SWAROVSKI FACTS & FIGURES 2009

For over 100 years, Swarovski, the brand synonymous with ingenuity, poetry and technology,
has developed its supreme mastery of precision-cutting, to become the world’s leading producer
of cut crystal, genuine gemstones and created stones. The company, which has remained fully
independent since its foundation in Wattens, Austria, in 1895, employs 26,000 people and maintains
a presence in more than 120 countries worldwide. Over the course of its history, Swarovski has
produced innovations and inspired creative trends in fields as varied as jewellery, fashion,
accessories, lighting and interior design, culture and industrial research and development.
The company draws its richness of expression from the cultural heritage of Mitteleuropa
and its talent for forging links between the arts, science and economics. Today, the name
of Swarovski stands for exacting workmanship, quality and creativity all over the world.

SWAROVSKI GROUP EMBRACES A WIDE RANGE OF BRANDS DIVIDED INTO:

OBJECTS OF DELIGHT. FROM FASHION ACCESSORIES, CRYSTAL LIVING OBJECTS
AND CHANDELIERS TO HIGH-DEFINITION OPTICS.
ELEMENTS OF CREATIVITY. CREATIVE COMPONENTS FOR THE FASHION,
INTERIOR DESIGN AND ARCHITECTURE ARENA.
EXPERIENCES OF WONDER. FULL-EMOTION CRYSTAL ENCOUNTERS.

IN ADDITION TO THIS BRAND SPECTRUM,

SWAROVSKI GROUP RUNS OTHER ACTIVITIES:
TYROLIT, A bonded grinding and dressing tools Company
manufacturer of bonded grinding, cut-off, sawing, drilling and dressing tools,
as well as machines for the construction and stone industries.

SWAREFLEX, A road safety products SPECIALIST

High-quality AND precision road safety reflectors WITH robust glass elements
Embedded into durable plastic surfaces, High-tech LED lighting elements and solar cells.

AMAZAR, established to foster the development of business opportunities

Building upon Swarovski’S core competencies, the initiatives of Amazar celebrate not only the beauty
of Swarovski crystal in new channels and innovative ways but also leverage other areas of Swarovski’s
expertise to create truly differentiated and market-oriented consumer product propositions.

SCHONBEK, a CRYSTAL CHANDELIER MANUFACTURER

The premier crystal designer and manufacturer in the world, founded in Bohemia in 1870. THE Company
specialises in the design and manufacturing of fine quality crystal fixtures, ranging from contemporary
to traditional, line voltage to low voltage, incandescent to LED, chandeliers to sconces and portable lamps.

SWAROVSKI GROUP IN NUMBERS:

TURNOVER employees
2008 - 2,52 billion Euro 2008 - 25,995
2007 - 2,56 Billion Euro
2006 - 2,37 Billion Euro
2005 - 2,14 Billion Euro
2004 - 1,83 Billion Euro
2003 - 1,68 Billion Euro
2002 - 1,67 Billion Euro
2001 - 1,63 Billion Euro

Production locations (19 countries)

Argentina, Austria, Brazil, China, Czech Republic, France, Germany, India, Indonesia,
Italy, Jordan, Liechtenstein, Lithuania, Mexico, Switzerland, Thailand, Turkey, UK, USA.

Global distribution network (43 COUNTRIES)

Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Czech Republic, Denmark, Finland, France,
Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iran, Ireland, Italy, Japan, Korea, Liechtenstein, Macao,
Mexico, Netherlands, New Zealand, Norway, Poland, PORTUGAL, Russia, Singapore, Spain, Sweden, Switzerland,
Taiwan, Thailand, Turkey, UK, United ARAB EMIRATES, USA, Venezuela.

Retail 2008
897 Swarovski-operated Boutiques
744 partner-operated Swarovski Boutiques
OBJECTS of DELIGHT
SWAROVSKI THE CREATOR. FROM FASHION ACCESSORIES, CRYSTAL LIVING OBJECTS AND CHANDELIERS TO HIGH-DEFINITION OPTICS.

MESSAGES OF LIGHT CREATIVE OPULENCE LIGHT IN SIGHT

DAZZLING FASHION ACCESSORIES
AND SPARKLING CRYSTAL LIVING
OBJECTS BRILLIANTLY DESIGNED
TO LEND A TOUCH OF THE
EXTRAORDINARY TO EVEN THE
MOST COMMON OF OCCASIONS.
MAXIMALIST STATEMENTS - THE WORLD AND ITS WONDERS
JEWELLERY, HANDBAGS, FLASH INTO HAWK-EYED FOCUS,
ACCESSORIES AND INTERIOR MARVELLOUSLY MAGNIFIED TO
DESIGN OBJECTS - TRANSCEND MAKE YOU SEE THE UNSEEN
THE MATERIAL TO THE REALM WITH HIGH-PRECISION OPTICS.
OF THE EXCEPTIONAL.

ACCESSORIES TO CHERISH SCULPTURES OF LIGHT

THE WORLD’S FOREMOST FASHION
AND JEWELLERY DESIGNERS BRING
A SPECTACULAR COLLECTION OF
CRYSTAL JEWELLERY AND
ACCESSORIES TO LIFE.
SPARKING THE IMAGINATION OF THE
BEST AND BRIGHTEST IN AVANT-GARDE
LIGHTING AND DESIGN, SWAROVSKI
INSPIRES THE REINVENTION OF THE
CHANDELIER AS AN ART FORM.

ELEMENTS of CREATIVITY
SWAROVSKI THE TECHNOLOGICAL INNOVATOR. A CREATIVE PARTNER TO THE FASHION, LIFESTYLE,
INTERIOR DESIGN AND ARCHITECTURE INDUSTRIES.

ELEMENTAL ATTRACTION
FACETED, FORMED AND POLISHED TO
ITS UTMOST BRILLIANCE THROUGH THE
FLAWLESS FUSION OF THE TECHNICAL
AND THE LYRICAL, CRYSTALLIZED™ –
SWAROVSKI ELEMENTS PUSHES THE
BRAND‘S POETRY OF PRECISION TO
DIZZYING NEW HEIGHTS – NEVER
CEASING TO INSPIRE THE WORLD’S
FINEST FASHION AND LIFESTYLE
DESIGNERS AND BRANDS TO NEW
CRYSTAL MASTERPIECES.
OMNI-POTENT LIGHT LIGHTING TURNED BRILLIANT Lighting AND ARCHITECTUral PROJECTS
An ever-widening Crystal components Swarovski finished lighting
spectrum of Genuine used by the world’s products and solutions with
Gemstones and Created lighting, design and crystal for sophisticated
Stones births a manufacturing elite to architecture.
breathtakingly gloriously illuminate
beautiful display of any interior.
the mastery of light.

EXPERIENCES of WONDER
SWAROVSKI THE INSPIRER. FOR FULL-EMOTION ENCOUNTERS.

A MONUMENT TO LIGHT STORE WITH LOUNGE & CAFÉ

As a living homage to the transforming
power of crystal in all its countless facets,
this visionary museum and cultural hotspot
embodies the mystery and intensity of
Swarovski crystal for millions of visitors
from all over the world.
Swarovski CRYSTALLIZED™ is the new customizable jewellery
line from Swarovski. Explore this new innovative concept store
and take your pick from a scintillating range of customizable
and on trend jewellery pieces. Delight in exquisite designer
collections and innovative jewellery cuts all made with
CRYSTALLIZED™ – SWAROVSKI ELEMENTS and choose from more than
2000 crystals. Draw inspiration from cutting-edge design exhi-
bitions or simply relax in the Swarovski CRYSTALLIZED ™ lounge.
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