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SUPERSTORE: Analysis Of Planning And Marketing Strategies

Agora, the first ever chain superstore in Bangladesh was set up by Rahimafrooz.
Rahimafrooz is one of the respected and reputed business houses in Bangladesh. It
has just crossed 50 years of operation. Rahimafrooz has endured turbulences of the
last 50 years and has been able to transform itself from a small trading company
into a leading diversified business house.

Agora emerges as leading chain superstore in Bangladesh, mainly covering Dhaka

Metropolitan City area; carries more than 25,000 varieties of product. Agora serves
customers from 10 am to 10 pm seven days a week throughout the year. This is,
indeed, a milestone, which Agora has achieved with trust, support and dedication of
all ´takeholders, past and present, most importantly, its customers.

The project's strategic aim is to source in bulk quantities from the producers or
manufacturers of products, thereby reducing distribution layers. Traditionally, such
practice brings about organization within the industry, and essential commodities,
edibles and groceries; account for the significant portion of the food industry which
in turn is the largest contributor to the broad retailing industry, establishment of the
chain of supermarket would have a significant impact on the entire retailing
industry in Bangladesh.

Today, Agora has emerged as a respected national company by upholding high

ideals and values, solemn integrity & honesty, excellence, service and innovation in
all spheres of the company’s activities building on the already established
Agora’s aim is to consistently provide REMARKABLY SATISFYING AND
VALUABLE shopping experience through a business that improves the QUALITY
of LIFE for customers and team members.

SUPERSTORE: Analysis Of Planning And Marketing Strategies

• Offering a clean, healthy and a friendly environment to customers for
• To give customers confidence and establish an environment of trust.
• Offer better range of quality products.
• Establish rational prices.
• Encourage products standard and quality products, or better prices.
• Improve product packaging and presentation.
• Contribute improving living standards.

Location: 1. Dhanmondi 2. Gulshan 3.Moghbazaar 4.Sobhanbagh

Total Space:- 8000 Square feet, Floor Space:- 7000 Sqft.

Total employee:- 150

Average Footfall:-

Weekday ------------------- 900--------------------1100

Weekend-------------------1500------------------- 1700

Pre-Holiday--------------- 1500--------------------2000

SUPERSTORE: Analysis Of Planning And Marketing Strategies


Nandan Mega Shop is the newest example of Nandan Group's commitment to

provide customers with the most convenient and enjoyable shopping experience ever
in Dhaka . They mainly offered high-quality deshi & imported food, fresh produced,
fish, meat, paultry and household items. They offer a wide selection of delicious food
and home supplies in our over 10,000-square foot store. As an International
standard supermarket, they always care about their customers.

To provide a needed & much demanded convenient shopping solution, Nandan

Group has launched this largest purpose built supermarket in the country located in
Gulshan, Dhaka. Nandan Mega Shop was established by a group of expatriate
Bangladeshi entrepreneurs living in the UK and USA. Second Dhaka branch of
Nandan Mega Shop open in Dhanmondi area of the city end of 2005.

Nandan Mega Shop offers customers a wide range & variety of products to choose
from. There are over 25,000 products/items on display in a shopping area covering
over 10,000 sq ft of floor space. Shoppers can come to numbs browse around in shop
at ease and comfort without all the hassles and troubles faced at a traditional
bazaar. One of the biggest problems consumers face at any shopping mall or store in
Dhaka is the lack of parking space. Nandan Mega Shop has a dedicated
underground parking lot which can accommodate up to 45 vehicles.


• Transparency & integrity in all our dealings.

• Excellence in everything we do.
• Total commitment to customer satisfaction.
• Thinking ahead and taking new initiatives.

SUPERSTORE: Analysis Of Planning And Marketing Strategies


Location:-NW (J) 4 Kemal Ataturk Avenue Gulshan North Avenue

Gulshan-2, Dhaka-1212

Total Space:-11,500 Square feet. Launch: - 28 Nov’2002, Floor

Space:- 10,450 Sqft.

Total employee:- 140

Average Footfall:-

Weekday -------------------900--------------------1100



Major Sponsorship Partners:-

ATN Bangla, Singer, Banglalink, Philips, ProthomAlo(Daily), BhorerKagoj(Daily),

New age(Daily), Unilever, Coca-cola, Pepsi, Virgin, Re-Partex Beverage, ACI, New
Zealand Milk & Dairy Benson, Hedges & Square toiletries.


SHOP N SAVE is a wholly owned by Mrs. Farhana Sheikh. This superstore

is located in road# 3\A, Plot #55 , DHANMONDI, Dhaka-1209 & started their

SUPERSTORE: Analysis Of Planning And Marketing Strategies

business in this sector was 15th june,2005.They have expand their business in
UTTARA 4 no. sector. The Company wants to be recognized as the most successful
superstore in Bangladesh, generating sustainable, profitable growth to the benefit of
shareholders and employees. To achieve these goals the Company places significant
emphasis on the efficient and effective utilization of their two key resources:
• People.
• Products.
To achieve their organizational goal of becoming the largest superstore in
Bangladesh SHOP N SAVE serve their best effort in this field & has already got
popularity from their customer. They mainly focus on day to day business that helps
customer to get fresh food & taste the genuine flavor of product.
SHOP N SAVE is dedicated to providing the best foods & services to people
throughout their day, throughout their lives, throughout their branch. With their
unique experience of anticipating consumers’ needs and wants manager of SHOP N
SAVE believes SHOP N SAVE provide the best and most relevant food and service
products to meet everyone’s needs throughout the day. Shop n save provides a wide,
diverse range of products, suitable for use and consumption of everyone ranging
from infants to adults.



Total Space:-10,200 Square feet. Floor Space:- 9,560 Sqft.

Total employee:- 200.

SUPERSTORE: Analysis Of Planning And Marketing Strategies

Average Footfall:-

Weekday -------------------700--------------------900



Meena Bazaar
Meena Bazaar is one of the best superstore of Bangladesh at the moment. Owned by
famous industrialist Kazi Shahed Ahmed, Meena Bazaar commits to provide
customer satisfaction in a way better than competitors do. They have high
opportunity of growth. Meena Bazaar has captured a place in the consumers mind
because of some of its distinctive features. It has some special strategies from the
beginning, such as; it has own distinctive products (honey, tea etc.), which make the
consumer come again and again. They collect some grocery & vegetables items from
ruler farmer. For this reason customer get fresh & hygiene product. Meena Bazaar
has a separate departmental store only for the women where they can shop
comfortably and without any hesitation. They sell not only goods, but also provide
satisfaction. They do this being unique offering a children zone. This is the facility
that no other supermarket provide the facility to the housewives to do their shopping
being free from the tension of their children.

Their current branch is in Dhanmondi of 15,000 Square feet. But, they are
committed to start new branches in Malibag, Mirpur, Khulna and Chittagong. The
reason behind this is that Meena Bazaar has a good capital support. Since they

SUPERSTORE: Analysis Of Planning And Marketing Strategies

started in November 2002 they did not look behind. They have total employee of
157and provide more job opportunities on coming years.

Though they face some problems, they are committed to overcome these by using
better technology, well trained employees, providing better customer service,
environment friendly products and social service.


• Every day low price.

• Get the Best products ............ always.
• Come and satisfy lenient need.
• We value you.


Location:- Road-15, Dhanmondi , Dhaka-1000

Total Space:-15,000 Square feet. Launch: - Nov’2002

Total employee:- 157

Average Footfall:-

Weekday -------------------900--------------------1100



SUPERSTORE: Analysis Of Planning And Marketing Strategies

Major Sponsorship Partners:-

Channel -i, Sunsilk, Banglalink, Jai jai din, AjkerKagoj, Unilever, Coca-cola, RC
cola, Uro cola, Virgin, Partex Beverage, ACI, New Zealand Milk & Dairy , Square
toiletries, Nestle’, Foster & Clark.