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On
Training Undertaken at
“RATIO ANALYSIS’
Preface
In this study, a sincere attempt has been made to analysis the working of
Jaipur Dairy by making use of different financial appraisal techniques like ratio
analysis. The period of study was 2 years. The data for the studies were
obtained from the published annual reports and balance sheet of the
company. An effort has been made to appraise the overall financial
performance and efficiency of management on the basis of ratio, but the
scope and depth of study remained limited due to the limiting factors of time
and resources.
POOJA SOLANKI
MBA IV SEM
3
ACKNOWLEDGEMENT
(Signature of Student)
Pooja Solanki
4
Declaration
I further declare that all the information and facts furnished in this project
report are based on my intensive research findings. They are first hand and
original in nature.
Pooja Solanki
MBA IV Sem.
5
Preface
Acknowledgement
Contents
7. Conclusion 72
9. Appendix 74-80
10. Bibliography 81
6
1. INTRODUCTION OF RCDF
Organization Structure:
The Federation has a board of directors, which has overall responsibility for
the planning policies, financial resource mobilization and management,
member and public relations as well as liaison with agencies of the state and
central government, financing institutions etc. The Federation has a chief
executive designated as Managing Director.
Objectives of RCDF:
• Employment of professional.
Technical Input:
B. Breed Improvement
1. Artificial Insemination Programme (AI): Artificial Insemination Programme
has been undertaken by RCDF. To supply the frozen semen to the AI
Centre of Milk Unions as well as to A.H. Department, an ultramodern
Frozen Semen Station is established at Bassi which supplies the Semen
of high pedigree exotic and native breeds.
C. Cattle Feed
Balanced cattle feed is being manufactured by four cattle feed plants viz.
Ajmer, Bikaner, Jodhpur and Nadbai. The milk
unions make feed available to the farmers via village cooperative
societies. The available range of cattle feed are balanced cattle feed, high
energy feed, calf starter & Cattle feed supplements like Urea molasses bricks
(UMB) and Mineral mixture.
D. Fodder Development:
Under the recent major input programme the fodder development activities
have been taken by RCDF through which the major fodder crops and their
seed is grown on Rojhri, Bassi and Pal Farms and seed is supplied to the
dairy farmers on no profit-no loss basis. The major fodder crops are lucerne,
oat, bajra, barseem Sorghum Sudan Grass etc. The federation also procures
quality seeds from other agencies & provides them to the farmers.
11
Eight milk unions via Ajmer, Bhilwara, Bikaner, Ganganagar, Jaipur, Jodhpur,
Kota and Udaipur are operating centers where training is provided for several
area related to DCS operations viz DCS secretary, Management Committee
member, AI workers, milk tester, first aid worker, chairman orientation, dairy
animal management and various refresher courses etc. Organization is
the structure framework of duties and responsibilities required of
personal in performing various within the company. It is essentially a blue-
print
for action resulting in a mechanism for carrying out function to achieve the
goals
setup by the company.
assessment.
What to Evaluate
outcomes.
But traits are not always directly related to job per formance.
legal questions.
the workplace.
Who Evaluates?
know and observe the employees' job performance. They are also
evaluate how they are managed, such evaluation may turn into a
members.
potential employees.
17
the following areas: (1) work habits, (2) planning and organizing
development of others."
regulations."
else as a pair and recorded "plus" or "minus" when the target ratee
21
performance, mainly due to rater bias. Some raters tend to rate all
employee's performance.
process.
Marketing Activities:
The marketing activities of the Federation include providing support to the Milk
Unions in milk and milk products within and outside the State. RCDF is
presently marketing milk & milk products under Saras brand.
Fresh milk of different compositions and long shelf life tetra pack milk is being
marketed in rural and urban areas. The Federation is a major supplier of tetra
pack milk (UHT) to the armed forces.
RCDF is also marketing various fresh milk products in Saras brand, which
are, Chhach, Lassi, Shrikhand, Flavoured Milk, Mawa, Paneer and Dahi. Long
life products such as Cow ghee, Ghee, Table Butter, Dairy Whitener, Skim
Milk Powder and Tetra Pack Milk (Cow Milk, Taza Milk and Fit and Fine) are
also being marketed.
24
Saras Milk parlors serving a complete range of milk products are operational
at 450 points in Rajasthan.Presently Saras brand is being marketed through a
network of 17589 outlets. Rajasthan State dairy Development Co-operation
was set up as the implementing agency for this programme. This function was
subsequently handed over to the Rajasthan co-operative Dairy Federation
(RCDF) when the state was covered under operation flood programmed. On
April 1983, the JMSS was merged with RCDF. Thus the federation inherited
the Jaipur Dairy along with the staff as well as the mandate to meet the
demand of the milk product in the Jaipur city. It may be noted that Jaipur is
the largest market for milk and milk product in Rajasthan and hence the Jaipur
Dairy
25
Towards fulfillment of the national object of making India self sufficient in milk
production a small steps was taken in March 1975 to work in the Jaipur
district, initially this union did not have the processing facilities. It started with
a model beginning of procuring 250 liter of milk per day.
In June 1981, Jaipur dairy plant was commissioned as a unit of Rajasthan co-
operative dairy federation lt. Jaipur for processing and manufacturing milk and
milk products. The initial handling capacity of dairy plant was 1.5 lakh liters
per day with a powder plant of 10 mt capacity. Processing facilities of the
dairy presently include multifarious activities like chilling, pasteurization,
standardization, sterilization, production of ghee, table butter, skimmed milk
powder chhach, lassi, paneer, shrikhand., aseptic milk and powder.
The dairy procures milk through its network of over 650 village level dairy
cooperative societies spread in Jaipur & Dausa district. Dairy arranges
transportation of milk from doorsteps of milk producers to the receiving point
at a dairy plant and its chilling centers. Payment of milk is disbursed to the
milk producers of ten days basis.
Procreant and input activities include farmer’s organization, input services like
animal’s health coverage and supply of balance cattle feed and improved
fodder seeds to the members, cooperative development programme, training
etc. In 1992, the Jaipur dairy plant was handed over to Zila Dugdh Utpadak
Sahakari Sangh (Jaipur milk union) with the multiple increases in marketing of
milk and milk product and also in mild procurement. The capacity of the plant
was increased to 2.5 lakh liter per day in 1998 – 99. To improve the quality of
milk the dairy has commissioned three chilling centers at Kaladera, Dudu &
Shahapura apart form enhancing the capacity Dussa milk chilling center.
26
Over the years there has been not been looking back for Jaipur dairy and the
significant growth has been achieved during the year 1998-99 , monthly
average of the milk sale has been 143000liter per day with peak milk
procurement during besides the near by sale milk unions like Sikar ,Tonk,
Swaimadhopur and Bharatpur also send their milk to Jaipur dairy for
processing during peak flush season.
Quality Policy:
The dairy believes that the delighted customer is the only key for overall
development of the organization and their families.
This is achieved by:
• Educating milk producers for clean milk production.
• Manufacturing and supplying milk and milk products and services of
consistent quality at comparative price.
• Adoptive innovative and modern technologies and system.
• Developing committed work force.
• Adoption of safety and environment friendly standards with help of
application of HACCP principles.
Established in the year 1990 the Central Quality Control Laboratory in RCDF
is engaged in monitoring the quality standards of milk and milk products,
packaging material, cattle feed and effluent treatment so as to ensure their
conformance with laid down respective standards of P.F.A., B.I.S., Ag-mark
and Pollution Control Board. Ambit of activities cover all aspects right from
collection of milk to finished products by programme such as clean milk
production, ISO-9002 and HACCP-15000 certification. In addition to this all
the major milk plants and cattle feed plants too have their own laboratories to
ensure the QAP and TQM at first place.
Achievements:
COMPANY’S PRODUCTS
DTM
Toned
Standard
Full Cream
Skimmed
Cow Milk
Chaach
Lassi
Dahi
Paneer
Shrikhand
Icecream
Rasgulla
Flavored milk
Mawa
Ghee
Cow Ghee
Table Butter
SMP
WMP
Cheese
Dairy Whitener
White Butter
Kheer
33
Fresh Milk
Composition:
Fat % (Min.): 1.5
SNF % (Min.): 9.0
Pack Size: 1/2lt. & 1 Litre
Shelf-Life / Best Before: 2 days from the date of packing when stored below 8
o
C.
Composition:
Fat % (Min.): 3.0
SNF % (Min.): 8.5
Pack Size: 1/2 & 1 Litre
Shelf-Life / Best Before: 2 days from the date of packing when stored below 8
o
C.
34
Standard Milk:
Composition :
Fat % (Min.): 4.5
SNF % (Min.): 8.5
Pack Size: 1/2 & 1 Litre
Shelf-Life / Best Before: 2 days from the date of packing when stored below 8
o
C.
Composition:
Fat % (Min.): 6.0
SNF % (Min.): 9.0
Pack Size: 1/2 & 1 Litre
Shelf-Life / Best Before: 2 days from the date of packing when stored below 8
o
C.
Skimmed Milk
Composition:
35
Cow Milk
Composition:
Fat % (Min.): 3.5
SNF % (Min.): 8.5
Pack Size: 1/2 and 1 Litre
Shelf-Life / Best Before: 120 days
Needs no refrigeration unless opened.
Composition:
Fat %: 3.0
SNF %: 8.5
36
Chaach
Composition:
Fat % (Min.) : 2.0
Salt : 0.75
T.S. % : 6-7%
Shelf-Life / Best Before: 7 days from date of packaging when stored under
refrigeration below 8 oC.
Lassi
37
Composition:
Fat % (Min.) : 2.0
Acidity% (Max.): 0.5
Added Sugar : 8-10 %
T.S.% : 16-17%
Shelf-Life / Best Before: 7days from date of packing when stored under
refrigeration below 8 oC.
Dahi
Composition:
FAT% (Min.): 3.0
SNF% (Min.): 8.5
Pack Size: 200gm. cups.
Shelf-Life / Best Before: 7 days from date of packing when stored under
refrigeration below 8 oC.
Paneer
38
Composition:
FAT % : 50 on dry matters
Moisture% (Max.): 60
Packing Size : 200 gram
Shelf-Life / Best Before: 15 days from the date of packing below 8 oC.
Shrikhand
Composition:
FAT% (Min.): 6.0
Acidity % (Max.): 1
Added sugar % (Max.): 70% on dry matter basis.
Pack Size: 100 & 500 Gms cups.
Flavors: Elaichi & Kesar Pista.
Shelf-Life / Best Before: Best before 15 days from the date of packing when
stored below 8 oC
Ice Cream
Composition:
Fat %: 12.0±0.5%(Min 10.0%)
% Protein( Min) 3.5%
% TS( Min.) 36.0%
Shelf life/Best before: 6 months from the date of packing
when stored below -20°C.
39
Canned Rasgulla
Flavored Milk
Composition:
FAT% (Min.): 1.5
SNF % (Min.): 9.0
Added sugar and permitted flavors.
Pack Size: 200 ml. bottle & Tetra Pak.
Flavors: Elaichi, Coffee, Straw Berry & Chocolate.
Shelf-Life / Best Before: 3 months from the date of packing.
40
Mawa
Composition:
Fat % : 30 on dry matter basis.
Moisture% (Max.): 30-35
Pack Size: 200 gm.
Shelf-Life / Best Before: 20 days from the date of packing when stored below
8 oC.
Ghee
Composition:
Moisture% (Max.): 0.3
FFA % (Max.): 0.3
Meets Agmark Standards.
41
Pack Size: 1/2 & 1 Liter Polypack in duplex board carton. 1 Liter & 15 Kg. in
tin.
Shelf-Life / Best Before: 9 Months from date of packing for tin, 6 months for
poly pack.
Cow Ghee
Composition:
Moisture% (Max.) : 0.3
FFA % (Max.) : 0.3
Meets Agmark Standards.
Pack Size: 1 Litre Polypack in duplex board carton
Shelf-Life / Best Before: 6 Months from date of packing.
Table Butter
Composition:
Fat % (Min.): 80.0
Moisture % (Max.): 16
Salt: 2.3 + - .02%
Curd% (Max.): 1.0
Meets Agmark Standards.
Pack Size: 100, 500gm.
42
Shelf-Life / Best Before: 12 Months from date of packaging when stored under
refrigeration below -20 C.
Composition:
Fat % (Max.): 1.25
Moisture% (Max.): 3.5
Meets ISI Standards.
Pack Size: 1kg. Polypack
Shelf-Life / Best Before: 12 Months from date of packing.
Composition:
Fat % (Min.): 26
Moisture% (Max.): 3
Meets ISI Standards.
Pack Size: 10 kg.
Shelf-Life / Best Before: 12 Months from date of packing.
Cheese
43
Composition:
Fat % (Min.): 40 on dry matter basis.
Moisture% (Max.): 47
added Salts (Max.): 2.5
Pack Size: 400 Gms. in metal cans.
Shelf-Life / Best Before: 12 Months from date of packing under refrigeration at
4 oC.
White Butter
Composition:
Fat % (Min.): 83
Curd% (Max.): 1.0
Meets Agmark Standards.
Pack Size: 500gm. duplex board carton.
Shelf-Life / Best Before: 6 Months from date of packaging when stored under
refrigeration below -20 C.
44
3. RESEARCH METHODOLOGY
Ratio Analysis
The duration of the project training was 15 days undertaken to accomplish the
title and objective.
Conceptual:
To prepare a report after analysis and interpretation of finding from balance
sheet as well profit and loss account through applying various mathematical
and financial tool and techniques.
Functional
3.4Type of Research
Actual fact finding data from previous year’s annual report is used as a
sample in the project which was allotted to me by project guide.
Methodology:
1. Prepare the list of information needed.
2. Collect information.
3. Convert information into data and graph.
4. Analyze and interpretation.
Data Collection:
The data collection is done with 2 method:-
1. Primary Data
Primary Data may be described as those data that have been observed
to their knowledge and recorded by the researchers for the first time to
their knowledge.
2. Secondary Data: Apart from the primary data sources the secondary data
is also collected from Magazines and Journals. Through the internet we
have obtained the information about the relative and some other
meaningful information. Apart from it some data also taken from company
office. The secondary data was collected through various publications and
report of the company itself as annual report & balance sheet.
47
Financial Analysis
Financial statements are the major means employed by a firm to present their
financial situation to stockholders, creditors, and the general public,
accounting reports on the result of operation and the current status of a
business enterprise by a financial statement. The balance sheet and income
statement. Since the balance sheet and income statement are of limited
interest the annual report of the company are supplemented by a third
statement the change in financial position and by foot notes which explain and
amplify the reported numerical data. Financial analysis of any organization is
done through analysis of its financial statement. Financial statement provides
valuable information of the past performance and present position of the
company and are considered as ‘blue print of the company”. However
financial statements in their traditional form, depicting data are of little use to
those who are interested in drawing conclusions from these statements.
48
In this study, a sincere attempt has been made to analysis the working of
Jaipur Dairy by making use of different financial appraisal techniques like ratio
analysis. The period of study was 2 years. The data for the studies were
obtained from the published annual reports and balance sheet of the
company. An effort has been made to appraise the overall financial
performance and efficiency of management on the basis of ratio, but the
scope and depth of study remained limited due to the limiting factors of time
and resources
status of a company is a valid for only one day the reference day. The position
of the firm on a preceding day is bound to be different.
“The balance sheet of a company indicates to management the financial
status of a company as on a given moment. Form an analyst point of view a
balance sheet is a written representation of the resources and liabilities of an
individual partnership firm an association of a corporation”.
The contents of balance sheet can be divided in to three divisions.
Assets: Assets are valuable resources owned by a business. Which are
acquired at a measurable money cost these are economic resources of a firm
which provide economic benefits to the company?
Liabilities: Liabilities are claim of creditor against the enterprises arising out
of past activities that are to be satisfied by the disbursement of utilization of
corporate resources. They are the economic obligation of the firm.
Owner’s Equity: The owner’s equity is the owner’s current investment in the
assets of the company.
The entire system of recording business transaction is based on accounting
equation. The accounting equation is an accounting formula expressing
equivalence of the two expressions of assets and liabilities.
Accounting Equation
OR
OR
Financial Appraisal:
But the numerical data in the financial statement dare quit calm. They
cannot speak Analytical data are not ending in themselves, but they are
meant to an end. Financial appraisal is an attempt to determine the
significance, and meaning of the financial statement data so that forecast may
be made of the prospects for future earnings, ability to pay interest, debts
maturities both current as well as long term profitability of a sound dividend
policy. Financial appraisal involves the assessment of firm’s past, present and
anticipated future financial condition.
Financial appraisal is a scientific evaluation if the profitability and financial
strength of a business concern. In fact financial appraisal and analysis of
financial statement have nearly the same meaning.
Financial statement analysis is used for the purpose of financial appraisal.
Financial appraisal is the process of making a scientific of making a scientific
proper, critical and comparative evaluation of the profitability and financial
statement analysis is a preliminary step to ward the evaluation of result dawn
by the analyst or management accountant. Appraisal or evaluation of such
results is made thereafter. Financial appraisal begins where financial analysis
ends, and financial analysis starts where the summarization of financial data
53
in the form of profit and loss account and balance sheet ends, in the words for
Kennedy and Macmillan, “financial statement analysis attempts to unveil the
meaning and significance of the items composed in profit and loss account
and balance sheet so as to assist the management in the formation of sound
operating financial policies. The appraisal or analyses of financial statements
spotlight the significant facts and relationships concerning managerial
performance, corporate efficiency, financial strength or weakness and credit
worthiness, that would have otherwise been buries in the maze of details.”
The technique of financial appraisal is frequently applied to the study of
accounting data with a view to determining continuity or discontinuity of the
operation policies and investment value of business. Everybody interested in
the affairs of the company is interested in finding answer to the following
searching questions:-
• Does the company earn adequate profit?
• Does the company process enough funds to meet its obligation as and
when mature?
• Is investment in the company safe?
Appraisal of financial statement alone can answer such queries. It’s true that
statement analysis merely revels what has taken place in the past, but past
events given some indication of what may be expected in future unless some
drastic changes take place in business it will continue to move in the same
direction in the past.
Roy A.Faulke is very correct to say ‘if a train is moving forward at a known
rate of speed, it is reasonable to assume that it will continue to move at
approximately the same rate unless some obstacle interrupts it progress
abruptly or the motive power is increased or decreased”, similarly it is a
reasonable to assume that unless some realistic change take places in the
places in the business, it will continue to move in the same general direction
as indicated by its comparative trends.
54
• Accounting technique
• Statistical techniques and
• Mathematical technique
In this study ratio analysis has been used as a tool, hence only accounting
technique has been discussed in detail.
55
Accounting Techniques:
Structural Classification:
On this basis ratios can be divided as under:
1. Balance Sheet Ratios: These types of ratios are calculated by figures
given in the balance sheet.
2. Income Statement Ratios: Ratios calculated from figures derived from
profit and loss accounts are included in this type of ratios.
3. Inter – Statement Ratios: The ratios, which are computed from figures of
both the financial statements, are called inter-statement ratios.
Functional Classifications:
3. Solvency Ratios: This type of ratios denotes the financial position concern;
Solvency can be divided in to two types.
a. Short-term solvency or liquidity: The capacity of firm to meet its current
obligations is called liquidity. Ratios to measure liquidity are called liquidity
ratios.
b. Long term solvency: It is a measurement of the firm’s overall strength to
measure this term is specified as long term solvency ratios.
Trend Percentage:
However, under this technique individual items of profit and loss account and
balance sheet are reduced to a common base, which us treated as a
equivalent to one hundred, In case of profit and loss account, sales are taken
as hundred and all item are expressed with reference to sales. In a balance
sheet the ratio of each asset to total assets and ratio of each Liability and
capital item to total liabilities and capital (which is the same amount as total
assets) is computed.
These vertical percentages serve as indicators of the significant relationship,
which exist between the expenses and the sales.
• The narrower interpretation of the term break even analysis tells us that
it is a system of determinations of that level of activity where total cost
equals total revenue of setting price. The broader interpretation refers
to that analysis which determines the provable profit at any level of
activity. As stated by Weston and Briahman , “ Break even analysis is
useful in studying the relations among volume prices and cost
structure, it is thus helpful in pricing, cost control and other financial
decision.” There it is very crucial tool to measure profitability of
business . “It magnifies a set of interrelationships of fixed costs,
variable costs, level of activity of the profitability of the concern.” says
Kulsrestha. Thus it is a tool of financial analysis in a specific way of
58
3.7Limitation of study
Every research faces some obstacle. So I had also bound with some limitation
during this project time. In research work I found out the essence of collected
part and figures but limited resources caught my legs to find out whole truth.
1. Lack of time.
In SARAS, I found:
1. That the industry offering its best services and opportunities in every
sphere,
2. That the employees working in, are satisfied with their jobs as well as
treatment of the superior organizational members,
Current Ratio:
Current Ratio
1.4
1.34
1.35
1.3
2008-2009
1.25 1.2
2009-2010
1.2
1.15
urentR
aio C
1.1
Year
Interpretation:
Liquidity Ratio:
Liquidity Ratio
0.85 0.83
0.8
2008-2009 0.75 0.706
2009-2010 0.7
0.65
0.6
Year
Interpretation: Ideal is 1.5:1. Ratio of more than one reveals that long-term fund has
been employed to finance current assets. And ratio of less than one
Indicates that a part of fixed assets is financed by short term funds.
62
0.6 0.59
0.59
2008-2009 0.58
0.57 0.55
0.56
2009-2010 0.55
0.54
R
aotE
iy
u
q D
eb
0.53
Year
Solvency Ratio:
Solvency Ratio
0.7 0.66
0.65
2008-2009
0.6 0.58
2009-2010
0.55
R
0.5
cy
atienS
lv
o
Year
Interpretation: It expresses the relation between total debts and total assets.
If total
assets are more than total debts; the firm is treated as solvent.
The
higher the ratio, the greater is the amount of creditors.
That is being used to generate profits for the owners of the
firm.
64
6 5.05
5 4.05
2008-2009 4
3
2009-2010 2
1
0
ao ixedA
stR F
Year
Interpretation: Ideal is 1.5:1. Ratio of more than one reveals that long-term fund has
been employed to finance current assets. And ratio of less than one
Indicates that a part of fixed assets is financed by short term funds.
65
315 312
310
305
2008-2009 300
295 288
2009-2010 290
285
280
275
aiO
eR
vT
rn
u
ckS
to
Year
0.72 0.718
0.715
2008-2009 0.708
0.71
2009-2010
0.705
atio O
erR
v
0.7
rn
u A
stT
edF
ix
Year
Interpretation: The higher the ratio, the greater is the intensive utilization of
fixed
assets. Lower ratio means under utilization of fixed assets and
excessive investment in these assets.
67
On the basis of above table, we can calculate Total Assets Turn Over Ratio:
0.56 0.56
0.6
0.5
2008-2009 0.4
0.3
2009-2010
0.2
0.1
0
Year
O
R
aio
v
rn
u A
setT
Interpretation: This ratio indicates the number of times the assets are turned
Over in a year in relation to sales. A higher total assets turn over ratio is the
indicator of effective utilization of investment in assets, whereas lower assets
turn over ratio indicates that assets are not properly utilized in comparison to
sales.
68
6. SWOT ANALYSIS
S = Strength
W = Weakness
O = Opportunities
T = Threats
69
Established
EstablishedBrand
Brand
Name
Name
High Milk
High Milk
STRENGTH
STRENGTH
Autonomy inin Production
Production &&
Autonomy Marketing
Decision
DecisionMaking
Making Marketing
Potential
Potential
Extensive
Extensive
Marketing
Marketing Reasonable
Reasonable
&Procurement
&Procurement Products Price
Products Price
network
network
70
High
HighFixed Costs
Fixed Costs
Milk
MilkPerceived
Perceived Weak
Weak Home
Home
Unfit for
Unfit forBulk
Bulk WEAKNESS Delivery
Delivery
Buyers WEAKNESS Infrastructure
Buyers Infrastructure
High
HighInterknits
Interknits
Milk Purchase
Milk Purchase
Price
Price
71
Vast Tapped
Vast Tapped
Rural
RuralMarket
Market
Scope forfor
Scope Further
Further
Capacity ofof
Capacity Improvement
Improvement inin
Market Growth
Market Growth Quality
Quality
OPPORTUNITIES
OPPORTUNITIES
Scope forfor
Scope
Improvement
Improvement inin
Scope forfor
Scope Product
Product
Home
HomeDelivery
Delivery Diversification
Diversification
System
System
72
Excellent Policy
Excellent ofof
Policy
itsits
Competitors
Competitors
THREATS
THREATS
Better
BetterAfter
AfterSales
Sales NoNo
Large Private
Large Private
Service
Service Suppliers
Suppliers
73
7. CONCLUSION
There are many companies like Amul, Goraas etc. available in market for milk
and milk products. So it is very important to make aware the consumer about
newly introduce products. Company is handling a continuous daily process.
Therefore company is maintaining the quality as well as the system best.
The financial position of saras is going upward. But the thing to be matter is
that it should not be stopped. Yearly profit is regularly going up. So we can
say after a period of time saras can lead the market all over India . Ratio
shows the real status of the company and it is better than the previous year.
74
• Saras (jaipur Dairy) should hold more Liquidity in hand for the short
time period.
• Saras (Jaipur Dairy) should also emphasize his debt equity ratio
• Saras has stock turn over ratio as 1.2 & 1.1 It should be maintained by
9. APPENDIX
Q4: How and from where i can get milk & milk products?
Q5: What are the products being manufactured and marketed by Jaipur
Dairy?
Q6: I am having cow / buffalo at my home. Can i give milk to dairy directly?
Ans 1:
76
As per the standard definition, “milk is a lacteal secretion from the mammary
glands of a healthy milky animal free from colostrums".
Ans 2:
Jaipur Dairy is a dairy registered under Rajasthan cooperative act and is
owned by thousands of its milk producer’s members. It works on world
famous Amul pattern. As all other cooperative dairies, Jaipur Dairy is a part of
three tier structure i.e. Dairy cooperative society at village level which form
district level milk producer union which is further federated in state level
federation. All three entities are autonomous and linked to each other by
provisions of their byelaws.
Ans 3:
Milk has got mainly three constituents – fat (3 to 6%, snf comprising of
proteins, lactose, minerals etc (8 – 9%) and water (85%). Due to the calving
cycle, cow / buffalo remain in milk for 8-9 months in a year. The high yielding
and low yielding period is different in case of cow or buffalo, but generally
winters are called flush season due to high production of milk whereas
summers are called lean season when production is less. On the other hand,
the demand is almost constant through out the year. Hence during flush
season, fat part of milk is preserved in form of white butter and snf in form of
powder after evaporating water. These two contituents are mixed and
processed during lean season to meet the demand. So powder is nothing but
preserved snf / fat of milk.
Ans 4:
Jaipur Dairy for its esteemed consumers has developed a network of over
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1600 retailers. One can meet all his demand by contacting the nearest
retailer. In case of any problem you can contact us. The list of Saras Milk
Parlors is as below:---
S. Parior
Name of Owner Address Ph.No.
No. No.
Sh.Ravindra S-6 Joshi Colony, Barkat
1 5001 2593812
Joshi nagar
Smt.Anjana B-117,Mangal marg,
2 5002 2704493
Vijay Bapu nagar
Smt.Preeti
3 5003 B-4,Shiv marg Bani park 5108846
Agarwal
Sh.Arvind 74/173,Shipra path,
4 5004 5178209
Bhatnagar Mansarovar
Sh.Rahul A-23,Amaneeshah road,
5 5005 5128179
Sharma Shastri nagar
Smt. Rakhi
6 5006 New Sanganer Road 2292036
Daga
Sh. Indarnath S.No.57-58, Gurunanak
7 5007 5104260
Bhatia pura, Rajapark
Sh. G.R. 13,ojha hi ka bagh,
8 5008 2700766
Chaudhary Gandhi nagar mod
Sh.Sampat Llal C-35, pratap marg, Tilak
9 5009 2620812
joshi nagar
10 5010 M/S G.N.Bilders Hotel Baggichi, M.I. Road 2379219
Sh.Kushlesh 66-67, Vishveshvarya
11 5011 5145842(pp)
Sharma Nagar Ex.
Sh.Pradeep B-50, Ganesh marg,
12 5012 2704214
Joshi Bapu nagar
Sh.Rajendra
13 5014 D.C.M.,Ajmer Road 3106133
Yadav
M/S Pink City
14 5015 54, Narayan Singh Circle 2571678
Press Club
15 5016 Sh. B.S. Sapra C-28, Baraf khana 2669297
16 5017 Sh. K.K. Mehta 3 ta 31. Jawahar nagar 3128267
Sh.Hanuman Mandara bus
17 5018 5178413
Sharma stand,V.T.Road
Sh.Sanjay 14-A, Tanaji marg,
18 5019 2321898
Sharma Brahampuri
500,Surya nagar,
19 5020 Sh. Manish Jain 3104546
Gopalpurabyepass
Sh.
28 AB, Shriram colony,
20 5021 Ramswaroop 2236379
Vidhydharnagar
Soni
21 5023 Sh. Anil Garg 1kha 25, Jawaharnagar 2653908
22 5024 Sh. Pratap 1899, Kothari bhawan 2381994
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Singh
Smt. Meena 32/10, Swarn path
23 5025 2070915
Agarwal shopping centre
Sh.Manohar
24 5026 S.no.139, Himmat nagar 9288012380
Singh
Sh. Piyush 122/57,Madhyam
25 5027 5063360
Shah marg ,Mansarover
Smt. Rajkumari
26 5028 S.no.15 ,Gangori Bazar 2317077
Jain
Sh. Dinesh A-179, 80 Ft.Road,
27 5029 2501947
Gaud Mahesh nagar
M/S Sevayatan Ajmer Road ,Sodala,
28 5031 2220240
Hospital Jaipur
112/26, Agrawal Farm,
29 5032 Smt. Anju Jindal 3952005
Mansarovor
Surya Resort ,Bagru,
30 H.parlor Sh. J.S. Gehlot 5123983
Ajmer Road
Sh.Shankar Lal Dayarampura, Agra
31 H.parlor 5140487
Sharma Road
.
Ans 6:
Saras take milk through it’s member village dairy cooperative societies only.
Please pour milk to any one of it’s dairy cooperative societies. You can
contact the zonal in charges or manager (field operation) for further queries.
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Ans 7:
Milk producers of villages
Chairman of DCSS
Ans 8
INSIST ON SARAS MILK ONLY
Milk is “nature’s perfect food” for all ages. It has almost all the vital nutrients
needs for growth and well being of human body.
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Milk is the richest natural source of calcium and essential amino acids. It is
good for bone formation. It is particularly beneficial for people recovering from
sickness, for sportsmen, for old people, for pregnant women and for growing
children. The doctor recommends a minimum daily intake of 250 ml. Or one
and a half glass of milk for every person. Normal cow milk has 4%fat and
buffalo milk 6% fat. There is another important constituent of milk- solids not
fats these solids – not – fat. (Or SNF, as it is commonly called) comprise of
proteins, minerals, carbohydrates and vitamins. For milk to be nutritionally
balanced, it has to contain both fat and solids- not- fat in right proportion.
FAT SNF
FULL CREAM MILK GOLD 6.0% 9.0% Min.
STANDARDIZED MILK SHAKTI 4.5% 8.5% Min.
TONED MILK TAAZA 3.0% 8.5% Min.
DOUBLE TONED MILK SMART 1.5% 9.0% Min.
Milk is available in jaipur city in Gold Shakti, Taaza and smart varities. Milk
strictly conforms to PFA standards to comply with the legal requirement and to
provide wholesome nutritive food to our consumers. This means when you
are buying Saras milk, you are sure you are getting value for your money. You
are sure you are getting the “nature’s perfect food” your family you are sure
you are getting your full 500 ml in every pack. You are sure you of getting a
milk which has longer life because of its superior bacteriological quality. The
loose milk available from local vendors in jaipur city often does not conform to
pfa standards. It has fat and less solid-not-fat than required. Remember that
if your milk contains 0.5% less fat or SNF, you are paying up to 60 paise per
pouch extra. Besides, it is not uncommon to find artificial preservatives, not
permitted by law being added to loose milk. This has been authenticated in a
recent campaign run by this Sangh, in which it was found that more than 60%
to 70% of milk sold by private traders and loose milk think again! By
compromising on the quality of milk you may be depriving your children of
essential life building proteins and nutrients that only pure, high quality milk
offers. That is why:
“INSIST ON MILK ONLY!
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BECAUSE ONLY SARAS MILK GIVES YOU TRUE VALUE FOR YOUR
MONEY
MILK-PURE, FRESH & CREAMY
Ans. 9
Sr.
Milk Fat (%) S.N.F.(%)
No.
Lactose Protein Other Total
8.5 to
1 Pour Bafeelo Milk 5 to 7 4.6 4.3 0.4
9.5
3.5 to 8.0 to
2 Pour Cow Milk 4.3 3.4 0.5
4.5 9.0
Saras Tond Milk of
3 3.1 4.4 3.8 0.4 8.6
Jaipur dairy
Saras Stardared Milk
4 4.6 4.4 3.8 0.4 8.6
of Jaipur dairy
Saras Gold Milk of
5 6.1 4.5 4.2 0.4 9.1
Jaipur dairy
Saras Smart Milk of
6 1.6 4.5 4.2 0.4 9.1
Jaipur dairy
10. BIBLIOGRAPHY
REFERENCE BOOKS: -
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WEBSITES:
• www.wikipedia.com/jaipurdairy
• www.sarasdairy.com
• www.jaipurdairy.com
• www.milkfed.com/saras