STUDY ON RETAILER’S BRAND IN

CHENNAI

Personal detail:

1) Name : Buvana Vinithra Jayapal

2) Occupation : Software Engineer

3) Gender : Male Female

Ans: Female

4) Age : : <18 18-30 30-40

>40
Ans:18-30

5) Mobile no:9944998622

6) Family Income: 10000 to 20000 20000 to 30000 30000 to 40000

above 40000

ans: 20000 to 30000

7) Address :124 3rd extension

Ezhil nagar, Trichy-620014

1.What do you prefer?

Manufacturer’s brand Retailer’s brand

ANS: Manufacturer’s brand

2. What’s your perception about Retailer label brands?

Outsourced from other companies Manufactured by retailers

which sell them
 ANS: Outsourced from other companies

3. What’s your perception about quality of the retailer’s products?

1-More positive 2- positive 3-Neutral 4-Negative 5-More

negative.

ANS: Neutral

4. Perception about price of the retailers products?

1-More positive 2- positive 3-Neutral 4-Negative 5-More negative.

ANS: Negative

5. Rate your satisfaction level for the following factors related to the retailers
products?

Factors ANS

Quality Neutral

Availability of the prod uct Satisfied

Price charged satisfied

Trusting brand Neutral

Freshness satisfied

Packaging Neutral

Healthy satisfied

1- Highly satisfied

2- Satisfied

3- Neutral

4- Dissatisfied

5- Highly dissatisfied

6. What do you mostly shop for at a retailer’s shop?

 Electronic fruits and vegetables cereals

cosmetics All products

ANS: Fruits and vegetables

7. Do any of these cues influence your shopping decision?

Friends Family Store atmosphere Past experience

Atmosphere

ANS: Friends, Atmosphere

8. Which of the following means was most helpful in increasing your knowledge
about retailer’s products?

Pamphlets TV Newspaper Internet Word of

mouth

ANS: Word of mouth

9. Which store do you kept in preference for purchasing ?

Reliance fresh Big bazzar Mega mart Others

specify_____________

ANS:Spencers, Big Bazzar

10. Rank the given retailer products according to the quality on the scale of 1 to
5?

a)Groceries _____4____

b)Electronic items_____3_______

c)cosmetics ____4______

d)cereals_______3____

e)Milk and milk products_____3_______

11. Are you pleased with the offers provided for retailers products?

Extremely pleased 1 2 3 4 5 pleased

ANS:4

13. How offer do u shop?

Daily weekly fortnightly monthly yearly

ANS: monthly, depends on the NEED

14.How much do you spend for retailers product in a month?

Category ≤ 500 500 – 1000- 2000- 5000- ≥10000

1000 2000 5000 10000
Personal
Family

ANS:1000-2000

15. How likely are you to recommend retailers brand to a friend or relative?
would you say the chances are?

Excellent Good Fair Poor

ANS: good

16. What are the things you want to improve in Retailers products?

a)Quality b) Price c) Offers d)Accessibility e)others specify____________

ANS: QUALITY, PRICE

Any suggestion:

Vinithra Jayapal

Signature