p e t e r j.

k i n g

512.659.5886 PORTFOLIO
8109 Cache Drive
Austin Texas 78749 > Branding Campaigns
H: 512.291.1988 > Identity Design
M: 512.659.5886
pbking@austin.rr.com > Environmental Design
> Web Design
> Print Design
> Television Production
Tapes available upon request

CREATIVE THINKER

CREATIVE DIRECTOR

MARKETING STRATEGIST

ADVERTISING SPECIALIST

GRAPHIC DESIGNER

WEB DESIGNER

ACCOUNT MANAGER

PROGRAMMER

INFORMATION TECHNOLOGIST

TYPOGRAPHER

PHOTOGRAPHER

VIDEOGRAPHER

ARTIST

TEAM PLAYER
 travel stickers
|six of twenty|

poster |40”x 30”|

newspaper ads

BRANDING CAMPAIGNS
The University of Texas
“ Write Your Own Ticket!” — Campaign
Travel stickers
Student career planning poster
Student career planning ads

The School of Liberal Arts Career Services Center selected a campaign that centered on
students choosing a career that could take them anywhere. The travel stickers (6 of 20)
decorate an antique suitcase that is pictured throughout various newspaper ads and a
display poster.

In-Tandem Design & Marketing

 logo design

presentation panels |4’ x 8’|

sales flyers
cd jacket

business collateral

website

BRANDING CAMPAIGNS
Health Interdigital
Business collateral
Sales flyers
CD Jacket
Presentation board
Website

Health Interdigital, a start-up patient education company promoting heart health through interactive
CDs, required an entire product launch within four weeks. Beginning with corporate collateral, the
product launch moved into sales materials, a presentation board, CD jackets and a website with an
on-line product demo.

In-Tandem Design & Marketing

 website

corporate folder

direct mail postcard

direct mail 4-fold brochure

BRANDING CAMPAIGNS
Professional Concierge™
Sales collateral
Corporate folder
Direct mail
Website

Professional Concierge needed a sales strategy and a complete renovation to their corporate
look and feel. The sales strategy included a four-fold postcard mailer, followed by a targeted
postcard mailer. The campaign also included a complete corporate brochure with sales inserts
and a website.

In-Tandem Design & Marketing

 billboard

newspaper ads

direct mail cover

inside

BRANDING CAMPAIGNS
Round Rock Medical Center
“We’ve Come a Long Way...So You Don’t Have To!”
Direct Mail • Newspaper Ads • Billboards

Round Rock Medical Center needed to have a new campaign that would highlight new medical
services and its recent expansion. One particular issue they faced was communicating to the
residents of southern Williamson and northern Travis Counties that the Medical Center is just
as advanced as Austin-area healthcare facilities and more convenient to those residents than
driving into Austin. The tag line, “We’ve come a long way...so you don’t have to”, embodies
the message of convenience and technological advancement.

The piece has a very unique design that enables it to stand out from other direct mail pieces,
with a non-standard size and paper cut. This particular piece was targeted to the residents of
Cedar Park. This style and message is carried out in print advertising, Medical Staff newsletters
and used in billboards.

In-Tandem Design & Marketing

 Maternity Services
newspaper ad

maternity services billboard

BRANDING CAMPAIGNS
Round Rock Medical Center
“ We’ve got what it takes... to make a baby happy!”
Maternity Services Billboard • Newspaper Ads • Direct Mail

“Color, color, color”, is what the client asked for. On the heels of the successful campaign,
“We’ve come a long way...so you don’t have to”, RRMC asked to carry that over into their
promotion of maternity services. We took the concepts from the first campaign for the hospital
and created a new campaign with the title “We’ve got what it takes... to make a baby happy!”,
which holds the same cadence.

In-Tandem Design & Marketing

 additional covers

tri-fold inside spread

BRANDING CAMPAIGNS
Round Rock Medical Center
Healthy Times Quarterly Newsletter
5.75” x 8.75” folded
23” x 8.75” tri-fold unfolded

In addition to the Medical Center’s image campaign, the quarterly educational newsletter
needed a new look and feel. Strong images and varieties of color are used to create eye
catching interest with these direct mail pieces.

In-Tandem Design & Marketing

 QUALITY ASSESSMENT MYSTERY SHOPPERS
Online Mystery Shopping Service

HEALTH INTERDIGITAL
Creates CD-ROMS for heart education

AXIOM
Group for young married couples at First EV Free Church

IN•TANDEM
Full-service advertising, design and marketing agency

IDENTITY
Logo Design
 Tengo Internet
supplies wireless local internet service for homes and small business

Christi Craven Design

Austin-area interior designer

AMERICAN ADVISOR
Internet stock-trading and advising company

Telephone Management
Manages investments for telecommunication and technology

Trinity Medical Solutions

Sells rehabilitation electro-therapy equipment

IDENTITY
Logo Design
IDENTITY
Telephone Management
Business Collateral
Business Cards
Letterhead
Envelopes
Notepads

Telephone Management, a telecommunications & technology investment firm, needed an

identity for their business which focused on the heartbeat and trends of their industry. The
logo, created in 1999, shows the heartbeat within the ring connecting their name while
incorporating their tagline at the top. The ring is also used as a watermark on all of the pieces.

Peter King Design

IDENTITY
Trinity Medical Solutions
Business Collateral
Business Cards
Letterhead

Trinity Medical Solutions need a strong, professional look for a small medical sales company.
The owner based the name on christian principals with Trinity. To create the trademark, I took
religious symbolism using the three rings inset in the triangle. To implement the letterhead and
business card, I used the line from the logo to direct the eye to the information.

In-Tandem Design & Marketing

IDENTITY
In•Tandem Design & Marketing
Business Collateral
Business Cards
Letterhead

The identity for my own company began with the logo. I created a mark with the “i” between
the tandem “T”. Dotting the “i” is a pair of tandem circles. These elements from the
trademark were then used throughout the collateral. To accent the angled “i” along the left, I
placed a ten degree angled cut on the right side of the business cards. That simple cut
received more attention then any other element—people remembered the card.

In-Tandem Design & Marketing

ENVIRONMENTAL DESIGN
North Austin Medical Center
Environmental Signage
31”x 47” backlit display

North Austin Medical Center requested directional signage for the entrance kiosks. This was a
particularly taxing job, in that the building has five floors; yet, the map had to be easy to read
and understand. Due to the large senior market visiting the facility, colors had to be
distinguishable and text had to be legible. The product was produced on 31x47 inch
Duratrans output.

In-Tandem Design & Marketing

ENVIRONMENTAL DESIGN
Moster & Wynne
Environmental Signage | Brushed Aluminum & Acrylic |
Logo Design

This law firm desired a logo treatment for their front office that would compliment their
traditional industry with a contemporary, “Out of the Box” look and feel. Brushed aluminum
overlays purple acrylic and stretches around the room to give a very colorful, yet professional
first impression.

Stanhope & Geiger Advertising

Atrana Christi Craven Design
www.atrana.com www.christicravendesign.com Top Entertainment
www.topdfw.com

Health Interdigital In-Tandem Design & Marketing

www.healthinterdigital.com www.intandem.ws

Tengo Internet
www.tengointernet.com

Matrix Legiant
www.matrixcp.com www.legiant.com

WEBSITES
Static Sites
Quality Assessment Round Rock Economic Development Consulting Ink
www.qams.com www.roundrocktex.com www.consultingink.com

Public Employees Federal Credit Union Premier HR The Texas Wedding Guide
www.pecutx.org www.premierhr.com www.txweddings.com

WEBSITES
Dynamic, Database-Driven Sites
 inside spread

PRINT DESIGN
St. David’s Healthcare Partnership
2001 Annual report

The 2001 Annual Report was designed with an emphasis on elegance while ensuring that
information was conveyed accurately and concisely. Utilizing velum, textured paper, elegant
design and appropriate imagery enhanced the professionally designed presentation, using
the theme, “Soaring to New Heights”.

In-Tandem Design & Marketing

 cover

inside spread

back

PRINT DESIGN
WCIT 2006
World Congress on Information Technology
Sponsorship Sales Brochure

The WCIT 2006 is an enormous technology event being hosted by Austin in May 2006. In
order for the group to effectively acquire sponsors, we devised a brochure design to best
convey the information. We needed a standard 8.5 x 11-inch piece, but in couldn’t be just a
boring tri-fold. There needed to be a dynamic and vibrant cover, which subtly says "Austin,
Texas", and also incorporate the letter from the Congress Chair, which is the most important
item. To solve our design conundrum, we developed a tri-fold that unfolds from the center
out, allowing the letter from the Congress Chair to always be visible. The Sponsorship Chart
was placed on the reverse side for convenience.

In-Tandem Design & Marketing

Cover

Inside Spread

PRINT DESIGN
North Austin Medical Center
Direct Mail—“We Have Big Shoes to Fill”
5.5” x 8.5” folded—8.5” x 16.5” vertical tri-fold unfolded

North Austin Medical Center was competing heavily for maternity market share. Historically,
the promotion for these services had been done through physician offices, using very
traditional feminine colors and tones. The target audience for this mailer was the north Austin
area, comprised of younger, educated couples. Primary colors and large playful graphics were
used to draw attention to the piece—separating it from other mail pieces. The return rate from
the bounce-back card was 2.4%, and it received very positive comments from the physicians
on the medical staff. Similar print advertising complemented this mailer.

Peter King Design

Cover

Inside Spread

PRINT DESIGN
North Austin Medical Center
Direct Mail—“Dem Bones”
6” x 7.5” folded—6” x 22.5” vertical tri-fold unfolded

Intending to increase a non-traditional referral base for North Austin Medical Center’s
Osteoporosis Services, this mailer had a phenomenal response rate of 2.8%. Osteoporosis is
not an easy service to make eye-catching and informative; yet, through creative use of stock
photography an image of age-defying vibrancy came to life. This mailer also contained a
bounce-back card requesting the recipients to check if they were interested in other
hospital services.

Peter King Design

 RRMC Facility Brochures
|four of thirteen|

PRINT DESIGN
Round Rock Medical Center
Facility Brochures
9”x 4” folded

To maintain Round Rock’s open communication with current and potential patients, my
company, In-Tandem, was contracted to develop a set of thirteen service brochures. Our
objective was to use imagery and metallic inks to distinguish between the different services
the hospital offer.

In-Tandem Design & Marketing

 Inside Spread

Wo m e n ’s S e r v i c e s B r o c h u r e C o v e r

PRINT DESIGN
St. David’s Healthcare Partnership
Women’s Services Brochure

St. David’s Healthcare Partnership came to me needing a captivating brochure to encompass

Women’s Services for the partnership’s hospitals. To meet this need I created a look through
imagery to show the sensuality and beauty of women. Along with an attractive image, the
deep purple and metallic purple colors give the targeted reader a sense of warmth and
personal touch with the partnership.

In-Tandem Design & Marketing

 Poster Front

Poster Back

PRINT DESIGN
Big Brothers Big Sisters
Direct Mail / Poster
17.5” X 23.25” UNFOLDED

This piece was designed and developed pro-bono for Big Brothers big Sisters of Central Texas
as their Annual Campaign solicitation piece for 2001. The Executive Director wanted this piece
to be very playful and unique as compared with their previous solicitation pieces. The poster
size can easily be mounted and gives a lasting image of the clients this organization serves.

In-Tandem Design & Marketing

 cover

inside spread

PRINT DESIGN
Quik Internet
Multi-Residential Brochure
“Get Connected Online”
8.5” x 6” folded
17” x 6” unfolded

The owner of this Austin-based Internet franchise requested a bold and technical look to this
piece. His strategy is to be an exclusive provider of Internet services for multi-resident
dwellings (apartments and condominiums). This piece is targeted for the owners and
managers, with the message aimed at the benefits of his company providing exclusive
services, while a similar piece is targeted for the residents of the communities.

In-Tandem Design & Marketing

PRINT DESIGN
Mercedes-Benz of Austin
“ zero to Munich”
Magazine Ad

Mercedes Benz of Austin required a classy, upscale look and message to promote their
European Delivery Program. As director and producer of the ad, I worked with a copy editor to
develop the tagline “zero to Munich” and the verbiage. The ad was placed in several respected
Austin magazines and received a lot of praise.

Stanhope & Geiger Advertising

 cover

back

inside spread

PRINT DESIGN
In-Tandem Design & Marketing
Self-Promotional Brochure & Mailer

Creating a brand and look and feel for a client is one thing, but when it is for your own
company, the process takes on a whole new meaning. The chosen imagery depicts a duality
among common objects relating to the subject they represent. To show the energy and
creativity of my company, I turned to typography, using layered text of our services. Another
trademark used on this piece, and much of In-Tandem’s collateral, is the angled “i” from the
logo and the angled cut along the right side.

In-Tandem Design & Marketing