
respondents are given salary problem is very important of not joining after
offer letter.
69
Chart No: 4.14
80 73%
No.of.Respondents
70
60
50
40
30 17%
20 10%
10
0
Salary Problem Personal Problem Better Offer Elsewhere
Percentage
TABLE 4.15
RESPONDENTS BASED ON TECHNOLOGICAL SUPPORT
FOR RECRUITING PROCESS
70
TECHNOLOGICA No .of
Percentage
L SUPPORT Respondents
Telephone 62 62%
Video Conferencing 28 28%
Online support 10 10%
Total 100 100
INFERENCE :-
From the above table shows that 62%of the respondents are given
Telephone technological support and 28% of the respondents are given
video Conferencing technological and 10% of the respondents are given
Online technological support. So, High Majority is 62% of the respondents
are given Telephone technological support of recruiting process.
71
Chart No: 4.15
70 62%
60
No.of .Respondents
50
40 28%
30 10%
20 0%
10
0
Telephone Video Online Support Other
Conferencing
Percentage
72
TABLE 4.16
RESPONDENTS BASED ON COST COLLECTING
FOR RECRUITMENT TIME
COST No .of
Percentage
COLLECTING Respondents
NO 100 100%
Total 100 100
INFERENCE :-
From the above table shows that 100% of the respondents are not
given collecting cost for candidate in recruitment time. So, High Majority
is 100% of the respondents are given Not collecting cost for candidate in
recruitment time.
73
Chart No: 4.16
100%
100
80
No.of .Respondents
60
40 0%
20
0
YES NO
Percentage
TABLE 4.17
RESPONDENTS BASED ON PER MONTH HOW MANY
CANDIDATE SELECTING AND JOIN THE JOB
74
MONTHLY No .of
Percentage
SELECTING Respondents
15-25 6 6%
25-50 22 28%
50-100 68 68%
100Above 4 4%
Total 100 100
INFERENCE :-
From the above table shows that 68% of the respondents are given
50-100 per month join the job for candidate and 22% of the respondents
are given 25-50 per month join the job for candidate and 6% of the
respondents are given 15-25 per month join the job for candidate and 4%
of the respondents are given 100 above per month join the job for
candidate. So, High Majority is 68% of the respondents are given 50-100
per month joined the job for candidate.
75
Chart No: 4.17
80
68%
70
No.of.Respondents
60
50
40
30 22%
20
10 6% 4%
0
15-25 25-50 50-100 100Above
Percentage
76
TABLE 4.18
RESPONDENTS BASED ON COLLECTING
REFERENCE IN ONLINE
ONLINE No .of
Percentage
REFERENCE Respondents
Naukri 63 63%
Monster 13 13%
Times jobs 17 17%
Jobs ahead 7 7%
Total 100 100
INFERENCE :-
From the above table shows that 63% of the respondents are given
collecting reference for Naukri and 17% of the respondents are given
Times Jobs and 13% of the respondents are given Monster and 7% of the
respondents are given jobs ahead. So, High Majority is 63% of the
respondents are given collecting reference for Naukri.
77
Chart No: 4.18
63%
70
60
50
No.of .Respondents
40
30 17%
13%
20 7%
10
0
Naukri Monster Times Jobs Jobs ahead
Percentage
78
PROVIDED FOR
No .of
OTHER Percentage
Respondents
DEPARTMENT
YES 82 82%
NO 18 18%
Total 100 100
TABLE 4.19
RESPONDENTS BASED ON PROVIDED FOR OTHER
DEPARTMENT IN RECURITMENT PROCESS
INFERENCE :-
79
From the above table shows that 82% of the respondents are given
Provided other department in recruitment process and 18% of the
respondents are not given provided other department in recruitment
process. So, High Majority is 82% of the respondents are given Provided
other department in recruitment process.
100
82%
No.of.Respondents
80
60
40
18%
20
0
YES NO
Percentage
80
SUITABLE No .of
Percentage
CANDIDATE Respondents
Job Rotation 12 12%
Consultancy walk in 26 26%
Advertisement 18 18%
Employee Reference 44 44%
Total 100 100
TABLE 4.20
RESPONDENTS BASED ON SUITABLE CANDIDATES
FOR DIFFERENT POSITION
81
INFERENCE :-
From the above table shows that 44% of the respondents are given
suitable sources for Employee Reference and 26% of the respondents are
given Consultancy walk In and 18% of the respondents are given
Advertisement and 12% of the respondents are given Job Rotation. So,
High Majority is 44% of the respondents are given suitable sources for
Employee Reference
82
Chart No: 4.20
Suitable candidates for different position
44%
50
No.of .Respondents
40
26%
30 18%
12%
20
10
0
RELATIONSHIP FOR No .of
Job Rotation Consultancy Advertisement Employee
Walk In Reference
Percentage
RECRUITING
Percentage
Respondents
CANDIDATES
YES 17 17%
NO 83 83%
Total 100 100
TABLE 4.21
RESPONDENTS BASED ON PREFERENCE RELATIVE’S
RELATIONSHIP FOR RECRUITING CANDIDATES
83
INFERENCE :-
From the above table shows that 83% of the respondents are not
given Preference relationship for recruiting candidates and 17% of the
respondents are given Preference relationship for recruiting candidates. So,
High Majority is 83% of the respondents are not given Preference
relationship for recruiting candidates.
84
Chart No: 4.21
RECRUITMENT
Preference No .of
relationship for Recruiting candidates Percentage
DIFFICULTIES Respondents
100 83%
Lack of Applicants 22 22%
80
.Respondents
No.of .Respondents
YES NO
Percentage
TABLE 4.22
RESPONDENTS BASED ON FACTORS OF
RECRUITMENT DIFFICULTIES
INFERENCE :-
85
From the above table shows that 75% of the respondents are given
lack of applicants with work experience and 22% of the respondents are
given lack of Applicants and 3% of the respondents are given service
Agreement. So, High Majority is 75% of the respondents are given lack of
applicants with work experience.
86
Factors Recruitment Difficulties
3%
22%
Lack of Applicants
DIFFICULTIES
75%
Increased Recruitment Efforts 73 73%
Recruitment from Non- 17 17%
traditional Sources
Improved pay and condition 10 10%
Total 100 100
TABLE 4.23
RESPONDENTS BASED ON ACTION TAKEN IN OVER COME
RECRUITMENT DIFFICULTIES
INFERENCE :-
From the above table shows that 73% of the respondents are given
Increased Recruitment Efforts and 17% of the respondents are given
87
Recruitment from Non-traditional sources and 10% of the respondents are
given Improved pay and condition. So, High Majority is 73% of the
respondents are given Increased Recruitment Efforts.
80 73
70
No.of .Respondents
60
50
40
30 17
20 10
10
0
Increased Recruitment Improved pay
Recruitment from Non- and condition
Efforts traditional
Sources
Percentage
88
RANK FOR SOCIAL SECURITY
Table No: 4.24
Factors Weighted average Rank
Medical 4.08 1
Bonus 2.9 3
Provident fund 3.3 2
Loan facility 2.18 5
Others, 2.54 4
Interpretation:-
It can be observed from the above table that the respondent Ranked
Medical in the First Place, Provident fund in the Second Place, Bonus is
the Third Place, Others in the Fourth Places, And Loan Facility is Fifth,
89
OPINION REGARDING OF SOCIAL SECURITY:-
MEDICAL:-
90
Table No: 4.26
Provident Fund:-
91
Table No: 4.27
BONUS:-
92
Table No: 4.28
OTHERS:-
93
Table No: 4.29
Loan Facility :-
94
Chart No : 4.24
7%
27%
20% Medical
Bonus
Provided fund
Loan facility
13% others
33%
95
CHI SQUARE TEST :-
Aim:-
To test the relationship between employees and preference,
(O-E)2
χ2 =Σ
E
96
Test statistics :-
If the calculate value < tabulated value, Null hypothesis will be accepted.
97
]
5.1 FINDINGS
98
High majority is 100% of the respondents are given Not collecting
cost for candidate in recruitment time.
High majority is 68% of the respondents are given 50-100 per month
joined the job for candidate.
High majority is 63% of the respondents are given collecting
reference for Naukri.
High majority is 82% of the respondents are given provided other
department in recruitment process.
High majority is 44% of the respondents are given suitable sources
for Employee Reference.
High majority is 83% of the respondents are not given the
Preference relationship for recruiting candidates.
High majority is 75% of the respondents are given lack of
applications with work experience.
High majority is 73% of the respondents are given increased
Recruitment Efforts.
99
5.2 SUGGESTIONS
100
6.1 CONCLUSION
101
BIBLIOGRAPHY & REFERENCES
BOOKS:
Asit.K.Ghosh. Prem Kumar, Human Resource Management –
Anmol Publications – New Delhi.
Harry Dessler, Human Resource Management – Prentice Hall – New
Delhi.
P.Subburan, Personnel and Human Resource Management –
Himalaya Publications – New Delhi.
Prof.M.V.Pylee, Industrial Relations and Personnel Management –
Vikas Publications – New Delhi.
Shashik Gupta, Human Resource Management – Kalyani – New
Delhi.
V.Balu, Human Resource Management – Sri Venkateswara
Publications – Chennai.
Ved.Prakash, Human Resource Management – Anmol Publications
– New Delhi.
102
103
104